Choosing the RIGHT Shipping Strategy for your Store

As some of us start to reconsider our various business strategies for the year, one area we should critically examine is our shipping process.

Unknown to most of us, we lose customers every day due to ridiculous packaging and shipping fees. A lot of customers might like your products, heck, the product’s price might even be enticing, but in the end, these would-be customers leave your store for another.

What could be the problem here?

The answer……

INSANE SHIPPING FEES!

So, today, I’ll be dishing out some key strategies we can use to keep customers from leaving. Without further ado, let us dive in!

FREE SHIPPING

The whole idea behind the free shipping offer is to bait your customer and seal the deal. Having said that, we wouldn’t want to be offering free shipping while it cuts into our profit margins, this is counterproductive and can be detrimental to business. So, when offering free shipping, we should ensure that we are doing it the smart way.

Free shipping is usually good for domestic orders. When you offer free shipping, you are taking up some of the costs, as there is really no free shipping, in reality, someone has to pay. You can lessen the burden by slightly increasing your price.

Also, you may try to optimize your free shipping to be available for a minimum amount of orders OR a certain kind of product. This would definitely spike your sales, NO DOUBT! Combine this with the proper advertisement of your products and your free shipping offer, and you are guaranteed to be smiling to the bank! This is a proven success formula.

CHARGE YOUR CHARGE

Okay, this sounds a bit confusing… let me break things down.

Charge your charge just means you charge your customers what you pay for shipping. i.e., you are operating on a real-time shipping setup.

Store like Shopify offer these services, and it can be a lifesaver.

You make use of real-time shipping calculators and charge your customers based on what is actually happening; this would help build trust between you and your customers, as it would show that you have a transparent operation and that you don’t hike your shipping fees to rip off your customers as many other people do.

Although it is not as persuasive as free shipping, operating this way would enhance trust and let your customers know that they are getting the best deal!

FLAT RATES

Another method to working out shipping prices is to offer flat rates. Here, you can propose flat rates for every package, or flat rates for weight ranges and order totals. Using this method means you have to be on your toes, you must know the average shipping price for shipping a package. You must be conversant with this figure and any changes to it so that you don’t overcharge or undercharge your customers.

A lot of successful stores use this method, but one thing you should know is that every business is different so what works for one might not work for the other. So look at your product’s statistics and figure out which method works best for shipping and pitch your tent there.

Want more information on some AMAZING shipping tips and tricks?? Then hurry and check out our video courses right here.

Have a great week!

 

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Last Wall Comments

 
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 Mike says at 22:54 et
On shopify you can increase your profits margins by increasing your prices, as your visitors cant compare your offer to competitor offers like on Amazon and pick cheapest.
Moreover you can build your list and drive your own traffic from facebook (you would not do it to amazon, as you cant build your list from amazon)... Cons? Well, you won't get easy organic sales like on Amazon just from having shopify store. So still you need to drive some traffic to get it going! but it works, I know many people sell their own products on shopoify not just dropshippers!
 
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 Jonas says at 21:12 et
guys, how do you prevent long term storage fees for things that sell slow?
 
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Claudia says at 21:12 et
Several options.. Liquidate It, Ship it back to you, Have Amazon Destroy it
go to INVENTORY > INVENTORY PLANNING , then INVENTORY AGE link. You'll see which products are coming up for the 6 month or 12 month long term storage fees. Just make sure nothing stays over 365+ days.
 
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 Lane says at 21:13 et
@Jonas, make sure you get rid of duds that dont sell over 6 months!
 
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 max says at 21:42 et
What app to collect emails on shopify?
 
Claudia says at 21:42 et
We already discussed it Max... Fish Bowl app. it gives you an opp to offer great prize giveaways on your Shopify store and capture email addresses from your website visitors to turn those visitors into returning customers.
 
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 Father says at 23:25 et
When running a promotion, what is the recommended discount for the sale to count as a verified review and feed the amz algorithm?
 
