Amazon Product Listing Optimization: Why Product Photos Matter!

Instagram has become one of the fastest growing and most successful social media outlets.

Why is this so?

They recognized one simple FACT; People love pictures!

Then they capitalized on this and built their company around this niche, and within three years, they took over the world.

So, no matter how you want to spin it, Pictures DO Matter!

This rings true especially when it comes to listing your products on Amazon.

Humans have always appreciated visual images compared to writing. One of our earliest known methods of written communication came in the form hieroglyphs which are essentially drawing! So, using pictures the right way on Amazon allows you to tap into that primordial human instinct embedded in the subconscious of your potential customers.

However, one thing to note is that pictures are not to be used anyhow. They must be attractive and more importantly adhere to Amazon’s product photo requirements.

So, if you are experiencing some drought in sales, then perhaps you should take a look at your product photos and make some tweaks! Never overlook this! A few optimizations in your product listing can be sufficient to end sales drought and send your business to new heights!

When next you take a look at your Amazon listing page, ask yourself a few questions.

  • Do my product photos have enough visual appeal to attract customers?
  • Do I feel compelled to click on my page after viewing these pictures?

If you’re unsure or your answer is “NO,”  then you should seriously consider making some changes in this area.

Most people often run to professionals to assist with product photography, however, a lot of people cannot afford the professional’s touch. If you fall into the latter category, then you need not worry, we have a special DIY course to handle Product photography for Amazon listings right here!

Feel free to check it out.

Have a great week guys!

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Last Wall Comments

 
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 george says at 22:49 et
I've been selling on amazon FBA for the last 14 months.. Doing well, around 14,700 usd net profit after costs and taxes per month.. Looking to expand now to Shopify too with your help! Thank you!
 
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 Mike says at 22:54 et
On shopify you can increase your profits margins by increasing your prices, as your visitors cant compare your offer to competitor offers like on Amazon and pick cheapest.
Moreover you can build your list and drive your own traffic from facebook (you would not do it to amazon, as you cant build your list from amazon)... Cons? Well, you won't get easy organic sales like on Amazon just from having shopify store. So still you need to drive some traffic to get it going! but it works, I know many people sell their own products on shopoify not just dropshippers!
 
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 Mister A says at 17:40 et
How accurate are sales estimates based on BSR?
 
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 Aria says at 17:42 et
It's pretty accurate but it's only a GUIDE, not exact amount. You need to understand that amazon does not release real sales amounts on public. So it's an EDUCATED GUESS. The problem is that all of that information is based on the sales rank at the time you are viewing the product. So if they ran some promo last week they have more BSR than usual.

That's why good to use TRACKING tools like "Track my product" in sells lik ehot cakes..
 
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 Lane says at 17:44 et
FBA toolkit, Unicorn smasher, Jungle scout, all give you some estimate. Nothing is "ACCURATE" and cant be accurate as you dont know real numbers, only amazon does... all tools just try to help you research. Dont worry about "accuracy".
 
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 Evan says at 22:18 et
I am planning on going to China in late April to meet suppliers and Canton fair.
 
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 karina says at 22:19 et
Great idea Evan! Do we need visa for CHina?
 
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 Spider Fuji says at 22:19 et
who "we"? most europeans and USA guys need yes but it's a formality... book the flights and hotels and you get it.
 
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 Speedy says at 22:20 et
What's canton fair?
 
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Claudia says at 22:21 et
China Import and Export Fair, also known as the Canton Fair, is held biannually in Guangzhou every spring and
autumn, with a history of 55 years since 1957. The Fair is a comprehensive one with the longest history, the
highest level, the largest scale, the most complete exhibit variety, the broadest distribution of overseas buyers and
the greatest business turnover in China http://www.cantonfair.org.cn/en/index.aspx
 
Andres says at 00:29 et
Hi
is this for world wide market or just USA?
 
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 Uncle Sam says at 00:32 et
Andres, what "this"? Shopify drop shipping model works worldwide of course and chinese suppliers ship worldwide.. AMazon FBA works wit many countries as well (not all). But you can sell on AMazon USA for example even if you dont live in usa. its not a problem!
 
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 lou says at 00:32 et
Right. Important where you sell, not where you live!
 
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Carrie says at 01:25 et
Hi everyone! Are the videos out of order? Or am I missing something? :)- good to be here!
 
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Claudia says at 01:26 et
Welcome Carrie. What do you mean "out of order" ? The order is correct here http://sellslikehotcakes.co/videos.php Which one is out of order?
 
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 Mike says at 14:36 et
How are you guys? Great news, we started the beta of the new tool, called "Reverse ASIN". Take a look if this can help you http://sellslikehotcakes.co/reverse_asin.php
Remember it works only for the high ranked products to let you spy on your competitors. You can no reverse asin products that are not ranked in top 100. Really a great tool, similar to Keyword inspector but no need to pay for credits.
 
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 Gab says at 14:36 et
wow amazing work guys! will test!
 
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 Victor says at 14:37 et
Thank you sellslikehotcakes team, I am glad to be part of the beta!
 
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 Gautam says at 08:57 et
Thanks, Mike. Love it here! Hope to make my first sale soon.
 
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James says at 16:18 et
How do you know if the Traffic is Warm hot or cold? I want to launch an AD right away can i just start targeting my niche with different variations of ads right away as i am not looking for comments etc just sales. The FB ADS training is a little unclear.
 
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 Mike says at 16:20 et
hi James. The traffic that never saw your brand is a cold one. Imagine you have a spokeperson that is doing all the selling in the video. So to warm up the traffic, people need to know more about him and get used to see him as a head of community, as expert in your niche, so they start to buy from him.

If you do "everything store" without a leading actor or a good story, then another approach can be used, for example contest giveaway, or buy 1 get 1 free, or flash sale or "free just pay for shipping gift" etc.
 
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 Aria says at 13:54 et
Cold = never heard of your brand or product
Warm = already saw you and needs further pushing to sale with retargeting!
 
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Oliver says at 02:38 et
Thanks Emma, I got the logo done!