Keeping Your Customers Happy: Why Reviews Are Really Important

The evolution of e-commerce has led to one of its biggest changes in recent years – the propagation of customer reviews and now more and more customers depend on reviews as a compass for making purchase decisions. According to the statistics; 84% of people trust online reviews as much as a personal recommendation, while 54% of people will visit a company’s website after reading positive reviews.

It’s the way we are wired. Humans constantly seek others approval for validation, this is usually termed “social proof” and it is the reason why reviews are important to both the sellers and buyers. Whenever we shop online; we are often searching for the product/seller with the best reviews. Therefore, it is important that as a seller, you are cognizant of the effects reviews can have on your business, both positive and negative.

If you want to keep selling and making money, you would want to keep things on the positive side 🙂 Negative reviews can have a spill-over effect on you and you need to watch out for this. Because customers are prone to doing their research on Amazon first, negative reviews there would affect your Shopify store as well.

Although selling online has its perks, there are a number of demerits. For example, it is not easy to build trust with customers compared to selling to them in person and this is one of the biggest challenges of owning an e-commerce store. A great way of doing this is by having good reviews, and the best way of getting great reviews is by delivering on your promises.

Great reviews change the way customers perceive you; you will come off as someone who genuinely cares about the customer and provides top notch service/products ensuring the customer enjoys an exceptional experience. High-quality products, reliability and great customer service will go a long in helping you get good reviews, which will help build trust with arriving customers meaning more sales and money for you!

In these times, there are a lot of scammers out there, people are being cautious more than ever before. It will be great to have trust indicators on your store. Good reviews are the ultimate trust indicators; it wouldn’t hurt to get some of these…

So go out there and not just sell, but provide exceptional service and content, and you just might be setting yourself up for a truckload of customers and profits!

Perhaps you got unlucky and ended up with poor reviews or negative feedback, go check out our video course on negative feedback removal so that you can turn things around and re-position yourself for success.

See you next time.

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Last Wall Comments

 
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 David S says at 22:34 et
Hi guys! I am about to place the order with the factory, what is the difference between EXW and FOB?
 
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 David S says at 22:38 et
Thanks.. Also I am preparing my first Amazon launch.. is it still safe to give away discounts for reviews.
 
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 Optimus says at 21:02 et
hi guys! great to see you are all crushing it. Any help would be really appreciated.. How can I ship Fedex DHL from ali without killing the bank?
 
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Claudia says at 21:02 et
Welcome to community! You will love it here! Regarding your question - Make a deal with your supplier or get your own Fedex and DHL account. Usually a big factory that ships a lot get special deals and lower rates on shipping.
 
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 max says at 21:08 et
How do you guys handle delays related to Chinese New Years etc?
 
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 Emili says at 21:08 et
You can say the product is out of stock due to "high demand", "custom printing", "warehouse relocation". And then instead use Pre-order now and get special early bird discount price...
 
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 James.W says at 21:11 et
Hey pals!!! Is dropshipping legal on amazon? or just shopify?
 
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 Mia says at 21:11 et
here is what amazon policy says "Drop shipping, or allowing a third party to fulfill orders to customers on your behalf, is generally acceptable. Be the seller of record of your products;
Identify yourself as the seller of your products on all packing slips and other information included or provided in connection with them; Be responsible for accepting and processing customer returns of your products; and
Comply with all other terms of your seller agreement and applicable Amazon policies.
https://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=201808430
 
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 Olga says at 21:11 et
It's not illegal. Dont listen if people say it is. Read amazon link above!
 
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 Natalie says at 21:24 et
Should i lower the price than competition? We all sell same things. Thanks for replies
 
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 Chris says at 21:24 et
The race to the bottom is a dangerous game. Instead of lowering price try to offer unique product, a bundle, a set, to stand out from competition. You lowering the price will just make other sellers lower their price as well, and now everybody is making less profit with no added benefit.
 
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 Ted says at 21:25 et
Think of doing a bundle or a set and RISE the price, not lower it
 
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 chris says at 21:26 et
Any good ideas for bundles?
 
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 Emma says at 21:26 et
Ex Garlic press+ peeler, Salt and pepper shaker, coffee mug set for mom and dad, hammer and nails, golf gloves and golf balls, phone case + charger bank etc..
 
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 Alex says at 21:32 et
Hey fellow Shopifyers and Amazoners ! I would be very grateful for some input! I am setting up a blog for my site. I am not looking for the native shopify blog vs. wordpress pros and cons?
 
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 Samuel says at 21:32 et
Shopify has built in blog functionality - that's all you really need.. why would you separate blog from the store, it makes no sense these days.
 
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 freedom says at 21:48 et
How to automate my FB social media posting?
 
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 jo says at 21:48 et
Try buffer.com to schedule, publish and analyze all your posts in one place
 
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 Ted says at 23:34 et
hi guys! I finally reached broke the $500 per day in sales mark recently after 3 months of launch! Just wanted to thank you all for the great help you give to the community!
 
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 Lane says at 23:35 et
Congratulations Ted! that is fantastic.
 
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 little_tiger says at 23:36 et
Thanks Ted for sharing your experience with us.
 
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 Chuck says at 23:36 et
Awesome job, thx for sharing! That's my goal too!!!
 
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 tyro_meg says at 23:37 et
Congrats ted!!! thanks for sharing, very useful and inspiring for us who is starting out!
 
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 henry says at 23:38 et
very inspirational!!! $500 per day! where are you from? In my country it's a monthly salary!
 
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 Eddy says at 23:38 et
Next goal $1000/day!!! You can do it my man!
 
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 Nicholas says at 23:39 et
this is really encouraging, thank you Ted!
 
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Claudia says at 16:10 et
Mike added new video "Canton Fair Case studies, product ideas and PRO Sellers Tips" really great insights and tips there for FBA sellers planning to go to china!
 
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 Mike says at 04:50 et
Yes, super cool trip to China https://youtu.be/jf-pF_mr1TA