Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
50.0000
2
 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
50.0000
6
 Julian says at 21:23 et
OMG!! today i see ... part of my inventory seems missing? what to do?
 
50.0000
14
 Claudia says at 21:23 et
Go to Inventory > Manage FBA Shipments and check if they were received correctly by warehouse? if not, file a report and amazon will research and investigate and credit you for missing or lost units. Finally, check to see if there have been any recent inventory adjustments by using the Inventory Adjustments Report and check to see if there are any ongoing warehouse transfers using the Inventory Event Detail Report.
 
50.0000
5
 Evan says at 22:18 et
I am planning on going to China in late April to meet suppliers and Canton fair.
 
50.0000
7
 karina says at 22:19 et
Great idea Evan! Do we need visa for CHina?
 
50.0000
4
 Spider Fuji says at 22:19 et
who "we"? most europeans and USA guys need yes but it's a formality... book the flights and hotels and you get it.
 
50.0000
5
 Speedy says at 22:20 et
What's canton fair?
 
50.0000
4
 Claudia says at 22:21 et
China Import and Export Fair, also known as the Canton Fair, is held biannually in Guangzhou every spring and
autumn, with a history of 55 years since 1957. The Fair is a comprehensive one with the longest history, the
highest level, the largest scale, the most complete exhibit variety, the broadest distribution of overseas buyers and
the greatest business turnover in China http://www.cantonfair.org.cn/en/index.aspx
 
50.0000
4
 Tycoon says at 23:31 et
Morning Amazoners. Im looking to increase the quality of my listings AND increase conversions. Any tips?
 
50.0000
6
 little_tiger says at 23:32 et
Learn yourself too! Don't be lazy.. Check the video about the listing and brainstorm, put to CRITICS!
 
50.0000
4
 Samuel says at 23:47 et
Agreed. dont pay $150 to some shady guys. you should do it yourself and become your own expert. 1/2 the people that claim to know don't. You know your product better than anyone else. Dont be lazy! USe the tools provided and dont look for magic pills!
 
50.0000
5
 Oli says at 23:32 et
Run Split tests also!
 
50.0000
1
 lou says at 23:48 et
There are tons of services like amzfoster.com to get your listing optimized
 
50.0000
 Caleb says at 00:54 et
Very excited to meet many of you guys at Traffic and Conversion summit in san diego!! You are crushing it!
 
50.0000
 Samuel says at 00:55 et
TLC2017 rocks.. rian dies and perry belcher on fire. By the way Perry is also doing sourcing from CHINA! this topic is on FIRE !!! he is doing 20 million with his strategic knife sales this year and expanding.
 
50.0000
 Ted says at 00:56 et
True, ecommerce is growing really fast. It's a golden time to start!
 
5
James says at 07:30 et
Hi guys quick question, once your store is up and running filled with products how can you fully automate it. Do you think bringing in VAs is clever ?
 
50.0000
7
 Gab says at 07:31 et
of course james, i use VA else you spend valuable time fullfilling orders. but first do yourself so you can easily teach VA!
 
6
Zaharey says at 05:23 et
Hi Claudia..

Does your store (mybestfriend.store) is Everything Store or Niche Specific Store?
 
50.0000
8
 Claudia says at 05:24 et
It's "everything dog related store". Niche specific store would be "Dog's Frisby Store" "Pug Toy Store" or "Dog Halloween Store"
 
50.0000
11
 Claudia says at 05:59 et
Do you know number 1 reason most people fail in ecommerce?

It's because they never get themselves a chance, they never get started, always procrastinating and delaying the start.

I get questions and complains like "I don't have time for this", "How much time do I need?" Well if you can't even find time to learn how are you supposed to build your passive income?

The beautify of Amazon and Shopify business is that once it is set, you are set "for life" with a strong passive income.

The problem? Most people don't realize it and never start!

"I'm too busy working" (the old way)

So the hashtag for the day - TAKE ACTION!

Start implementing what you learned and you will become successful, I believe in you!
 
50.0000
6
 Alex says at 05:59 et
true words!
 
4
sol says at 07:45 et
a succesful PL brand however i would like to know which tools are the most valuble in hereis it the bullet point tool,? someone please share
 
50.0000
4
 Emili says at 07:45 et
Welcome sol.. depends what are you trying to achieve and improve?