Email Marketing: What works, What doesn’t and Why

Hello guys,

Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.

In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?

  1. Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
  1. Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
  1. Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
  1. Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video   courses. Go check them out.

You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.

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Last Wall Comments

 
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 Mike says at 22:34 et
hi David! FOB means that the seller ships the goods to the port (such as FOB Shenzhen Yantian Port), and then the remaining responsibilities (sea freight, picking up and customs clearance) will be taken by the buyer . EXW is factory price.. . It means that the seller finishes the products and the goods is placed in the warehouse and the buyer needs to pick up the goods from the seller's warehouse.
 
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 Claudia says at 07:39 et
If it's your first shipment I suggest to use "door to door" to avoid delays and hassles.
 
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 george says at 22:49 et
I've been selling on amazon FBA for the last 14 months.. Doing well, around 14,700 usd net profit after costs and taxes per month.. Looking to expand now to Shopify too with your help! Thank you!
 
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 jo says at 21:27 et
Do i need to hire VA??
 
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 Alice says at 21:27 et
If you are scaling up YES! If you are just starting NO! Learn first yourself, then outsource!
 
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 victoria says at 21:28 et
A VA is a virtual assistant, mostly freelancer. A large majority of VA's are in countries like Philippians or India. Most have a decent ability to understand, speak and write English and help you with customer support, scheduling, proofreading etc.
There are a handful of websites where you can hire a VA, oDesk, Fiverr etc. How much to pay.. For VA's in the Philippians you can find a good worker that's decent with English for $3-5/hr and a very good worker that's fluent in English for $6-8/hr
 
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 eric says at 21:37 et
I am confused with Facebook ads.. It shows on my FB ad is set I've got 15 conversions but in shopify i just got only 7 sales. WTF?
 
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 Evan says at 21:37 et
Eric. Conversions can be of multiple types. Add to cart, view content etc are all counted as conversions. hover over 15 conversions and see how they are broken down.. In short Conversion = Action. It does not mean sale.
 
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 Mister A says at 17:40 et
How accurate are sales estimates based on BSR?
 
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 Aria says at 17:42 et
It's pretty accurate but it's only a GUIDE, not exact amount. You need to understand that amazon does not release real sales amounts on public. So it's an EDUCATED GUESS. The problem is that all of that information is based on the sales rank at the time you are viewing the product. So if they ran some promo last week they have more BSR than usual.

That's why good to use TRACKING tools like "Track my product" in sells lik ehot cakes..
 
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 Lane says at 17:44 et
FBA toolkit, Unicorn smasher, Jungle scout, all give you some estimate. Nothing is "ACCURATE" and cant be accurate as you dont know real numbers, only amazon does... all tools just try to help you research. Dont worry about "accuracy".
 
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 Gab says at 22:23 et
Amazoners... with new UPC rules, is it better to print the FNSKU directly onto the product instead of a UPC?
 
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 Alice says at 22:23 et
yes i did it and it worked fine
 
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 JO says at 23:01 et
Thanks for the golden nuggets! Great course and community here! Love the vibe!
 
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 Ted says at 03:25 et
Summer is coming soon, think of summer related products.. just got mail from suppliers of the Beach Blanket (similar to https://www.amazon.com/dp/B01LZ1555T ) they might go big this summer, keep an eye on it, best seller tool shows good numbers.
 
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 Mike says at 12:15 et
Our new Summer “Take Action” contest is LIVE!!

Details and prizes
http://sellslikehotcakes.co/blog/index.php/2017/07/08/summer-take-action-contest-live/
 
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 Vin says at 12:15 et
wow sounds great!!!
 
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 diego says at 12:29 et
Count me in!
 
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Ernesto says at 06:36 et
I thought "boost post" was a big no- no, and should instead use ads manager? Can someone drop some knowledge on me?
 
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 Eddy says at 06:38 et
Boost post is the same as using ads manager if you already created audience and just want to quickly boost the post for $10-15 when building community.
 
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Dimitrios says at 14:05 et
I know that SLHC don't prefer retail arbitrage, but does anyone knows any good site that provides good lists for arbitrage?
 
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 Gab says at 14:05 et
what did you mean by lists
 
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sol says at 05:00 et
I want to better my bullet points as i mentioned i have many best sellers and in house softwares that i built myself but i am lacking in describing my products so wwell
 
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 Amelia says at 05:00 et
try bulletpoints tools and keyword research!