Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a¬†product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 Vin says at 21:06 et
Why retail Arbitrage SUCKS?
 
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 Emma says at 21:06 et
It does not.. And it works ok still, but it's more like OLD SCHOOL method to make money... 10 years ago it was a golden age of RA, but now more and more brands are closing their listings from piggibackers (RA crowd) so you might end up buying stock and then can't list it..
 
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 Claudia says at 21:07 et
For me RA is WORK... Not a passive income. If it works for you, fine. But it's not my song.
 
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 Tyro Meg says at 21:08 et
Say Vin, you buy discounted stuff in Wallmart, you sell it ... and then WHAT? You need to start all over again. It's not scalable business model. just a quick buck. I know it works for some people if you have a team of assistants helping find deals and listing them quickly.. Online arbing
 
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 Antony says at 21:47 et
Why you hate retail arbitrage so much?
 
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 Claudia says at 21:47 et
Anthony.. Have you watched the video about it? We don't hate it, we just say it's A JOB and hardly a passive income. Moreover brands are getting it harder and harder for you to sell their products on amazon.. More and more restricted categories will create a slow death for RA.. It's much better to get into FBA or Shopoify at this point. 10 years ago Retail arbitrage was booming but it's days are soon gone..
 
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 Roman says at 21:15 et
Can I put my URL on my product package?
 
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 Claudia says at 21:15 et
Yes you can + inside your insert card too. You cant put links only in communication to the amazon customers via amazon email system.
 
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 Lucy says at 21:25 et
hi guys.. Can I get BAD product reviews deleted off my products page?
 
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 Claudia says at 21:25 et
It's very rare to get bad review removed.. Usually it's better to prevent them like we teach in the course.. see video about negative feedback removal.. Also read https://www.amazon.com/gp/help/customer/display.html/?nodeId=12177361
Also dont over sweat about bad reviews, it's natural for any good product to have 1-2 one-star reviews, nobody is perfect and your customer don't expect just 5 start reviews, it might even look suspicious and fake.
 
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 Emma says at 21:25 et
Let it go.. Let it go...
 
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 sultan says at 21:47 et
2 questions. Love the community very helpful read..

1.Whats BSR??
2. Whats MOQ?
 
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 Uncle Sam says at 21:48 et
BSR... BSR (best sellers rank) is how well you are ranked on amazon.. the smaller the number the better!
Ideally you must be under 10,000 BSR to get 5-10 sales per day!
 
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 Lucy says at 21:48 et
MOQ minimum order quantity.. Usually 500-1000 units when doing whitelabelling..
 
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 Claudia says at 12:32 et
You are welcome guys, glad to have you here!
 
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 Claudia says at 17:16 et
Will it work for me? What if I have no coding skills? Check out Libni's store and case study here: http://sellslikehotcakes.co/blog/index.php/2017/03/29/sells-like-hot-cakes-program-wonders-heres-libnis-story/
 
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Ricardo says at 06:20 et
Just started on this new course, with lots expectations hope for good results!
 
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 Mike says at 06:20 et
Lets rock Ricardo!
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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 Mike says at 16:25 et
New cool video released "Exit Strategies: How to sell your business and buy other thriving businesses"
 
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Ricardo says at 04:48 et
HOW DO I manage customer returns?
 
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 Claudia says at 04:49 et
Ricardo, in case of FBA then Amazon will handle everything (returns, refunds). In case of drop shipping, I suggest to buy a virtual forwarding address in USA where customers can send returns and it forwards it to you later.
 
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Ricardo says at 06:24 et
Thanks Claudia! , I am starting with dropshipping aliexpress and shopify. My store is about Rock Music (t-shirts and accesories) I have a fan page with +3 Million fans (fb.com/elrockescultura.org) but they are almost everyone from MEXICO, so epacket here it does not work so well, I tested posting one product, (without ads, pixel, autoresponder, analytics, chatbots, retargeting, etc) and we sold 20 items in 3 days, but 15 from Mexico. So what idea do you know around how can I will manage returns?? thank you!
 
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 Kylie says at 06:25 et
Tshirts you can ship using tspring or t-launch app for shopify or even Merch if you use amazon. you dont need to ship tshirts from china.
I suggest to post your store for critics and we all can post more suggestions. It's hard to suggest blindly.
 
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 mya says at 06:25 et
Mexico is a great market, most people dont sell there and always target USA only.
 
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 Gautam says at 02:00 et
I used the Amazon best seller finder for a keyword. All the results sound encouraging. But I am confused with one of the messages, "Reviews: top 10 sellers have average 3757 reviews (At least 2 of 10 have 50 reviews or less. Recommended <150 reviews average)"
Does this indicate it's worthwhile? It says 3757, and recommended is less than 150. I am unable to interpret as the other results are great. Please help(and explain what they mean)!
 
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 jo says at 02:03 et
It means they have many reviews probably so it's a very popular niche most likely. If the all other numbers sound good i would not be concerned. I think you mentioned you sell oils? so maybe instead of general oils try more specific like "facial oils" or "massage oils" or "lavanda oils" so it's more nichey
 
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 Gautam says at 06:16 et
That's great.If the reviews are too less and the other numbers are right what's the course of action? Just curious.

Thank you for your suggestion on making the niche specific- very helpful!

Cheers.
 
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 Amelia says at 06:19 et
Dont worry about reviews so much, it's becoming less important after last year Amazon's review policy update.
 
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George says at 08:51 et
What is the best thing to do if you are out of stock, close the listing or let it run? how about the metrics are they going to drop?
 
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 Ted says at 08:52 et
Are you talking about amazon or shopify? On shopify it will say "Sold out" which is pretty cool for building urgency for other items.
On Amazon if you have no stock your listing is not displayed. You dont need to "close" it. Some people like to rise the prices before you run out of stock. The metrics will go down unfortunately. You need to plan your inventory better.