What is Traffic and How can it affect your e-commerce business??

Traffic is a term used to describe visitors coming to a website.

To efficiently convert and make sales, a seller needs to be able to decipher and break down the incoming traffic.

This will help you to get the best out of your advertising money and launch better campaigns specific to your visitors.

You shouldn’t just aim to sell; you should try as much as possible to build great relationships with the individuals within your buying orbit. Working this way presents a lot of advantages, and understanding traffic better helps in this regard.

 

Types of Traffic

There are three types of traffic:

Cold traffic

These are visitors coming to your website not really because they are interested in the products or solutions you provide, but because they just want to learn more about what you’re offering. Not everybody who clicks on your ads is familiar with your store or product; this is the cold truth. *pun intended*

So, essentially, cold traffic consists of people that have never heard of your brand before. I like to think of them as online window shoppers. They may actually have a need which your product can solve, but since they are not familiar with your brand, they would probably not purchase from you. Moreso, they wouldn’t be easily swayed by any sales message, since in their minds they aren’t looking to buy anything.

Wait guys, don’t be sad! This doesn’t mean you should give up on cold traffic. If you can build a relationship and some trust, you are guaranteed to convert your cold traffic into willing customers!

In a later post, I’ll teach you how to warm up cold traffic and convert them into actual customers.

Warm Traffic

Warm traffic consists of people who have shown interest in what you are selling. They are not new to your product, they are very familiar with your brand, they are regular visitors of your website, and they may have been engaged with you on other media, like facebook or twitter. However, they are yet to show any interest in purchasing your products.

So, despite the fact that they have shown interest in your services, they haven’t moved to the point of actually buying your products. They want it, but something is holding them back.

It is your job to figure out what it is and clear the road for them so that they can start patronizing you.

Hot Traffic

Now, these are your real customers. They are people who have already trusted you with their money, purchased your products and didn’t ask for a refund. They are very familiar with your products and services, and there is a chance that they will make more purchases from you in the future.

It should be your goal to convert all cold and warm traffic to hot traffic. You can only do this by building trust and solid relationships with your visitors.

Not every e-commerce seller understands the value of traffic and how to market to these individuals based on their needs, trust level and knowledge of your products and services. It is your job to educate them, identify their problems and build trust. Understanding the traffic group your visitors belongs to will help you organize better sales and advertisement campaigns.

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Last Wall Comments

 
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 liam says at 21:00 et
How do i handle returns in dropshipping method?
 
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 Claudia says at 21:01 et
Great question Liam!

1. if the product is very cheap it's easier to just refund, absorb the cost and don't ask the customer to ship anything and wasting time with it.
2. if the item is very expensive them ask them to ship to virtual office address (which should have package forwarding features) that will redirect later the item to your dropshipper for replacement or refund.
3. monitor the quality and complains and switch dropshipper with high returns/refunds.
 
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 Wolf says at 21:13 et
What is estimates for air express and air freight?
 
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 Rob says at 21:13 et
Depends on the product and provider.. Usually express is around $6/kg and air freight $4 to 5.
Sea freight is much cheaper but slower.
 
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 Mister A says at 21:14 et
Is Retail arbitrage even worthwhile anymore? i checked Target, Walmart, Toys-r-us and profit margins are too low for me.
 
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 Claudia says at 21:14 et
We already discussed it... See the video "why i hate retail arbitrage". In short, yes it works but it's much more complicated and it's basically another JOB not a passive income. I would not get into it this year. It's hard to scale if you are just starting out and don't have assistants to help you find producs, list them...
 
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 Dylan says at 21:14 et
There are many other big issues with RA and it will get harder and harder.. FBA is a way to go this year
 
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 diego says at 21:43 et
Where to get turnkey solutions for amazon coupon squeeze page?
 
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 David says at 21:43 et
Check Amzpromoter, pretty easy to set up and build a list!
 
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 sultan says at 21:47 et
2 questions. Love the community very helpful read..

1.Whats BSR??
2. Whats MOQ?
 
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 Uncle Sam says at 21:48 et
BSR... BSR (best sellers rank) is how well you are ranked on amazon.. the smaller the number the better!
Ideally you must be under 10,000 BSR to get 5-10 sales per day!
 
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 Lucy says at 21:48 et
MOQ minimum order quantity.. Usually 500-1000 units when doing whitelabelling..
 
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 tyro_meg says at 21:48 et
Wondering if you guys and take a look at my situation? Running FB ads and getting like 200 visitors a day but zero conversions!

thanks a lot!
 
