Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.
In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?
- Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
- Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
- Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
- Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video courses. Go check them out.
You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.
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