Optimizing for Change: Make Your E-Commerce Business Stand Out!

In older posts, we learned about how widespread e-commerce has become. On a global scale, it is safe to say that you can find an e-commerce startup virtually all over the world. This scary fact comes with its merits and demerits. First of all, this means that more people will be prone to patronize online stores, which translates to a wider range of potential customers for you. However, on the negative side, it then becomes fairly easy for upcoming e-commerce businesses to get stuck in the sheep zone; copying those that have gone before them and making the same mistakes.

No matter how you would like to twist it, a clone can never be better than the original. How can you make yourself standout from this emerging crowd of online entrepreneurs?

Well… first, you have to take a look at key aspects of your business. Marketing is the number one area you should take a look at, the success and failure of a business is largerly determined by how well the marketing campaign was run.

Marketing automation is something a lot of e-commerce businesses have failed to integrate into their overall plan, you can take advantage and be the pace setter. Sending newsletters, emails and following up on abandoned carts can be a real headache. These types of issues can be streamlined with the aid of good automation services, do you research and find out what suits your kind of business. Besides making you more efficient, it will take a huge load off your shoulder, giving more time to focus on other important things.

Another area to work on has to do with analytics. In the past, analytics was simply used to track the customer’s online journey; what store was visited, how long the visit lasted… blah, blah, blah… Now, advanced analytics tools exist which can do so much more than stalk your customer 🙂 A ton of data on consumer behavior can be obtained now, when compiled and analyzed, this can give you a fine idea on products performance, you can know what is trending and where to best channel your energy. Sells like hot cakes has a lot of these advanced analytic tools, which are capable of handling tasks such as spying on your competition, updating you with the latest trends, and providing great suggestions for slogans keywords, etc.

It’s like having your own personal e-commerce assistant!

Lastly, lets look at personalization. It is no secret that customers love to have that special treatment or would crave for something unique to them. In one of our posts, we touched on this subject of personalization, and how you can use it as an amazing incentive to attract new customers and keep the old ones loyal to you.

A lot of e-commerce business owners are lazy and would not consider offering customizations to their customers, but if you can dare to be different and put in the work, you will definitely reap tremendous benefits!

Implement these tips and watch your business evolve into perfection!

Take care…

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Last Wall Comments

 
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 Optimus says at 21:02 et
hi guys! great to see you are all crushing it. Any help would be really appreciated.. How can I ship Fedex DHL from ali without killing the bank?
 
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Claudia says at 21:02 et
Welcome to community! You will love it here! Regarding your question - Make a deal with your supplier or get your own Fedex and DHL account. Usually a big factory that ships a lot get special deals and lower rates on shipping.
 
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 Elena76 says at 21:09 et
if i dont speak good english wehere i can hire some writers to help me wiht copyrightings?
 
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Claudia says at 21:09 et
Check hirewriters.com freelancer.com and upwork!
on fiver there are specific gigs on writing the amazon product descriptions even.
 
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 Theo says at 21:10 et
fiverr.com is good enough if you are just starting Elena... Dont overpay!
 
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 Wise Woman says at 21:20 et
I am starting FBA and have 2 questions..
1. What is EAN/IAN??
2. What is FNSKU?
 
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Claudia says at 21:20 et
1. It's European Article Number or International Article Number A 13 digit-10 data and 3 check -barcoding standard which is a superset of the original 12-digit Universal Product Code system.

2. Fulfillment Network Stock Keeping Unit... This number is used to identify a specific product to a specific seller within an Amazon Fulfillment Center. It's this that goes on your product as a label if you're selling FBA and not commingling
 
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 henry says at 21:21 et
sorry what is this FBA mean??
 
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Claudia says at 21:21 et
In short it works like this.. Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Kenga says at 21:21 et
Whats different with FBM and FBA??
 
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 Dylan says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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Claudia says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Abigail says at 21:22 et
Whats PL??
 
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 jo says at 21:22 et
Private label product.
 
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 Aria says at 21:38 et
How to get those magical discounted rates for shipping within US?
 
