Social Proof: A Secret Marketing Strategy to BOOST Sales in the e-commerce Industry.

Our basic human desire to fit into a group or find like minds is something that has governed human interaction, behavior, and psychology for decades. By nature, we are all pack animals, we all want to be where we belong.

This is the primary reason why we would easily follow a friends recommendation when it comes to our decision to buy a particular product or not. Our need to fit into a group makes us vulnerable to influence from people within our group; our choices can be modified, and thus our behavior can change.

Smart entrepreneurs know this and have implemented several strategies into their business to help them portray positive social proof and thus garnered more followers and customers. You shouldn’t just read about this stuff; you should apply it to your business too.

Before we get into the nitty-gritty of things, let us understand what social proof is all about…

Well… in layman’s terms, we would define social proof as social influence. It occurs when a person thinks an action is right because s/he has seen many people performing the same action.

For example:

A person walks into an eatery and sees everybody eating Chicago pizzas, then that person will reason that this restaurant’s Chicago pizzas must be really delicious that is why lots of people are ordering it, at this point, the individual in question is prone to order a Chicago pizza too.

Social proof can also work in another manner. If a famous or influential person does something or is seen using a particular product, people will tend to want to use that product too, because they have seen someone of importance use it.

This is the reason why Nike and Adidas like to sign popular sportsmen and women to help promote their brand.

So, how do we use this social proof thingy to improve our business?

Well… first off, I’m pretty sure you don’t have enough cash in the bank to hire a celebrity to promote your store, but if you do, then THAT’S AWESOME! But that is not what we would like to focus on; there are other simple ways to integrate social proof into your business without having to break the bank.

1. Reviews: Customers don’t really read reviews, they’ll just check out your product description, if it resonates with them, they’ll buy it. DON’T fall for this crap! According to a survey done by business.com, it is proven that 77% of customers will read reviews before purchasing any product or service. Don’t joke with your reviews, do you remember we said group opinions influence people? Well… if a bunch of people are saying bad things about your product or service, you can be assured that you won’t be getting many sales anytime soon.

Ensure you remind your customers to leave good reviews for you after they make their purchases. A note of caution, however,  you cannot force your customers to leave good reviews if you delivered a terrible product or service, this is why your product must be top notch, it’ll give you the confidence to ask for a review from your customers. So if you’re still sloppy on delivery, clean up your game first!

Good reviews have a ton of benefit, especially in the long-term. As an entrepreneur looking to build a sustainable online business, your reviews should paint your business in the positive light. Thankfully, there are many tools to help you fix up your review section. You can check out some of our courses to learn more about them.

2. Social Influencers: Remember I mentioned something about how top brands sign contracts with celebrities to help promote their brand? Well… this is kinda what I was talking about. We both agreed that the money to hire Kim Kardashian to wear your store’s T-shirts and post some pictures on Instagram might not necessarily be available. That doesn’t mean you cannot use other social influencers to do the same thing and save money.

Several successful e-commerce brands have utilized social influencers to help in social proof marketing, and you can do the same. Reach out to social influencers on any of the social media outlets. These guys and girls can help to tremendously accelerate your business success, by positively talking about your products on their favorite media outlet.

3. Blogs: Outlets like blogs can be very useful in marketing, more so, in the act of social proof marketing. Content is key! Your blog should help establish you as a leader in your niche, someone to be trusted and is trusted by a number of people. As you position yourself as a knowledgeable and experienced leader in your niche, you will draw followers to your blog; this is traffic that can easily be converted to customers.

Your blog visitors will leave comments on your articles further boosting your value and increasing your social proof. More customers will trust you and therefore believe in what you are selling. I’m sure at this point you can see the bigger picture, the reverberating effect a good blog can have on a business.

A positive brand image reflected by your blog is a money spinner in many ways, but to ensure your blog is properly optimized for social proof marketing, you must integrate things like social sharing buttons, a mailing list or newsletter. These modular components will work together to increase activity on your blog, leading to more social proof, more traffic, and more customers.

If you haven’t started a blog for your business, you should seriously consider it.

These three methods, when implemented in the right manner, will assist in promoting your brand, increasing your social proof and business value. If you can combine all three the right way, then, you can be assured that you will never have a shortage of customers ever again.

