Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 Mike says at 22:40 et
With the new Amazon policies, Amazon does not allow incentivized reviews tied to free or discounted products. However they still allow discounts coupons and people can leave the reviews as long as you never ASK THEM TO or promise discount in return for a review.. See new video we posted about AMAZON launch and getting reviews legally with Followup series and social media!
 
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 Claudia says at 07:40 et
Moreover discount sales will boost your amazon ranks a lot. It's still a great idea combining with Lightning Deals and PPC.
 
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 sam dh says at 23:22 et
oh cool.. thx will do!! thx for the quick response! great support
 
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 liam says at 21:00 et
How do i handle returns in dropshipping method?
 
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 Claudia says at 21:01 et
Great question Liam!

1. if the product is very cheap it's easier to just refund, absorb the cost and don't ask the customer to ship anything and wasting time with it.
2. if the item is very expensive them ask them to ship to virtual office address (which should have package forwarding features) that will redirect later the item to your dropshipper for replacement or refund.
3. monitor the quality and complains and switch dropshipper with high returns/refunds.
 
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 James.W says at 21:11 et
Hey pals!!! Is dropshipping legal on amazon? or just shopify?
 
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 Mia says at 21:11 et
here is what amazon policy says "Drop shipping, or allowing a third party to fulfill orders to customers on your behalf, is generally acceptable. Be the seller of record of your products;
Identify yourself as the seller of your products on all packing slips and other information included or provided in connection with them; Be responsible for accepting and processing customer returns of your products; and
Comply with all other terms of your seller agreement and applicable Amazon policies.
https://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=201808430
 
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 Olga says at 21:11 et
It's not illegal. Dont listen if people say it is. Read amazon link above!
 
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 Eddy says at 21:12 et
I find it super difficult to find a local dropshipper with lower cost compared to the competitors on amazon.com , I have like 4 wholesellers with different products most of them are expensier than those on amazon is it possible to find cheapers ones??
 
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 Claudia says at 21:12 et
That's why doing it on Shopify makes more sense, like the course is teaching.. So that you can mark up prices higher and no competition or related products are shown!
Also I believe it's possible to find products with better profit margins on Amazon. also remember you can still bundle it!
I think having an amazon dropship business could be helpful for a lot of ppl? but shopify is a way to go to start it. Amazon still better for FBA!
 
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 ED says at 21:14 et
What do I do about state taxes? What's nexus?
 
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 jo says at 21:15 et
You are responsible for collecting and remitting sales tax to a jurisdiction if you have established substantial presence in the state of delivery. Once established, you have created nexus. The threshold for this presence differs from state to state and a company’s presence in each state should be examined to determine if nexus has been established or not. A company clearly has nexus if there is a business location in the state/jurisdiction. Once you establish nexus, you are required to register as a retailer with each state before collecting sales tax for that state. Check more here https://www.reddit.com/r/FulfillmentByAmazon/wiki/business_taxes_legal
 
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 Fadey says at 21:26 et
hi friends.. PREP question. do i have to do PREP myself??
 
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 Claudia says at 21:26 et
No.. There are many companies who are set up just for this type of service, see resources section!
 
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 tyro_meg says at 21:48 et
Wondering if you guys and take a look at my situation? Running FB ads and getting like 200 visitors a day but zero conversions!

thanks a lot!
 
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 Claudia says at 21:48 et
Seems like you are not doing it right.. check the new FB mastery bonus series in the VIDEOS.. You need to target right audience with right ads! It's really helpful stuff there.
 
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 freedom says at 21:49 et
Also about FB... FB video ads.. should i try with voice or muted?
 
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 little_tiger says at 21:49 et
Most people watch their videos muted so it has to make sense without audio. With captions too if possible.. Attention span is 15-60 seconds. Remember facebook counts a video view as something like 3 seconds so its better to ignore views and track engagement.
 
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 freedom says at 21:50 et
Does dropshipping work? i worry about slow delivery times? who will wait 2-4weeks??
 
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 Gab says at 21:50 et
Dont be discarded about drop shipping there are lots of people have succeeded in drop shipping, my advice drop ship is good when you do it internationally. I have no problems with international customers.
 
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 Victor says at 21:50 et
You can reduce the delivery time.. Try DHL, i pass the cost to the consumer, i find consumer will pay the xtra amount to get the instant gratification they seek in online shopping.. Or find domestic suppliers..
It is Ok to use AlieExpress - just make sure that your customers know about the delivery times and the reason is because all products are made to order and direct from the factory.
Then scale up and move slowly to FBA once you know what sells best for your store and fullfill via amazon prime!
 
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 Julian says at 23:22 et
Hi Private Labelers... any tips and advised on how to find out if a product has patents, trademarks, & copyrighted
 
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 Uncle Sam says at 23:22 et
google patent search to start
 
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 Lucy says at 23:23 et
hire copyright lawyer to do a quick research. Check trademarkia.com also google your keyword and see who might be selling related to it and close to it, what domains are free etc.
 
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 Ron says at 09:15 et
where to find local suppliers?
 
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 Aria says at 09:16 et
see resources... for example http://www.wholesalecentral.com/Made-In-USA.html or salehooo
 
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 Ab says at 09:31 et
Glad to see you are rocking guys!!! Just a quick one. How do I follow up the buyers without violating AMAZON TOS?
 
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 Rob says at 09:32 et
Use feedbackgenius or sellerbacker.. After the client left positive reviews under seller feedback you automatically ask if they'd be interested in sharing their experience with the product on the product page! Works like charm.
 
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 wing11 says at 09:33 et
Also Jump Send.. easy to automate everything with followup
 
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wade says at 10:07 et
Hello Everyone - Brand spanking new here and excited to dig in - I look forward to getting to know you all - And I hope in time to give back as well... Now what to sell? lol that's going to take some thought....
 
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 Victor says at 10:07 et
Good one wade! nice to have you here! welcome!!!
 
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Andres says at 03:05 et
Same here....exploring niches
 
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wade says at 18:39 et
Still working my way though the videos – And it is funny to me how much my opinions on what to sell or the most interesting niches and how easy or difficult this posses is going to be has changed and continues to change as I go along. Really like what I am seeing here – Good job SLHC team !! -
 
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 Mike says at 18:40 et
Thank you Wade, we really appreciate. Well the list of what you can sell is endless... Our job here is to give you tips and tools so you can try to narrow it down to potentially good ones! I cant tell people what to sell but if you follow the criterias and niche finder and other tools I am sure you will find several good ideas that will fit your needs!
 
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Bill says at 07:39 et
Hi everyone....I'm new here and looking forward to getting this thing off the ground! I'm hoping this course will help me decide which niche/products to use. I went to sign up for the Shopify trial and it asked for my store name....I have no idea ;-) I guess I have a lot of work to do!
 
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 Mike says at 07:39 et
Welcome Bill! Good to have you here. Take your time to watch the videos, especially about Branding to get you some ideas.
 
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 Claudia says at 16:10 et
Mike added new video "Canton Fair Case studies, product ideas and PRO Sellers Tips" really great insights and tips there for FBA sellers planning to go to china!
 
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 Mike says at 04:50 et
Yes, super cool trip to China https://youtu.be/jf-pF_mr1TA