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 Claudia says at 21:48 et
Seems like you are not doing it right.. check the new FB mastery bonus series in the VIDEOS.. You need to target right audience with right ads! It's really helpful stuff there.
 
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 freedom says at 21:49 et
Also about FB... FB video ads.. should i try with voice or muted?
 
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 little_tiger says at 21:49 et
Most people watch their videos muted so it has to make sense without audio. With captions too if possible.. Attention span is 15-60 seconds. Remember facebook counts a video view as something like 3 seconds so its better to ignore views and track engagement.
 
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 freedom says at 21:48 et
How to automate my FB social media posting?
 
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 jo says at 21:48 et
Try buffer.com to schedule, publish and analyze all your posts in one place
 
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 Olga says at 21:49 et
I am on FIRE!!! I Got a BIG $1200 order (100 pieces) from a customer. do you think it's fraud? How to avoid chargeback? Shopify says LOW RISK..
 
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 lou says at 21:49 et
Call them to confirm or better via email because if he still try to ask for chargeback you have prove. They could be resellers, distributing.. google map the location is real, ship to billing address .. use paypal protection also..
 
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 Kettle says at 21:50 et
you are hot olga... sorry for offtopic
 
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 freedom says at 21:50 et
Does dropshipping work? i worry about slow delivery times? who will wait 2-4weeks??
 
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 Gab says at 21:50 et
Dont be discarded about drop shipping there are lots of people have succeeded in drop shipping, my advice drop ship is good when you do it internationally. I have no problems with international customers.
 
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 Victor says at 21:50 et
You can reduce the delivery time.. Try DHL, i pass the cost to the consumer, i find consumer will pay the xtra amount to get the instant gratification they seek in online shopping.. Or find domestic suppliers..
It is Ok to use AlieExpress - just make sure that your customers know about the delivery times and the reason is because all products are made to order and direct from the factory.
Then scale up and move slowly to FBA once you know what sells best for your store and fullfill via amazon prime!
 
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 Tycoon says at 23:31 et
Morning Amazoners. Im looking to increase the quality of my listings AND increase conversions. Any tips?
 
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 little_tiger says at 23:32 et
Learn yourself too! Don't be lazy.. Check the video about the listing and brainstorm, put to CRITICS!
 
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 Samuel says at 23:47 et
Agreed. dont pay $150 to some shady guys. you should do it yourself and become your own expert. 1/2 the people that claim to know don't. You know your product better than anyone else. Dont be lazy! USe the tools provided and dont look for magic pills!
 
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 Oli says at 23:32 et
Run Split tests also!
 
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 lou says at 23:48 et
There are tons of services like amzfoster.com to get your listing optimized
 
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william says at 02:26 et
? I have went thew 4 of the 4 videos in Module 1, my question is should I go back and work one module and work that one before going to the next one is this how this work
 
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 Mike says at 02:27 et
Well, it's best to finish full module so you have a big picture of tools that you can use and full understanding of the structure, and then implement it!
 
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 Speedy says at 02:35 et
i agree with mike. but in some videos where they show specific apps, it's good to install those apps when you already have a store installed , or just re-visit the video again later! Cheerssssss
 
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william says at 01:07 et
thank MIKE WILL DO
 
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Andres says at 10:01 et
Hello Im a fresh rookie Im a little confused on the Goal of 45,000.00 .....It reads...."Our goal is to make at least $10 per product per sale and at least make 10 sales per
day from each product, which means from five products, we are going to make
$45,000 at least per month plus your Shopify store profits and, of course, minus the
cost of sales, production, shipping and advertising. Our estimated profit is $45,000
per month. Well you can’t live with that but you would agree it’s a good start "

Is that goal only when you start with Amazon, or still good if you take the Shopify to start with...?
 
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 Mike says at 10:02 et
Welcome Andres. $10 per product per sale and 10 sales is a universal rule of thumb for any ecommerce store. 10-10 rule some people call it. It's same rule no matter if you start shopify or amazon or even better BOTH channels combined.
 
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 Diego says at 10:04 et
I agree, starting both is a way to go, you never know the future and which source will be more profitable for your product or niche! Good luck!
 
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 meni says at 05:04 et
Great tips, thx guys!
 
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FITZGERALD says at 15:36 et
What is Influencer Marketing and does it really work like the guru claim it is?
 
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 Gab says at 15:38 et
It means when you contact the influencers (youtube stars, instagram stars) via famebit or similar services or directly. It does work but it depends on the service you offer or the product. Lets say you have a beatuty product or tech product - it's easy to find the massive influencer for that. But if you offer something rare and local, it would be hard to advertise via influencers, as their audience is very broad!!! Hope it helps!!!!