What is Traffic and How can it affect your e-commerce business??

Traffic is a term used to describe visitors coming to a website.

To efficiently convert and make sales, a seller needs to be able to decipher and break down the incoming traffic.

This will help you to get the best out of your advertising money and launch better campaigns specific to your visitors.

You shouldn’t just aim to sell; you should try as much as possible to build great relationships with the individuals within your buying orbit. Working this way presents a lot of advantages, and understanding traffic better helps in this regard.

 

Types of Traffic

There are three types of traffic:

Cold traffic

These are visitors coming to your website not really because they are interested in the products or solutions you provide, but because they just want to learn more about what you’re offering. Not everybody who clicks on your ads is familiar with your store or product; this is the cold truth. *pun intended*

So, essentially, cold traffic consists of people that have never heard of your brand before. I like to think of them as online window shoppers. They may actually have a need which your product can solve, but since they are not familiar with your brand, they would probably not purchase from you. Moreso, they wouldn’t be easily swayed by any sales message, since in their minds they aren’t looking to buy anything.

Wait guys, don’t be sad! This doesn’t mean you should give up on cold traffic. If you can build a relationship and some trust, you are guaranteed to convert your cold traffic into willing customers!

In a later post, I’ll teach you how to warm up cold traffic and convert them into actual customers.

Warm Traffic

Warm traffic consists of people who have shown interest in what you are selling. They are not new to your product, they are very familiar with your brand, they are regular visitors of your website, and they may have been engaged with you on other media, like facebook or twitter. However, they are yet to show any interest in purchasing your products.

So, despite the fact that they have shown interest in your services, they haven’t moved to the point of actually buying your products. They want it, but something is holding them back.

It is your job to figure out what it is and clear the road for them so that they can start patronizing you.

Hot Traffic

Now, these are your real customers. They are people who have already trusted you with their money, purchased your products and didn’t ask for a refund. They are very familiar with your products and services, and there is a chance that they will make more purchases from you in the future.

It should be your goal to convert all cold and warm traffic to hot traffic. You can only do this by building trust and solid relationships with your visitors.

Not every e-commerce seller understands the value of traffic and how to market to these individuals based on their needs, trust level and knowledge of your products and services. It is your job to educate them, identify their problems and build trust. Understanding the traffic group your visitors belongs to will help you organize better sales and advertisement campaigns.

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Last Wall Comments

 
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 liam says at 21:00 et
How do i handle returns in dropshipping method?
 
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 Claudia says at 21:01 et
Great question Liam!

1. if the product is very cheap it's easier to just refund, absorb the cost and don't ask the customer to ship anything and wasting time with it.
2. if the item is very expensive them ask them to ship to virtual office address (which should have package forwarding features) that will redirect later the item to your dropshipper for replacement or refund.
3. monitor the quality and complains and switch dropshipper with high returns/refunds.
 
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 Ethan says at 21:01 et
i look to scale up my business and get more help.. where to find assistants?
 
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 Evan says at 21:01 et
Check great filipinos workershere onlinejobs.ph and assistant on Upwork, freelancer.com and fiverr!
 
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 max says at 21:08 et
How do you guys handle delays related to Chinese New Years etc?
 
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 Emili says at 21:08 et
You can say the product is out of stock due to "high demand", "custom printing", "warehouse relocation". And then instead use Pre-order now and get special early bird discount price...
 
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 adam says at 21:09 et
What books do you recommend for personal growth guys?
 
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 Claudia says at 21:09 et
The 4 hour work week, Secrets of the Millionaire Mind, Losing My Virginity, Think and grow rich, Laptop millionaire, Millionaire fast lane, 10x rule, How to influence people, Cashvertising,
Rich dad poor Dad, The richest man in Babylonia, The blue truth, The hidden entrepreneur, Tony Robbins books and audios.
 
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 Vin says at 21:10 et
If i get return for dropshipping item?
 
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 Claudia says at 21:10 et
I think we replied that before.. Please use SEARCH first! Use the dropshipper's return policy.? You can use mail forwarding (virtual office) address for package forwarding..
 
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 sultan says at 21:16 et
I'm new here.. Quick one.. What's FOB ??
 
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 Claudia says at 21:16 et
"Free On Board" is a term in international commercial law specifying at what point respective obligations, costs, and risk involved in the delivery of goods shift from the seller to the buyer. Indicating "FOB port" means that the seller pays for transportation of the goods to the port of shipment, plus loading costs. The buyer pays cost of marine freight transport, insurance, unloading, and transportation from the arrival port to the final destination. The passing of risks occurs when the goods are loaded on board at the port of shipment.
 
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 Wolf says at 21:43 et
My store is ready and doing pretty well. What app to create a contest and collect emails?
 
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 Emma says at 21:43 et
Check kingsumo.. it lets set giveaway on wordpress sites. in exchange for emails.
 
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 Claudia says at 05:59 et
Do you know number 1 reason most people fail in ecommerce?

It's because they never get themselves a chance, they never get started, always procrastinating and delaying the start.

I get questions and complains like "I don't have time for this", "How much time do I need?" Well if you can't even find time to learn how are you supposed to build your passive income?

The beautify of Amazon and Shopify business is that once it is set, you are set "for life" with a strong passive income.

The problem? Most people don't realize it and never start!

"I'm too busy working" (the old way)

So the hashtag for the day - TAKE ACTION!

Start implementing what you learned and you will become successful, I believe in you!
 
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 Alex says at 05:59 et
true words!
 
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Oliver says at 02:38 et
Thanks Emma, I got the logo done!
 
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abigail says at 16:32 et
Ok, I've signed up for sells like hotcakes. I actually did the videos on Udemy course.
 
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 Mike says at 16:32 et
Welcome!
 
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 victoria says at 18:20 et
Great timing to start your Amazon and Shopify biz!! Cheers!
 
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 Alice says at 18:20 et
Have a great year and happy holidays people!!!