Social proof is a powerful tool in business, take advantage of it!

That’s it for today guys.

Happy selling!

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Last Wall Comments

 
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 peter jr says at 22:47 et
I just got my first Shopify store installed by following your videos and now adding the essential apps to boost the sales like you suggested. Great stuff, i am super pumped to start selling!
 
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 sam dh says at 23:18 et
i'm sam from LA.. new here.. LOVE it so far. excited to get started.. researching product now.. any tips?
 
Claudia says at 07:40 et
Welcome Sam. Glad to have you with us.. Have you checked the new PRODUCT RESEARCH VIDEO? I have shared our tips there and gave step by step instructions how to do it!
 
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 Elena76 says at 21:19 et
I'm new here too.. Great course. Everyone talks of winning the "Buy Box".. whats a Buy Box??
 
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 Evan says at 21:19 et
The Box that appears on the product detail part containing the "Add to cart" button.. You got to win it ;)
Or else sale goes to someone else.. If you are only seller then it wont matter. Read more http://www.amazon.com/gp/help/customer/display.html?nodeId=200401830
 
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 robert says at 21:19 et
you gotta win it!
 
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 Vlad says at 21:41 et
Any good freight forwarder to help me ship?
 
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 jo says at 21:42 et
@Vlad Try flexport..Full-service air and ocean freight forwarder providing visibility and control over your entire supply chain through software..
 
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 Good Vic says at 21:44 et
I made a shopify store about FURNITURE and people want to mix or match so I had to create a collection for each piece. the big furniture stores have it where you can choose different piece all from that same page. how to do it?
 
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 Kylie says at 21:44 et
Try Option Apps will do this..
 
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 Natalie says at 22:32 et
Today's marks the 5th product launch on Amazon. First product failed completely. Second was ok (4 units per day), 3rd was a flop. 4th was 20 units per day (I think i strike the gold here). Looking for a new one! So far I am making around $700 per day and looking to grow more! this stuff WORKS!
 
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 Tycoon says at 22:33 et
Congrats Natalie. Inspiring stuff! Keep up great work!!!
 
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 jack says at 22:33 et
Thank you for sharing with us!!!
 
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 Chris says at 22:34 et
So true.. i don't always win but when i do I win superbowl!
 
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william says at 12:34 et
Hi everybody, I'm new here and is excited. I'm just looking at the Course Intro. I'm starting with ZERO and will keep you guys posted.
 
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Claudia says at 12:35 et
Hi William, great to have you here!! I'm sure you will love it. Share your progress with us!
 
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Claudia says at 17:16 et
Will it work for me? What if I have no coding skills? Check out Libni's store and case study here: http://sellslikehotcakes.co/blog/index.php/2017/03/29/sells-like-hot-cakes-program-wonders-heres-libnis-story/
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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Ricardo says at 07:30 et
We are improving a lot our fb ads, yesterday we've reach 200 orders, and today we are closing with almost 900, but I have a question: How do you manage lots of orders? I use oberlo but is it anything beside 'clicking' to every order? I also, how to deliver automaticaly to my customer when their tracking code is available(?) (this hugh increase is because I just started facebook ads, before I just do everything organic) thanks!
 
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 Alice says at 07:45 et
900 orders per day??? wow that is amazing result Ricardo, well done! With such big volume you need to hire virtual assistant to help you "clicking". Oberlo automates prefilling the forms, address, sync of the orders but still some clicking is needed!
 
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 Caleb says at 07:46 et
WELL DONE BRO!!! WAY TO GO! Your story is very inspirational. Are you selling only to Mexican audience with such success?
 
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 Roman says at 10:41 et
Great success always inspiring for me, thanks for sharing!
 
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Ricardo says at 07:30 et
we are targeting, USA and Our own fan page, we have 3.2 Million people of our niche and more than a half are from mexico, and other parts of the world (latinoamerica for most), I started some years ago managinf only fan pages and make them viral, recently I have this new adventure of ecommerce. If you want you can visit one of them here: fb.com/elrockescultura.org anything else glad to help!!
 
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ABDURRAZAQ says at 05:15 et
Guys, anybody here in this group using this platform start making some income on E-COMMERCE?
 
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 Mila says at 05:15 et
We all use it, just follow the course!