Social Proof: A Secret Marketing Strategy to BOOST Sales in the e-commerce Industry.

Our basic human desire to fit into a group or find like minds is something that has governed human interaction, behavior, and psychology for decades. By nature, we are all pack animals, we all want to be where we belong.

This is the primary reason why we would easily follow a friends recommendation when it comes to our decision to buy a particular product or not. Our need to fit into a group makes us vulnerable to influence from people within our group; our choices can be modified, and thus our behavior can change.

Smart entrepreneurs know this and have implemented several strategies into their business to help them portray positive social proof and thus garnered more followers and customers. You shouldn’t just read about this stuff; you should apply it to your business too.

Before we get into the nitty-gritty of things, let us understand what social proof is all about…

Well… in layman’s terms, we would define social proof as social influence. It occurs when a person thinks an action is right because s/he has seen many people performing the same action.

For example:

A person walks into an eatery and sees everybody eating Chicago pizzas, then that person will reason that this restaurant’s Chicago pizzas must be really delicious that is why lots of people are ordering it, at this point, the individual in question is prone to order a Chicago pizza too.

Social proof can also work in another manner. If a famous or influential person does something or is seen using a particular product, people will tend to want to use that product too, because they have seen someone of importance use it.

This is the reason why Nike and Adidas like to sign popular sportsmen and women to help promote their brand.

So, how do we use this social proof thingy to improve our business?

Well… first off, I’m pretty sure you don’t have enough cash in the bank to hire a celebrity to promote your store, but if you do, then THAT’S AWESOME! But that is not what we would like to focus on; there are other simple ways to integrate social proof into your business without having to break the bank.

1. Reviews: Customers don’t really read reviews, they’ll just check out your product description, if it resonates with them, they’ll buy it. DON’T fall for this crap! According to a survey done by business.com, it is proven that 77% of customers will read reviews before purchasing any product or service. Don’t joke with your reviews, do you remember we said group opinions influence people? Well… if a bunch of people are saying bad things about your product or service, you can be assured that you won’t be getting many sales anytime soon.

Ensure you remind your customers to leave good reviews for you after they make their purchases. A note of caution, however,  you cannot force your customers to leave good reviews if you delivered a terrible product or service, this is why your product must be top notch, it’ll give you the confidence to ask for a review from your customers. So if you’re still sloppy on delivery, clean up your game first!

Good reviews have a ton of benefit, especially in the long-term. As an entrepreneur looking to build a sustainable online business, your reviews should paint your business in the positive light. Thankfully, there are many tools to help you fix up your review section. You can check out some of our courses to learn more about them.

2. Social Influencers: Remember I mentioned something about how top brands sign contracts with celebrities to help promote their brand? Well… this is kinda what I was talking about. We both agreed that the money to hire Kim Kardashian to wear your store’s T-shirts and post some pictures on Instagram might not necessarily be available. That doesn’t mean you cannot use other social influencers to do the same thing and save money.

Several successful e-commerce brands have utilized social influencers to help in social proof marketing, and you can do the same. Reach out to social influencers on any of the social media outlets. These guys and girls can help to tremendously accelerate your business success, by positively talking about your products on their favorite media outlet.

3. Blogs: Outlets like blogs can be very useful in marketing, more so, in the act of social proof marketing. Content is key! Your blog should help establish you as a leader in your niche, someone to be trusted and is trusted by a number of people. As you position yourself as a knowledgeable and experienced leader in your niche, you will draw followers to your blog; this is traffic that can easily be converted to customers.

Your blog visitors will leave comments on your articles further boosting your value and increasing your social proof. More customers will trust you and therefore believe in what you are selling. I’m sure at this point you can see the bigger picture, the reverberating effect a good blog can have on a business.

A positive brand image reflected by your blog is a money spinner in many ways, but to ensure your blog is properly optimized for social proof marketing, you must integrate things like social sharing buttons, a mailing list or newsletter. These modular components will work together to increase activity on your blog, leading to more social proof, more traffic, and more customers.

If you haven’t started a blog for your business, you should seriously consider it.

