Optimizing for Change: Make Your E-Commerce Business Stand Out!

In older posts, we learned about how widespread e-commerce has become. On a global scale, it is safe to say that you can find an e-commerce startup virtually all over the world. This scary fact comes with its merits and demerits. First of all, this means that more people will be prone to patronize online stores, which translates to a wider range of potential customers for you. However, on the negative side, it then becomes fairly easy for upcoming e-commerce businesses to get stuck in the sheep zone; copying those that have gone before them and making the same mistakes.

No matter how you would like to twist it, a clone can never be better than the original. How can you make yourself standout from this emerging crowd of online entrepreneurs?

Well… first, you have to take a look at key aspects of your business. Marketing is the number one area you should take a look at, the success and failure of a business is largerly determined by how well the marketing campaign was run.

Marketing automation is something a lot of e-commerce businesses have failed to integrate into their overall plan, you can take advantage and be the pace setter. Sending newsletters, emails and following up on abandoned carts can be a real headache. These types of issues can be streamlined with the aid of good automation services, do you research and find out what suits your kind of business. Besides making you more efficient, it will take a huge load off your shoulder, giving more time to focus on other important things.

Another area to work on has to do with analytics. In the past, analytics was simply used to track the customer’s online journey; what store was visited, how long the visit lasted… blah, blah, blah… Now, advanced analytics tools exist which can do so much more than stalk your customer 🙂 A ton of data on consumer behavior can be obtained now, when compiled and analyzed, this can give you a fine idea on products performance, you can know what is trending and where to best channel your energy. Sells like hot cakes has a lot of these advanced analytic tools, which are capable of handling tasks such as spying on your competition, updating you with the latest trends, and providing great suggestions for slogans keywords, etc.

It’s like having your own personal e-commerce assistant!

Lastly, lets look at personalization. It is no secret that customers love to have that special treatment or would crave for something unique to them. In one of our posts, we touched on this subject of personalization, and how you can use it as an amazing incentive to attract new customers and keep the old ones loyal to you.

A lot of e-commerce business owners are lazy and would not consider offering customizations to their customers, but if you can dare to be different and put in the work, you will definitely reap tremendous benefits!

Implement these tips and watch your business evolve into perfection!

Take care…

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Last Wall Comments

 
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 nicholas says at 21:09 et
What should i target with facebook ads as a goal?
 
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 Claudia says at 21:09 et
Have you watched the video on the facebook ds? With facebook ads you can target for different results. Website Conversions means people going to your site and in this community usually means going to your site and buying something. Track them using the facebook pixel. You can also target for things like engagement, clicks etc.
 
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 Julian says at 21:23 et
OMG!! today i see ... part of my inventory seems missing? what to do?
 
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 Claudia says at 21:23 et
Go to Inventory > Manage FBA Shipments and check if they were received correctly by warehouse? if not, file a report and amazon will research and investigate and credit you for missing or lost units. Finally, check to see if there have been any recent inventory adjustments by using the Inventory Adjustments Report and check to see if there are any ongoing warehouse transfers using the Inventory Event Detail Report.
 
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 USA says at 21:30 et
How to find and contact influencers on Instagram??
 
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 Samuel says at 21:31 et
Try whalar.com, socialhype.co, influence.co, Buzzsumo ,Boostagram .. each can provide list. Also BrandSnob app. Also of course direct contact without third party tools on instagram!
 
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 nicholas says at 21:31 et
Already discussed before, please search first...
 
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 chris says at 17:36 et
How to do SPLIT TESTS??? i mean for amazon listing
 
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 Emma says at 17:37 et
Try cashcowpro split test tools for A/B split tests. also Greg from jungle scout has similar tools i think. Split test only makes sense if you sell A LOT of units per day, else it's irrelevant, as data sample is too small.
 
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 Olga says at 23:29 et
Also Splitly just for price testing but testing cover photos is a good idea too.
 
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Sathaporn says at 12:15 et
Can someone give me advice for our address office & telephone number in USA? and how much the pricing?
Thank you!!
 
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 wing11 says at 12:16 et
There is a video about it covering it in detail. It's called "How to INCREASE the CREDIBILITY of your store and BOOSTS your SALES" in shopify mastery section
 
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Sathaporn says at 06:16 et
Thank you!!
 
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Alexander says at 04:18 et
When choosing a niche should I stick to single kind of product like memory sticks for example, or should I have different kinds of products on my shopify store?
 
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 Mike says at 14:33 et
Here is a short blog posts about our China trip http://sellslikehotcakes.co/blog/index.php/2017/04/29/amazing-china-trip/
Super excited to scale up amazon business now, over 25 new products we found during the trip and Canton fair... The niche is booming, don't miss out guys!
 
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 Chuck says at 14:35 et
thank you, very inspiring, please make videos mike.
 
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 James says at 03:56 et
Factory insights is super cool to learn thx!!
 
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 Claudia says at 16:10 et
Mike added new video "Canton Fair Case studies, product ideas and PRO Sellers Tips" really great insights and tips there for FBA sellers planning to go to china!
 
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 Mike says at 04:50 et
Yes, super cool trip to China https://youtu.be/jf-pF_mr1TA
 
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sol says at 05:00 et
I want to better my bullet points as i mentioned i have many best sellers and in house softwares that i built myself but i am lacking in describing my products so wwell
 
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 Amelia says at 05:00 et
try bulletpoints tools and keyword research!