5 Key Components To Help You Create AMAZING Product Listings On Amazon!

Poor product listing is the bane of success on Amazon. If you are serious about your products and you intend to turn your Amazon store into a profitable enterprise, then you must learn the science of creating great product listings. If you browse through Amazon, you will come across poorly constructed product listings; these listings are easily identified by poor descriptions, weak or poorly designed images, and spammed keywords. You can be sure that these sellers wouldn’t be making any ROCK-STAR sales on Amazon.

If you have determined that you will separate yourself from this group, if you don’t want to remain mediocre, then this is the right place for you.

To understand product listings efficiently we need to break it down into it’s most important components.

These are:

  1. Product title
  2. Product Image
  3. Product description
  4. Keywords
  5. Product reviews

As you have rightly guessed, each of these components will help guide your buyer towards making a purchase decision.

How well you construct these components will determine how well you sell, so their role in making sales cannot be overlooked.

Let us zoom in on these components and talk about them in more detail.

1. Product Title: The title of a product might seem like something innocuous that should be paid much attention, don’t be fooled by its simplicity. Product titles provide a peek into what you are selling. They should contain complete or a near complete information describing your product(s). Amazon allows a 250-character limit for product titles; ensure you judiciously make use of this opportunity! As a guide, when filling out the product title, make sure you include the brand name, quantity, color, model size etc., also try to some keywords into the title to help with SEO.

2. Product Image: Now, to convince your sellers to buy your product isn’t it obvious you will require high-quality images? While you are sourcing for great product images, ensure that they truly depict the size and scale of the product. Amazon will permit posting of nine product photos with one lead photo, this is an opportunity that shouldn’t be trifled with, try to use images that show your products in use by a person, this will help your clients relate to your product. Don’t attempt to deceive anyone by posting a picture showing something your product doesn’t have, this can be viewed by your sellers as deception and it can lead to bad reviews, this isn’t the time to show off your Photoshop skills!

3. Product Description: Wish you had the chance to convince a client that your product was superior to whatever the competition had to offer? Well, the product description is just the right place to do this. With a 2,000-word character limit, Amazon provides its sellers ample opportunity to show your potential customers what your product is all about. Here, you can use short sentences detailing your products functions and the problem it solves, you may or may not include information about the manufacturing company, this is up to you, determine what is beneficial by putting yourself in the client shoes and asking yourself a simple question after reading your product description; will this make me proceed further? When describing your products, leave no stone unturned, however, don’t over exaggerate, as this could backfire in the form of bad reviews!

4. Keywords: One popular mistake amongst Amazon sellers is the misuse of keywords! There is no doubt that knowing the keywords your buyers are targeting and ranking for is very useful, but more importantly, the RIGHT application of such keywords/phrases is vital. Don’t spam keywords, only use keywords that are relevant to your niche and your buyers; additionally, keywords should be added to relevant places like the product title and product features.

5. Product Reviews: Product reviews on Amazon do what social proof does in real life. They provide evidence that your products are high quality and sought after, or they could also tell a different story, that you are selling cheaply manufactured items. The latter is known as “bad reviews” while the former is the standard “good product review.” Now, you don’t need the genius to tell you that what you need on a consistent basis is good product reviews. To ensure this is your story, you must deliver top quality products; avoid deception of any kind and request for good reviews from your buyers after they make a purchase. Remember, if you deliver a substandard product, then you cannot expect good reviews, so try to stay on top of your game at all times!

These 5 key components are crucial in setting up a good product listing, if you require more information on these, then you can take a look at our video courses here. We also got some amazing tools to help out with product title suggestions, keywords generation etc. You can check out the garlic press smasher here.

Have a profitable week ahead!

 

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Last Wall Comments

 
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 David S says at 22:34 et
Hi guys! I am about to place the order with the factory, what is the difference between EXW and FOB?
 
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 peter jr says at 22:47 et
I just got my first Shopify store installed by following your videos and now adding the essential apps to boost the sales like you suggested. Great stuff, i am super pumped to start selling!
 
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 Mike says at 22:52 et
Great idea George.. The best thing is shopify is not just for dropshipping! You can sell your own products and even fullfill by amazon for your shopify sales. Check ByteStand and several other apps for AMAZON integration into shopify
 
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 Cyril says at 19:26 et
FBA: Personal Account vs Company account? Pro&Cons?
 
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Claudia says at 19:39 et
Professional for sure! Get LLC State Registration to protect yourself legally. Important: To Sell In USA you don’t have to live there or have USA company/Bank acc! Plus you get all the features of PPC, Lightning deals etc.
Cons? Small monthly amazon fee.
 
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Claudia says at 20:56 et
Name one thing that you or your business has struggled with this year?
 
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 USA says at 20:56 et
Motivation and Traffic
 
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 Aria says at 20:57 et
I have more ideas than time to implement them
 
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 Wolf says at 20:57 et
Conversions
 
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 ED says at 20:57 et
Conversions too. Glad I'm not the only one
 
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 Chris says at 20:57 et
Keeping up with stock levels. I always sell out and run out of stock too fast.. Hard to predict what will sell so well
 
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 mya says at 20:58 et
Weight loss lol
 
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 JO says at 20:58 et
Traffic and conversion...Planning to implement new FB strategy from your mastery video!
 
