Social Proof: A Secret Marketing Strategy to BOOST Sales in the e-commerce Industry.

Our basic human desire to fit into a group or find like minds is something that has governed human interaction, behavior, and psychology for decades. By nature, we are all pack animals, we all want to be where we belong.

This is the primary reason why we would easily follow a friends recommendation when it comes to our decision to buy a particular product or not. Our need to fit into a group makes us vulnerable to influence from people within our group; our choices can be modified, and thus our behavior can change.

Smart entrepreneurs know this and have implemented several strategies into their business to help them portray positive social proof and thus garnered more followers and customers. You shouldn’t just read about this stuff; you should apply it to your business too.

Before we get into the nitty-gritty of things, let us understand what social proof is all about…

Well… in layman’s terms, we would define social proof as social influence. It occurs when a person thinks an action is right because s/he has seen many people performing the same action.

For example:

A person walks into an eatery and sees everybody eating Chicago pizzas, then that person will reason that this restaurant’s Chicago pizzas must be really delicious that is why lots of people are ordering it, at this point, the individual in question is prone to order a Chicago pizza too.

Social proof can also work in another manner. If a famous or influential person does something or is seen using a particular product, people will tend to want to use that product too, because they have seen someone of importance use it.

This is the reason why Nike and Adidas like to sign popular sportsmen and women to help promote their brand.

So, how do we use this social proof thingy to improve our business?

Well… first off, I’m pretty sure you don’t have enough cash in the bank to hire a celebrity to promote your store, but if you do, then THAT’S AWESOME! But that is not what we would like to focus on; there are other simple ways to integrate social proof into your business without having to break the bank.

1. Reviews: Customers don’t really read reviews, they’ll just check out your product description, if it resonates with them, they’ll buy it. DON’T fall for this crap! According to a survey done by business.com, it is proven that 77% of customers will read reviews before purchasing any product or service. Don’t joke with your reviews, do you remember we said group opinions influence people? Well… if a bunch of people are saying bad things about your product or service, you can be assured that you won’t be getting many sales anytime soon.

Ensure you remind your customers to leave good reviews for you after they make their purchases. A note of caution, however,  you cannot force your customers to leave good reviews if you delivered a terrible product or service, this is why your product must be top notch, it’ll give you the confidence to ask for a review from your customers. So if you’re still sloppy on delivery, clean up your game first!

Good reviews have a ton of benefit, especially in the long-term. As an entrepreneur looking to build a sustainable online business, your reviews should paint your business in the positive light. Thankfully, there are many tools to help you fix up your review section. You can check out some of our courses to learn more about them.

2. Social Influencers: Remember I mentioned something about how top brands sign contracts with celebrities to help promote their brand? Well… this is kinda what I was talking about. We both agreed that the money to hire Kim Kardashian to wear your store’s T-shirts and post some pictures on Instagram might not necessarily be available. That doesn’t mean you cannot use other social influencers to do the same thing and save money.

Several successful e-commerce brands have utilized social influencers to help in social proof marketing, and you can do the same. Reach out to social influencers on any of the social media outlets. These guys and girls can help to tremendously accelerate your business success, by positively talking about your products on their favorite media outlet.

3. Blogs: Outlets like blogs can be very useful in marketing, more so, in the act of social proof marketing. Content is key! Your blog should help establish you as a leader in your niche, someone to be trusted and is trusted by a number of people. As you position yourself as a knowledgeable and experienced leader in your niche, you will draw followers to your blog; this is traffic that can easily be converted to customers.

Your blog visitors will leave comments on your articles further boosting your value and increasing your social proof. More customers will trust you and therefore believe in what you are selling. I’m sure at this point you can see the bigger picture, the reverberating effect a good blog can have on a business.

A positive brand image reflected by your blog is a money spinner in many ways, but to ensure your blog is properly optimized for social proof marketing, you must integrate things like social sharing buttons, a mailing list or newsletter. These modular components will work together to increase activity on your blog, leading to more social proof, more traffic, and more customers.

If you haven’t started a blog for your business, you should seriously consider it.

These three methods, when implemented in the right manner, will assist in promoting your brand, increasing your social proof and business value. If you can combine all three the right way, then, you can be assured that you will never have a shortage of customers ever again.

Social proof is a powerful tool in business, take advantage of it!

That’s it for today guys.

Happy selling!

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Last Wall Comments

 
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 Claudia says at 23:22 et
And don't put all eggs in one basket. Launch several products (ideally related) to build a brand quickly + Build your LIST!
 
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 Wise Woman says at 21:20 et
I am starting FBA and have 2 questions..
1. What is EAN/IAN??
2. What is FNSKU?
 
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 Claudia says at 21:20 et
1. It's European Article Number or International Article Number A 13 digit-10 data and 3 check -barcoding standard which is a superset of the original 12-digit Universal Product Code system.

2. Fulfillment Network Stock Keeping Unit... This number is used to identify a specific product to a specific seller within an Amazon Fulfillment Center. It's this that goes on your product as a label if you're selling FBA and not commingling
 
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 henry says at 21:21 et
sorry what is this FBA mean??
 
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 Claudia says at 21:21 et
In short it works like this.. Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Kenga says at 21:21 et
Whats different with FBM and FBA??
 
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 Dylan says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Claudia says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Abigail says at 21:22 et
Whats PL??
 
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 jo says at 21:22 et
Private label product.
 
