Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 Cyril says at 22:25 et
Do you recommend to ship all by express if i am just starting?
 
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Claudia says at 07:39 et
No, it would be too expensive. I suggest that you follow 20-80 rule. 20% by air express to get stuff fast for FBA launch and rest by sea freight (slower but cheaper). When your sales pick up, the sea shipment will arrive to Amazon
 
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 sam dh says at 23:22 et
oh cool.. thx will do!! thx for the quick response! great support
 
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 Aria says at 21:38 et
How to get those magical discounted rates for shipping within US?
 
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 jack says at 21:38 et
Try https://apps.shopify.com/shyp (Hassle-Free Fulfillment for Shopify Sellers they have good rates), also check Shippo and Stamps.com
rates within USA are USPS under 1 pound around 6-10 usd depending on the state
Also app NetParcel, shipwizmo.com
 
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 Aria says at 21:38 et
I use Flexport for shipping to FBA. works great
 
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 Dr. Jam says at 21:39 et
Any great FBA podcasts to hear?
 
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Claudia says at 21:39 et
Check Resources. Scott Amazing Seller is top one!
 
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 Spider Fuji says at 21:39 et
Would love to hear your suggestions.. How tto optimize the shopify site for speed?
 
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 Alice says at 21:39 et
USe the image compression app! Called IMAGE OPTIMIZED.
 
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 spooky says at 21:39 et
GUYS!! Best app for getting new sign ups for our newsletter???
 
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 Aria says at 21:40 et
Try Beeketing, SumoMe, MailChimp, OptinMonster, Klaviyo, Wheelio, Mailmunch, Pixel pop, coupon pop!
 
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 Emma says at 21:40 et
Try to build your list! For example run Facebook ad campaigns for newsletter sign ups , offer free desktop and mobile wallpaper, or how-to report. People have to put in their email, then we have a trigger set up on MailChimp to email all new subscribers the link for the wallpaper or report, plus we insert suggested products in the email. We get 300-400 sign ups a day at like 0.1 an email. Works like charm!
 
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 wing11 says at 21:40 et
Use Privvy for the popup, and the email coupon code autogenerated from Mailchimp. It's a nice combo.
 
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 Eddy says at 23:40 et
I am getting ready to launch my first product soon, but I am wondering how will I market my product?
 
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Claudia says at 23:41 et
Please check the video about the launch process, we explained step by step!
 
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 little_tiger says at 23:42 et
Yes, good video... In short stage the launch, run give aways to gain momentum, run PPC , get follow up series installed, start lightning deals. Reach 10 sales per day goal!
 
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 sultan says at 23:43 et
Whats up guys, should i raise product price when doing ppc??
 
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 Evan says at 23:44 et
it's about high conversion rates you get!
 
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 Gus says at 09:45 et
HI ROCKSTARS!!!! SUPER EXCITED! Today is my first $2000 day! I launched 2 months ago. It's spring & Summer product. (not hammock!) I'm very excited to see more!
 
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 Chris says at 09:47 et
Well done gus... the best is yet to come! like in a song!
 
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 Ted says at 09:47 et
Inspiring stuff. Thank you for sharing GUS!!!
 
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Qqq2 says at 09:51 et
May the force be with you !!!
 
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Leslie says at 00:15 et
I was on shopify then left over grey areas of card merchants not wanting to support product. Months later I came back and then left after 10 days due to lack of available products in my niche. Aliexpress vendors using misleading titles or description don't help. I then tried an app to upload Amazon products as an affiliate and do a review site, but it looks gawdy compared to shopify, and I will never make money like that. Therefore, I am convinced that shopify is way better. I'll just have to find a different niche that Aliexpress or a US dropshipper can fulfill!
 
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 jack says at 00:16 et
I think the niche finder tool and the "Most passionate niches" report will help you find the product http://sellslikehotcakes.co/niches.php Good luck, keep us posted on your progress.
 
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 Tyro Meg says at 00:16 et
Shopify supports Stripe and Paypal, no grey areas there, very easy these days. Try to attach them both!
 
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Tiabrihani says at 12:32 et
Hello everyone, I am so grateful to be a member of this program, I have just started
 
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FITZGERALD says at 15:36 et
What is Influencer Marketing and does it really work like the guru claim it is?
 
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 Gab says at 15:38 et
It means when you contact the influencers (youtube stars, instagram stars) via famebit or similar services or directly. It does work but it depends on the service you offer or the product. Lets say you have a beatuty product or tech product - it's easy to find the massive influencer for that. But if you offer something rare and local, it would be hard to advertise via influencers, as their audience is very broad!!! Hope it helps!!!!