Email Marketing: What works, What doesn’t and Why

Hello guys,

Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.

In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?

  1. Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
  1. Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
  1. Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
  1. Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video   courses. Go check them out.

You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.

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Last Wall Comments

 
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 Cyril says at 22:52 et
whats the pros and cons of selling your own product on shopify vs amazon??
 
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 liam says at 21:00 et
How do i handle returns in dropshipping method?
 
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 Claudia says at 21:01 et
Great question Liam!

1. if the product is very cheap it's easier to just refund, absorb the cost and don't ask the customer to ship anything and wasting time with it.
2. if the item is very expensive them ask them to ship to virtual office address (which should have package forwarding features) that will redirect later the item to your dropshipper for replacement or refund.
3. monitor the quality and complains and switch dropshipper with high returns/refunds.
 
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 Vin says at 21:06 et
Why retail Arbitrage SUCKS?
 
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 Emma says at 21:06 et
It does not.. And it works ok still, but it's more like OLD SCHOOL method to make money... 10 years ago it was a golden age of RA, but now more and more brands are closing their listings from piggibackers (RA crowd) so you might end up buying stock and then can't list it..
 
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 Claudia says at 21:07 et
For me RA is WORK... Not a passive income. If it works for you, fine. But it's not my song.
 
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 Tyro Meg says at 21:08 et
Say Vin, you buy discounted stuff in Wallmart, you sell it ... and then WHAT? You need to start all over again. It's not scalable business model. just a quick buck. I know it works for some people if you have a team of assistants helping find deals and listing them quickly.. Online arbing
 
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 Antony says at 21:47 et
Why you hate retail arbitrage so much?
 
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 Claudia says at 21:47 et
Anthony.. Have you watched the video about it? We don't hate it, we just say it's A JOB and hardly a passive income. Moreover brands are getting it harder and harder for you to sell their products on amazon.. More and more restricted categories will create a slow death for RA.. It's much better to get into FBA or Shopoify at this point. 10 years ago Retail arbitrage was booming but it's days are soon gone..
 
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 Vin says at 21:10 et
If i get return for dropshipping item?
 
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 Claudia says at 21:10 et
I think we replied that before.. Please use SEARCH first! Use the dropshipper's return policy.? You can use mail forwarding (virtual office) address for package forwarding..
 
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 daniel says at 21:27 et
What do I need to have to sell in EUROPE?? in pan european seller central
 
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 Claudia says at 21:27 et
Business registration in an EU country or company in EU, VAT registration in every country where your inventory is held, (usually its UK, Germany, France, Italy, Spain, Poland, and the Czech Republic) Also need CE certification. then you do in future also Annual income tax filings in your EU registered country, Monthly VAT filings in your registered countries, Annual, quarterly, or monthly filings of your activities with Interstat (the frequency depends on your sales volumes), A continuous customs bond for Schengen countries.
Continuous customs bonds for non-Schengen countries (basically the UK). There are companys that handle all that paperwork like FBA-Hero, check resources sections..
 
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 Eddy says at 23:40 et
I am getting ready to launch my first product soon, but I am wondering how will I market my product?
 
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 Claudia says at 23:41 et
Please check the video about the launch process, we explained step by step!
 
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 little_tiger says at 23:42 et
Yes, good video... In short stage the launch, run give aways to gain momentum, run PPC , get follow up series installed, start lightning deals. Reach 10 sales per day goal!
 
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 sultan says at 23:43 et
Whats up guys, should i raise product price when doing ppc??
 
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 Evan says at 23:44 et
it's about high conversion rates you get!
 
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 victoria says at 23:07 et
Great stuff, thank you guys for the videos! I am launching soon next product and goal is to reach $450 profit per day.
 
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 Evan says at 23:08 et
Way to go victoria. Thank you for inspiration!
 
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william says at 02:26 et
? I have went thew 4 of the 4 videos in Module 1, my question is should I go back and work one module and work that one before going to the next one is this how this work
 
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 Mike says at 02:27 et
Well, it's best to finish full module so you have a big picture of tools that you can use and full understanding of the structure, and then implement it!
 
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 Speedy says at 02:35 et
i agree with mike. but in some videos where they show specific apps, it's good to install those apps when you already have a store installed , or just re-visit the video again later! Cheerssssss
 
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william says at 01:07 et
thank MIKE WILL DO
 
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 Mike says at 14:52 et
Btw just launched our new product, it became Nr 1 best seller in germany in just 3 days. Will make a case study later for you guys. THIS STUFF WORKS! Dont miss out!
 
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wade says at 10:07 et
Hello Everyone - Brand spanking new here and excited to dig in - I look forward to getting to know you all - And I hope in time to give back as well... Now what to sell? lol that's going to take some thought....
 
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 Victor says at 10:07 et
Good one wade! nice to have you here! welcome!!!
 
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 Andres says at 03:05 et
Same here....exploring niches
 
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wade says at 18:39 et
Still working my way though the videos – And it is funny to me how much my opinions on what to sell or the most interesting niches and how easy or difficult this posses is going to be has changed and continues to change as I go along. Really like what I am seeing here – Good job SLHC team !! -
 
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 Mike says at 18:40 et
Thank you Wade, we really appreciate. Well the list of what you can sell is endless... Our job here is to give you tips and tools so you can try to narrow it down to potentially good ones! I cant tell people what to sell but if you follow the criterias and niche finder and other tools I am sure you will find several good ideas that will fit your needs!
 
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Oliver says at 02:38 et
Thanks Emma, I got the logo done!
 
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Jonathan says at 05:58 et
Hello Guys, I am new here subscribed because I am planning to go to the Canton Fair this upcoming April and I want to be prepared to take advantage of this opportunity the best I can.
 
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 Claudia says at 05:59 et
Good luck Jonathan!!! Canton Fair is a way to go!