Amazon’s Buy Box: What Is This Popular Amazon Feature All About?

Amazon has a ton of stuff, including terminologies, and features; it’s not easy wrapping your head around everything, especially if you’re just a beginner.

This is why we are here 🙂

One of our Wall members had such a problem. Elena was curious about Amazon’s Buy Box.

Frankly, we are not surprised by this, as we mentioned earlier, you cannot know everything.

Let’s clear the air on the buy box now, shall we?

So, what is Amazon’s Buy Box?

When you look up an item on Amazon, a box to your right appears on the webpage. This box is the buy box. See the image below.

The Amazon Buy Box permits users to add Chromecast to their carts. This is done by clicking “Add To Cart” in the buy box.

If you are a seller and your product gets featured here in the buy box, you are one lucky fella because you may just get the sale at the checkout.

So you can understand why a lot of Amazon sellers want to get featured on the buy box. It simply makes things easier for everybody, you, the buyer and Amazon.

Amazon’s buy box is a feature with the primary aim of streamlining the online shopping experience. The buy box accomplishes this by not only assisting customers in finding the items they are looking for, but by also providing suggestions on trusted sellers, and trust me if you have been in the e-commerce business, trust is an essential element that cannot be overestimated. *pun intended*

So, it is easy for a customer to patronize a seller that is featured in the buy box, simply because it was a suggestion made by Amazon. Therefore, the seller and the product has to be trusted.

Landing your product on Amazon’s buy box is important because this is the first place customers come to when searching for products they want. It also presents a better opportunity to market your products which means more sales!

I hope you’ve gotten a good overview of what Amazon’s Buy Box entails.

In a future post, I will discuss some cool methods, and show you tips and tricks that you can use to help get you featured on the buy box.

Real top sellers are tackling a lot of e-commerce related issues on our GREAT WALL; wanna be a part of this amazing community of like-minded individuals?

There hurry and click on the link here!

Have a wonderful week ahead.

Keep selling!

 

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P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 Dakota says at 21:18 et
Friends... Love it here.. One question... How to calculate fees ??
 
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 Claudia says at 21:18 et
Check Amazon Marketplace Fee and Profit Calculator https://salecalc.com/amazon
Usually FBA fee is 15-30% depending on the price.. higher price less fee %
 
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 Bill says at 21:29 et
What dunnage to put inside to protect my products?
 
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 jo says at 21:29 et
For example bubble wraps, foam, air pillows and sheets of paper.
 
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 emma says at 21:30 et
Where to find FBA fee calculator?
 
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 Dylan says at 21:30 et
You can find here https://sellercentral.amazon.com/gp/fba/revenue-calculator/index.html and also Amazon Marketplace Fee and Profit Calculator here https://salecalc.com/amazon (without fba fees)
 
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 spooky says at 21:39 et
GUYS!! Best app for getting new sign ups for our newsletter???
 
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 Aria says at 21:40 et
Try Beeketing, SumoMe, MailChimp, OptinMonster, Klaviyo, Wheelio, Mailmunch, Pixel pop, coupon pop!
 
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 Emma says at 21:40 et
Try to build your list! For example run Facebook ad campaigns for newsletter sign ups , offer free desktop and mobile wallpaper, or how-to report. People have to put in their email, then we have a trigger set up on MailChimp to email all new subscribers the link for the wallpaper or report, plus we insert suggested products in the email. We get 300-400 sign ups a day at like 0.1 an email. Works like charm!
 
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 wing11 says at 21:40 et
Use Privvy for the popup, and the email coupon code autogenerated from Mailchimp. It's a nice combo.
 
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 Tycoon says at 23:31 et
Morning Amazoners. Im looking to increase the quality of my listings AND increase conversions. Any tips?
 
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 little_tiger says at 23:32 et
Learn yourself too! Don't be lazy.. Check the video about the listing and brainstorm, put to CRITICS!
 
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4
 Samuel says at 23:47 et
Agreed. dont pay $150 to some shady guys. you should do it yourself and become your own expert. 1/2 the people that claim to know don't. You know your product better than anyone else. Dont be lazy! USe the tools provided and dont look for magic pills!
 
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 Oli says at 23:32 et
Run Split tests also!
 
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 lou says at 23:48 et
There are tons of services like amzfoster.com to get your listing optimized
 
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 Eddy says at 23:40 et
I am getting ready to launch my first product soon, but I am wondering how will I market my product?
 
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 Claudia says at 23:41 et
Please check the video about the launch process, we explained step by step!
 
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 little_tiger says at 23:42 et
Yes, good video... In short stage the launch, run give aways to gain momentum, run PPC , get follow up series installed, start lightning deals. Reach 10 sales per day goal!
 
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 sultan says at 23:43 et
Whats up guys, should i raise product price when doing ppc??
 
