The 2018 Chinese New Year: How to Survive & Thrive!

What is the Chinese New Year?

Unlike regular new year celebrations that take place at midnight between 31st and 1st of January, the Chinese do their own celebrations differently. They celebrate the New year on different dates each year because their celebration is based on a lunar calendar.

Since it is a holiday, people and business are bound to take some time off, which is a two-week duration for the holidays. So, the first step to preparing your business for this break in transmission is getting a clear idea of how long your suppliers intend to go on break before resuming business.

For the sake of posterity and to get you prepared, we have included a forecast of the future Chinese new year celebrations below (2019- 2022).

Chinese New Year 2019 – Tuesday, February 5

Chinese New Year 2020 – Saturday, January 25

 Chinese New Year 2021 – Friday, February 12

 Chinese New Year 2022 – Tuesday, February 1

How will the holiday affect business?

Prior to the holidays, the process of shipping goods may drag a bit, this is because suppliers will slow down production process some weeks in advance. All this will, of course, have adverse consequences for e-commerce business, as late deliveries may become prominent.

How to deal with late deliveries

Working closely with your supplier, and getting all the details on how they will run their production process during the holiday is crucial in making your plans and explaining the situation to your customers in a clear and polite manner.

You might also want to consider using ePacket since their ship time will be faster than standard shipping.

For those of us that are lucky, our suppliers might not even be based in China; if this is your situation, there is no need to worry much since your suppliers will not be mandated to celebrate the holiday, so you may not experience any delays.

Is shutting down an option?

Closing your store has been touted as a way to play it safe during these holidays. However, we would like to tell you that this isn’t always true. If you play your game right, you can still keep your store open and be successful during this period.

Remember that the holiday lasts for just 2 weeks, your suppliers might resume business before the two weeks are over, so keep your business open, interact with customers, inform them about the holiday and how it will delay delivery, be honest and open, let them trust you.

If they don’t patronize you during the holiday, they will after it!

Don’t close your store and miss out on potential new clients.

Another critical thing to do during this period is to ensure that you are conversant with all the details surrounding your best selling product during this period. Ensure you contact the supplier of your most profitable item and find out their business plan for the holiday and their resumption date.

If they will resume late, it is advisable that you conceal that product from your store and unveil it affect the holiday, this would help you play things safe, so you don’t get bad reviews from clients experiencing late delivery.

Giving in to the fear and closing your store down will only scare customers away, always try to stay active during this period, use social media, reply emails, interact with your customers, this is the time to build trust not shut down.

What are Niches affected the most

Products that sell well in late January and early February are the most affected by the Chinese holidays.

Items that will do well on Valentine’s Day like lingerie or teddy bears may experience delays in arrival. So keep your eye on time-sensitive niches, as they are the niches that are really impacted by the Chinese holiday break.

How to deal with customer inquiries

Questions and queries from concerned customers may pour in during this period. Make sure you take necessary steps to keep your customers calm.

Make an educative post on your website that talks about the Chinese New Year and how it will affect the delivery of products. In case you don’t want your customers to know that your products are from China, you can simply list the dates that will be affected instead.

For example, you can drop a sticky banner on your website stating that: ‘Shipping delays may occur between date-date.’

With this method, you don’t have to let clients know you get stuff from China 🙂

Also, when an order has been placed, you should remind your customers of the delay through email. Setup automated emails to handle this, this is a necessary follow up, in case they didn’t read the sticker on your website.

Respond to all inquiries during this period. People will be unhappy about the delays, but as we mentioned earlier, it is vital to placate them with nice and polite words. Assure them that there is nothing to worry about, as their products will definitely arrive.

Be proactive, monitor all packages being shipped, if you notice any discrepancies or packages that haven’t been shipped, quickly inform your customers about these delays.

Finally, place all your orders on time! This will help you eliminate certain product’s deadlines and prevent any future issues. Keep track of your suppliers timeframe this will ensure your customers receive their products on time!

If you adhere to these tips, then you wouldn’t need to shut your store down during the holidays, you can even make sales and pull in new customers before things go back to business as usual.

Happy New Year guys!

Xīnnián kuàilè 🙂

========

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Last Wall Comments

 
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 Cyril says at 10:01 et
Btw, I got a reply to my question "How many keywords to put into listing?" from Amazon!

Response from amazon directly:
Greetings from Amazon Seller Support, There is no "right" amount of keywords that should be provided for a product. There is a 1,000 character limit for keywords. These 1,000 characters can be provided all on one line or split between 5 lines.
 
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Claudia says at 10:01 et
Thank you Cyril!
 
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 USA says at 21:30 et
How to find and contact influencers on Instagram??
 
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 Samuel says at 21:31 et
Try whalar.com, socialhype.co, influence.co, Buzzsumo ,Boostagram .. each can provide list. Also BrandSnob app. Also of course direct contact without third party tools on instagram!
 
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 nicholas says at 21:31 et
Already discussed before, please search first...
 
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 Diego says at 17:33 et
I see many people start to use emoji in aweber but i dont udnerstand how to add them to titles??
 
