Choosing the RIGHT Shipping Strategy for your Store

As some of us start to reconsider our various business strategies for the year, one area we should critically examine is our shipping process.

Unknown to most of us, we lose customers every day due to ridiculous packaging and shipping fees. A lot of customers might like your products, heck, the product’s price might even be enticing, but in the end, these would-be customers leave your store for another.

What could be the problem here?

The answer……

INSANE SHIPPING FEES!

So, today, I’ll be dishing out some key strategies we can use to keep customers from leaving. Without further ado, let us dive in!

FREE SHIPPING

The whole idea behind the free shipping offer is to bait your customer and seal the deal. Having said that, we wouldn’t want to be offering free shipping while it cuts into our profit margins, this is counterproductive and can be detrimental to business. So, when offering free shipping, we should ensure that we are doing it the smart way.

Free shipping is usually good for domestic orders. When you offer free shipping, you are taking up some of the costs, as there is really no free shipping, in reality, someone has to pay. You can lessen the burden by slightly increasing your price.

Also, you may try to optimize your free shipping to be available for a minimum amount of orders OR a certain kind of product. This would definitely spike your sales, NO DOUBT! Combine this with the proper advertisement of your products and your free shipping offer, and you are guaranteed to be smiling to the bank! This is a proven success formula.

CHARGE YOUR CHARGE

Okay, this sounds a bit confusing… let me break things down.

Charge your charge just means you charge your customers what you pay for shipping. i.e., you are operating on a real-time shipping setup.

Store like Shopify offer these services, and it can be a lifesaver.

You make use of real-time shipping calculators and charge your customers based on what is actually happening; this would help build trust between you and your customers, as it would show that you have a transparent operation and that you don’t hike your shipping fees to rip off your customers as many other people do.

Although it is not as persuasive as free shipping, operating this way would enhance trust and let your customers know that they are getting the best deal!

FLAT RATES

Another method to working out shipping prices is to offer flat rates. Here, you can propose flat rates for every package, or flat rates for weight ranges and order totals. Using this method means you have to be on your toes, you must know the average shipping price for shipping a package. You must be conversant with this figure and any changes to it so that you don’t overcharge or undercharge your customers.

A lot of successful stores use this method, but one thing you should know is that every business is different so what works for one might not work for the other. So look at your product’s statistics and figure out which method works best for shipping and pitch your tent there.

Want more information on some AMAZING shipping tips and tricks?? Then hurry and check out our video courses right here.

Have a great week!

 

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Last Wall Comments

 
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 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
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 Sarah says at 21:03 et
hi.. new here.. where to find bloggers influencers in my industry?
 
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 Evan says at 21:03 et
Welcome Sarah!! Try musefind, tapinfluence, tomoson, famebit. also check Groundsignal, socialchain , Shoutcart.
Or reach personally specific top influencers via their contact forms/fb messaging/youtube etc. Most have already ads department and managers to handle that.
Also bloggers you can find alltop directory..
 
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 GoldmaN says at 21:04 et
For me works best reaching influencers directly.. I never had much luck with those paid services, they are just a middleman.
 
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 Victor says at 21:04 et
Try Tomoson also, a good place to find mommy bloggers and instagrammers
 
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 Vin says at 21:06 et
Why retail Arbitrage SUCKS?
 
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 Emma says at 21:06 et
It does not.. And it works ok still, but it's more like OLD SCHOOL method to make money... 10 years ago it was a golden age of RA, but now more and more brands are closing their listings from piggibackers (RA crowd) so you might end up buying stock and then can't list it..
 
Claudia says at 21:07 et
For me RA is WORK... Not a passive income. If it works for you, fine. But it's not my song.
 
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 Tyro Meg says at 21:08 et
Say Vin, you buy discounted stuff in Wallmart, you sell it ... and then WHAT? You need to start all over again. It's not scalable business model. just a quick buck. I know it works for some people if you have a team of assistants helping find deals and listing them quickly.. Online arbing
 
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 Antony says at 21:47 et
Why you hate retail arbitrage so much?
 
Claudia says at 21:47 et
Anthony.. Have you watched the video about it? We don't hate it, we just say it's A JOB and hardly a passive income. Moreover brands are getting it harder and harder for you to sell their products on amazon.. More and more restricted categories will create a slow death for RA.. It's much better to get into FBA or Shopoify at this point. 10 years ago Retail arbitrage was booming but it's days are soon gone..
 
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 Wolf says at 21:13 et
What is estimates for air express and air freight?
 
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 Rob says at 21:13 et
Depends on the product and provider.. Usually express is around $6/kg and air freight $4 to 5.
Sea freight is much cheaper but slower.
 
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 Ray says at 21:26 et
How can i do a basic photo setup without paying too much for professional fotographer??
 
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 Ted says at 21:26 et
a) in case of BIG products like umbrella, put 2 chairs and white sheets and take your photos, then remove background in photoshop
b) in case of small products use white BOX-setup like this http://imgur.com/a/VcRVM
 
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 USA says at 21:31 et
What is amazon/shopify connection?
 
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 lou says at 21:31 et
Maybe you mean this app? https://apps.shopify.com/amazon (Sell your products on Amazon using Shopify)
 
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 Dr. Jam says at 21:39 et
Any great FBA podcasts to hear?
 
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Claudia says at 21:39 et
Check Resources. Scott Amazing Seller is top one!
 
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 Good Vic says at 21:44 et
I made a shopify store about FURNITURE and people want to mix or match so I had to create a collection for each piece. the big furniture stores have it where you can choose different piece all from that same page. how to do it?
 
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 Kylie says at 21:44 et
Try Option Apps will do this..
 
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 chris says at 17:36 et
How to do SPLIT TESTS??? i mean for amazon listing
 
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 Emma says at 17:37 et
Try cashcowpro split test tools for A/B split tests. also Greg from jungle scout has similar tools i think. Split test only makes sense if you sell A LOT of units per day, else it's irrelevant, as data sample is too small.
 
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 Olga says at 23:29 et
Also Splitly just for price testing but testing cover photos is a good idea too.
 
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FITZGERALD says at 15:36 et
What is Influencer Marketing and does it really work like the guru claim it is?
 
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 Gab says at 15:38 et
It means when you contact the influencers (youtube stars, instagram stars) via famebit or similar services or directly. It does work but it depends on the service you offer or the product. Lets say you have a beatuty product or tech product - it's easy to find the massive influencer for that. But if you offer something rare and local, it would be hard to advertise via influencers, as their audience is very broad!!! Hope it helps!!!!
 
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Mark says at 11:57 et
Great course. What other payment gateways can I use as I don't live a country to be able to apply for paypal. Can't wait to make my first sale. I'm already done with the store and facebook page. Thank you.
 
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 Emili says at 11:57 et
Maybe Stripe ? it allows to accept major credit cards!