Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

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Last Wall Comments

 
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 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
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 pat says at 23:09 et
Not to brag... but It's my first $1000 DAY pals! 37 units sold today! Really appreciate all the help you gave me to boost my sales.. Last year I never reached even 15 units per day!
 
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 Eddy says at 21:12 et
I find it super difficult to find a local dropshipper with lower cost compared to the competitors on amazon.com , I have like 4 wholesellers with different products most of them are expensier than those on amazon is it possible to find cheapers ones??
 
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 Claudia says at 21:12 et
That's why doing it on Shopify makes more sense, like the course is teaching.. So that you can mark up prices higher and no competition or related products are shown!
Also I believe it's possible to find products with better profit margins on Amazon. also remember you can still bundle it!
I think having an amazon dropship business could be helpful for a lot of ppl? but shopify is a way to go to start it. Amazon still better for FBA!
 
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 Julian says at 21:23 et
OMG!! today i see ... part of my inventory seems missing? what to do?
 
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 Claudia says at 21:23 et
Go to Inventory > Manage FBA Shipments and check if they were received correctly by warehouse? if not, file a report and amazon will research and investigate and credit you for missing or lost units. Finally, check to see if there have been any recent inventory adjustments by using the Inventory Adjustments Report and check to see if there are any ongoing warehouse transfers using the Inventory Event Detail Report.
 
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 Bill says at 21:23 et
What's my FBA return policy??
 
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 Claudia says at 21:23 et
If you FBA then the Amazon return policy is YOUR return policy http://www.amazon.com/gp/help/customer/display.html?nodeId=15015721
 
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 nicholas says at 23:20 et
Does anyone have a checklist of optimising your listings or a go to place for some tips?
 
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 Tyro Meg says at 23:20 et
Target the keywords that convert well for your product via PPC
 
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 Boris says at 23:21 et
Automatic or manual PPC better?
 
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 Claudia says at 23:21 et
@Boris, please watch the video about PPC advanced strategies.
 
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 Ted says at 03:25 et
Summer is coming soon, think of summer related products.. just got mail from suppliers of the Beach Blanket (similar to https://www.amazon.com/dp/B01LZ1555T ) they might go big this summer, keep an eye on it, best seller tool shows good numbers.
 
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James says at 07:30 et
Hi guys quick question, once your store is up and running filled with products how can you fully automate it. Do you think bringing in VAs is clever ?
 
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 Gab says at 07:31 et
of course james, i use VA else you spend valuable time fullfilling orders. but first do yourself so you can easily teach VA!
 
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 Mike says at 04:46 et
Over the next few weeks, I’d like to do something a little bit different. 

I thought it would be fun to ask people what they wanted to learn about (so I can customize my future emails to help YOU :-D).

Here's your first question...

What is your #1 single biggest ecommerce challenge right now (and how is it impacting your life on a daily basis)?

Click reply and tell me right now.
 
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 Castle says at 04:47 et
good one! finding time to do all the tasks is my biggest challenge!
 
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 Olga says at 04:48 et
Mike for me is finding good designer is a biggie
 
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 Tycoon says at 05:21 et
For me it's finding the product and suppliers
 
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mohamad says at 13:28 et
Good idea !! For me this about scalling with Facebook Ads. Actually, I can just make 5 sales by day and i want to Scale :)
 
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Oliver says at 04:35 et
how do you add a logo to the shopify store
 
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 emma says at 04:36 et
you can do in your store Theme settings very easily.
 
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Oliver says at 02:38 et
Thanks Emma, I got the logo done!
 
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JAMES says at 15:00 et
Greetings !!! Glad to be here! I need guidance--i am a true Newbie!!! Please help--do i just start by watching these videos???
 
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 Mike says at 15:01 et
Yes please. Welcome James!