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 jack says at 21:38 et
Try https://apps.shopify.com/shyp (Hassle-Free Fulfillment for Shopify Sellers they have good rates), also check Shippo and Stamps.com
rates within USA are USPS under 1 pound around 6-10 usd depending on the state
Also app NetParcel, shipwizmo.com
 
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 Aria says at 21:38 et
I use Flexport for shipping to FBA. works great
 
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 tyro_meg says at 21:48 et
Wondering if you guys and take a look at my situation? Running FB ads and getting like 200 visitors a day but zero conversions!

thanks a lot!
 
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Claudia says at 21:48 et
Seems like you are not doing it right.. check the new FB mastery bonus series in the VIDEOS.. You need to target right audience with right ads! It's really helpful stuff there.
 
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 freedom says at 21:49 et
Also about FB... FB video ads.. should i try with voice or muted?
 
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 little_tiger says at 21:49 et
Most people watch their videos muted so it has to make sense without audio. With captions too if possible.. Attention span is 15-60 seconds. Remember facebook counts a video view as something like 3 seconds so its better to ignore views and track engagement.
 
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 bitmap says at 22:28 et
Hey everyone, I'm looking for recommendations on tools or strategies for doing follow-ups with customers for further sales. Thanks
 
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 Alex says at 22:29 et
I like salesbacker but you have got to be creative and personal in your follow up emails.
 
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 Ted says at 22:29 et
I use feedbackgenius by sellerlabs and LOVE it!
 
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 jo says at 22:49 et
I am about to ship soon from China...do I need to put the sku on each product or just label on the boxes?
 
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 Ron says at 22:50 et
Jo, You need your bar code on each and single item, how else amazon will receive it.. FNSKU or UPC
 
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 Chris says at 22:51 et
UPC if you are brand registered with amazon. else FNSKU. You need to see the videos of the course first.
 
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Sathaporn says at 01:27 et
I just starting to do a dropshipping with Shopify and I'm from Thailand. How can I get customers trust me from USA?
 
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 James says at 01:29 et
Dont say that you are from Thailand on your store. Buy a virtual address in USA, use fiver to proofread the texts (very cheap). See the video about building credibility, it helped me a lot
 
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 K1nggg says at 03:11 et
i agree with james. many of us are not from usa so it's not a problem where you are from!
 
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 Violet says at 03:14 et
Sathaporn, make sure your store looks trustworthy, follow the common steps outlined in the video lesson about building trust.
- virtual address
- phone number in US
- forwarding service (to forward returns)
- hire virtual assistant to proofread your english if you struggle with english. (on fiverr for $5)
- put trust seals
- be clear about delivery time
- provide great tracking and good customer service to keep customers happy
 
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Dean says at 12:32 et
I'm new to Shopify and was following another course but it was very general. This is exactly what I needed. Thanks for the great course!
 
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 Mike says at 01:40 et
thank you for kind words Dean! we really appreciate it
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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Clay says at 16:29 et
How current is the information on the FBA fees and top sellers/total sales? I have another product that I am using and there is a big varience between the numbers.
 
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 Mike says at 16:31 et
Its auto updating Clay. It will be alwayas a varience as there is no right or wrong way to calculate it, the real numbers only Amazon know.. What we or Jungle scout do is just approximation based on BSR to get an educated guess on sales
 
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Jimmy says at 03:39 et
Hi, is that a must to set up a credit card payment gateway. Can I just use paypal payment gateway only?
 
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 Mike says at 03:39 et
Yes you can use just Paypal but it's always better to give more payment options.
 
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Jimmy says at 06:37 et
I try to apply for 2checkout for my country, but without 90 days worth of sales history, they cannot move forward in the review process.
I may find Upwork to help for the sales history.
 
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sol says at 05:00 et
I want to better my bullet points as i mentioned i have many best sellers and in house softwares that i built myself but i am lacking in describing my products so wwell
 
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 Amelia says at 05:00 et
try bulletpoints tools and keyword research!
 
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John says at 15:35 et
Hello all! My name is John and I just joined. I'm just starting out and I'll be back with questions...
 
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 Theo says at 15:35 et
Welcome John!