Social Proof: A Secret Marketing Strategy to BOOST Sales in the e-commerce Industry.

Our basic human desire to fit into a group or find like minds is something that has governed human interaction, behavior, and psychology for decades. By nature, we are all pack animals, we all want to be where we belong.

This is the primary reason why we would easily follow a friends recommendation when it comes to our decision to buy a particular product or not. Our need to fit into a group makes us vulnerable to influence from people within our group; our choices can be modified, and thus our behavior can change.

Smart entrepreneurs know this and have implemented several strategies into their business to help them portray positive social proof and thus garnered more followers and customers. You shouldn’t just read about this stuff; you should apply it to your business too.

Before we get into the nitty-gritty of things, let us understand what social proof is all about…

Well… in layman’s terms, we would define social proof as social influence. It occurs when a person thinks an action is right because s/he has seen many people performing the same action.

For example:

A person walks into an eatery and sees everybody eating Chicago pizzas, then that person will reason that this restaurant’s Chicago pizzas must be really delicious that is why lots of people are ordering it, at this point, the individual in question is prone to order a Chicago pizza too.

Social proof can also work in another manner. If a famous or influential person does something or is seen using a particular product, people will tend to want to use that product too, because they have seen someone of importance use it.

This is the reason why Nike and Adidas like to sign popular sportsmen and women to help promote their brand.

So, how do we use this social proof thingy to improve our business?

Well… first off, I’m pretty sure you don’t have enough cash in the bank to hire a celebrity to promote your store, but if you do, then THAT’S AWESOME! But that is not what we would like to focus on; there are other simple ways to integrate social proof into your business without having to break the bank.

1. Reviews: Customers don’t really read reviews, they’ll just check out your product description, if it resonates with them, they’ll buy it. DON’T fall for this crap! According to a survey done by business.com, it is proven that 77% of customers will read reviews before purchasing any product or service. Don’t joke with your reviews, do you remember we said group opinions influence people? Well… if a bunch of people are saying bad things about your product or service, you can be assured that you won’t be getting many sales anytime soon.

Ensure you remind your customers to leave good reviews for you after they make their purchases. A note of caution, however,  you cannot force your customers to leave good reviews if you delivered a terrible product or service, this is why your product must be top notch, it’ll give you the confidence to ask for a review from your customers. So if you’re still sloppy on delivery, clean up your game first!

Good reviews have a ton of benefit, especially in the long-term. As an entrepreneur looking to build a sustainable online business, your reviews should paint your business in the positive light. Thankfully, there are many tools to help you fix up your review section. You can check out some of our courses to learn more about them.

2. Social Influencers: Remember I mentioned something about how top brands sign contracts with celebrities to help promote their brand? Well… this is kinda what I was talking about. We both agreed that the money to hire Kim Kardashian to wear your store’s T-shirts and post some pictures on Instagram might not necessarily be available. That doesn’t mean you cannot use other social influencers to do the same thing and save money.

Several successful e-commerce brands have utilized social influencers to help in social proof marketing, and you can do the same. Reach out to social influencers on any of the social media outlets. These guys and girls can help to tremendously accelerate your business success, by positively talking about your products on their favorite media outlet.

3. Blogs: Outlets like blogs can be very useful in marketing, more so, in the act of social proof marketing. Content is key! Your blog should help establish you as a leader in your niche, someone to be trusted and is trusted by a number of people. As you position yourself as a knowledgeable and experienced leader in your niche, you will draw followers to your blog; this is traffic that can easily be converted to customers.

Your blog visitors will leave comments on your articles further boosting your value and increasing your social proof. More customers will trust you and therefore believe in what you are selling. I’m sure at this point you can see the bigger picture, the reverberating effect a good blog can have on a business.

A positive brand image reflected by your blog is a money spinner in many ways, but to ensure your blog is properly optimized for social proof marketing, you must integrate things like social sharing buttons, a mailing list or newsletter. These modular components will work together to increase activity on your blog, leading to more social proof, more traffic, and more customers.

If you haven’t started a blog for your business, you should seriously consider it.

These three methods, when implemented in the right manner, will assist in promoting your brand, increasing your social proof and business value. If you can combine all three the right way, then, you can be assured that you will never have a shortage of customers ever again.

Social proof is a powerful tool in business, take advantage of it!

That’s it for today guys.

Happy selling!

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Last Wall Comments

 
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 george says at 22:49 et
I've been selling on amazon FBA for the last 14 months.. Doing well, around 14,700 usd net profit after costs and taxes per month.. Looking to expand now to Shopify too with your help! Thank you!
 
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 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
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 Midas says at 21:02 et
Im new to dropshipping... If you do dropshipping and sell more than one item on the same order, it can happen that the items are from different suppliers, how do you handle the shipping issue of 2 packages with your customers?
 
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 Chris says at 21:02 et
Not a problem.. tell they are shipped from different warehouses.. Even amazon does that.. The customer does not care.
Or the forwarder can receive goods and consolidate orders..
 
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 tyro_meg says at 21:48 et
Wondering if you guys and take a look at my situation? Running FB ads and getting like 200 visitors a day but zero conversions!

thanks a lot!
 
