The Competitor Spy Tool: Your Handy Espionage Buddy!

Espionage tactics do not only apply to real life adversaries and wars, turns out that spying is also a common theme in the e-commerce business world. Now, when we talk about the word “spy” people often have a negative connotation attached to it. However, the truth is, if you aren’t doing it, then it is being done to you.
As the world of business evolves, so do strategies, techniques, and tactics. It is imperative that you position yourself in an area where you are ready for anything. What better … Read more

2018 E-commerce Technological Trends That will drive your Business to Success

The e-commerce industry was founded on the backbone of technology, and keeping up with new advances is the only way to stay ahead of your competitors and remain at the top.
If you are in doubt of this, you only need to look at Amazon. Despite being one of the largest e-commerce businesses in the world, they are still looking for ways to innovate and improve on existing technology. Amazon Go store is a prime example of the exploitation of technology. It is a shopping center that aims to … Read more

Choosing the RIGHT Shipping Strategy for your Store

As some of us start to reconsider our various business strategies for the year, one area we should critically examine is our shipping process.
Unknown to most of us, we lose customers every day due to ridiculous packaging and shipping fees. A lot of customers might like your products, heck, the product’s price might even be enticing, but in the end, these would-be customers leave your store for another.
What could be the problem here? … Read more

Social Proof: A Secret Marketing Strategy to BOOST Sales in the e-commerce Industry.

Our basic human desire to fit into a group or find like minds is something that has governed human interaction, behavior, and psychology for decades. By nature, we are all pack animals, we all want to be where we belong.
This is the primary reason why we would easily follow a friends recommendation when it comes to our decision to buy a particular product or not. Our need to fit into a group makes us vulnerable to influence from people within our group; our choices can be modified, and … Read more

Success OR Failure in 2018: The Power is in your hands!

Hello Champs!
Another New Year is upon us again; we have set goals, made promises and even the usual New Year Resolutions that nobody adheres to :).
Most of us are doing the usual stuff we do when the year is over; we are primed to repeat the same mistakes of the previous year if we are set on repeating the harmful actions we took in 2017. … Read more