Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
50.0000
2
 Sandra says at 19:19 et
What tools do you use to count your fees?
 
50.0000
6
 Claudia says at 19:24 et
Check Fetcher, CashCowPro and tools like that! Hope it helps! They connect directly to your amazon seller-central to fetch data and build a nice stats&charts&fees page.
 
50.0000
5
 Optimus says at 21:02 et
hi guys! great to see you are all crushing it. Any help would be really appreciated.. How can I ship Fedex DHL from ali without killing the bank?
 
50.0000
1
 Claudia says at 21:02 et
Welcome to community! You will love it here! Regarding your question - Make a deal with your supplier or get your own Fedex and DHL account. Usually a big factory that ships a lot get special deals and lower rates on shipping.
 
50.0000
13
 Bill says at 21:23 et
What's my FBA return policy??
 
50.0000
14
 Claudia says at 21:23 et
If you FBA then the Amazon return policy is YOUR return policy http://www.amazon.com/gp/help/customer/display.html?nodeId=15015721
 
50.0000
11
 USA says at 21:31 et
What is amazon/shopify connection?
 
50.0000
 lou says at 21:31 et
Maybe you mean this app? https://apps.shopify.com/amazon (Sell your products on Amazon using Shopify)
 
50.0000
10
 Alex says at 21:32 et
Hey fellow Shopifyers and Amazoners ! I would be very grateful for some input! I am setting up a blog for my site. I am not looking for the native shopify blog vs. wordpress pros and cons?
 
50.0000
8
 Samuel says at 21:32 et
Shopify has built in blog functionality - that's all you really need.. why would you separate blog from the store, it makes no sense these days.
 
50.0000
6
 Spider Fuji says at 21:39 et
Would love to hear your suggestions.. How tto optimize the shopify site for speed?
 
50.0000
1
 Alice says at 21:39 et
USe the image compression app! Called IMAGE OPTIMIZED.
 
50.0000
5
 JO says at 23:01 et
Thanks for the golden nuggets! Great course and community here! Love the vibe!
 
50.0000
8
 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
50.0000
6
 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
50.0000
5
 Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
50.0000
4
 Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
50.0000
6
 Father says at 23:45 et
do we really need to wait for our first product to sell at least 10 items per day as suggested ? is this still a valid benchmark to work with?
 
50.0000
5
 wing11 says at 23:45 et
Yes but you don't just sit and wait, you prepare your next product while promoting and launching previous ones!
 
50.0000
 Ab says at 09:31 et
Glad to see you are rocking guys!!! Just a quick one. How do I follow up the buyers without violating AMAZON TOS?
 
50.0000
 Rob says at 09:32 et
Use feedbackgenius or sellerbacker.. After the client left positive reviews under seller feedback you automatically ask if they'd be interested in sharing their experience with the product on the product page! Works like charm.
 
50.0000
 wing11 says at 09:33 et
Also Jump Send.. easy to automate everything with followup
 
3
Xuan says at 13:08 et
Hi I'm newbie here :)! 3 days I run camp ads fb but not effective
. I till not have first sale for me :(. I don't have direction right for me? How do you make the first sale?
 
50.0000
4
 Theo says at 13:09 et
hi Xuan, it depends on many factors. what is your store? what product you sell? what ads you run? You might want to submit your project to Critics here http://sellslikehotcakes.co/critics.php and everyone will help brainstorming it.
 
6
Andres says at 10:01 et
Hello Im a fresh rookie Im a little confused on the Goal of 45,000.00 .....It reads...."Our goal is to make at least $10 per product per sale and at least make 10 sales per
day from each product, which means from five products, we are going to make
$45,000 at least per month plus your Shopify store profits and, of course, minus the
cost of sales, production, shipping and advertising. Our estimated profit is $45,000
per month. Well you can’t live with that but you would agree it’s a good start "

Is that goal only when you start with Amazon, or still good if you take the Shopify to start with...?
 
50.0000
8
 Mike says at 10:02 et
Welcome Andres. $10 per product per sale and 10 sales is a universal rule of thumb for any ecommerce store. 10-10 rule some people call it. It's same rule no matter if you start shopify or amazon or even better BOTH channels combined.
 
50.0000
5
 Diego says at 10:04 et
I agree, starting both is a way to go, you never know the future and which source will be more profitable for your product or niche! Good luck!
 
50.0000
7
 meni says at 05:04 et
Great tips, thx guys!
 
50.0000
5
 Mike says at 11:59 et
Great quetion from Nasim, i wanted to share it and then my response. "This course is really inspiring me to open my own store. Can you give me one more suggestion. From your experience which one you think is better a specific product type or mixed product stores? "
 
50.0000
7
 Mike says at 11:59 et
There is no specific answer to this. You know Amazon itself is "everything store" and they are very successful. At the same time a lot of shopify stores are "one product only" or "one niche only". If you target specific niche (like pugs lovers, pug owners for example) then your store should have only products for pugs, because if they see the product for bulldog, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

I would suggest

1. If you go with "everything store" then research top competitor everything stores and make sure to sell similar products by similar prices. This will reduce chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best selling products in competitor stores and duplicate them.
 
50.0000
6
 Mosquit says at 12:00 et
great question, thanks mike for sharing the tips. to Nasim good luck!!
 
50.0000
5
 Emma says at 12:04 et
Example of great everything store is chattuz.com
Example of great niche specific store is deathwishcoffee.com
 
4
Kizzie says at 14:22 et
Great job
 
3
Ernesto says at 03:39 et
how much should i charge for international shipping for "free + shipping offers"? If a client buys a "free+shipping offer" directly from my site more than once - how much should i charge for every "free+shipping item" added?
 
50.0000
6
 Lane says at 03:41 et
It's hard to say without knowing your product, location or shipping costs how much you should charge. Best tip here is see what competitor is charging so you will get a rough idea. Maybe $19.95 for a Tshirt or $9.95 for a Mug

I don't see a need to limit the amount of "free+shipping item" as long as you are making profits and have good margins
 
9
Ernesto says at 06:36 et
Thank you Lane!