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 Chris says at 17:36 et
Aweber says "use this http://getemoji.com - so it's allowed
 
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 Evan says at 22:18 et
I am planning on going to China in late April to meet suppliers and Canton fair.
 
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 karina says at 22:19 et
Great idea Evan! Do we need visa for CHina?
 
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 Spider Fuji says at 22:19 et
who "we"? most europeans and USA guys need yes but it's a formality... book the flights and hotels and you get it.
 
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 Speedy says at 22:20 et
What's canton fair?
 
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Claudia says at 22:21 et
China Import and Export Fair, also known as the Canton Fair, is held biannually in Guangzhou every spring and
autumn, with a history of 55 years since 1957. The Fair is a comprehensive one with the longest history, the
highest level, the largest scale, the most complete exhibit variety, the broadest distribution of overseas buyers and
the greatest business turnover in China http://www.cantonfair.org.cn/en/index.aspx
 
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 Nick says at 16:22 et
I'm starting shopify, any tips on what kind of products ell best for you?
 
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 lou says at 16:23 et
I have good success with Print On Demand T-Shirts and Mugs.. Search Tee launch and Tee spring... Best part is that you don't need to dropship - they fullfill orders for you! Hard part is to get it profitable. You must find a passionate niche. Use the Niche finder from sellslikehotcakes - see menu above
 
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 Dakota says at 16:23 et
Great to see u start Nick! Good luck!
 
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 Rob says at 16:25 et
Last year i was successful selling trendy products, like Solar Powered Speakers, Solar powered iPhone chargers, wireless chargers. All that geeks love!
 
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Claudia says at 16:45 et
Try DOG stickers. Give them away for free and charge 2 usd for shipping. Then upsell your customers with second offer!
 
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 Kylie says at 16:47 et
Nick, Jewerly is super seller. Find it cheap on aliexpress, you typically spend $1.00 per item – $1.50 to acquire a customer – $2.00 Shipping and then we sell them for $15.00 + a $19.99 upsell which converts at like 20%...

necklace+ earlings
ring then upsell earrings

make sure it is related to your passionate niche (ie dog lovers etc)

Example PUG Necklace https://www.aliexpress.com/wholesale?catId=0&initiative_id=AS_20170218084713&SearchText=pug+necklace
 
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 victoria says at 08:06 et
My advice for people who are not successful with dropshipping/shopify - remember its not just about the product but the ads strategy!without building REAL community cold traffic ads just don't work to the cold traffic. I see others who are successful with dropshipping among my partners do a serious community and devote great effort into building it (like baby / moms community) or funny products community.
paying just for clicks to cold traffic with no community just does not work, no matter how hard you work or how much you test! So my advice is first build a facebook community before paying for facebook ads. there is some great video about it in the sells like hot cakes course in the end of the shopify mastery.
 
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 Speedy says at 08:06 et
Great point. People love to buy from people they like!
 
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 Gautam says at 04:49 et
I want to open a store selling oils and alternative health products. Will there be issues shipping to the U.S. like customs?
 
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 Violet says at 04:54 et
It's hard to say, are you shipping in mass quantities or one by one? Usually anything for personal use does not go to customs. Best advice here is to find your competitors selling same and then ask their support something like "Hi, I am from Chicago, do you ship your oils to USA and do I have to pay any taxes?" So they will help you this way :)
 
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 Gautam says at 01:59 et
I guess in mass quantities; I can use the Amazon FBA so they can tackle customs. But for shipping one by one, from your answer, it seems I will not have issues shipping to the US or Europe. In India(where I live), however, they charge customs even if it is a single item and for personal use. So, I think I should be okay. I will use the trick you mentioned too. Cheers!
 
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 lou says at 05:09 et
I asked shipping agent, here is what they say "only one by one is OK. and there is a limits (no more than 30ML). Mass import to US not allowed"
 
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 Gautam says at 01:59 et
Thank you for your answer. Helpful!
 
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 chris says at 09:57 et
I posted my Critics today, if you care - please send me suggestions here http://sellslikehotcakes.co/critics.php
 
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Zaharey says at 05:23 et
Hi Claudia..

Does your store (mybestfriend.store) is Everything Store or Niche Specific Store?
 
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Claudia says at 05:24 et
It's "everything dog related store". Niche specific store would be "Dog's Frisby Store" "Pug Toy Store" or "Dog Halloween Store"
 
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Clay says at 16:29 et
How current is the information on the FBA fees and top sellers/total sales? I have another product that I am using and there is a big varience between the numbers.
 
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 Mike says at 16:31 et
Its auto updating Clay. It will be alwayas a varience as there is no right or wrong way to calculate it, the real numbers only Amazon know.. What we or Jungle scout do is just approximation based on BSR to get an educated guess on sales
 
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Bill says at 08:19 et
So Im new....still doing research for a niche...what I'm finding is using the Hotcakes competitor spy tool, when I do find something that I might like to sell I find out the competitor didn't get it from Aliexpress. This happens more often that not with the biggest Shopify stores. What other dropshipper might they be using?
 
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 Mike says at 08:20 et
It does not have to be only Aliexpress. Check the local dropshipping supplier video, you can also find local suppliers!