Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a¬†product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

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Last Wall Comments

 
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 Mike says at 23:22 et
Just make sure you don't stuck in "research" stage for too long. When I started I kept researching far too long and missed a hot summer sale season for my summer products. There is never ideal product with no competition and perfect conditions. Just TAKE ACTION and START SELLING!
 
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 Vin says at 21:06 et
Why retail Arbitrage SUCKS?
 
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 Emma says at 21:06 et
It does not.. And it works ok still, but it's more like OLD SCHOOL method to make money... 10 years ago it was a golden age of RA, but now more and more brands are closing their listings from piggibackers (RA crowd) so you might end up buying stock and then can't list it..
 
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 Claudia says at 21:07 et
For me RA is WORK... Not a passive income. If it works for you, fine. But it's not my song.
 
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 Tyro Meg says at 21:08 et
Say Vin, you buy discounted stuff in Wallmart, you sell it ... and then WHAT? You need to start all over again. It's not scalable business model. just a quick buck. I know it works for some people if you have a team of assistants helping find deals and listing them quickly.. Online arbing
 
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 Antony says at 21:47 et
Why you hate retail arbitrage so much?
 
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 Claudia says at 21:47 et
Anthony.. Have you watched the video about it? We don't hate it, we just say it's A JOB and hardly a passive income. Moreover brands are getting it harder and harder for you to sell their products on amazon.. More and more restricted categories will create a slow death for RA.. It's much better to get into FBA or Shopoify at this point. 10 years ago Retail arbitrage was booming but it's days are soon gone..
 
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 Dakota says at 21:18 et
Friends... Love it here.. One question... How to calculate fees ??
 
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 Claudia says at 21:18 et
Check Amazon Marketplace Fee and Profit Calculator https://salecalc.com/amazon
Usually FBA fee is 15-30% depending on the price.. higher price less fee %
 
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 Olga says at 21:50 et
For VA (Virtual assistant) better flat rate or hourly??
 
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 Evan says at 21:50 et
I never give a flat rate. I always offer hourly because some months it varies and I would never to over pay
 
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 Optimus says at 17:22 et
How do i build a list? any tips?
 
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 Claudia says at 17:22 et
Please see the video we have about building a list, great tips there!
 
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 Evan says at 17:23 et
You can not collect emails through Amazon's platform. it myst be build a list outside Amazon.. build leadpages page.
 
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 Ted says at 17:23 et
Run a contest in your niche or giveaway, or free plus shipping offer and then collect emails in return. EASY!
 
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 Oli says at 17:32 et
how to decide which amazon fulfillment center to ship to in the US?
 
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 Violet says at 17:32 et
Amazon will decide when you create a shipment. sometimes it goes to all in one, sometimes you ship to separate.
 
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 Bogdan says at 22:26 et
What should I put as the "Ship From" address in seller central when I'm building the out the shipment and the carton labels? And how do I determine which fulfillment center to ship to?
 
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 Uncle Sam says at 22:27 et
Ships from - your factory or your sourcing agend address. fulfillment center is decided by Amazon not you! (when you create a shipment)
 
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 Father says at 23:25 et
When running a promotion, what is the recommended discount for the sale to count as a verified review and feed the amz algorithm?
 
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 Emili says at 23:27 et
Amazon does not reveal exact cutoff data for "verified" vs "unverified". some people say it's 50% but it's a wild guess. It does not matter really. Don't overthink it Father.
 
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 Emili says at 23:27 et
I give minimum of 80% off. Keeps buyers happy and many reviews coming (WITHOUT asking even with new policies all ok).
 
Butz says at 13:47 et
Does this work for residents in Australia?
 
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 Claudia says at 13:48 et
of course. You dont need to live in USA to get started.. In fact, I am not even from USA but I sell on Amazon and Shopify just fine! It does not matter where you live, it matters where you SELL.
 
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Butz says at 05:01 et
Hi All, Im a beginner here. I have seen most of the videos.
I am interested on doing FBA.
I am from Australia and I just registered my business, applied for a seller account on amazon.
what should I do next?
 
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 Claudia says at 05:02 et
Welcome Butz! Well... Just follow the lessons, pick the products and start the FBA business. Let me know if you have more specific questions!
 
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EDWARD says at 16:45 et
Hi, Claudia and Friends...
Just brainstorming a bit! Is it possible to monetize a Shopify store solely or in part by customer's purchases?

Ed
 
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 Mike says at 16:45 et
I am not sure what you are asking Edward. Please explain more
 
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 Claudia says at 16:10 et
Mike added new video "Canton Fair Case studies, product ideas and PRO Sellers Tips" really great insights and tips there for FBA sellers planning to go to china!
 
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 Mike says at 04:50 et
Yes, super cool trip to China https://youtu.be/jf-pF_mr1TA
 
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sol says at 07:45 et
a succesful PL brand however i would like to know which tools are the most valuble in hereis it the bullet point tool,? someone please share
 
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 Emili says at 07:45 et
Welcome sol.. depends what are you trying to achieve and improve?