Email Marketing: What works, What doesn’t and Why

Hello guys,

Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.

In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?

  1. Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
  1. Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
  1. Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
  1. Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video   courses. Go check them out.

You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.

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Last Wall Comments

 
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 jo says at 21:27 et
Do i need to hire VA??
 
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 Alice says at 21:27 et
If you are scaling up YES! If you are just starting NO! Learn first yourself, then outsource!
 
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 victoria says at 21:28 et
A VA is a virtual assistant, mostly freelancer. A large majority of VA's are in countries like Philippians or India. Most have a decent ability to understand, speak and write English and help you with customer support, scheduling, proofreading etc.
There are a handful of websites where you can hire a VA, oDesk, Fiverr etc. How much to pay.. For VA's in the Philippians you can find a good worker that's decent with English for $3-5/hr and a very good worker that's fluent in English for $6-8/hr
 
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 Kettle says at 21:32 et
What shipment method is best from US to overseas for my products?
 
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 Alice says at 21:32 et
DHL Express for all international shipments. IT's 20% more expensive than USPS but it will provide international tracking and it's much faster as well. For example $30 for 16 ounces (500 gram) in DHL to Australia.. (discounted rate) get account with them!
 
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 Victor says at 21:36 et
What app allows to share reviews on facebook?
 
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 Evan says at 21:36 et
Check www.yotpo.com, Judge.me, Stamped.io (recommended) also SocialShopWave - lets collect more ratings and reviews by giving your customers a beautiful, simple, mobile-first reviewing experience. You can embed reviews into blogs, facebook etc
 
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 Mister A says at 17:40 et
How accurate are sales estimates based on BSR?
 
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 Aria says at 17:42 et
It's pretty accurate but it's only a GUIDE, not exact amount. You need to understand that amazon does not release real sales amounts on public. So it's an EDUCATED GUESS. The problem is that all of that information is based on the sales rank at the time you are viewing the product. So if they ran some promo last week they have more BSR than usual.

That's why good to use TRACKING tools like "Track my product" in sells lik ehot cakes..
 
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 Lane says at 17:44 et
FBA toolkit, Unicorn smasher, Jungle scout, all give you some estimate. Nothing is "ACCURATE" and cant be accurate as you dont know real numbers, only amazon does... all tools just try to help you research. Dont worry about "accuracy".
 
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 Gab says at 22:23 et
Amazoners... with new UPC rules, is it better to print the FNSKU directly onto the product instead of a UPC?
 
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 Alice says at 22:23 et
yes i did it and it worked fine
 
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 bitmap says at 22:28 et
Hey everyone, I'm looking for recommendations on tools or strategies for doing follow-ups with customers for further sales. Thanks
 
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 Alex says at 22:29 et
I like salesbacker but you have got to be creative and personal in your follow up emails.
 
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 Ted says at 22:29 et
I use feedbackgenius by sellerlabs and LOVE it!
 
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 Victor says at 15:03 et
My problem is I am selling too fast and often run out of stock... Should i rise prices to slow down or let it run out of stock?
 
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 chris says at 15:03 et
Dont rise prices it will lower your BSR and ranks... Run out of stock swinging and refill fast!
 
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 Alice says at 15:04 et
forecast.ly and cashcow pro will help you manage inventory and plan better! hope it helps!
 
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 Ab says at 09:31 et
Glad to see you are rocking guys!!! Just a quick one. How do I follow up the buyers without violating AMAZON TOS?
 
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 Rob says at 09:32 et
Use feedbackgenius or sellerbacker.. After the client left positive reviews under seller feedback you automatically ask if they'd be interested in sharing their experience with the product on the product page! Works like charm.
 
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 wing11 says at 09:33 et
Also Jump Send.. easy to automate everything with followup
 
Blaine says at 00:30 et
Hello I'm new and just trying to feel my way around
 
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 jack says at 00:31 et
Welcome Blaine, you will love it here, we are crushing it!!! Videos are here http://sellslikehotcakes.co/videos.php they work fine for me, try Chrome or firefox.
 
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Claudia says at 09:35 et
Datacenter migration - We are pleased to announce that we are moving to a new state-of-the-art data center in Arizona. scheduled downtime May 20-21
We will begin a physical move of all active servers on May 20, 2017 at 8:00 PM PDT (GMT-7). We expect the equipment to be at the new facility by May 21st at 6:00 AM PDT (GMT-7).
 
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 chris says at 09:56 et
thank you for headsup you guys rock!!
 
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 Mike says at 04:46 et
Over the next few weeks, I’d like to do something a little bit different. 

I thought it would be fun to ask people what they wanted to learn about (so I can customize my future emails to help YOU :-D).

Here's your first question...

What is your #1 single biggest ecommerce challenge right now (and how is it impacting your life on a daily basis)?

Click reply and tell me right now.
 
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 Castle says at 04:47 et
good one! finding time to do all the tasks is my biggest challenge!
 
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 Olga says at 04:48 et
Mike for me is finding good designer is a biggie
 
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 Tycoon says at 05:21 et
For me it's finding the product and suppliers
 
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mohamad says at 13:28 et
Good idea !! For me this about scalling with Facebook Ads. Actually, I can just make 5 sales by day and i want to Scale :)
 
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 Mike says at 17:06 et
New tool - the Slogan Maker
http://sellslikehotcakes.co/slogan_maker.php
The Slogan Maker allows you to generate catchy slogans and titles for
your marketing materials. If you refresh - every time you get a new
idea! Enjoy!
 
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 wing11 says at 01:56 et
wow this is helpful one, thx!!
 
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Ernesto says at 04:41 et
Hi, how can i add a wishlist button and create account button to the header of my shopify theme?
 
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 Ted says at 04:41 et
You need to install giftlist/wishlist shopify app, search app store for it!
 
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Bill says at 08:19 et
So Im new....still doing research for a niche...what I'm finding is using the Hotcakes competitor spy tool, when I do find something that I might like to sell I find out the competitor didn't get it from Aliexpress. This happens more often that not with the biggest Shopify stores. What other dropshipper might they be using?
 
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 Mike says at 08:20 et
It does not have to be only Aliexpress. Check the local dropshipping supplier video, you can also find local suppliers!