Amazon’s Buy Box: What Is This Popular Amazon Feature All About?

Amazon has a ton of stuff, including terminologies, and features; it’s not easy wrapping your head around everything, especially if you’re just a beginner.

This is why we are here 🙂

One of our Wall members had such a problem. Elena was curious about Amazon’s Buy Box.

Frankly, we are not surprised by this, as we mentioned earlier, you cannot know everything.

Let’s clear the air on the buy box now, shall we?

So, what is Amazon’s Buy Box?

When you look up an item on Amazon, a box to your right appears on the webpage. This box is the buy box. See the image below.

The Amazon Buy Box permits users to add Chromecast to their carts. This is done by clicking “Add To Cart” in the buy box.

If you are a seller and your product gets featured here in the buy box, you are one lucky fella because you may just get the sale at the checkout.

So you can understand why a lot of Amazon sellers want to get featured on the buy box. It simply makes things easier for everybody, you, the buyer and Amazon.

Amazon’s buy box is a feature with the primary aim of streamlining the online shopping experience. The buy box accomplishes this by not only assisting customers in finding the items they are looking for, but by also providing suggestions on trusted sellers, and trust me if you have been in the e-commerce business, trust is an essential element that cannot be overestimated. *pun intended*

So, it is easy for a customer to patronize a seller that is featured in the buy box, simply because it was a suggestion made by Amazon. Therefore, the seller and the product has to be trusted.

Landing your product on Amazon’s buy box is important because this is the first place customers come to when searching for products they want. It also presents a better opportunity to market your products which means more sales!

I hope you’ve gotten a good overview of what Amazon’s Buy Box entails.

In a future post, I will discuss some cool methods, and show you tips and tricks that you can use to help get you featured on the buy box.

Real top sellers are tackling a lot of e-commerce related issues on our GREAT WALL; wanna be a part of this amazing community of like-minded individuals?

There hurry and click on the link here!

Have a wonderful week ahead.

Keep selling!

 

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
13
Claudia says at 23:22 et
And don't put all eggs in one basket. Launch several products (ideally related) to build a brand quickly + Build your LIST!
 
50.0000
8
 Jonas says at 21:12 et
guys, how do you prevent long term storage fees for things that sell slow?
 
2
Claudia says at 21:12 et
Several options.. Liquidate It, Ship it back to you, Have Amazon Destroy it
go to INVENTORY > INVENTORY PLANNING , then INVENTORY AGE link. You'll see which products are coming up for the 6 month or 12 month long term storage fees. Just make sure nothing stays over 365+ days.
 
50.0000
8
 Lane says at 21:13 et
@Jonas, make sure you get rid of duds that dont sell over 6 months!
 
50.0000
5
 Raven says at 21:23 et
How do i win buy box??
 
5
Claudia says at 21:24 et
We already discussed it.. Please SEARCH first... In short.. Sell your own product and get rid of hijikers! See more http://www.amazon.com/gp/help/customer/display.html?nodeId=200401830
 
50.0000
1
 sultan says at 21:47 et
2 questions. Love the community very helpful read..

1.Whats BSR??
2. Whats MOQ?
 
50.0000
 Uncle Sam says at 21:48 et
BSR... BSR (best sellers rank) is how well you are ranked on amazon.. the smaller the number the better!
Ideally you must be under 10,000 BSR to get 5-10 sales per day!
 
50.0000
14
 Lucy says at 21:48 et
MOQ minimum order quantity.. Usually 500-1000 units when doing whitelabelling..
 
50.0000
 Olga says at 21:49 et
I am on FIRE!!! I Got a BIG $1200 order (100 pieces) from a customer. do you think it's fraud? How to avoid chargeback? Shopify says LOW RISK..
 
50.0000
 lou says at 21:49 et
Call them to confirm or better via email because if he still try to ask for chargeback you have prove. They could be resellers, distributing.. google map the location is real, ship to billing address .. use paypal protection also..
 
50.0000
3
 Kettle says at 21:50 et
you are hot olga... sorry for offtopic
 
50.0000
6
 Father says at 23:45 et
do we really need to wait for our first product to sell at least 10 items per day as suggested ? is this still a valid benchmark to work with?
 
50.0000
5
 wing11 says at 23:45 et
Yes but you don't just sit and wait, you prepare your next product while promoting and launching previous ones!
 
50.0000
6
 Victor says at 15:03 et
My problem is I am selling too fast and often run out of stock... Should i rise prices to slow down or let it run out of stock?
 
