Email Marketing: What works, What doesn’t and Why

Hello guys,

Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.

In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?

  1. Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
  1. Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
  1. Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
  1. Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video   courses. Go check them out.

You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.

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Last Wall Comments

 
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 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
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 liam says at 21:00 et
How do i handle returns in dropshipping method?
 
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Claudia says at 21:01 et
Great question Liam!

1. if the product is very cheap it's easier to just refund, absorb the cost and don't ask the customer to ship anything and wasting time with it.
2. if the item is very expensive them ask them to ship to virtual office address (which should have package forwarding features) that will redirect later the item to your dropshipper for replacement or refund.
3. monitor the quality and complains and switch dropshipper with high returns/refunds.
 
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 Roman says at 21:15 et
Can I put my URL on my product package?
 
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Claudia says at 21:15 et
Yes you can + inside your insert card too. You cant put links only in communication to the amazon customers via amazon email system.
 
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 Spider Fuji says at 21:18 et
I have a question to Amazon, not to you guys... Does Seller support have a number I can call?
 
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 David says at 21:18 et
You can get direct support through seller support.. Use the contact seller support link at the bottom of the page and request response by call back, they will call you if it is an issue which can be dealt with on the phone. Also I found following Amazon.com 866-216-1072
877-251-0696 206-266-2992 Cust. service Seller support
 
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 mya says at 21:29 et
I am excited to start and ready to ship first product... How to print the labels??
 
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 little_tiger says at 21:29 et
Just buy a simple Laser printer and print on the sticky paper! EASY :)
 
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 tyro_meg says at 21:48 et
Wondering if you guys and take a look at my situation? Running FB ads and getting like 200 visitors a day but zero conversions!

thanks a lot!
 
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Claudia says at 21:48 et
Seems like you are not doing it right.. check the new FB mastery bonus series in the VIDEOS.. You need to target right audience with right ads! It's really helpful stuff there.
 
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 freedom says at 21:49 et
Also about FB... FB video ads.. should i try with voice or muted?
 
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 little_tiger says at 21:49 et
Most people watch their videos muted so it has to make sense without audio. With captions too if possible.. Attention span is 15-60 seconds. Remember facebook counts a video view as something like 3 seconds so its better to ignore views and track engagement.
 
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 Diego says at 17:33 et
I see many people start to use emoji in aweber but i dont udnerstand how to add them to titles??
 
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 Chris says at 17:36 et
Aweber says "use this http://getemoji.com - so it's allowed
 
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 Mother Wit says at 23:06 et
Hello everybody. I've been watching the SLHK group for some time with the intent to start my own FBA business... Sexual Wellness category, where will i be allowed to promote?
 
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 Samuel says at 23:07 et
Maybe CPC banner on adult sites and link it to your listing
 
Butz says at 13:47 et
Does this work for residents in Australia?
 
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Claudia says at 13:48 et
of course. You dont need to live in USA to get started.. In fact, I am not even from USA but I sell on Amazon and Shopify just fine! It does not matter where you live, it matters where you SELL.
 
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Ricardo says at 02:00 et
Hi, I have one question, maybe someone could help me: What if I work with 3 providers from Aliexpress, and I make an upsell on my store, but each product is is from a different provider. So, my customer will have this separately, will I have to tell him/her that would come in different time? (something rare that figure I think (?))

This providers offer different things for the same niche, so their product are great for an upsell for the other provider.*
 
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Claudia says at 02:05 et
I think it does not matter if all comes same or not. People are not expecting all products to be in same pack these days, you know even with amazon many times the products are shipped separately even if you order same day.
 
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Ricardo says at 12:15 et
great!!
thanks Claudia
 
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 Emma says at 02:06 et
I agree it's not a problem. If customer asks you reply that you ship from different warehouses.
 
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 Mike says at 18:41 et
I am at Seller Summit in Miami guys! Great event it's going to be! All top amazon sellers gurus are here!
 
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wade says at 21:14 et
Thats awesome - I hope you learn a lot of new tricks to share ;)
 
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 Mike says at 21:16 et
Super exciting news guys! I just came from the Sellers Summit conference in Miami, it’s the biggest Amazon seller conference in USA organized by Steve Chou

?I had a unique chance to see in person and to talk and listen to the industry leaders such as Greg Mercer (the creator of Jungle Scout), Scott Voelker (the creator of The amazing seller podcast) and of course Manuel Becvar, the creator of ImportDojo and Number 1 Best selling Amazon Course on Udemy.

I had also a chance to talk to Manuel after the session and even made a short video interview where he is going to share his secrets and insights on how to choose the right product and avoid getting scammed. Once I get back home from the trip, I will edit and release the video, really great stuff.
?
The conference was really amazing, a lot of great new strategies, tips and tricks on what is working RIGHT NOW on Amazon. However the biggest surprise for me was that most people have not started yet, they are stuck in the research phase and take too much time picking the product. That’s why I plan to release more videos with helpful tips and ideas on how to pick the right product, right from the start.

During the conference we had a great chance to talk to ex-amazon employees and see how it all works. The biggest thing you need to know is that Amazon is BOOMING right now and it is also cracking down on the shady sellers and scammers, that means you have a great timing to get started and take a piece of the 250 billion dollar industry! Don’t miss out and take action, the timing can’t be better!

Wait… You don’t have time to start ecommerce business? I heard that million times. Truth is, we all have same amount of time, it’s only about HOW you spend your time and what your priorities are. Setting your passive income should be the highest priority and will set you up for life. You don’t have to quit your job, just start it part time, in the evening, on the weekends and you will have a great passive income stream that will bring you money for years to come.

Today during the lunch break I talked to George, he started his coffee related business on Amazon just 7 months ago (on the side from his main job) but already making over $15,000 in sales every month. All is possible! He did not quit his job.. but he might soon

That’s why the best time to get started is right now!

Stay tuned for more videos and updates! And remember if you have any questions, let me know!

Mike
 
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 Amelia says at 21:24 et
wow amazing news mike thank you!
 
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 casey says at 21:24 et
thank you for visiting conferences and china , i am very excited but still not afford to travel a lot so i learn!
 
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 Dylan says at 22:06 et
Choosing product from the start is a good one!!
 
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EDWARD says at 16:45 et
Hi, Claudia and Friends...
Just brainstorming a bit! Is it possible to monetize a Shopify store solely or in part by customer's purchases?

Ed
 
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 Mike says at 16:45 et
I am not sure what you are asking Edward. Please explain more
 
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dilini says at 19:04 et
hi, i am sri lankan. In sri lanka it is not allowed paypal and stripe still. for that i can use local intrenational payment gateway. But is there any option by opening amrican bank account to connect to world wide accept IPG? Thanks..
 
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 Kylie says at 19:13 et
also search for local facebook groups, there must be people from sri lanka doing shopify and you can join them as well to get some local advice!