Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 Cyril says at 22:25 et
Do you recommend to ship all by express if i am just starting?
 
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Claudia says at 07:39 et
No, it would be too expensive. I suggest that you follow 20-80 rule. 20% by air express to get stuff fast for FBA launch and rest by sea freight (slower but cheaper). When your sales pick up, the sea shipment will arrive to Amazon
 
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Claudia says at 23:22 et
And don't put all eggs in one basket. Launch several products (ideally related) to build a brand quickly + Build your LIST!
 
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 chris says at 17:36 et
How to do SPLIT TESTS??? i mean for amazon listing
 
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 Emma says at 17:37 et
Try cashcowpro split test tools for A/B split tests. also Greg from jungle scout has similar tools i think. Split test only makes sense if you sell A LOT of units per day, else it's irrelevant, as data sample is too small.
 
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 Olga says at 23:29 et
Also Splitly just for price testing but testing cover photos is a good idea too.
 
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 Tycoon says at 23:31 et
Morning Amazoners. Im looking to increase the quality of my listings AND increase conversions. Any tips?
 
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 little_tiger says at 23:32 et
Learn yourself too! Don't be lazy.. Check the video about the listing and brainstorm, put to CRITICS!
 
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 Samuel says at 23:47 et
Agreed. dont pay $150 to some shady guys. you should do it yourself and become your own expert. 1/2 the people that claim to know don't. You know your product better than anyone else. Dont be lazy! USe the tools provided and dont look for magic pills!
 
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 Oli says at 23:32 et
Run Split tests also!
 
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 lou says at 23:48 et
There are tons of services like amzfoster.com to get your listing optimized
 
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Leslie says at 14:32 et
Thanks Diego. I did think of that. Easier to change niche than fight the crocodiles.
 
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 Optimus says at 02:33 et
love the course pals!! my question is what are tthe best Autoreponsder services to use to build the list and followups? sry for my question
 
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 Mike says at 02:34 et
Try Aweber.com , convertkit.com , getresponse, mailchimp or icontact. I used almost all of them, pretty easy, drag and drop email creation... Make sure to watch our video about Email Mastery as well ;)
 
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 Ethy says at 11:54 et
Great day for me, made $250 usd yesterday and $220 day before!!! YOU ROCK GUYS!
 
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 Angel says at 11:55 et
thank you for sharing! inspiring stuff ethy
 
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Ernestas says at 22:33 et
this is your start ? :)
 
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 Gautam says at 08:57 et
Congrats. When did you start?
 
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 Dennis says at 01:59 et
congratulation buddy :) hope you will do much more!
 
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Sathaporn says at 01:59 et
I think the big concern is shipping times for dropshipping with Shopify. Anyone that have more experience in this concern...please give me for advice. Thanks!!
 
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 little_tiger says at 02:01 et
there is a video about it http://sellslikehotcakes.co/videos.php "The BIGGEST Problem with Dropshipping: TIPS and HACKS on how to SOLVE it " in shopify bonus section
 
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 Gautam says at 02:00 et
I used the Amazon best seller finder for a keyword. All the results sound encouraging. But I am confused with one of the messages, "Reviews: top 10 sellers have average 3757 reviews (At least 2 of 10 have 50 reviews or less. Recommended <150 reviews average)"
Does this indicate it's worthwhile? It says 3757, and recommended is less than 150. I am unable to interpret as the other results are great. Please help(and explain what they mean)!
 
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 jo says at 02:03 et
It means they have many reviews probably so it's a very popular niche most likely. If the all other numbers sound good i would not be concerned. I think you mentioned you sell oils? so maybe instead of general oils try more specific like "facial oils" or "massage oils" or "lavanda oils" so it's more nichey
 
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 Gautam says at 06:16 et
That's great.If the reviews are too less and the other numbers are right what's the course of action? Just curious.

Thank you for your suggestion on making the niche specific- very helpful!

Cheers.
 
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 Amelia says at 06:19 et
Dont worry about reviews so much, it's becoming less important after last year Amazon's review policy update.
 
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Alexander says at 04:45 et
Should I finish all the videos before I start building my E-commerce store?
 
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 Highlander says at 04:46 et
You can start building it alongside watching videos, but it's good also to finish all to have a FULL picture!
 
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sol says at 05:00 et
I want to better my bullet points as i mentioned i have many best sellers and in house softwares that i built myself but i am lacking in describing my products so wwell
 
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 Amelia says at 05:00 et
try bulletpoints tools and keyword research!
 
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JADA says at 10:21 et
Hi there, I'm new here. I wanna launch a new product. I'm going to ask a few friends to get the product and make review with 5 star. How many reviews should I get at the launch in that way?. 15 is too much at the start?
 
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 Mike says at 10:23 et
Welcome Jada.. Please see the course video about getting reviews. Amazon will most likely remove most of your friends reviews as it's against their TOS.
 
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ABDURRAZAQ says at 05:15 et
Guys, anybody here in this group using this platform start making some income on E-COMMERCE?
 
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 Mila says at 05:15 et
We all use it, just follow the course!