The 2018 Chinese New Year: How to Survive & Thrive!

What is the Chinese New Year?

Unlike regular new year celebrations that take place at midnight between 31st and 1st of January, the Chinese do their own celebrations differently. They celebrate the New year on different dates each year because their celebration is based on a lunar calendar.

Since it is a holiday, people and business are bound to take some time off, which is a two-week duration for the holidays. So, the first step to preparing your business for this break in transmission is getting a clear idea of how long your suppliers intend to go on break before resuming business.

For the sake of posterity and to get you prepared, we have included a forecast of the future Chinese new year celebrations below (2019- 2022).

Chinese New Year 2019 – Tuesday, February 5

Chinese New Year 2020 – Saturday, January 25

 Chinese New Year 2021 – Friday, February 12

 Chinese New Year 2022 – Tuesday, February 1

How will the holiday affect business?

Prior to the holidays, the process of shipping goods may drag a bit, this is because suppliers will slow down production process some weeks in advance. All this will, of course, have adverse consequences for e-commerce business, as late deliveries may become prominent.

How to deal with late deliveries

Working closely with your supplier, and getting all the details on how they will run their production process during the holiday is crucial in making your plans and explaining the situation to your customers in a clear and polite manner.

You might also want to consider using ePacket since their ship time will be faster than standard shipping.

For those of us that are lucky, our suppliers might not even be based in China; if this is your situation, there is no need to worry much since your suppliers will not be mandated to celebrate the holiday, so you may not experience any delays.

Is shutting down an option?

Closing your store has been touted as a way to play it safe during these holidays. However, we would like to tell you that this isn’t always true. If you play your game right, you can still keep your store open and be successful during this period.

Remember that the holiday lasts for just 2 weeks, your suppliers might resume business before the two weeks are over, so keep your business open, interact with customers, inform them about the holiday and how it will delay delivery, be honest and open, let them trust you.

If they don’t patronize you during the holiday, they will after it!

Don’t close your store and miss out on potential new clients.

Another critical thing to do during this period is to ensure that you are conversant with all the details surrounding your best selling product during this period. Ensure you contact the supplier of your most profitable item and find out their business plan for the holiday and their resumption date.

If they will resume late, it is advisable that you conceal that product from your store and unveil it affect the holiday, this would help you play things safe, so you don’t get bad reviews from clients experiencing late delivery.

Giving in to the fear and closing your store down will only scare customers away, always try to stay active during this period, use social media, reply emails, interact with your customers, this is the time to build trust not shut down.

What are Niches affected the most

Products that sell well in late January and early February are the most affected by the Chinese holidays.

Items that will do well on Valentine’s Day like lingerie or teddy bears may experience delays in arrival. So keep your eye on time-sensitive niches, as they are the niches that are really impacted by the Chinese holiday break.

How to deal with customer inquiries

Questions and queries from concerned customers may pour in during this period. Make sure you take necessary steps to keep your customers calm.

Make an educative post on your website that talks about the Chinese New Year and how it will affect the delivery of products. In case you don’t want your customers to know that your products are from China, you can simply list the dates that will be affected instead.

For example, you can drop a sticky banner on your website stating that: ‘Shipping delays may occur between date-date.’

With this method, you don’t have to let clients know you get stuff from China 🙂

Also, when an order has been placed, you should remind your customers of the delay through email. Setup automated emails to handle this, this is a necessary follow up, in case they didn’t read the sticker on your website.

Respond to all inquiries during this period. People will be unhappy about the delays, but as we mentioned earlier, it is vital to placate them with nice and polite words. Assure them that there is nothing to worry about, as their products will definitely arrive.

Be proactive, monitor all packages being shipped, if you notice any discrepancies or packages that haven’t been shipped, quickly inform your customers about these delays.

Finally, place all your orders on time! This will help you eliminate certain product’s deadlines and prevent any future issues. Keep track of your suppliers timeframe this will ensure your customers receive their products on time!

If you adhere to these tips, then you wouldn’t need to shut your store down during the holidays, you can even make sales and pull in new customers before things go back to business as usual.

Happy New Year guys!

Xīnnián kuàilè 🙂

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Last Wall Comments

 
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 freedom says at 21:01 et
Why to go Shopify and not WooCommerce??
 
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 Ted says at 21:01 et
Shopify Is Easier to Use, it's a turn-key solution. (hosting, ssl etc all included) + great app store to boost your sales.
WooCommerce is free opensource plugin and working with Wordpress which means you have to install and confirgure everything yourself, buy hosting, ssl separately too so there is no real saving just more headaches.
Go for shopify and jump straight into selling rather than micromanagement tech parts with WooCommerce..
 
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 Iriness says at 21:05 et
WooCommerce looks like saving but in reality you have tons of hidden costs like domain, ssl and tons of extra hassles... Why not go easy with Shopify!
 
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 Claudia says at 21:05 et
I agree with Iriness!
 
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 James.W says at 21:11 et
Hey pals!!! Is dropshipping legal on amazon? or just shopify?
 
