Amazon has a ton of stuff, including terminologies, and features; it’s not easy wrapping your head around everything, especially if you’re just a beginner.
This is why we are here 🙂
One of our Wall members had such a problem. Elena was curious about Amazon’s Buy Box.
Frankly, we are not surprised by this, as we mentioned earlier, you cannot know everything.
Let’s clear the air on the buy box now, shall we?
So, what is Amazon’s Buy Box?
When you look up an item on Amazon, a box to your right appears on the webpage. This box is the buy box. See the image below.
The Amazon Buy Box permits users to add Chromecast to their carts. This is done by clicking “Add To Cart” in the buy box.
If you are a seller and your product gets featured here in the buy box, you are one lucky fella because you may just get the sale at the checkout.
So you can understand why a lot of Amazon sellers want to get featured on the buy box. It simply makes things easier for everybody, you, the buyer and Amazon.
Amazon’s buy box is a feature with the primary aim of streamlining the online shopping experience. The buy box accomplishes this by not only assisting customers in finding the items they are looking for, but by also providing suggestions on trusted sellers, and trust me if you have been in the e-commerce business, trust is an essential element that cannot be overestimated. *pun intended*
So, it is easy for a customer to patronize a seller that is featured in the buy box, simply because it was a suggestion made by Amazon. Therefore, the seller and the product has to be trusted.
Landing your product on Amazon’s buy box is important because this is the first place customers come to when searching for products they want. It also presents a better opportunity to market your products which means more sales!
I hope you’ve gotten a good overview of what Amazon’s Buy Box entails.
In a future post, I will discuss some cool methods, and show you tips and tricks that you can use to help get you featured on the buy box.
Real top sellers are tackling a lot of e-commerce related issues on our GREAT WALL; wanna be a part of this amazing community of like-minded individuals?
There hurry and click on the link here!
Have a wonderful week ahead.
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