Amazon’s Buy Box: What Is This Popular Amazon Feature All About?

Amazon has a ton of stuff, including terminologies, and features; it’s not easy wrapping your head around everything, especially if you’re just a beginner.

This is why we are here 🙂

One of our Wall members had such a problem. Elena was curious about Amazon’s Buy Box.

Frankly, we are not surprised by this, as we mentioned earlier, you cannot know everything.

Let’s clear the air on the buy box now, shall we?

So, what is Amazon’s Buy Box?

When you look up an item on Amazon, a box to your right appears on the webpage. This box is the buy box. See the image below.

The Amazon Buy Box permits users to add Chromecast to their carts. This is done by clicking “Add To Cart” in the buy box.

If you are a seller and your product gets featured here in the buy box, you are one lucky fella because you may just get the sale at the checkout.

So you can understand why a lot of Amazon sellers want to get featured on the buy box. It simply makes things easier for everybody, you, the buyer and Amazon.

Amazon’s buy box is a feature with the primary aim of streamlining the online shopping experience. The buy box accomplishes this by not only assisting customers in finding the items they are looking for, but by also providing suggestions on trusted sellers, and trust me if you have been in the e-commerce business, trust is an essential element that cannot be overestimated. *pun intended*

So, it is easy for a customer to patronize a seller that is featured in the buy box, simply because it was a suggestion made by Amazon. Therefore, the seller and the product has to be trusted.

Landing your product on Amazon’s buy box is important because this is the first place customers come to when searching for products they want. It also presents a better opportunity to market your products which means more sales!

I hope you’ve gotten a good overview of what Amazon’s Buy Box entails.

In a future post, I will discuss some cool methods, and show you tips and tricks that you can use to help get you featured on the buy box.

Real top sellers are tackling a lot of e-commerce related issues on our GREAT WALL; wanna be a part of this amazing community of like-minded individuals?

There hurry and click on the link here!

Have a wonderful week ahead.

Keep selling!

 

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Last Wall Comments

 
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 David S says at 22:34 et
Hi guys! I am about to place the order with the factory, what is the difference between EXW and FOB?
 
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 pat says at 23:12 et
Getting ready to ship next batch of 1500 units next week by sea :)
 
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 Cyril says at 19:26 et
FBA: Personal Account vs Company account? Pro&Cons?
 
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Claudia says at 19:39 et
Professional for sure! Get LLC State Registration to protect yourself legally. Important: To Sell In USA you don’t have to live there or have USA company/Bank acc! Plus you get all the features of PPC, Lightning deals etc.
Cons? Small monthly amazon fee.
 
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 Aria says at 21:19 et
What's ASIN?
 
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Claudia says at 21:19 et
A 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon.com organization
 
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 daniel says at 17:08 et
i'm new to FBA, whats ungating thing??
 
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Claudia says at 17:08 et
Daniel, there are actually quite a lot of them including watches, jewelry, health and personal care, grocery, collectibles, beauty, automotive, clothes and accessories, and also luggage and travel accessories. So all these categories are selling really well. That’s why, guys, a lot of people are trying to get ungated and approved in these categories. And, obviously, the best of the best are those three: grocery, health and personal care, and beauty categories.
 
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 Tyro Meg says at 17:09 et
In the past, it was actually very easy to get ungated. The requirements are different in each category, but in general, what you need is to provide commercial invoices, and I really mean commercial invoices and not receipts or so-called pro forma invoices
 
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 Gab says at 17:09 et
Those invoices must be dated within the last 90 days and they must have your name or business name on them, they must have contact information of your business address, phone number, email, and website, and must have names of the products that you purchased, and of course, they must have documents issuer name, address, phone number, and email, and website. And you can obscure pricing information if you want.
 
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Claudia says at 17:10 et
I am preparing a new video about UNGATING!
 
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Claudia says at 17:10 et
but I need to be honest with you, guys, as of time of the recording of this video, it’s no longer easy anymore and your real chances of ungating are around 15-20% only.
 
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 Tyro Meg says at 17:11 et
There are a lot of so-called ungating scams on Amazon. Those services are offering you guaranteed ungating for like $400 or $300 payment, but you need to understand that there are no guarantees and nobody can influence Amazon’s decisions
 
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 tom says at 23:53 et
Just got ungated....only took two weeks....had to get an invoice from the manufacturer and a screenshot of the FDA registration from the manufacturers account...
 
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Claudia says at 17:13 et
if you are just starting out, I would highly recommend that you first avoid categories that require ungating, all of these categories. So there are thousands of thousands other categories that you can start selling in so there is no shortage of categories and most of them don’t require any approval or ungating. And then, if you really want to scale up your business and you want to really grow, then you can start ungating process if you already have success of other products in other categories.
 
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 Alice says at 17:15 et
I agree Claudia, i would stay away from ungating if you are new to this and go whitelabelling and don't have your own brick and mortar
 
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 mya says at 17:20 et
Is Jungle Scout a scam or real deal?
 
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Claudia says at 17:21 et
Of course it's not a scam, and greg is a great guy! we use a lot of tools and have a video about it, all the tools are helpful! The more tools you have the better.
 
