Choosing the RIGHT Shipping Strategy for your Store

As some of us start to reconsider our various business strategies for the year, one area we should critically examine is our shipping process.

Unknown to most of us, we lose customers every day due to ridiculous packaging and shipping fees. A lot of customers might like your products, heck, the product’s price might even be enticing, but in the end, these would-be customers leave your store for another.

What could be the problem here?

The answer……

INSANE SHIPPING FEES!

So, today, I’ll be dishing out some key strategies we can use to keep customers from leaving. Without further ado, let us dive in!

FREE SHIPPING

The whole idea behind the free shipping offer is to bait your customer and seal the deal. Having said that, we wouldn’t want to be offering free shipping while it cuts into our profit margins, this is counterproductive and can be detrimental to business. So, when offering free shipping, we should ensure that we are doing it the smart way.

Free shipping is usually good for domestic orders. When you offer free shipping, you are taking up some of the costs, as there is really no free shipping, in reality, someone has to pay. You can lessen the burden by slightly increasing your price.

Also, you may try to optimize your free shipping to be available for a minimum amount of orders OR a certain kind of product. This would definitely spike your sales, NO DOUBT! Combine this with the proper advertisement of your products and your free shipping offer, and you are guaranteed to be smiling to the bank! This is a proven success formula.

CHARGE YOUR CHARGE

Okay, this sounds a bit confusing… let me break things down.

Charge your charge just means you charge your customers what you pay for shipping. i.e., you are operating on a real-time shipping setup.

Store like Shopify offer these services, and it can be a lifesaver.

You make use of real-time shipping calculators and charge your customers based on what is actually happening; this would help build trust between you and your customers, as it would show that you have a transparent operation and that you don’t hike your shipping fees to rip off your customers as many other people do.

Although it is not as persuasive as free shipping, operating this way would enhance trust and let your customers know that they are getting the best deal!

FLAT RATES

Another method to working out shipping prices is to offer flat rates. Here, you can propose flat rates for every package, or flat rates for weight ranges and order totals. Using this method means you have to be on your toes, you must know the average shipping price for shipping a package. You must be conversant with this figure and any changes to it so that you don’t overcharge or undercharge your customers.

A lot of successful stores use this method, but one thing you should know is that every business is different so what works for one might not work for the other. So look at your product’s statistics and figure out which method works best for shipping and pitch your tent there.

Want more information on some AMAZING shipping tips and tricks?? Then hurry and check out our video courses right here.

Have a great week!

 

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Last Wall Comments

 
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 liam says at 21:00 et
How do i handle returns in dropshipping method?
 
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 Claudia says at 21:01 et
Great question Liam!

1. if the product is very cheap it's easier to just refund, absorb the cost and don't ask the customer to ship anything and wasting time with it.
2. if the item is very expensive them ask them to ship to virtual office address (which should have package forwarding features) that will redirect later the item to your dropshipper for replacement or refund.
3. monitor the quality and complains and switch dropshipper with high returns/refunds.
 
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 Sarah says at 21:03 et
hi.. new here.. where to find bloggers influencers in my industry?
 
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 Evan says at 21:03 et
Welcome Sarah!! Try musefind, tapinfluence, tomoson, famebit. also check Groundsignal, socialchain , Shoutcart.
Or reach personally specific top influencers via their contact forms/fb messaging/youtube etc. Most have already ads department and managers to handle that.
Also bloggers you can find alltop directory..
 
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 GoldmaN says at 21:04 et
For me works best reaching influencers directly.. I never had much luck with those paid services, they are just a middleman.
 
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 Victor says at 21:04 et
Try Tomoson also, a good place to find mommy bloggers and instagrammers
 
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 Vin says at 21:10 et
If i get return for dropshipping item?
 
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 Claudia says at 21:10 et
I think we replied that before.. Please use SEARCH first! Use the dropshipper's return policy.? You can use mail forwarding (virtual office) address for package forwarding..
 