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Claudia says at 21:48 et
Seems like you are not doing it right.. check the new FB mastery bonus series in the VIDEOS.. You need to target right audience with right ads! It's really helpful stuff there.
 
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 freedom says at 21:49 et
Also about FB... FB video ads.. should i try with voice or muted?
 
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 little_tiger says at 21:49 et
Most people watch their videos muted so it has to make sense without audio. With captions too if possible.. Attention span is 15-60 seconds. Remember facebook counts a video view as something like 3 seconds so its better to ignore views and track engagement.
 
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 Oli says at 17:32 et
how to decide which amazon fulfillment center to ship to in the US?
 
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 Violet says at 17:32 et
Amazon will decide when you create a shipment. sometimes it goes to all in one, sometimes you ship to separate.
 
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 Mister A says at 17:40 et
How accurate are sales estimates based on BSR?
 
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 Aria says at 17:42 et
It's pretty accurate but it's only a GUIDE, not exact amount. You need to understand that amazon does not release real sales amounts on public. So it's an EDUCATED GUESS. The problem is that all of that information is based on the sales rank at the time you are viewing the product. So if they ran some promo last week they have more BSR than usual.

That's why good to use TRACKING tools like "Track my product" in sells lik ehot cakes..
 
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 Lane says at 17:44 et
FBA toolkit, Unicorn smasher, Jungle scout, all give you some estimate. Nothing is "ACCURATE" and cant be accurate as you dont know real numbers, only amazon does... all tools just try to help you research. Dont worry about "accuracy".
 
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 Mother Wit says at 23:06 et
Hello everybody. I've been watching the SLHK group for some time with the intent to start my own FBA business... Sexual Wellness category, where will i be allowed to promote?
 
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 Samuel says at 23:07 et
Maybe CPC banner on adult sites and link it to your listing
 
Butz says at 13:47 et
Does this work for residents in Australia?
 
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Claudia says at 13:48 et
of course. You dont need to live in USA to get started.. In fact, I am not even from USA but I sell on Amazon and Shopify just fine! It does not matter where you live, it matters where you SELL.
 
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Ryan says at 13:48 et
Hi Everyone, new to the wall. Excited to get going with tutorials. Off the top of the head questions; can the niche finder for Amazon be applied to Shopify when searching for competition and comparing it to demand? Regards.
 
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 Emma says at 13:50 et
Welcome Ryan! Great to have you with us!!! Yes of course. if something sells on amazon it of course will also sell on shopify as well. The demand is universal, it's not platform specific.
 
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Ricardo says at 02:00 et
Hi, I have one question, maybe someone could help me: What if I work with 3 providers from Aliexpress, and I make an upsell on my store, but each product is is from a different provider. So, my customer will have this separately, will I have to tell him/her that would come in different time? (something rare that figure I think (?))

This providers offer different things for the same niche, so their product are great for an upsell for the other provider.*
 
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Claudia says at 02:05 et
I think it does not matter if all comes same or not. People are not expecting all products to be in same pack these days, you know even with amazon many times the products are shipped separately even if you order same day.
 
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Ricardo says at 12:15 et
great!!
thanks Claudia
 
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 Emma says at 02:06 et
I agree it's not a problem. If customer asks you reply that you ship from different warehouses.
 
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Andres says at 04:42 et
Hello new one here.....Is there a video on how to choose your product and niche?
 
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 Mike says at 04:43 et
Of course Andres, a big part of both Shopify master and Amazon FBA video course is devoted to it, please take your time to watch!
 
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 Kylie says at 08:54 et
welcome Andres... there is also a new cool tool with automatic daily ideas for the product that sells well, called Garlic press smasher
http://sellslikehotcakes.co/garlic_press_smasher.php
 
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 Mike says at 09:01 et
Yes, for example today

Idea of the day:
Acorn Chrome Lug Nut and Lock System (1/2" Thread Size)
(Selected automatically. Come back tomorrow for more product ideas)

Sales Statistics:
Total sales volume of top 10 sellers / month: 3463 (Recommended 3000+)
On Average top 10 sellers are selling 385 units per month. (Recommended 300+)
Reviews: top 10 sellers have average 277 reviews
Average price of the product from top 10 sellers: $31.25 (Approximate FBA fees: $6.25)
Top 10 sellers approximate average gross profit per month $12846.11
 
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Claudia says at 12:02 et
right, new idea every day!
 
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Jay says at 04:06 et
is this course still up to date in regards to FB ads?
 
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 Mike says at 04:06 et
Yes of course!
 
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 Natalie says at 15:15 et
works great for me
 
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 Father says at 15:15 et
yes great tips there Jay!
 
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JADA says at 10:21 et
Hi there, I'm new here. I wanna launch a new product. I'm going to ask a few friends to get the product and make review with 5 star. How many reviews should I get at the launch in that way?. 15 is too much at the start?
 
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 Mike says at 10:23 et
Welcome Jada.. Please see the course video about getting reviews. Amazon will most likely remove most of your friends reviews as it's against their TOS.