It’s June 2017 and Facebook still remains a giant in social media, it is worth reiterating that over 1.28 billion that’s right BILLION people! make use of Facebook everyday. No serious marketer has to be told about the implications of that figure.
Facebook recognizes the opportunity it has presented in the areas of business marketing and has incorporated several tools to help business properly utilize the website for the best results. There are several tools Facebook has in its possession that will help marketers to efficiently market their products/services and reach a wider audience. However, despite Facebook’s popularity (did I mention 1+ billion people earlier?) most business owners don’t even know these tools exist.
Let’s delve into some of them now shall we?
- Facebook Product Shop: Most merchants aren’t aware that it is possible to sell your products on Facebook directly. This new incentive was introduced by Facebook as a way to make business easy and fun. Now, you can sell products directly on your Facebook page and all you need to set this up is a few clicks! It allows you to directly connect with Facebook’s already existing audience of over 1 billion people. Combined with advertisements, this feature will give you tremendous exposure. You can access this feature by adhering to some simple Facebook instructions.
- Audience Insights Tool: This is somewhat hidden, not because it is concealed by Facebook, but because not many people know about it or make use of it. It can be found in the Ads Manager Platform. The specific purpose of the Audience Insights Tool is to aid marketers in understanding their audience better. You can now easily identify your target audience, know more about their demographics, purchase habits and so much more. This tool will give you the leverage of knowing who exactly you are advertising to.
- Facebook Live Marketing: Facebook Live is quite popular, and more businesses are incorporating it into their social media marketing strategy. Why is this so? Facebook Live will help you take advantage of video streaming. You can now use live streaming to market your products. Humans are much more attune to images rather than words, so this is a win for you. When products are mentioned in your live stream you can tag them in the video and allow your viewers to be able to click on it and purchase it from your shop.
It should be noted that this feature can only be used if you have already set up product shop.
Fresh marketing tools keep getting churned out everyday and Facebook doesn’t look like it plans to slow down anytime soon. But you can take advantage of the ones I have shared here and see what works for you. Who knows, you might just be on the verge of finding new customers and building a solid income from Facebook alone!
Remember guys, don’t ever give up, Keep selling!
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