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 Aria says at 21:19 et
What's ASIN?
 
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 Claudia says at 21:19 et
A 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon.com organization
 
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 Ray says at 21:26 et
How can i do a basic photo setup without paying too much for professional fotographer??
 
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 Ted says at 21:26 et
a) in case of BIG products like umbrella, put 2 chairs and white sheets and take your photos, then remove background in photoshop
b) in case of small products use white BOX-setup like this http://imgur.com/a/VcRVM
 
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 Gab says at 22:23 et
Amazoners... with new UPC rules, is it better to print the FNSKU directly onto the product instead of a UPC?
 
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 Alice says at 22:23 et
yes i did it and it worked fine
 
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 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
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 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
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 Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
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 Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
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 mia says at 09:35 et
Question about inspections in CHINA for amazon FBA. How to get my shipment inspected in China so you can have it sent directly to the Amazon warehouse? Thx
 
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 jack says at 09:36 et
Use a 3rd party inspection company. Check out www.chinaqualitycheck.com or guidedimports.com
 
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Ricardo says at 07:30 et
We are improving a lot our fb ads, yesterday we've reach 200 orders, and today we are closing with almost 900, but I have a question: How do you manage lots of orders? I use oberlo but is it anything beside 'clicking' to every order? I also, how to deliver automaticaly to my customer when their tracking code is available(?) (this hugh increase is because I just started facebook ads, before I just do everything organic) thanks!
 
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 Alice says at 07:45 et
900 orders per day??? wow that is amazing result Ricardo, well done! With such big volume you need to hire virtual assistant to help you "clicking". Oberlo automates prefilling the forms, address, sync of the orders but still some clicking is needed!
 
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 Caleb says at 07:46 et
WELL DONE BRO!!! WAY TO GO! Your story is very inspirational. Are you selling only to Mexican audience with such success?
 
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 Roman says at 10:41 et
Great success always inspiring for me, thanks for sharing!
 
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Ricardo says at 07:30 et
we are targeting, USA and Our own fan page, we have 3.2 Million people of our niche and more than a half are from mexico, and other parts of the world (latinoamerica for most), I started some years ago managinf only fan pages and make them viral, recently I have this new adventure of ecommerce. If you want you can visit one of them here: fb.com/elrockescultura.org anything else glad to help!!
 
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wade says at 10:07 et
Hello Everyone - Brand spanking new here and excited to dig in - I look forward to getting to know you all - And I hope in time to give back as well... Now what to sell? lol that's going to take some thought....
 
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 Victor says at 10:07 et
Good one wade! nice to have you here! welcome!!!
 
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Andres says at 03:05 et
Same here....exploring niches
 
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wade says at 18:39 et
Still working my way though the videos – And it is funny to me how much my opinions on what to sell or the most interesting niches and how easy or difficult this posses is going to be has changed and continues to change as I go along. Really like what I am seeing here – Good job SLHC team !! -
 
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 Mike says at 18:40 et
Thank you Wade, we really appreciate. Well the list of what you can sell is endless... Our job here is to give you tips and tools so you can try to narrow it down to potentially good ones! I cant tell people what to sell but if you follow the criterias and niche finder and other tools I am sure you will find several good ideas that will fit your needs!
 
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George says at 08:51 et
What is the best thing to do if you are out of stock, close the listing or let it run? how about the metrics are they going to drop?
 
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 Ted says at 08:52 et
Are you talking about amazon or shopify? On shopify it will say "Sold out" which is pretty cool for building urgency for other items.
On Amazon if you have no stock your listing is not displayed. You dont need to "close" it. Some people like to rise the prices before you run out of stock. The metrics will go down unfortunately. You need to plan your inventory better.
 
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ABDURRAZAQ says at 05:15 et
Guys, anybody here in this group using this platform start making some income on E-COMMERCE?
 
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 Mila says at 05:15 et
We all use it, just follow the course!