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 Emili says at 23:27 et
Amazon does not reveal exact cutoff data for "verified" vs "unverified". some people say it's 50% but it's a wild guess. It does not matter really. Don't overthink it Father.
 
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 Emili says at 23:27 et
I give minimum of 80% off. Keeps buyers happy and many reviews coming (WITHOUT asking even with new policies all ok).
 
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 mia says at 13:24 et
Hi facebook experts.. whats the flow with trust msg and many chat bots? please help i am frustrated
 
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 Ted says at 13:24 et
1. Post top shared post (inspired message etc) and boost it to collect many COMMENTS. the engament must be FOR COMMENTS ! Very important.
like "Tell me one thing that you will trade your best friend for?"
Name your top challenge for this year?"

2. Once you have at least 100 comments on the post, run trust msg with welcome message asking something! important to ASK something. ex "Hi there! thank you for commenting my post!! By the way Whats your beloved dog name?"

3. once they reply they get collected to manychat bot automatically where you build the list,sequences etc and followup via Facebook messanger!
 
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 Jeff says at 13:24 et
are those bots legal or will get me in trouble?
 
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 Evan says at 13:25 et
they use facebook api, if you dont spam or abuse i dont see why you should get in trouble... they simply post messanges in FB messanger on your behalf. Never spam and make sure you are relevant! then you'll be fine! works great for me.
 
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 jo says at 13:30 et
The trick is to get MANY COMMENTS. find top discussed / shared posts and do similar, ASKING people for something. https://app.buzzsumo.com/research/most-shared helps to find most shared posts I neach topic
 
Blaine says at 00:30 et
Hello I'm new and just trying to feel my way around
 
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 jack says at 00:31 et
Welcome Blaine, you will love it here, we are crushing it!!! Videos are here http://sellslikehotcakes.co/videos.php they work fine for me, try Chrome or firefox.
 
Claudia says at 13:49 et
The hashtag for the day is "GET STARTED". Don't just sit on the information. Take action, and we are here to guide you and help you along the way!
 
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william says at 12:34 et
Hi everybody, I'm new here and is excited. I'm just looking at the Course Intro. I'm starting with ZERO and will keep you guys posted.
 
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Claudia says at 12:35 et
Hi William, great to have you here!! I'm sure you will love it. Share your progress with us!
 
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Blaine says at 00:14 et
I'm watching the videos. I can only watch a couple a day, looks very exciting. I will try to get it going this weekend.
 
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Claudia says at 00:14 et
No rush, take your time! I know that's a LOT of info but they are pretty short and up to the point!
 
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Jan says at 01:27 et
Hey guys, how valid are the estimated sales per month in the best seller finder?
 
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 Uncle Sam says at 01:28 et
They are pretty good, you must understand that real numbers only amazon knows, all the tools can use the estimates based on the BSR approximation!
 
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Claudia says at 17:16 et
Will it work for me? What if I have no coding skills? Check out Libni's store and case study here: http://sellslikehotcakes.co/blog/index.php/2017/03/29/sells-like-hot-cakes-program-wonders-heres-libnis-story/
 
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 victoria says at 08:06 et
My advice for people who are not successful with dropshipping/shopify - remember its not just about the product but the ads strategy!without building REAL community cold traffic ads just don't work to the cold traffic. I see others who are successful with dropshipping among my partners do a serious community and devote great effort into building it (like baby / moms community) or funny products community.
paying just for clicks to cold traffic with no community just does not work, no matter how hard you work or how much you test! So my advice is first build a facebook community before paying for facebook ads. there is some great video about it in the sells like hot cakes course in the end of the shopify mastery.
 
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 Speedy says at 08:06 et
Great point. People love to buy from people they like!
 
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Angela says at 13:27 et
Mike

Thank you.
 
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Rodel says at 06:46 et
Could I use Alidropship plugin instead of shopify?
 
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 rick says at 06:46 et
of course you can