Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 peter jr says at 22:47 et
I'm new here but really LOVE the course and the all the detailed info so far!! You guys have been really helpful to me!
 
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 george says at 22:58 et
Good point. thx for sharing! Love the effort you put in helping others here
 
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 Cyril says at 19:39 et
Is it still ok to give away discounted coupons?
 
Claudia says at 19:40 et
Yes as long as you don't ask for reviews in exchange. It will still increase your sales velocity and ranks.. However maybe it makes more sense to run PPC instead of giving away your product too cheap 50-75% OFF instead of PPC? Depends on the niche..
 
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 Kenga says at 20:59 et
What if the customer goes directly to aliexpress and buys from it?
 
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 Dylan says at 21:00 et
Truth is, it was not your customer on the first place. If the person savy enough to know about dropshipping and aliexpress method then he was not your customer in the first place. No point to worry about it. It's like worry about online pirates. People who always download cracked software are not your customers anyways, don't worry about them.
Target people who are not aware of dropshipping methods and you will be just fine! 99.9% of people will never bother finding alternatives and going to aliexpress is the last thing on their mind. They might go Amazon in worst place but never aliexpress..
If they go Amazon, again, they were not your customer so don't worry about them. Some people tend do buy exclusively on Amazon Prime for example.
 
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Claudia says at 21:00 et
Another tip... if you offer some sort of exclusivity or special deal then people wont be looking much for alternatives.
I have many people ordering Dog Frisbi for example and wait 2-4 weeks just fine when they could buy it cheaper probably on amazon and get in 1 day using prime. There is room for everyone here and a huge marketplace!
 
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 Raven says at 19:56 et
Do I need a trademark registred first to be amazon brand registered?
 
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 Kylie says at 19:56 et
No Raven, not necessary. But you must have a site ready
 
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Claudia says at 20:00 et
If you are approved nobody can sell over your ASIN, chance your title etc.
 
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 Gab says at 20:00 et
Also you get access to Enhanced content
 
Claudia says at 13:49 et
The hashtag for the day is "GET STARTED". Don't just sit on the information. Take action, and we are here to guide you and help you along the way!
 
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Claudia says at 17:16 et
Will it work for me? What if I have no coding skills? Check out Libni's store and case study here: http://sellslikehotcakes.co/blog/index.php/2017/03/29/sells-like-hot-cakes-program-wonders-heres-libnis-story/
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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 Mike says at 11:35 et
Hi guys!

Great news, as you know I've been super active and super excited about the course, and today I'm glad to announce that I have added not 1, not 2 but 3 new great videos for you!

1. Exit Strategies: How to sell your business and buy other thriving businesses
This is a video showing why and how you can buy and sell the ecommerce businesses (small or big)

2. Fullproof tips how to avoid paying huge long term storage fees on Amazon FBA
THis is great to show you how to avoid pitfalls with storage fees and get rid of slow selling product!

3. Using Crowdsourcing Campaign to boost your sales and jump start your product (Case study)
I dont always win and this is a fun video showing how i failed in crowdsourcing on kickstarter but still made $10k along the way and what you can learn from my mistakes! I hope my story will give you great ideas on how to boost your sales with crowdfunding!

By the way if you enjoy our course, please let me know, I really appreciate your reviews and your comments and questions!

You joined the course on the insane low price for first early-bird 500 betatesters (you know similar courses usually charge $150-190 or more for way less content) so your early feedback is really important to me!

If you have any questions, let me know!

Mike
Sells like hot cakes guy!
 
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 Aria says at 11:37 et
thank you mike and SLHK team ... really great quality of video and I'm glad i joined early with such a silly price. I paid $10,000 for @Amazing@ Course 3 years ago and got way less info!
 
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 Vin says at 11:40 et
thx for update, appreciated the efforts and the community has been very helpful to me!
 
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 Mila says at 15:54 et
love the tools and community! my second product is reaching $300 per day now! it WOKRS!!!!
 
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wade says at 04:27 et
Hello - Brand new here - Just wondering how long it took you to reach this point ? Also congratulations on the progress... :)
 
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Gad says at 17:43 et
Hello everyone :-) my name is Gadi, and I'm a new member. Glad to meet you all , and looking forward to be part of your community :)
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
 
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 Chris says at 17:45 et
Welcome Gad! Donation component is a great way to boost your sales but it must be linked to a good cause and make sense, so that your product is somehow linked to a good story that makes sense
 
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 quirkyfox says at 17:45 et
yeah, like Bamboo product for saving trees...
 
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 Mike says at 17:46 et
hi Gad. Regarding UK question you did not explain if you do dropshipping or FBA? Anyways you can start with UK and expand!
 
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Gad says at 08:03 et
Thank you all for your comments
Regarding your question Mike, I thought about
Dropshipping at first
 
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Gad says at 08:03 et
Two more questions please :
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
 
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 Mike says at 08:05 et
Gad, Aliexpress is a chinese company. They ship internationally but it's always from china. You can watch video on finding local dropshipping suppliers in your niche in UK if you want to go local route.
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!
 
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Gad says at 04:58 et
Thanks !
 
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dilini says at 19:04 et
can I open USA shopify account? If yes what are the things I need? Thanks
 
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 Lane says at 19:07 et
You need to do your research. To open USA shopify account you will need VPN, some USA forwarding address. But to use USA payment systems you will need more work - US company and bank account. You might also partner with someone from USA.
 
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 lou says at 15:04 et
Great start for the year!
 
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A says at 04:51 et
Hi,
I have finished watching the video about "incorporation and taxes" but I'm lost. If I understood correctly the suggested way to open a seller central account is as a professional.
-What do I need to open a professional account?
-Do I need a LLC? bank account? address??
Can someone explain ---> my situation will be "Rest of the world selling in the US"
Thank you!
 
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 jo says at 04:52 et
You need an LLC, Bank account and a credit card. Yes your company does not have to be from USA even if you plan to sell in USA
 
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Rodel says at 06:46 et
Could I use Alidropship plugin instead of shopify?
 
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 rick says at 06:46 et
of course you can