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 Midas says at 21:02 et
Im new to dropshipping... If you do dropshipping and sell more than one item on the same order, it can happen that the items are from different suppliers, how do you handle the shipping issue of 2 packages with your customers?
 
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 Chris says at 21:02 et
Not a problem.. tell they are shipped from different warehouses.. Even amazon does that.. The customer does not care.
Or the forwarder can receive goods and consolidate orders..
 
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 freedom says at 21:50 et
Does dropshipping work? i worry about slow delivery times? who will wait 2-4weeks??
 
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 Gab says at 21:50 et
Dont be discarded about drop shipping there are lots of people have succeeded in drop shipping, my advice drop ship is good when you do it internationally. I have no problems with international customers.
 
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 Victor says at 21:50 et
You can reduce the delivery time.. Try DHL, i pass the cost to the consumer, i find consumer will pay the xtra amount to get the instant gratification they seek in online shopping.. Or find domestic suppliers..
It is Ok to use AlieExpress - just make sure that your customers know about the delivery times and the reason is because all products are made to order and direct from the factory.
Then scale up and move slowly to FBA once you know what sells best for your store and fullfill via amazon prime!
 
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 JO says at 23:01 et
Thanks for the golden nuggets! Great course and community here! Love the vibe!
 
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 Dr. Jam says at 23:13 et
I know there are many photographer recommendations here, but what I am wondering is what is a fair price per photo?
 
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 jack says at 23:14 et
amzshots.com, great work with great prices. I've paid between $20 to $50 per image. The $50 images are outstanding.
 
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 Aria says at 23:15 et
You overpay a lot Jack... I got awesome photography directly done in China $10 per copy (after Photoshop editing, background removal etc)
 
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 Gab says at 23:14 et
fbaphotography.com or use different photographs found on Fiver
 
Andres says at 00:29 et
Hi
is this for world wide market or just USA?
 
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 Uncle Sam says at 00:32 et
Andres, what "this"? Shopify drop shipping model works worldwide of course and chinese suppliers ship worldwide.. AMazon FBA works wit many countries as well (not all). But you can sell on AMazon USA for example even if you dont live in usa. its not a problem!
 
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 lou says at 00:32 et
Right. Important where you sell, not where you live!
 
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Sathaporn says at 01:27 et
I just starting to do a dropshipping with Shopify and I'm from Thailand. How can I get customers trust me from USA?
 
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 James says at 01:29 et
Dont say that you are from Thailand on your store. Buy a virtual address in USA, use fiver to proofread the texts (very cheap). See the video about building credibility, it helped me a lot
 
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 K1nggg says at 03:11 et
i agree with james. many of us are not from usa so it's not a problem where you are from!
 
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 Violet says at 03:14 et
Sathaporn, make sure your store looks trustworthy, follow the common steps outlined in the video lesson about building trust.
- virtual address
- phone number in US
- forwarding service (to forward returns)
- hire virtual assistant to proofread your english if you struggle with english. (on fiverr for $5)
- put trust seals
- be clear about delivery time
- provide great tracking and good customer service to keep customers happy
 
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arthur says at 05:03 et
please someone help me with orbelo.
when i import a product with orbelo it does not recognize the collection i already have setup in shopify. therefore i cant place anything in a colections catagory in my store. thanks
 
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 Kylie says at 05:03 et
After you import the products, you can simply edit them from Shopify itself (in the PRODUCTS section) and there you can update description, set collection etc. Also if you think it's a bug, reach Oberlo support, they are very helpful!
 
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arthur says at 01:59 et
thx all for you help
 
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Claudia says at 17:16 et
Will it work for me? What if I have no coding skills? Check out Libni's store and case study here: http://sellslikehotcakes.co/blog/index.php/2017/03/29/sells-like-hot-cakes-program-wonders-heres-libnis-story/
 
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 chris says at 09:57 et
I posted my Critics today, if you care - please send me suggestions here http://sellslikehotcakes.co/critics.php
 
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Andres says at 05:22 et
Thx for answering @Mike , @Kylie @Claudia....Im starting my plan on Shopify store...Do you experts, have only one theme, one storeo? giving that they are so many choices
 
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Jimmy says at 03:39 et
Hi, is that a must to set up a credit card payment gateway. Can I just use paypal payment gateway only?
 
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 Mike says at 03:39 et
Yes you can use just Paypal but it's always better to give more payment options.
 
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Jimmy says at 06:37 et
I try to apply for 2checkout for my country, but without 90 days worth of sales history, they cannot move forward in the review process.
I may find Upwork to help for the sales history.
 
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dilini says at 19:04 et
can I open USA shopify account? If yes what are the things I need? Thanks
 
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 Lane says at 19:07 et
You need to do your research. To open USA shopify account you will need VPN, some USA forwarding address. But to use USA payment systems you will need more work - US company and bank account. You might also partner with someone from USA.