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 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
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 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
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Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
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Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
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 Father says at 23:45 et
do we really need to wait for our first product to sell at least 10 items per day as suggested ? is this still a valid benchmark to work with?
 
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 wing11 says at 23:45 et
Yes but you don't just sit and wait, you prepare your next product while promoting and launching previous ones!
 
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 mia says at 13:24 et
Hi facebook experts.. whats the flow with trust msg and many chat bots? please help i am frustrated
 
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 Ted says at 13:24 et
1. Post top shared post (inspired message etc) and boost it to collect many COMMENTS. the engament must be FOR COMMENTS ! Very important.
like "Tell me one thing that you will trade your best friend for?"
Name your top challenge for this year?"

2. Once you have at least 100 comments on the post, run trust msg with welcome message asking something! important to ASK something. ex "Hi there! thank you for commenting my post!! By the way Whats your beloved dog name?"

3. once they reply they get collected to manychat bot automatically where you build the list,sequences etc and followup via Facebook messanger!
 
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 Jeff says at 13:24 et
are those bots legal or will get me in trouble?
 
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 Evan says at 13:25 et
they use facebook api, if you dont spam or abuse i dont see why you should get in trouble... they simply post messanges in FB messanger on your behalf. Never spam and make sure you are relevant! then you'll be fine! works great for me.
 
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 jo says at 13:30 et
The trick is to get MANY COMMENTS. find top discussed / shared posts and do similar, ASKING people for something. https://app.buzzsumo.com/research/most-shared helps to find most shared posts I neach topic
 
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 Caleb says at 00:54 et
Very excited to meet many of you guys at Traffic and Conversion summit in san diego!! You are crushing it!
 
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 Samuel says at 00:55 et
TLC2017 rocks.. rian dies and perry belcher on fire. By the way Perry is also doing sourcing from CHINA! this topic is on FIRE !!! he is doing 20 million with his strategic knife sales this year and expanding.
 
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 Ted says at 00:56 et
True, ecommerce is growing really fast. It's a golden time to start!
 
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Carrie says at 01:25 et
Hi everyone! Are the videos out of order? Or am I missing something? :)- good to be here!
 
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Claudia says at 01:26 et
Welcome Carrie. What do you mean "out of order" ? The order is correct here http://sellslikehotcakes.co/videos.php Which one is out of order?
 
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Alexander says at 04:45 et
Should I finish all the videos before I start building my E-commerce store?
 
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 Highlander says at 04:46 et
You can start building it alongside watching videos, but it's good also to finish all to have a FULL picture!
 
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James says at 07:30 et
Hi guys quick question, once your store is up and running filled with products how can you fully automate it. Do you think bringing in VAs is clever ?
 
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 Gab says at 07:31 et
of course james, i use VA else you spend valuable time fullfilling orders. but first do yourself so you can easily teach VA!
 
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 Mike says at 18:41 et
I am at Seller Summit in Miami guys! Great event it's going to be! All top amazon sellers gurus are here!
 
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wade says at 21:14 et
Thats awesome - I hope you learn a lot of new tricks to share ;)
 
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 Mike says at 21:16 et
Super exciting news guys! I just came from the Sellers Summit conference in Miami, it’s the biggest Amazon seller conference in USA organized by Steve Chou

?I had a unique chance to see in person and to talk and listen to the industry leaders such as Greg Mercer (the creator of Jungle Scout), Scott Voelker (the creator of The amazing seller podcast) and of course Manuel Becvar, the creator of ImportDojo and Number 1 Best selling Amazon Course on Udemy.

I had also a chance to talk to Manuel after the session and even made a short video interview where he is going to share his secrets and insights on how to choose the right product and avoid getting scammed. Once I get back home from the trip, I will edit and release the video, really great stuff.
?
The conference was really amazing, a lot of great new strategies, tips and tricks on what is working RIGHT NOW on Amazon. However the biggest surprise for me was that most people have not started yet, they are stuck in the research phase and take too much time picking the product. That’s why I plan to release more videos with helpful tips and ideas on how to pick the right product, right from the start.

During the conference we had a great chance to talk to ex-amazon employees and see how it all works. The biggest thing you need to know is that Amazon is BOOMING right now and it is also cracking down on the shady sellers and scammers, that means you have a great timing to get started and take a piece of the 250 billion dollar industry! Don’t miss out and take action, the timing can’t be better!

Wait… You don’t have time to start ecommerce business? I heard that million times. Truth is, we all have same amount of time, it’s only about HOW you spend your time and what your priorities are. Setting your passive income should be the highest priority and will set you up for life. You don’t have to quit your job, just start it part time, in the evening, on the weekends and you will have a great passive income stream that will bring you money for years to come.

Today during the lunch break I talked to George, he started his coffee related business on Amazon just 7 months ago (on the side from his main job) but already making over $15,000 in sales every month. All is possible! He did not quit his job.. but he might soon

That’s why the best time to get started is right now!

Stay tuned for more videos and updates! And remember if you have any questions, let me know!

Mike
 
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 Amelia says at 21:24 et
wow amazing news mike thank you!
 
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 casey says at 21:24 et
thank you for visiting conferences and china , i am very excited but still not afford to travel a lot so i learn!
 
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 Dylan says at 22:06 et
Choosing product from the start is a good one!!