Email Marketing: What works, What doesn’t and Why

Hello guys,

Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.

In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?

  1. Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
  1. Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
  1. Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
  1. Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video   courses. Go check them out.

You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.

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Last Wall Comments

 
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 Mike says at 23:14 et
I use my sourcing agent for that.. You can check the links in the RESOURCES section.. I also heard asiainspection is great too
 
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 Ethan says at 21:01 et
i look to scale up my business and get more help.. where to find assistants?
 
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 Evan says at 21:01 et
Check great filipinos workershere onlinejobs.ph and assistant on Upwork, freelancer.com and fiverr!
 
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 Natalie says at 21:01 et
Please recommend an app for to show related products on shopify?
 
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Claudia says at 21:02 et
@Natalie.. Check Personalizer - Targeted Recommendations by LimeSpot.. it's in one of the videos of the course too!
 
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 Eddy says at 21:12 et
I find it super difficult to find a local dropshipper with lower cost compared to the competitors on amazon.com , I have like 4 wholesellers with different products most of them are expensier than those on amazon is it possible to find cheapers ones??
 
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Claudia says at 21:12 et
That's why doing it on Shopify makes more sense, like the course is teaching.. So that you can mark up prices higher and no competition or related products are shown!
Also I believe it's possible to find products with better profit margins on Amazon. also remember you can still bundle it!
I think having an amazon dropship business could be helpful for a lot of ppl? but shopify is a way to go to start it. Amazon still better for FBA!
 
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 Speedy says at 21:41 et
Guys, i am lost with all the VAT paperwork in EU, any help?
 
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 Uncle Sam says at 21:41 et
Check FBA-hero .. helps you to setup and grow your Amazon business in Europe. Reach 700 million new customers fast, easy and secure.
from their site "We take care of your company EORI and VAT registration and all ongoing tax returns. Get your products not just translated, but localized to all 5 marketplace languages.
 
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 Ray says at 21:44 et
What is ISF? I am confused
 
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 jack says at 21:44 et
It's Importer Security Filing.. As the importer, you are required to file some basic information before the cargo departs overseas and arrives in the US. Your freight forwarder will always taken care of this but double check always!
 
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 freedom says at 21:48 et
How to automate my FB social media posting?
 
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 jo says at 21:48 et
Try buffer.com to schedule, publish and analyze all your posts in one place
 
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 Bogdan says at 22:26 et
What should I put as the "Ship From" address in seller central when I'm building the out the shipment and the carton labels? And how do I determine which fulfillment center to ship to?
 
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 Uncle Sam says at 22:27 et
Ships from - your factory or your sourcing agend address. fulfillment center is decided by Amazon not you! (when you create a shipment)
 
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 Father says at 23:25 et
When running a promotion, what is the recommended discount for the sale to count as a verified review and feed the amz algorithm?
 
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 Emili says at 23:27 et
Amazon does not reveal exact cutoff data for "verified" vs "unverified". some people say it's 50% but it's a wild guess. It does not matter really. Don't overthink it Father.
 
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 Emili says at 23:27 et
I give minimum of 80% off. Keeps buyers happy and many reviews coming (WITHOUT asking even with new policies all ok).
 
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Andres says at 10:01 et
Hello Im a fresh rookie Im a little confused on the Goal of 45,000.00 .....It reads...."Our goal is to make at least $10 per product per sale and at least make 10 sales per
day from each product, which means from five products, we are going to make
$45,000 at least per month plus your Shopify store profits and, of course, minus the
cost of sales, production, shipping and advertising. Our estimated profit is $45,000
per month. Well you can’t live with that but you would agree it’s a good start "

Is that goal only when you start with Amazon, or still good if you take the Shopify to start with...?
 
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 Mike says at 10:02 et
Welcome Andres. $10 per product per sale and 10 sales is a universal rule of thumb for any ecommerce store. 10-10 rule some people call it. It's same rule no matter if you start shopify or amazon or even better BOTH channels combined.
 
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 Diego says at 10:04 et
I agree, starting both is a way to go, you never know the future and which source will be more profitable for your product or niche! Good luck!
 
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 meni says at 05:04 et
Great tips, thx guys!
 
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wade says at 17:44 et
Just about ready to go here ..... I am getting my logo done and plan on going live this weekend.

If I find the nerve look for me to be criticized official like on the critics page :)
 
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 Evan says at 17:44 et
Of course do! We'd love to post some thoughts and feedback! And Good luck!
 
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wade says at 05:00 et
I know that combating procrastination is an important common theme here – But I think maybe you guys have forgotten how intimidating and overwhelming some of this is. Yesterday for about 6 hours I was really going though some negative emotions – Thinking no way this can work and no one is going to responded to these products I am putting up – What took me out of this funk was 1) the fact that I am starting this business for very little money 2) the realization that doing something I least had a better shot and making it than I had doing NOTHING – Might sound simplistic but that’s the edgy thinking it took for me. I think what maybe the more experienced folks here have disregard is how over whelming it can be when you can latterly chose ANYTHING for you shopify niche and product line – that is awesome and daunting all at the same time….. God I hope I get the White label level soon …LOL One last thought fear of success and fear of failure seem to go hand in hand and feed off of one another…
 
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 adam says at 05:02 et
Wow well said Wade. I went through similar hardships when starting out... What if people don't buy my product? What if it's too late? But then again what do I have to lose? It's not like i am investing 100,000 into this.
 
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 Rob says at 05:03 et
Good Luck Wade! You are on the right track just by giving it a try. 99% of people fail because they never start and give it a chance.
 
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 Mike says at 05:03 et
Hi guys, several new videos were added to the course on product selection and shopify apps! Enjoy!
 
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Angela says at 13:27 et
Mike

Thank you.