These three methods, when implemented in the right manner, will assist in promoting your brand, increasing your social proof and business value. If you can combine all three the right way, then, you can be assured that you will never have a shortage of customers ever again.

Social proof is a powerful tool in business, take advantage of it!

That’s it for today guys.

Happy selling!

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Last Wall Comments

 
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 peter jr says at 22:47 et
I'm new here but really LOVE the course and the all the detailed info so far!! You guys have been really helpful to me!
 
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 Mike says at 23:12 et
Nice one Pat! Let me know when you reach 2k per day :)
 
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 emma says at 21:30 et
Where to find FBA fee calculator?
 
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 Dylan says at 21:30 et
You can find here https://sellercentral.amazon.com/gp/fba/revenue-calculator/index.html and also Amazon Marketplace Fee and Profit Calculator here https://salecalc.com/amazon (without fba fees)
 
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 Diego says at 17:33 et
I see many people start to use emoji in aweber but i dont udnerstand how to add them to titles??
 
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 Chris says at 17:36 et
Aweber says "use this http://getemoji.com - so it's allowed
 
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Jan says at 01:27 et
Hey guys, how valid are the estimated sales per month in the best seller finder?
 
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 Uncle Sam says at 01:28 et
They are pretty good, you must understand that real numbers only amazon knows, all the tools can use the estimates based on the BSR approximation!
 
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 Ted says at 03:25 et
Summer is coming soon, think of summer related products.. just got mail from suppliers of the Beach Blanket (similar to https://www.amazon.com/dp/B01LZ1555T ) they might go big this summer, keep an eye on it, best seller tool shows good numbers.
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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 Mike says at 11:35 et
Hi guys!

Great news, as you know I've been super active and super excited about the course, and today I'm glad to announce that I have added not 1, not 2 but 3 new great videos for you!

1. Exit Strategies: How to sell your business and buy other thriving businesses
This is a video showing why and how you can buy and sell the ecommerce businesses (small or big)

2. Fullproof tips how to avoid paying huge long term storage fees on Amazon FBA
THis is great to show you how to avoid pitfalls with storage fees and get rid of slow selling product!

3. Using Crowdsourcing Campaign to boost your sales and jump start your product (Case study)
I dont always win and this is a fun video showing how i failed in crowdsourcing on kickstarter but still made $10k along the way and what you can learn from my mistakes! I hope my story will give you great ideas on how to boost your sales with crowdfunding!

By the way if you enjoy our course, please let me know, I really appreciate your reviews and your comments and questions!

You joined the course on the insane low price for first early-bird 500 betatesters (you know similar courses usually charge $150-190 or more for way less content) so your early feedback is really important to me!

If you have any questions, let me know!

Mike
Sells like hot cakes guy!
 
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 Aria says at 11:37 et
thank you mike and SLHK team ... really great quality of video and I'm glad i joined early with such a silly price. I paid $10,000 for @Amazing@ Course 3 years ago and got way less info!
 
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 Vin says at 11:40 et
thx for update, appreciated the efforts and the community has been very helpful to me!
 
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 Mila says at 15:54 et
love the tools and community! my second product is reaching $300 per day now! it WOKRS!!!!
 
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wade says at 04:27 et
Hello - Brand new here - Just wondering how long it took you to reach this point ? Also congratulations on the progress... :)
 
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 Mike says at 12:15 et
Our new Summer “Take Action” contest is LIVE!!

Details and prizes
http://sellslikehotcakes.co/blog/index.php/2017/07/08/summer-take-action-contest-live/
 
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 Vin says at 12:15 et
wow sounds great!!!
 
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 diego says at 12:29 et
Count me in!
 
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Mark says at 11:57 et
Great course. What other payment gateways can I use as I don't live a country to be able to apply for paypal. Can't wait to make my first sale. I'm already done with the store and facebook page. Thank you.
 
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 Emili says at 11:57 et
Maybe Stripe ? it allows to accept major credit cards!
 
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Rodel says at 06:46 et
Could I use Alidropship plugin instead of shopify?
 
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 rick says at 06:46 et
of course you can