5 Key Components To Help You Create AMAZING Product Listings On Amazon!

Poor product listing is the bane of success on Amazon. If you are serious about your products and you intend to turn your Amazon store into a profitable enterprise, then you must learn the science of creating great product listings. If you browse through Amazon, you will come across poorly constructed product listings; these listings are easily identified by poor descriptions, weak or poorly designed images, and spammed keywords. You can be sure that these sellers wouldn’t be making any ROCK-STAR sales on Amazon.

If you have determined that you will separate yourself from this group, if you don’t want to remain mediocre, then this is the right place for you.

To understand product listings efficiently we need to break it down into it’s most important components.

These are:

  1. Product title
  2. Product Image
  3. Product description
  4. Keywords
  5. Product reviews

As you have rightly guessed, each of these components will help guide your buyer towards making a purchase decision.

How well you construct these components will determine how well you sell, so their role in making sales cannot be overlooked.

Let us zoom in on these components and talk about them in more detail.

1. Product Title: The title of a product might seem like something innocuous that should be paid much attention, don’t be fooled by its simplicity. Product titles provide a peek into what you are selling. They should contain complete or a near complete information describing your product(s). Amazon allows a 250-character limit for product titles; ensure you judiciously make use of this opportunity! As a guide, when filling out the product title, make sure you include the brand name, quantity, color, model size etc., also try to some keywords into the title to help with SEO.

2. Product Image: Now, to convince your sellers to buy your product isn’t it obvious you will require high-quality images? While you are sourcing for great product images, ensure that they truly depict the size and scale of the product. Amazon will permit posting of nine product photos with one lead photo, this is an opportunity that shouldn’t be trifled with, try to use images that show your products in use by a person, this will help your clients relate to your product. Don’t attempt to deceive anyone by posting a picture showing something your product doesn’t have, this can be viewed by your sellers as deception and it can lead to bad reviews, this isn’t the time to show off your Photoshop skills!

3. Product Description: Wish you had the chance to convince a client that your product was superior to whatever the competition had to offer? Well, the product description is just the right place to do this. With a 2,000-word character limit, Amazon provides its sellers ample opportunity to show your potential customers what your product is all about. Here, you can use short sentences detailing your products functions and the problem it solves, you may or may not include information about the manufacturing company, this is up to you, determine what is beneficial by putting yourself in the client shoes and asking yourself a simple question after reading your product description; will this make me proceed further? When describing your products, leave no stone unturned, however, don’t over exaggerate, as this could backfire in the form of bad reviews!

4. Keywords: One popular mistake amongst Amazon sellers is the misuse of keywords! There is no doubt that knowing the keywords your buyers are targeting and ranking for is very useful, but more importantly, the RIGHT application of such keywords/phrases is vital. Don’t spam keywords, only use keywords that are relevant to your niche and your buyers; additionally, keywords should be added to relevant places like the product title and product features.

5. Product Reviews: Product reviews on Amazon do what social proof does in real life. They provide evidence that your products are high quality and sought after, or they could also tell a different story, that you are selling cheaply manufactured items. The latter is known as “bad reviews” while the former is the standard “good product review.” Now, you don’t need the genius to tell you that what you need on a consistent basis is good product reviews. To ensure this is your story, you must deliver top quality products; avoid deception of any kind and request for good reviews from your buyers after they make a purchase. Remember, if you deliver a substandard product, then you cannot expect good reviews, so try to stay on top of your game at all times!

These 5 key components are crucial in setting up a good product listing, if you require more information on these, then you can take a look at our video courses here. We also got some amazing tools to help out with product title suggestions, keywords generation etc. You can check out the garlic press smasher here.

Have a profitable week ahead!

 

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Last Wall Comments

 
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 Claudia says at 22:23 et
Welcome guys to Sells Like Hotcakes LIVE Q&A SESSION! I'd be glad to answer all your questions. Lets rock!
 
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 Mike says at 22:54 et
On shopify you can increase your profits margins by increasing your prices, as your visitors cant compare your offer to competitor offers like on Amazon and pick cheapest.
Moreover you can build your list and drive your own traffic from facebook (you would not do it to amazon, as you cant build your list from amazon)... Cons? Well, you won't get easy organic sales like on Amazon just from having shopify store. So still you need to drive some traffic to get it going! but it works, I know many people sell their own products on shopoify not just dropshippers!
 
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 chris says at 21:03 et
Hi friends... Is "Pet Rock" a good product to sell? seems like an eaasy winner and super original.
 
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 Rob says at 21:03 et
pet rock.. hm.. Not really.. run the numbers on the Best Seller finder.. u see most sales are made by 2-3 sellers, others are struggling. It's also too cheap of a product, Average price of the product from top 10 sellers: $13.13 (Approximate FBA fees: $2.63)
 
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 Dr. Jam says at 21:39 et
Any great FBA podcasts to hear?
 
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 Claudia says at 21:39 et
Check Resources. Scott Amazing Seller is top one!
 
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 daniel says at 17:08 et
i'm new to FBA, whats ungating thing??
 
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 Claudia says at 17:08 et
Daniel, there are actually quite a lot of them including watches, jewelry, health and personal care, grocery, collectibles, beauty, automotive, clothes and accessories, and also luggage and travel accessories. So all these categories are selling really well. That’s why, guys, a lot of people are trying to get ungated and approved in these categories. And, obviously, the best of the best are those three: grocery, health and personal care, and beauty categories.
 
