Customer Emotions & Purchase Decisions: The Business Secret Nobody Talks About

Humans are emotional creatures, and whether we care to admit it or not, our emotions hold a great sway over how we see the world, not only that, our emotions determine our decisions in life, relationships, business even down to what we chose to buy.

That’s right, contrary to popular belief, emotion guide our purchase decisions NOT logic. As a wise merchant whether online or offline, it would be of tremendous advantage to your business if you can understand human emotions and use that knowledge in the areas of marketing and advertising.

This would yield mind-blowing results for your business!

Think about it; emotion can easily get in the way of logic or rational thinking. Can you remember anytime you got really angry and then made a decision shortly after? I’m sure that if you reflect on this properly, you would realize that you didn’t make the best decision in your angry mood; if you weren’t angry you would’ve been open to rational thinking and thought things through before taking action.

The same principle applies to the world of buying and selling. Consumers don’t make rational choices when it comes to purchasing products, they go with their emotions at that moment.

How does this product make me feel? This is the platform for making buying decisions. This is also the reason smart companies spend a lot of advertisement. They are attempting to associate certain emotions with their products.

I hope you have been able to realize the crucial role emotions play in the business market. Whenever you create ads or slogans for your business, pick your words wisely, ensure you convey good feelings through them and your customers will quickly associate these good feelings with your products, you can be sure to expect your sales to soar!

With so much negative out there, who doesn’t want to feel good these days?

This is an eye-opener, and it is just one of our many secret tips we would keep revealing to help you keep selling and remain ahead of the competition.

See you next time.

Keep selling, Keep winning!

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P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 Mike says at 22:40 et
With the new Amazon policies, Amazon does not allow incentivized reviews tied to free or discounted products. However they still allow discounts coupons and people can leave the reviews as long as you never ASK THEM TO or promise discount in return for a review.. See new video we posted about AMAZON launch and getting reviews legally with Followup series and social media!
 
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Claudia says at 07:40 et
Moreover discount sales will boost your amazon ranks a lot. It's still a great idea combining with Lightning Deals and PPC.
 
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 Sandra says at 23:00 et
My question is.. What is the best time to start selling summer products?
 
Claudia says at 07:40 et
Thank you Sandra.. Please check the TRENDS and SEASONS tool we have for your product.. Usually April-May is a good time to start selling summer products. Sales peak in June-July.
 
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Claudia says at 23:22 et
And don't put all eggs in one basket. Launch several products (ideally related) to build a brand quickly + Build your LIST!
 
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 max says at 21:08 et
How do you guys handle delays related to Chinese New Years etc?
 
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 Emili says at 21:08 et
You can say the product is out of stock due to "high demand", "custom printing", "warehouse relocation". And then instead use Pre-order now and get special early bird discount price...
 
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 Aria says at 21:31 et
What shopify app allows you to quickly make branded Tshirts etc?
 
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 wing11 says at 21:31 et
@ARIA Try Teelaunch app, super easy to make tshirts, etc
 
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 Victor says at 21:36 et
What app allows to share reviews on facebook?
 
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 Evan says at 21:36 et
Check www.yotpo.com, Judge.me, Stamped.io (recommended) also SocialShopWave - lets collect more ratings and reviews by giving your customers a beautiful, simple, mobile-first reviewing experience. You can embed reviews into blogs, facebook etc
 
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 freedom says at 21:41 et
Anyone knows on demand print for shopify in UK??
 
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 Lucy says at 21:41 et
Check https://apps.shopify.com/all-over-print and teemill.co.uk (it doesn't integrate with Shopify)
 
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 karina says at 22:53 et
Ranking question.. Should I put typos? Fill out the 5K characters you have on the back end?
 
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 Uncle Sam says at 22:54 et
Amazon now lets you put just 1k not 5k anymore... I Quote "There is a 1,000 character limit for keywords. These 1,000 characters can be provided all on one line or split between 5 lines."
 
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 chris says at 22:58 et
Put brand name first... If you do a search for 10 different products and look at the 1st page results, you will likely see that in almost every case, the majority of listings are dominated by titles that start with a brand name
 
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 Kylie says at 22:59 et
Should i use commas?
 
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 Evan says at 22:59 et
I do not use commas for keywors. Only spaces for the back end keywords seartch terms.
 
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 Dylan says at 23:00 et
Misspellings are awesome. Try to get indexed for common misspellings, I get tons of sales of it
 
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 Eddy says at 23:40 et
I am getting ready to launch my first product soon, but I am wondering how will I market my product?
 
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Claudia says at 23:41 et
Please check the video about the launch process, we explained step by step!
 