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 Evan says at 23:44 et
it's about high conversion rates you get!
 
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Jan says at 22:47 et
Hey guys, thanks for the great course! Dont know how to say, but I have a strong thinking within myself, that it is too late to start. I know that this will probably be only a belief. Any ideas for helping me with this issue?
I am also looking for products but it's really hard to find something with the criterias the course is telling me.
What about you guys? Are you thinking similar or I am the only one here? :)
 
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 Claudia says at 22:51 et
hi Jan and welcome. "is it too late" is the common fear of everyone that is getting started. What you really fear is "is it too much competition? what if my product does not fit all the criteria"? The truth is, there will be never an ideal product that fits ALL criteria. Criteria is an indication for you in which direction to look, but it does not mean that you must find ideal product that fits ALL criterias at the same time. This will never be the case.

This year is amazing time to start ecommerce, because so many new tools are developed and released and with new amazon review policies it's getting harder for low quality sellers just to buy tons of 5 star reviews and flood the market like it was last year. So i think it's getting even easier for people to stand out when most of those low quality sellers are banned for incentivize reviewes.

The great place to start looking for ideas is "Niche finder tool". http://sellslikehotcakes.co/niche_finder.php for example who know that baby towels or corner flags might be a great idea to sell? This will give you great ideas on how to find a product!
 
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 casey says at 22:52 et
Great points there... is it too late to learn new languange? too late to start a business? You set your own limits. Maybe late for you, but i will start my 4th product this year and i dont look back. more business for me :)
 
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 Mike says at 01:39 et
The right time is NOW. Amazon is BOOMING. Jeff Bezos becomes second richest person On The Forbes 400. The gold rush time is NOW.
 
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Jan says at 00:04 et
You are all right guys. Deep inside myself I know that it could and will work. For no other reason I signed to the course! Thanks a lot for your input!
 
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Alessandro says at 08:58 et
Hi to all, I'm new here. I was thinking about starting an action figure store, but I don't think items from Aliexpress are original. Is it a problem for collectors?
Thanks so much.
 
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 Good Vic says at 09:00 et
I see pretty big choice for action figures on aliexpress. but you need to decide for whom are you selling? if you are selling 10-15 usd action figure for kids they dont care if they are "original or not". if you sell memorabilia for collectors then you can charge premium and drop ship from other marketplaces as well.
 
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 Gab says at 09:08 et
Alessandro you can even dropship from ebay and amazon as well for your store. I see the prices start from 5-15 usd for basic action figures toys and 50-100 for "high end" more quality figures
 
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 Mike says at 04:28 et
Hi guys!

I just returned back from China trip, that was such an amazing and eye opening experience to see REAL China, to break stereotypes, to meet my chinese partners, sourcing agents.

I had a great opportunity to get in depth insights into Chinese whitelabelling business, I even visited and FILMED several factories for you! So you will see my journey and hopefully follow and take action as well, starting your own successful business in China!

We also had a chance to visit Canton fair, the biggest industrial fair in the world with over 45000 factories showing their newest products to potential FBA sellers from all over the world! We filmed it too to give you real life insights on how we choose the product and what questions we ask!

It will take me couple of months to cut all material and prepare the videos, but once ready, you will be first to receive them! Stay tuned and enjoy our course! Remember I do it in my spare time from selling, as doing course does not really bring me any money with such a low price, so my main profit only comes from selling itself, that's why I'm little slow on cutting the videos so bear with me :)

Thank you again for leaving your reviews for the course, it really helps me a lot spread the word and inspire me keep going and share this exciting material with you to help you succeed on Amazon and shopify!

Mike

?
 
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 Olga says at 05:31 et
looking forward mike!!! super exciting!
 
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Brandon says at 14:21 et
What was your most meaningful review (so far) like? What impact did it have on you? What would you want your dream review to say if your student could only use one sentence?
 
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 Mike says at 14:23 et
The fact that someone took action and started his own ecommerce business is the best review for me. I know many people only learn but never take action or find excuses like "i dont have time for this", so I really appreciate when people take action and do what they learn!
 
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Brandon says at 03:47 et
Good answer
 
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PAT says at 05:30 et
Ok I am Very new to Facebook advertising I have a couple of boosted posts getting some reactions and page likes but still very small. I signed of for many chat and it looks interesting. I seem to be missing a step. How do I get my FB followers to optin to Many Chat?
 
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 Lucy says at 05:32 et
You can experiment with different ways... They offer Json script and several widgets that you can place to your site.
Growing community takes a lot of patience, so keep going and growing it but dont expect fast results.
 
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 lou says at 05:33 et
To grow faster best tip is to share top shared content from other pages. Save post or video from other pages (similar topic) and repost them on your page and mini-boost. Also research top liked and top shared contnet in your niche and repost it.