Humans are emotional creatures, and whether we care to admit it or not, our emotions hold a great sway over how we see the world, not only that, our emotions determine our decisions in life, relationships, business even down to what we chose to buy.
That’s right, contrary to popular belief, emotion guide our purchase decisions NOT logic. As a wise merchant whether online or offline, it would be of tremendous advantage to your business if you can understand human emotions and use that knowledge in the areas of marketing and advertising.
This would yield mind-blowing results for your business!
Think about it; emotion can easily get in the way of logic or rational thinking. Can you remember anytime you got really angry and then made a decision shortly after? I’m sure that if you reflect on this properly, you would realize that you didn’t make the best decision in your angry mood; if you weren’t angry you would’ve been open to rational thinking and thought things through before taking action.
The same principle applies to the world of buying and selling. Consumers don’t make rational choices when it comes to purchasing products, they go with their emotions at that moment.
How does this product make me feel? This is the platform for making buying decisions. This is also the reason smart companies spend a lot of advertisement. They are attempting to associate certain emotions with their products.
I hope you have been able to realize the crucial role emotions play in the business market. Whenever you create ads or slogans for your business, pick your words wisely, ensure you convey good feelings through them and your customers will quickly associate these good feelings with your products, you can be sure to expect your sales to soar!
With so much negative out there, who doesn’t want to feel good these days?
This is an eye-opener, and it is just one of our many secret tips we would keep revealing to help you keep selling and remain ahead of the competition.
See you next time.
Keep selling, Keep winning!
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