Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a¬†product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

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Last Wall Comments

 
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 Mike says at 23:14 et
I use my sourcing agent for that.. You can check the links in the RESOURCES section.. I also heard asiainspection is great too
 
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 Gab says at 21:36 et
Do you fullfill yourself or dropship guys?
 
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 Victor says at 21:36 et
I used to do a hybrid of both physically stocked inventory and drop shipped products. I usually dropship from warehouses based in the US so it's faster.. and international ones from CHINA.. My advice, start by dropshipping first to validate products amd test and build momentum.. once you see it sells well get fulfilling inventory on the products that sell the most!
 
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 Evan says at 21:37 et
I dropship still, nothing wrong with ALiexpress dont listen to guys who say it does not work! i am making a killing with it
 
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 diego says at 21:44 et
Who is importer of record when shipping to amazon? AMAZON?
 
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 little_tiger says at 21:45 et
No.. Amazon will not be the importer of record for any shipment coming in from overseas. Your shipment will be rejected. Your freight forwarder should take care of this! For example I use Flexport..
 
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 Jay says at 21:45 et
What are hidden costs when importing by sea freight?
 
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 Chris says at 21:45 et
JAY - Cargo Insurance, Customs Bond, Arrival Agent Fees, Warehousing fees, Delivery to amazon warehouse fee and of course Custom clearance.. Your freight forwarder should take care of this and give you invoice if any taxes are due!
 
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 sultan says at 21:47 et
2 questions. Love the community very helpful read..

1.Whats BSR??
2. Whats MOQ?
 
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 Uncle Sam says at 21:48 et
BSR... BSR (best sellers rank) is how well you are ranked on amazon.. the smaller the number the better!
Ideally you must be under 10,000 BSR to get 5-10 sales per day!
 
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 Lucy says at 21:48 et
MOQ minimum order quantity.. Usually 500-1000 units when doing whitelabelling..
 
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Ryan says at 13:48 et
Hi Everyone, new to the wall. Excited to get going with tutorials. Off the top of the head questions; can the niche finder for Amazon be applied to Shopify when searching for competition and comparing it to demand? Regards.
 
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 Emma says at 13:50 et
Welcome Ryan! Great to have you with us!!! Yes of course. if something sells on amazon it of course will also sell on shopify as well. The demand is universal, it's not platform specific.
 
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TRI says at 01:24 et
Hai, I am obsessed with online business. I have bought some e-commerce affiliate software, that is completed with with Youtube video review for every product I added. The e-commerce is linking to social media. It covered three affiliate : Amazon, Ebay, and Ali express. Organic traffic is about 8,000 visitors in 3 months, but ZERO affiliate hit. No sales. Then yesterday I saw this system. Here claimed can get usd 45,000/month if we follow all the guide. My question, if we just started with Shopify, and we follow the guide, is it possible to get that number? By some posting I read, the contribution is more come from FBA instead of Shopify. Nice to meet you all here.
 
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 Lane says at 01:25 et
Glad to have you here. There are many shops on shopify that are doing much more than 45k, it's a pretty modest number but after couple of years you should be doing much more than that. just take your time to learn!
 
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Tiabrihani says at 12:32 et
Hello everyone, I am so grateful to be a member of this program, I have just started
 
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Ricardo says at 02:00 et
Hi, I have one question, maybe someone could help me: What if I work with 3 providers from Aliexpress, and I make an upsell on my store, but each product is is from a different provider. So, my customer will have this separately, will I have to tell him/her that would come in different time? (something rare that figure I think (?))

This providers offer different things for the same niche, so their product are great for an upsell for the other provider.*
 
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Claudia says at 02:05 et
I think it does not matter if all comes same or not. People are not expecting all products to be in same pack these days, you know even with amazon many times the products are shipped separately even if you order same day.
 
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Ricardo says at 12:15 et
great!!
thanks Claudia
 
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 Emma says at 02:06 et
I agree it's not a problem. If customer asks you reply that you ship from different warehouses.
 
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Alexander says at 04:18 et
When choosing a niche should I stick to single kind of product like memory sticks for example, or should I have different kinds of products on my shopify store?
 
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Jimmy says at 03:39 et
Hi, is that a must to set up a credit card payment gateway. Can I just use paypal payment gateway only?
 
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 Mike says at 03:39 et
Yes you can use just Paypal but it's always better to give more payment options.
 
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Jimmy says at 06:37 et
I try to apply for 2checkout for my country, but without 90 days worth of sales history, they cannot move forward in the review process.
I may find Upwork to help for the sales history.
 
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Ernesto says at 06:36 et
I thought "boost post" was a big no- no, and should instead use ads manager? Can someone drop some knowledge on me?
 
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 Eddy says at 06:38 et
Boost post is the same as using ads manager if you already created audience and just want to quickly boost the post for $10-15 when building community.
 
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 lou says at 08:22 et
Great results for me this month guys, firing up for the holiday sales!!!
 
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 Jordan says at 08:22 et
me too, closer to the holidays i usually see 20-30% increase each year!
 
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JAMES says at 15:00 et
Greetings !!! Glad to be here! I need guidance--i am a true Newbie!!! Please help--do i just start by watching these videos???
 
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 Mike says at 15:01 et
Yes please. Welcome James!