Amazon Product Listing Optimization: Why Product Photos Matter!

Instagram has become one of the fastest growing and most successful social media outlets.

Why is this so?

They recognized one simple FACT; People love pictures!

Then they capitalized on this and built their company around this niche, and within three years, they took over the world.

So, no matter how you want to spin it, Pictures DO Matter!

This rings true especially when it comes to listing your products on Amazon.

Humans have always appreciated visual images compared to writing. One of our earliest known methods of written communication came in the form hieroglyphs which are essentially drawing! So, using pictures the right way on Amazon allows you to tap into that primordial human instinct embedded in the subconscious of your potential customers.

However, one thing to note is that pictures are not to be used anyhow. They must be attractive and more importantly adhere to Amazon’s product photo requirements.

So, if you are experiencing some drought in sales, then perhaps you should take a look at your product photos and make some tweaks! Never overlook this! A few optimizations in your product listing can be sufficient to end sales drought and send your business to new heights!

When next you take a look at your Amazon listing page, ask yourself a few questions.

  • Do my product photos have enough visual appeal to attract customers?
  • Do I feel compelled to click on my page after viewing these pictures?

If you’re unsure or your answer is “NO,”  then you should seriously consider making some changes in this area.

Most people often run to professionals to assist with product photography, however, a lot of people cannot afford the professional’s touch. If you fall into the latter category, then you need not worry, we have a special DIY course to handle Product photography for Amazon listings right here!

Feel free to check it out.

Have a great week guys!

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Last Wall Comments

 
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 Mike says at 22:40 et
With the new Amazon policies, Amazon does not allow incentivized reviews tied to free or discounted products. However they still allow discounts coupons and people can leave the reviews as long as you never ASK THEM TO or promise discount in return for a review.. See new video we posted about AMAZON launch and getting reviews legally with Followup series and social media!
 
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Claudia says at 07:40 et
Moreover discount sales will boost your amazon ranks a lot. It's still a great idea combining with Lightning Deals and PPC.
 
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 george says at 22:58 et
Good point. thx for sharing! Love the effort you put in helping others here
 
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 Mike says at 23:14 et
I use my sourcing agent for that.. You can check the links in the RESOURCES section.. I also heard asiainspection is great too
 
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 adam says at 21:09 et
What books do you recommend for personal growth guys?
 
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Claudia says at 21:09 et
The 4 hour work week, Secrets of the Millionaire Mind, Losing My Virginity, Think and grow rich, Laptop millionaire, Millionaire fast lane, 10x rule, How to influence people, Cashvertising,
Rich dad poor Dad, The richest man in Babylonia, The blue truth, The hidden entrepreneur, Tony Robbins books and audios.
 
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 max says at 21:42 et
What app to collect emails on shopify?
 
Claudia says at 21:42 et
We already discussed it Max... Fish Bowl app. it gives you an opp to offer great prize giveaways on your Shopify store and capture email addresses from your website visitors to turn those visitors into returning customers.
 
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 Dr. Jam says at 23:13 et
I know there are many photographer recommendations here, but what I am wondering is what is a fair price per photo?
 
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 jack says at 23:14 et
amzshots.com, great work with great prices. I've paid between $20 to $50 per image. The $50 images are outstanding.
 
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 Aria says at 23:15 et
You overpay a lot Jack... I got awesome photography directly done in China $10 per copy (after Photoshop editing, background removal etc)
 
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 Gab says at 23:14 et
fbaphotography.com or use different photographs found on Fiver
 
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 victoria says at 23:07 et
Great stuff, thank you guys for the videos! I am launching soon next product and goal is to reach $450 profit per day.
 
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 Evan says at 23:08 et
Way to go victoria. Thank you for inspiration!
 
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Butz says at 05:01 et
Hi All, Im a beginner here. I have seen most of the videos.
I am interested on doing FBA.
I am from Australia and I just registered my business, applied for a seller account on amazon.
what should I do next?
 
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Claudia says at 05:02 et
Welcome Butz! Well... Just follow the lessons, pick the products and start the FBA business. Let me know if you have more specific questions!
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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 Mike says at 04:28 et
Hi guys!

I just returned back from China trip, that was such an amazing and eye opening experience to see REAL China, to break stereotypes, to meet my chinese partners, sourcing agents.

I had a great opportunity to get in depth insights into Chinese whitelabelling business, I even visited and FILMED several factories for you! So you will see my journey and hopefully follow and take action as well, starting your own successful business in China!

We also had a chance to visit Canton fair, the biggest industrial fair in the world with over 45000 factories showing their newest products to potential FBA sellers from all over the world! We filmed it too to give you real life insights on how we choose the product and what questions we ask!

It will take me couple of months to cut all material and prepare the videos, but once ready, you will be first to receive them! Stay tuned and enjoy our course! Remember I do it in my spare time from selling, as doing course does not really bring me any money with such a low price, so my main profit only comes from selling itself, that's why I'm little slow on cutting the videos so bear with me :)

Thank you again for leaving your reviews for the course, it really helps me a lot spread the word and inspire me keep going and share this exciting material with you to help you succeed on Amazon and shopify!

Mike

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 Olga says at 05:31 et
looking forward mike!!! super exciting!
 
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Brandon says at 14:21 et
What was your most meaningful review (so far) like? What impact did it have on you? What would you want your dream review to say if your student could only use one sentence?
 
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 Mike says at 14:23 et
The fact that someone took action and started his own ecommerce business is the best review for me. I know many people only learn but never take action or find excuses like "i dont have time for this", so I really appreciate when people take action and do what they learn!
 
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Brandon says at 03:47 et
Good answer
 
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FITZGERALD says at 15:36 et
What is Influencer Marketing and does it really work like the guru claim it is?
 
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 Gab says at 15:38 et
It means when you contact the influencers (youtube stars, instagram stars) via famebit or similar services or directly. It does work but it depends on the service you offer or the product. Lets say you have a beatuty product or tech product - it's easy to find the massive influencer for that. But if you offer something rare and local, it would be hard to advertise via influencers, as their audience is very broad!!! Hope it helps!!!!
 
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Oliver says at 02:38 et
Thanks Emma, I got the logo done!