As a business, no matter what you do, the most important thing for you to have is a great client list; and what better way to do that than through email right? Or maybe not…These days, a lot of marketers are going around and saying that email marketing is dead, is there any truth to these claims?
When asked for proof, they’ll quickly point to the fact that social media; Twitter, Facebook, and other platforms have done a pretty good job of putting the last nail in the coffin for email marketing and now nobody is using email anymore.
However, when we examine the facts, we find out that this is far from the truth. Check this out:
-Currently, there are about 2.586 billion email users worldwide, including both business and consumers
– 72% of consumers say email is their favored conduit of communication with companies they do business with.
– 66% of consumers have made online purchases as a result of email marketing messages
-One in five (19%) of consumers say they read every email newsletter they receive, just to see if something’s on offer.
These figures speak for themselves; using email is one of the most effective methods of marketing your products if you intend to reach a wider audience. Most of the so-called professionals/experts that claim email is dead are only out to sell you their “social media marketing products” After examining the facts, we can only conclude that Email marketing is not only alive, but it is THRIVING!
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