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 Mia says at 21:11 et
here is what amazon policy says "Drop shipping, or allowing a third party to fulfill orders to customers on your behalf, is generally acceptable. Be the seller of record of your products;
Identify yourself as the seller of your products on all packing slips and other information included or provided in connection with them; Be responsible for accepting and processing customer returns of your products; and
Comply with all other terms of your seller agreement and applicable Amazon policies.
https://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=201808430
 
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 Olga says at 21:11 et
It's not illegal. Dont listen if people say it is. Read amazon link above!
 
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 Mister A says at 21:14 et
Is Retail arbitrage even worthwhile anymore? i checked Target, Walmart, Toys-r-us and profit margins are too low for me.
 
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 Claudia says at 21:14 et
We already discussed it... See the video "why i hate retail arbitrage". In short, yes it works but it's much more complicated and it's basically another JOB not a passive income. I would not get into it this year. It's hard to scale if you are just starting out and don't have assistants to help you find producs, list them...
 
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 Dylan says at 21:14 et
There are many other big issues with RA and it will get harder and harder.. FBA is a way to go this year
 
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 Lucy says at 21:25 et
hi guys.. Can I get BAD product reviews deleted off my products page?
 
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 Claudia says at 21:25 et
It's very rare to get bad review removed.. Usually it's better to prevent them like we teach in the course.. see video about negative feedback removal.. Also read https://www.amazon.com/gp/help/customer/display.html/?nodeId=12177361
Also dont over sweat about bad reviews, it's natural for any good product to have 1-2 one-star reviews, nobody is perfect and your customer don't expect just 5 start reviews, it might even look suspicious and fake.
 
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 Emma says at 21:25 et
Let it go.. Let it go...
 
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 eric says at 21:37 et
I am confused with Facebook ads.. It shows on my FB ad is set I've got 15 conversions but in shopify i just got only 7 sales. WTF?
 
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 Evan says at 21:37 et
Eric. Conversions can be of multiple types. Add to cart, view content etc are all counted as conversions. hover over 15 conversions and see how they are broken down.. In short Conversion = Action. It does not mean sale.
 
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 Olga says at 21:49 et
I am on FIRE!!! I Got a BIG $1200 order (100 pieces) from a customer. do you think it's fraud? How to avoid chargeback? Shopify says LOW RISK..
 
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 lou says at 21:49 et
Call them to confirm or better via email because if he still try to ask for chargeback you have prove. They could be resellers, distributing.. google map the location is real, ship to billing address .. use paypal protection also..
 
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 Kettle says at 21:50 et
you are hot olga... sorry for offtopic
 
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 Father says at 23:45 et
do we really need to wait for our first product to sell at least 10 items per day as suggested ? is this still a valid benchmark to work with?
 
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 wing11 says at 23:45 et
Yes but you don't just sit and wait, you prepare your next product while promoting and launching previous ones!
 
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 Ab says at 09:31 et
Glad to see you are rocking guys!!! Just a quick one. How do I follow up the buyers without violating AMAZON TOS?
 
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 Rob says at 09:32 et
Use feedbackgenius or sellerbacker.. After the client left positive reviews under seller feedback you automatically ask if they'd be interested in sharing their experience with the product on the product page! Works like charm.
 
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 wing11 says at 09:33 et
Also Jump Send.. easy to automate everything with followup
 
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Carrie says at 01:25 et
Hi everyone! Are the videos out of order? Or am I missing something? :)- good to be here!
 
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 Claudia says at 01:26 et
Welcome Carrie. What do you mean "out of order" ? The order is correct here http://sellslikehotcakes.co/videos.php Which one is out of order?
 
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paul says at 22:52 et
i don't have 5k on any bank cards or in the bank where do u get product
 
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 Evan says at 22:55 et
Check the videos called "
TEELAUNCH App: How To Start your own Shopify Store WITHOUT DROPSHI
PPING AT ALL!
And "Amazon FBA without big investments"

Bottom line you dont need 5k to get started with ecommerce. Start your Shopify store or simply do teelaunch business or even Amazon FBA WITHOUT whitelabelling ! Tons of oppotunities!
 
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Ernestas says at 05:02 et
some one use aliexpres for dropshiping ?
 
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 little_tiger says at 05:02 et
Yes sure, many of us use it! What's the question?
 
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Sallyann says at 06:42 et
hi after taking the steps to show you my store I realised that i did it in hast and have closed it, by the way thanks for all the comments they were super useful!
I am going for my original niche and I have several ideas for others once im up and running. I am very impressed by the help you get here, from the keyword, title generator, the filler and bullet point generator and everything else, all great in helping newbies like myself.
i would like to ask that once i have my shop up and running and looking great would it be an option to do a full launch campaign with one of the email companies to send out emails to your target audience? I have seen ones advertised and I am realistic about the feedback and actual conversions but i don't have an email list yet and this seems to be a great option. let me know

thanks
 
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 Alice says at 06:43 et
thank you and that's a good plan. what companies do you mean specifically?