Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a¬†product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
50.0000
2
 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
50.0000
13
 Cyril says at 19:39 et
Is it still ok to give away discounted coupons?
 
Claudia says at 19:40 et
Yes as long as you don't ask for reviews in exchange. It will still increase your sales velocity and ranks.. However maybe it makes more sense to run PPC instead of giving away your product too cheap 50-75% OFF instead of PPC? Depends on the niche..
 
50.0000
7
 chris says at 21:03 et
Hi friends... Is "Pet Rock" a good product to sell? seems like an eaasy winner and super original.
 
50.0000
6
 Rob says at 21:03 et
pet rock.. hm.. Not really.. run the numbers on the Best Seller finder.. u see most sales are made by 2-3 sellers, others are struggling. It's also too cheap of a product, Average price of the product from top 10 sellers: $13.13 (Approximate FBA fees: $2.63)
 
50.0000
14
 Elena76 says at 21:22 et
UPC? what's that code? better to buy from original or from resellers?
 
50.0000
10
 Uncle Sam says at 21:23 et
UPS is Universal Product Code A barcode used for tracking trade items in stores. It usually has 12 numerical digits, which are uniquely assigned to each traded item (GS1 US). You can buy it on speedybarcodes and other sites.
 
50.0000
 Mother Wit says at 21:40 et
What fullfilment services you use?
 
50.0000
7
 Rob says at 21:40 et
Try Shipwire to ship to US customers and across Canada, shipwizmo.com, maybe even Fulfilled by Amazon? Also ZhenHub they have fulfillment centers around the world - China, USA, UK, Germany, Australia.
 
Butz says at 13:47 et
Does this work for residents in Australia?
 
1
Claudia says at 13:48 et
of course. You dont need to live in USA to get started.. In fact, I am not even from USA but I sell on Amazon and Shopify just fine! It does not matter where you live, it matters where you SELL.
 
5
Jan says at 01:27 et
Hey guys, how valid are the estimated sales per month in the best seller finder?
 
50.0000
4
 Uncle Sam says at 01:28 et
They are pretty good, you must understand that real numbers only amazon knows, all the tools can use the estimates based on the BSR approximation!
 
5
Sathaporn says at 12:15 et
Can someone give me advice for our address office & telephone number in USA? and how much the pricing?
Thank you!!
 
50.0000
6
 wing11 says at 12:16 et
There is a video about it covering it in detail. It's called "How to INCREASE the CREDIBILITY of your store and BOOSTS your SALES" in shopify mastery section
 
8
Sathaporn says at 06:16 et
Thank you!!
 
7
Pavel says at 02:17 et
What to do in case of goods return taking into consideration that delivery done to US and I am located outside of US? Does it mean that returned goods to be deliveried to my home? How I should proceed in such cases?
 
50.0000
7
 Alex says at 02:18 et
Hi Pavel. There is a video lesson talking about it, you can set the forwarding address in US.
 
4
Pavel says at 13:27 et
Alex, thank you. Could you please indicate the name of the video.
 
50.0000
8
 casey says at 13:28 et
It was I think a video about the biggest problems with dropshipping and how to solve it
 
5
Pavel says at 02:18 et
Any answers? It is important to know in such situations. Similar questions related to refunds. How to work with the suppliers in case of refunds? I will appreciate answers for my questions.
 
50.0000
5
 Violet says at 02:19 et
If you do FBA then Amazon will take care of returns and refunds.
If you do dropshipping then customer can return item to your forwarding address. If the item is cheap it's easier just refund without return.
 
4
Pavel says at 13:27 et
Yes, I do understand it. Thank you. The question related to dropshipping part.
 
5
Mark says at 11:57 et
Great course. What other payment gateways can I use as I don't live a country to be able to apply for paypal. Can't wait to make my first sale. I'm already done with the store and facebook page. Thank you.
 
50.0000
4
 Emili says at 11:57 et
Maybe Stripe ? it allows to accept major credit cards!