Email Marketing: What works, What doesn’t and Why

Hello guys,

Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.

In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?

  1. Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
  1. Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
  1. Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
  1. Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video   courses. Go check them out.

You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.

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Last Wall Comments

 
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 peter jr says at 22:47 et
I just got my first Shopify store installed by following your videos and now adding the essential apps to boost the sales like you suggested. Great stuff, i am super pumped to start selling!
 
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 Claudia says at 20:56 et
Name one thing that you or your business has struggled with this year?
 
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 USA says at 20:56 et
Motivation and Traffic
 
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 Aria says at 20:57 et
I have more ideas than time to implement them
 
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 Wolf says at 20:57 et
Conversions
 
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 ED says at 20:57 et
Conversions too. Glad I'm not the only one
 
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 Chris says at 20:57 et
Keeping up with stock levels. I always sell out and run out of stock too fast.. Hard to predict what will sell so well
 
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 mya says at 20:58 et
Weight loss lol
 
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 JO says at 20:58 et
Traffic and conversion...Planning to implement new FB strategy from your mastery video!
 
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 Sarah says at 21:03 et
hi.. new here.. where to find bloggers influencers in my industry?
 
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 Evan says at 21:03 et
Welcome Sarah!! Try musefind, tapinfluence, tomoson, famebit. also check Groundsignal, socialchain , Shoutcart.
Or reach personally specific top influencers via their contact forms/fb messaging/youtube etc. Most have already ads department and managers to handle that.
Also bloggers you can find alltop directory..
 
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 GoldmaN says at 21:04 et
For me works best reaching influencers directly.. I never had much luck with those paid services, they are just a middleman.
 
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 Victor says at 21:04 et
Try Tomoson also, a good place to find mommy bloggers and instagrammers
 
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 Elena76 says at 21:19 et
I'm new here too.. Great course. Everyone talks of winning the "Buy Box".. whats a Buy Box??
 
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 Evan says at 21:19 et
The Box that appears on the product detail part containing the "Add to cart" button.. You got to win it ;)
Or else sale goes to someone else.. If you are only seller then it wont matter. Read more http://www.amazon.com/gp/help/customer/display.html?nodeId=200401830
 
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 robert says at 21:19 et
you gotta win it!
 
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 chris says at 17:36 et
How to do SPLIT TESTS??? i mean for amazon listing
 
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 Emma says at 17:37 et
Try cashcowpro split test tools for A/B split tests. also Greg from jungle scout has similar tools i think. Split test only makes sense if you sell A LOT of units per day, else it's irrelevant, as data sample is too small.
 
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 Olga says at 23:29 et
Also Splitly just for price testing but testing cover photos is a good idea too.
 
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 Mike says at 14:36 et
How are you guys? Great news, we started the beta of the new tool, called "Reverse ASIN". Take a look if this can help you http://sellslikehotcakes.co/reverse_asin.php
Remember it works only for the high ranked products to let you spy on your competitors. You can no reverse asin products that are not ranked in top 100. Really a great tool, similar to Keyword inspector but no need to pay for credits.
 
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 Gab says at 14:36 et
wow amazing work guys! will test!
 
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 Victor says at 14:37 et
Thank you sellslikehotcakes team, I am glad to be part of the beta!
 
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 Gautam says at 08:57 et
Thanks, Mike. Love it here! Hope to make my first sale soon.
 
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 victoria says at 08:06 et
My advice for people who are not successful with dropshipping/shopify - remember its not just about the product but the ads strategy!without building REAL community cold traffic ads just don't work to the cold traffic. I see others who are successful with dropshipping among my partners do a serious community and devote great effort into building it (like baby / moms community) or funny products community.
paying just for clicks to cold traffic with no community just does not work, no matter how hard you work or how much you test! So my advice is first build a facebook community before paying for facebook ads. there is some great video about it in the sells like hot cakes course in the end of the shopify mastery.
 
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 Speedy says at 08:06 et
Great point. People love to buy from people they like!
 
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 rick says at 02:28 et
New store is in Critics http://sellslikehotcakes.co/wall.php come and post your feedback to help fellow seller
 
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Jay says at 04:06 et
is this course still up to date in regards to FB ads?
 
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 Mike says at 04:06 et
Yes of course!
 
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 Natalie says at 15:15 et
works great for me
 
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 Father says at 15:15 et
yes great tips there Jay!
 
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sol says at 07:45 et
Hi guys i am new to the community i have
 
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John says at 15:35 et
Hello all! My name is John and I just joined. I'm just starting out and I'll be back with questions...
 
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 Theo says at 15:35 et
Welcome John!
 
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Sergey says at 05:12 et
Good day, community!

My name is Serhii Nediak and I'm from Ukraine! I looked at all videos concerning Amazon FBA and now trying to understand all phases of launching process of new product more deep to calculate approximately the amount of funds needed. I even looked at couple products: since I'm fitness coach I'm interested in supplements niche. That is why I will annoy you a lot in the nearest future with all the questions, sorry for that))).

And the first one is: as I've already mentioned I'm from Ukraine, Ukraine is among countries eligible to work on Amazon, to work on Amazon I will need to open professional account, so I will need to open a company and finally the question - where would be better to open a company, in Ukraine, in USA (if this possible) or maybe in offshore zone and what kind of a company it should be?

Will be glad to hear from you, maybe you know any kind of services that can help me with this.
 
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 Ted says at 05:15 et
hi Sergey, good idea about supplements and you can be the face of your product since you are looking so Good yourself. Ukraine is loved in USA and Europe after the donbass thing so you can play this card even more as Ukranian Giant and his secrets of health supplements. Where to open the company - probably locally if it is eligible so no point to overpay high usa fees for companies, as you need bank account and visa/mastercard as well to work! However you need to understand how you ship products to amazon FBA and if you plan selling in germany or europe (pas european acc) or USA ?
 
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 Dr. Jam says at 05:15 et
Good luck Sergey, great idea and what a body!