Email Marketing: What works, What doesn’t and Why

Hello guys,

Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.

In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?

  1. Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
  1. Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
  1. Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
  1. Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video   courses. Go check them out.

You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.

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Last Wall Comments

 
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 Cyril says at 22:52 et
whats the pros and cons of selling your own product on shopify vs amazon??
 
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 Ethan says at 21:01 et
i look to scale up my business and get more help.. where to find assistants?
 
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 Evan says at 21:01 et
Check great filipinos workershere onlinejobs.ph and assistant on Upwork, freelancer.com and fiverr!
 
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 Wise Woman says at 21:20 et
I am starting FBA and have 2 questions..
1. What is EAN/IAN??
2. What is FNSKU?
 
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 Claudia says at 21:20 et
1. It's European Article Number or International Article Number A 13 digit-10 data and 3 check -barcoding standard which is a superset of the original 12-digit Universal Product Code system.

2. Fulfillment Network Stock Keeping Unit... This number is used to identify a specific product to a specific seller within an Amazon Fulfillment Center. It's this that goes on your product as a label if you're selling FBA and not commingling
 
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 henry says at 21:21 et
sorry what is this FBA mean??
 
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 Claudia says at 21:21 et
In short it works like this.. Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Kenga says at 21:21 et
Whats different with FBM and FBA??
 
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 Dylan says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Claudia says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Abigail says at 21:22 et
Whats PL??
 
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 jo says at 21:22 et
Private label product.
 
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 Fadey says at 21:26 et
hi friends.. PREP question. do i have to do PREP myself??
 
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 Claudia says at 21:26 et
No.. There are many companies who are set up just for this type of service, see resources section!
 
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 daniel says at 21:27 et
What do I need to have to sell in EUROPE?? in pan european seller central
 
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 Claudia says at 21:27 et
Business registration in an EU country or company in EU, VAT registration in every country where your inventory is held, (usually its UK, Germany, France, Italy, Spain, Poland, and the Czech Republic) Also need CE certification. then you do in future also Annual income tax filings in your EU registered country, Monthly VAT filings in your registered countries, Annual, quarterly, or monthly filings of your activities with Interstat (the frequency depends on your sales volumes), A continuous customs bond for Schengen countries.
Continuous customs bonds for non-Schengen countries (basically the UK). There are companys that handle all that paperwork like FBA-Hero, check resources sections..
 
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 JO says at 21:30 et
Where can i run retargeting???
 
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 Claudia says at 21:30 et
There are many advertising networks allowing you to start a retargeting campaign for your online store. Facebook, Google, Twitter. Use retargeting apps such as Rontar (for retargeting on Google) and RetargetApp and Shoelace (for Facebook retargeting).
 
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 sultan says at 21:47 et
2 questions. Love the community very helpful read..

1.Whats BSR??
2. Whats MOQ?
 
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 Uncle Sam says at 21:48 et
BSR... BSR (best sellers rank) is how well you are ranked on amazon.. the smaller the number the better!
Ideally you must be under 10,000 BSR to get 5-10 sales per day!
 
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 Lucy says at 21:48 et
MOQ minimum order quantity.. Usually 500-1000 units when doing whitelabelling..
 
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 adam says at 23:03 et
Has anyone got their business insured?
 
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 Emili says at 23:03 et
Check with your supplier to see if they have product liability in placement for you first as a customer, as most do.
 
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 Emili says at 23:04 et
He means product liablity probably... If you have a professional account you have to have insurance. Under ATO all Pro accounts must have $1 mill liability insurance. Its pretty straight forward. Also If you sell $10k for 3 consecutive months on your "Individual account" you have to provide insurance. Check Amazon TOS!
 
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 little_tiger says at 23:04 et
He means product liablity probably... If you have a professional account you have to have insurance. Under ATO all Pro accounts must have $1 mill liability insurance. Its pretty straight forward. Also If you sell $10k for 3 consecutive months on your "Individual account" you have to provide insurance. Check Amazon TOS!
 
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 Ethan says at 23:18 et
Looking for product to sell... Selling mobile accessories is a good idea or not ?
 
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 Midas says at 23:19 et
Bad idea, totally crowded with big sellers with deep pockets, Too easy to copy any product, too much competition also
 
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 Mike says at 14:36 et
How are you guys? Great news, we started the beta of the new tool, called "Reverse ASIN". Take a look if this can help you http://sellslikehotcakes.co/reverse_asin.php
Remember it works only for the high ranked products to let you spy on your competitors. You can no reverse asin products that are not ranked in top 100. Really a great tool, similar to Keyword inspector but no need to pay for credits.
 
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 Gab says at 14:36 et
wow amazing work guys! will test!
 
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 Victor says at 14:37 et
Thank you sellslikehotcakes team, I am glad to be part of the beta!
 
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 Gautam says at 08:57 et
Thanks, Mike. Love it here! Hope to make my first sale soon.