Email Marketing: What works, What doesn’t and Why

Hello guys,

Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.

In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?

  1. Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
  1. Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
  1. Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
  1. Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video   courses. Go check them out.

You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.

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Last Wall Comments

 
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 george says at 22:49 et
I've been selling on amazon FBA for the last 14 months.. Doing well, around 14,700 usd net profit after costs and taxes per month.. Looking to expand now to Shopify too with your help! Thank you!
 
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 Cyril says at 23:14 et
What do you suggest for product quality inspection?
 
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 Natalie says at 21:24 et
Should i lower the price than competition? We all sell same things. Thanks for replies
 
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 Chris says at 21:24 et
The race to the bottom is a dangerous game. Instead of lowering price try to offer unique product, a bundle, a set, to stand out from competition. You lowering the price will just make other sellers lower their price as well, and now everybody is making less profit with no added benefit.
 
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 Ted says at 21:25 et
Think of doing a bundle or a set and RISE the price, not lower it
 
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 chris says at 21:26 et
Any good ideas for bundles?
 
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 Emma says at 21:26 et
Ex Garlic press+ peeler, Salt and pepper shaker, coffee mug set for mom and dad, hammer and nails, golf gloves and golf balls, phone case + charger bank etc..
 
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 Victor says at 21:36 et
What app allows to share reviews on facebook?
 
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 Evan says at 21:36 et
Check www.yotpo.com, Judge.me, Stamped.io (recommended) also SocialShopWave - lets collect more ratings and reviews by giving your customers a beautiful, simple, mobile-first reviewing experience. You can embed reviews into blogs, facebook etc
 
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 Boris says at 17:39 et
I started private label selling 6 weeks ago and my conversion rate is 8.5%. Is that good or bad? I sell around 7 units per day
 
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 lou says at 17:39 et
It's good. Your goal is to sell 10 units per day, $10 per unit profit. You are on the right track, keep pushing!
 
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 mia says at 09:35 et
Question about inspections in CHINA for amazon FBA. How to get my shipment inspected in China so you can have it sent directly to the Amazon warehouse? Thx
 
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 jack says at 09:36 et
Use a 3rd party inspection company. Check out www.chinaqualitycheck.com or guidedimports.com
 
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Cathy says at 13:48 et
Hi Everybody! My name is Cathy and I'm new here. Excited to be here and get started!
 
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 jo says at 13:49 et
Welcome Cathy, you will love it here!
 
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Andres says at 10:01 et
Hello Im a fresh rookie Im a little confused on the Goal of 45,000.00 .....It reads...."Our goal is to make at least $10 per product per sale and at least make 10 sales per
day from each product, which means from five products, we are going to make
$45,000 at least per month plus your Shopify store profits and, of course, minus the
cost of sales, production, shipping and advertising. Our estimated profit is $45,000
per month. Well you can’t live with that but you would agree it’s a good start "

Is that goal only when you start with Amazon, or still good if you take the Shopify to start with...?
 
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 Mike says at 10:02 et
Welcome Andres. $10 per product per sale and 10 sales is a universal rule of thumb for any ecommerce store. 10-10 rule some people call it. It's same rule no matter if you start shopify or amazon or even better BOTH channels combined.
 
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 Diego says at 10:04 et
I agree, starting both is a way to go, you never know the future and which source will be more profitable for your product or niche! Good luck!
 
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 meni says at 05:04 et
Great tips, thx guys!
 
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Blake says at 04:24 et
Just started the course maybe a few hours ago and like the content so far. Great things are coming in the future! Very excited to get everything going.
 
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Claudia says at 04:25 et
Thank you Blake! Great to see you here!!!
 
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 Kettle says at 11:41 et
welcome blake!!! nice to meet you!
 
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Claudia says at 05:59 et
Do you know number 1 reason most people fail in ecommerce?

It's because they never get themselves a chance, they never get started, always procrastinating and delaying the start.

I get questions and complains like "I don't have time for this", "How much time do I need?" Well if you can't even find time to learn how are you supposed to build your passive income?

The beautify of Amazon and Shopify business is that once it is set, you are set "for life" with a strong passive income.

The problem? Most people don't realize it and never start!

"I'm too busy working" (the old way)

So the hashtag for the day - TAKE ACTION!

Start implementing what you learned and you will become successful, I believe in you!
 
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 Alex says at 05:59 et
true words!
 
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James says at 16:18 et
How do you know if the Traffic is Warm hot or cold? I want to launch an AD right away can i just start targeting my niche with different variations of ads right away as i am not looking for comments etc just sales. The FB ADS training is a little unclear.
 
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 Mike says at 16:20 et
hi James. The traffic that never saw your brand is a cold one. Imagine you have a spokeperson that is doing all the selling in the video. So to warm up the traffic, people need to know more about him and get used to see him as a head of community, as expert in your niche, so they start to buy from him.

If you do "everything store" without a leading actor or a good story, then another approach can be used, for example contest giveaway, or buy 1 get 1 free, or flash sale or "free just pay for shipping gift" etc.
 
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 Aria says at 13:54 et
Cold = never heard of your brand or product
Warm = already saw you and needs further pushing to sale with retargeting!
 
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Oliver says at 04:35 et
how do you add a logo to the shopify store
 
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 emma says at 04:36 et
you can do in your store Theme settings very easily.
 
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Oliver says at 02:38 et
Thanks Emma, I got the logo done!
 
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Jay says at 11:46 et
i am quite confused with driving traffic i keep hearing multiple people say different things do you recommend i start with Instagram influencers or FB ads? if FB ads do i start with conversion Ads and make multiple ad variations with one interest per variation? Just need some clear direction. Thanks
 
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 Mike says at 11:47 et
You can do both of course, no need to limit just to one source.
FB ads I made several videos showing step by step what to do, yes start with multiple ad variations with one interest per variaton and see which converts better and then kill bad ads and scale up good ones!
Influencers is also good. Famebit etc.
 
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John says at 15:35 et
Hello all! My name is John and I just joined. I'm just starting out and I'll be back with questions...
 
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 Theo says at 15:35 et
Welcome John!
 
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Jonathan says at 05:58 et
Hello Guys, I am new here subscribed because I am planning to go to the Canton Fair this upcoming April and I want to be prepared to take advantage of this opportunity the best I can.
 
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Claudia says at 05:59 et
Good luck Jonathan!!! Canton Fair is a way to go!