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 Julian says at 21:23 et
OMG!! today i see ... part of my inventory seems missing? what to do?
 
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 Claudia says at 21:23 et
Go to Inventory > Manage FBA Shipments and check if they were received correctly by warehouse? if not, file a report and amazon will research and investigate and credit you for missing or lost units. Finally, check to see if there have been any recent inventory adjustments by using the Inventory Adjustments Report and check to see if there are any ongoing warehouse transfers using the Inventory Event Detail Report.
 
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 Chuck says at 21:28 et
Can you guys review my Shopify store and give suggestions?
 
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 Claudia says at 21:28 et
Sure Chuck, go to CRITICS section!
 
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Ernestas says at 05:02 et
some one use aliexpres for dropshiping ?
 
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 little_tiger says at 05:02 et
Yes sure, many of us use it! What's the question?
 
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 Gautam says at 04:49 et
I want to open a store selling oils and alternative health products. Will there be issues shipping to the U.S. like customs?
 
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 Violet says at 04:54 et
It's hard to say, are you shipping in mass quantities or one by one? Usually anything for personal use does not go to customs. Best advice here is to find your competitors selling same and then ask their support something like "Hi, I am from Chicago, do you ship your oils to USA and do I have to pay any taxes?" So they will help you this way :)
 
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 Gautam says at 01:59 et
I guess in mass quantities; I can use the Amazon FBA so they can tackle customs. But for shipping one by one, from your answer, it seems I will not have issues shipping to the US or Europe. In India(where I live), however, they charge customs even if it is a single item and for personal use. So, I think I should be okay. I will use the trick you mentioned too. Cheers!
 
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 lou says at 05:09 et
I asked shipping agent, here is what they say "only one by one is OK. and there is a limits (no more than 30ML). Mass import to US not allowed"
 
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 Gautam says at 01:59 et
Thank you for your answer. Helpful!
 
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 Mike says at 18:41 et
I am at Seller Summit in Miami guys! Great event it's going to be! All top amazon sellers gurus are here!
 
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wade says at 21:14 et
Thats awesome - I hope you learn a lot of new tricks to share ;)
 
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 Mike says at 21:16 et
Super exciting news guys! I just came from the Sellers Summit conference in Miami, it’s the biggest Amazon seller conference in USA organized by Steve Chou

?I had a unique chance to see in person and to talk and listen to the industry leaders such as Greg Mercer (the creator of Jungle Scout), Scott Voelker (the creator of The amazing seller podcast) and of course Manuel Becvar, the creator of ImportDojo and Number 1 Best selling Amazon Course on Udemy.

I had also a chance to talk to Manuel after the session and even made a short video interview where he is going to share his secrets and insights on how to choose the right product and avoid getting scammed. Once I get back home from the trip, I will edit and release the video, really great stuff.
?
The conference was really amazing, a lot of great new strategies, tips and tricks on what is working RIGHT NOW on Amazon. However the biggest surprise for me was that most people have not started yet, they are stuck in the research phase and take too much time picking the product. That’s why I plan to release more videos with helpful tips and ideas on how to pick the right product, right from the start.

During the conference we had a great chance to talk to ex-amazon employees and see how it all works. The biggest thing you need to know is that Amazon is BOOMING right now and it is also cracking down on the shady sellers and scammers, that means you have a great timing to get started and take a piece of the 250 billion dollar industry! Don’t miss out and take action, the timing can’t be better!

Wait… You don’t have time to start ecommerce business? I heard that million times. Truth is, we all have same amount of time, it’s only about HOW you spend your time and what your priorities are. Setting your passive income should be the highest priority and will set you up for life. You don’t have to quit your job, just start it part time, in the evening, on the weekends and you will have a great passive income stream that will bring you money for years to come.

Today during the lunch break I talked to George, he started his coffee related business on Amazon just 7 months ago (on the side from his main job) but already making over $15,000 in sales every month. All is possible! He did not quit his job.. but he might soon

That’s why the best time to get started is right now!

Stay tuned for more videos and updates! And remember if you have any questions, let me know!

Mike
 
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 Amelia says at 21:24 et
wow amazing news mike thank you!
 
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 casey says at 21:24 et
thank you for visiting conferences and china , i am very excited but still not afford to travel a lot so i learn!
 
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 Dylan says at 22:06 et
Choosing product from the start is a good one!!
 
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Ernesto says at 03:39 et
how much should i charge for international shipping for "free + shipping offers"? If a client buys a "free+shipping offer" directly from my site more than once - how much should i charge for every "free+shipping item" added?
 
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 Lane says at 03:41 et
It's hard to say without knowing your product, location or shipping costs how much you should charge. Best tip here is see what competitor is charging so you will get a rough idea. Maybe $19.95 for a Tshirt or $9.95 for a Mug

I don't see a need to limit the amount of "free+shipping item" as long as you are making profits and have good margins
 
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Ernesto says at 06:36 et
Thank you Lane!
 
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ABDURRAZAQ says at 05:15 et
Guys, anybody here in this group using this platform start making some income on E-COMMERCE?
 
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 Mila says at 05:15 et
We all use it, just follow the course!
 
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GERRIE says at 08:27 et
I have watched a lot of videos and I understand what they are telling me to do. However, I can't memorize an all the instructions. Is there a written text instruction that I can reread the instructions as I am filling out the forms? I have been putting everything on my reading list but don't know if that is enough.
 
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 Mike says at 08:27 et
Most of our videos have text transcript to download.