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 little_tiger says at 23:42 et
Yes, good video... In short stage the launch, run give aways to gain momentum, run PPC , get follow up series installed, start lightning deals. Reach 10 sales per day goal!
 
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 sultan says at 23:43 et
Whats up guys, should i raise product price when doing ppc??
 
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 Evan says at 23:44 et
it's about high conversion rates you get!
 
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 Gus says at 09:45 et
HI ROCKSTARS!!!! SUPER EXCITED! Today is my first $2000 day! I launched 2 months ago. It's spring & Summer product. (not hammock!) I'm very excited to see more!
 
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 Chris says at 09:47 et
Well done gus... the best is yet to come! like in a song!
 
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 Ted says at 09:47 et
Inspiring stuff. Thank you for sharing GUS!!!
 
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Qqq2 says at 09:51 et
May the force be with you !!!
 
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Ryan says at 13:48 et
Hi Everyone, new to the wall. Excited to get going with tutorials. Off the top of the head questions; can the niche finder for Amazon be applied to Shopify when searching for competition and comparing it to demand? Regards.
 
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 Emma says at 13:50 et
Welcome Ryan! Great to have you with us!!! Yes of course. if something sells on amazon it of course will also sell on shopify as well. The demand is universal, it's not platform specific.
 
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 Gautam says at 04:49 et
I want to open a store selling oils and alternative health products. Will there be issues shipping to the U.S. like customs?
 
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 Violet says at 04:54 et
It's hard to say, are you shipping in mass quantities or one by one? Usually anything for personal use does not go to customs. Best advice here is to find your competitors selling same and then ask their support something like "Hi, I am from Chicago, do you ship your oils to USA and do I have to pay any taxes?" So they will help you this way :)
 
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 Gautam says at 01:59 et
I guess in mass quantities; I can use the Amazon FBA so they can tackle customs. But for shipping one by one, from your answer, it seems I will not have issues shipping to the US or Europe. In India(where I live), however, they charge customs even if it is a single item and for personal use. So, I think I should be okay. I will use the trick you mentioned too. Cheers!
 
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 lou says at 05:09 et
I asked shipping agent, here is what they say "only one by one is OK. and there is a limits (no more than 30ML). Mass import to US not allowed"
 
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 Gautam says at 01:59 et
Thank you for your answer. Helpful!
 
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 Mike says at 04:28 et
Hi guys!

I just returned back from China trip, that was such an amazing and eye opening experience to see REAL China, to break stereotypes, to meet my chinese partners, sourcing agents.

I had a great opportunity to get in depth insights into Chinese whitelabelling business, I even visited and FILMED several factories for you! So you will see my journey and hopefully follow and take action as well, starting your own successful business in China!

We also had a chance to visit Canton fair, the biggest industrial fair in the world with over 45000 factories showing their newest products to potential FBA sellers from all over the world! We filmed it too to give you real life insights on how we choose the product and what questions we ask!

It will take me couple of months to cut all material and prepare the videos, but once ready, you will be first to receive them! Stay tuned and enjoy our course! Remember I do it in my spare time from selling, as doing course does not really bring me any money with such a low price, so my main profit only comes from selling itself, that's why I'm little slow on cutting the videos so bear with me :)

Thank you again for leaving your reviews for the course, it really helps me a lot spread the word and inspire me keep going and share this exciting material with you to help you succeed on Amazon and shopify!

Mike

?
 
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 Olga says at 05:31 et
looking forward mike!!! super exciting!
 
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Brandon says at 14:21 et
What was your most meaningful review (so far) like? What impact did it have on you? What would you want your dream review to say if your student could only use one sentence?
 
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 Mike says at 14:23 et
The fact that someone took action and started his own ecommerce business is the best review for me. I know many people only learn but never take action or find excuses like "i dont have time for this", so I really appreciate when people take action and do what they learn!
 
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Brandon says at 03:47 et
Good answer
 
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 Mike says at 10:18 et
New video added: "Sellers Summit conference insights: How to choose the right product?" in the FBA Mastery Bonus Section. Enjoy!
 
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 Highlander says at 10:19 et
thank you for continues support mike!
 
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 Tyro Meg says at 16:05 et
great video, thank you for sharing!!
 
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Oliver says at 04:35 et
how do you add a logo to the shopify store
 
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 emma says at 04:36 et
you can do in your store Theme settings very easily.
 
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Jay says at 04:06 et
is this course still up to date in regards to FB ads?
 
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 Mike says at 04:06 et
Yes of course!
 
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 Natalie says at 15:15 et
works great for me
 
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 Father says at 15:15 et
yes great tips there Jay!