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 Tyro Meg says at 17:09 et
In the past, it was actually very easy to get ungated. The requirements are different in each category, but in general, what you need is to provide commercial invoices, and I really mean commercial invoices and not receipts or so-called pro forma invoices
 
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 Gab says at 17:09 et
Those invoices must be dated within the last 90 days and they must have your name or business name on them, they must have contact information of your business address, phone number, email, and website, and must have names of the products that you purchased, and of course, they must have documents issuer name, address, phone number, and email, and website. And you can obscure pricing information if you want.
 
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 Claudia says at 17:10 et
I am preparing a new video about UNGATING!
 
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 Claudia says at 17:10 et
but I need to be honest with you, guys, as of time of the recording of this video, it’s no longer easy anymore and your real chances of ungating are around 15-20% only.
 
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 Tyro Meg says at 17:11 et
There are a lot of so-called ungating scams on Amazon. Those services are offering you guaranteed ungating for like $400 or $300 payment, but you need to understand that there are no guarantees and nobody can influence Amazon’s decisions
 
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 tom says at 23:53 et
Just got ungated....only took two weeks....had to get an invoice from the manufacturer and a screenshot of the FDA registration from the manufacturers account...
 
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 Claudia says at 17:13 et
if you are just starting out, I would highly recommend that you first avoid categories that require ungating, all of these categories. So there are thousands of thousands other categories that you can start selling in so there is no shortage of categories and most of them don’t require any approval or ungating. And then, if you really want to scale up your business and you want to really grow, then you can start ungating process if you already have success of other products in other categories.
 
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 Alice says at 17:15 et
I agree Claudia, i would stay away from ungating if you are new to this and go whitelabelling and don't have your own brick and mortar
 
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TRI says at 01:24 et
Hai, I am obsessed with online business. I have bought some e-commerce affiliate software, that is completed with with Youtube video review for every product I added. The e-commerce is linking to social media. It covered three affiliate : Amazon, Ebay, and Ali express. Organic traffic is about 8,000 visitors in 3 months, but ZERO affiliate hit. No sales. Then yesterday I saw this system. Here claimed can get usd 45,000/month if we follow all the guide. My question, if we just started with Shopify, and we follow the guide, is it possible to get that number? By some posting I read, the contribution is more come from FBA instead of Shopify. Nice to meet you all here.
 
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 Lane says at 01:25 et
Glad to have you here. There are many shops on shopify that are doing much more than 45k, it's a pretty modest number but after couple of years you should be doing much more than that. just take your time to learn!
 
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 Claudia says at 12:32 et
You are welcome guys, glad to have you here!
 
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 Ethy says at 11:54 et
Great day for me, made $250 usd yesterday and $220 day before!!! YOU ROCK GUYS!
 
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 Angel says at 11:55 et
thank you for sharing! inspiring stuff ethy
 
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Ernestas says at 22:33 et
this is your start ? :)
 
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 Gautam says at 08:57 et
Congrats. When did you start?
 
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 Dennis says at 01:59 et
congratulation buddy :) hope you will do much more!
 
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Serenade says at 14:06 et
Hi All, I'm new here, Does teelaunch handle customer service? ?
 
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 Oleg says at 14:06 et
Regarding deliveries and fullfillments yes.
 
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 jo says at 16:30 et
They are very helpful, i use them too!
 
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James says at 07:30 et
Hi guys quick question, once your store is up and running filled with products how can you fully automate it. Do you think bringing in VAs is clever ?
 
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 Gab says at 07:31 et
of course james, i use VA else you spend valuable time fullfilling orders. but first do yourself so you can easily teach VA!
 
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Gad says at 17:43 et
Hello everyone :-) my name is Gadi, and I'm a new member. Glad to meet you all , and looking forward to be part of your community :)
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
 
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 Chris says at 17:45 et
Welcome Gad! Donation component is a great way to boost your sales but it must be linked to a good cause and make sense, so that your product is somehow linked to a good story that makes sense
 
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 quirkyfox says at 17:45 et
yeah, like Bamboo product for saving trees...
 
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 Mike says at 17:46 et
hi Gad. Regarding UK question you did not explain if you do dropshipping or FBA? Anyways you can start with UK and expand!
 
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Gad says at 08:03 et
Thank you all for your comments
Regarding your question Mike, I thought about
Dropshipping at first
 
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Gad says at 08:03 et
Two more questions please :
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
 
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 Mike says at 08:05 et
Gad, Aliexpress is a chinese company. They ship internationally but it's always from china. You can watch video on finding local dropshipping suppliers in your niche in UK if you want to go local route.
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!
 
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Gad says at 04:58 et
Thanks !
 
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Ernesto says at 03:39 et
how much should i charge for international shipping for "free + shipping offers"? If a client buys a "free+shipping offer" directly from my site more than once - how much should i charge for every "free+shipping item" added?
 
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 Lane says at 03:41 et
It's hard to say without knowing your product, location or shipping costs how much you should charge. Best tip here is see what competitor is charging so you will get a rough idea. Maybe $19.95 for a Tshirt or $9.95 for a Mug

I don't see a need to limit the amount of "free+shipping item" as long as you are making profits and have good margins
 
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Ernesto says at 06:36 et
Thank you Lane!
 
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Dimitrios says at 14:05 et
I know that SLHC don't prefer retail arbitrage, but does anyone knows any good site that provides good lists for arbitrage?
 
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 Gab says at 14:05 et
what did you mean by lists
 
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abigail says at 16:32 et
Ok, I've signed up for sells like hotcakes. I actually did the videos on Udemy course.
 
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 Mike says at 16:32 et
Welcome!
 
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 victoria says at 18:20 et
Great timing to start your Amazon and Shopify biz!! Cheers!
 
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 Alice says at 18:20 et
Have a great year and happy holidays people!!!