50.0000
3
 chris says at 15:03 et
Dont rise prices it will lower your BSR and ranks... Run out of stock swinging and refill fast!
 
50.0000
1
 Alice says at 15:04 et
forecast.ly and cashcow pro will help you manage inventory and plan better! hope it helps!
 
5
Jan says at 01:27 et
Hey guys, how valid are the estimated sales per month in the best seller finder?
 
50.0000
4
 Uncle Sam says at 01:28 et
They are pretty good, you must understand that real numbers only amazon knows, all the tools can use the estimates based on the BSR approximation!
 
3
Dean says at 12:32 et
I'm new to Shopify and was following another course but it was very general. This is exactly what I needed. Thanks for the great course!
 
50.0000
6
 Mike says at 01:40 et
thank you for kind words Dean! we really appreciate it
 
50.0000
4
 Gautam says at 04:49 et
I want to open a store selling oils and alternative health products. Will there be issues shipping to the U.S. like customs?
 
50.0000
5
 Violet says at 04:54 et
It's hard to say, are you shipping in mass quantities or one by one? Usually anything for personal use does not go to customs. Best advice here is to find your competitors selling same and then ask their support something like "Hi, I am from Chicago, do you ship your oils to USA and do I have to pay any taxes?" So they will help you this way :)
 
50.0000
4
 Gautam says at 01:59 et
I guess in mass quantities; I can use the Amazon FBA so they can tackle customs. But for shipping one by one, from your answer, it seems I will not have issues shipping to the US or Europe. In India(where I live), however, they charge customs even if it is a single item and for personal use. So, I think I should be okay. I will use the trick you mentioned too. Cheers!
 
50.0000
6
 lou says at 05:09 et
I asked shipping agent, here is what they say "only one by one is OK. and there is a limits (no more than 30ML). Mass import to US not allowed"
 
50.0000
4
 Gautam says at 01:59 et
Thank you for your answer. Helpful!
 
4
Sathaporn says at 12:15 et
How about www.virtualoffice.com vs www.usa2me.com? Is there same service for US address right?
 
50.0000
8
 Mike says at 12:16 et
yes you can use those.
 
5
Sathaporn says at 14:06 et
OK, Thank you!!
 
5
Mark says at 11:57 et
Great course. What other payment gateways can I use as I don't live a country to be able to apply for paypal. Can't wait to make my first sale. I'm already done with the store and facebook page. Thank you.
 
50.0000
4
 Emili says at 11:57 et
Maybe Stripe ? it allows to accept major credit cards!
 
50.0000
4
 Mike says at 08:27 et
New video added (NEW!) Visiting Coffee Factory Insights & Tips
Today we are in Guangzhou, an industrial city in China and visiting a
Coffee Maker Factory that is producing coffee makers for the top
European brands. We will see the production, show you real life
insights on how Chinese factories look and work, what questions you
should be asking when visiting your supplier and what quality control
is in place. Great insights from the real Chinese factory!

As a bonus we are sharing great tips for Amazon FBA sellers.

Visiting China is not required but will put you ahead of competition
if you really go extra mile and visit your suppliers and establish
personal level of trust with them. It's much harder for supplier to
scam you and provide poor quality if he knows that you can just hop on
the plane and visit their factory in person next day to check the
quality! Trust me, it works!
 
50.0000
5
 diego says at 08:28 et
where to see it Mike??
 
50.0000
3
 tom says at 08:30 et
In China with Love series (BONUS) http://sellslikehotcakes.co/videos.php
 
50.0000
4
 Samuel says at 07:53 et
great video!
 
6
JADA says at 10:21 et
Hi there, I'm new here. I wanna launch a new product. I'm going to ask a few friends to get the product and make review with 5 star. How many reviews should I get at the launch in that way?. 15 is too much at the start?
 
50.0000
7
 Mike says at 10:23 et
Welcome Jada.. Please see the course video about getting reviews. Amazon will most likely remove most of your friends reviews as it's against their TOS.
 
5
dilini says at 19:04 et
can I open USA shopify account? If yes what are the things I need? Thanks
 
50.0000
7
 Lane says at 19:07 et
You need to do your research. To open USA shopify account you will need VPN, some USA forwarding address. But to use USA payment systems you will need more work - US company and bank account. You might also partner with someone from USA.
 
6
ABDURRAZAQ says at 05:15 et
Guys, anybody here in this group using this platform start making some income on E-COMMERCE?
 
50.0000
8
 Mila says at 05:15 et
We all use it, just follow the course!