The 2018 Chinese New Year: How to Survive & Thrive!

What is the Chinese New Year?

Unlike regular new year celebrations that take place at midnight between 31st and 1st of January, the Chinese do their own celebrations differently. They celebrate the New year on different dates each year because their celebration is based on a lunar calendar.

Since it is a holiday, people and business are bound to take some time off, which is a two-week duration for the holidays. So, the first step to preparing your business for this break in transmission is getting a clear idea of how long your suppliers intend to go on break before resuming business.

For the sake of posterity and to get you prepared, we have included a forecast of the future Chinese new year celebrations below (2019- 2022).

Chinese New Year 2019 – Tuesday, February 5

Chinese New Year 2020 – Saturday, January 25

 Chinese New Year 2021 – Friday, February 12

 Chinese New Year 2022 – Tuesday, February 1

How will the holiday affect business?

Prior to the holidays, the process of shipping goods may drag a bit, this is because suppliers will slow down production process some weeks in advance. All this will, of course, have adverse consequences for e-commerce business, as late deliveries may become prominent.

How to deal with late deliveries

Working closely with your supplier, and getting all the details on how they will run their production process during the holiday is crucial in making your plans and explaining the situation to your customers in a clear and polite manner.

You might also want to consider using ePacket since their ship time will be faster than standard shipping.

For those of us that are lucky, our suppliers might not even be based in China; if this is your situation, there is no need to worry much since your suppliers will not be mandated to celebrate the holiday, so you may not experience any delays.

Is shutting down an option?

Closing your store has been touted as a way to play it safe during these holidays. However, we would like to tell you that this isn’t always true. If you play your game right, you can still keep your store open and be successful during this period.

Remember that the holiday lasts for just 2 weeks, your suppliers might resume business before the two weeks are over, so keep your business open, interact with customers, inform them about the holiday and how it will delay delivery, be honest and open, let them trust you.

If they don’t patronize you during the holiday, they will after it!

Don’t close your store and miss out on potential new clients.

Another critical thing to do during this period is to ensure that you are conversant with all the details surrounding your best selling product during this period. Ensure you contact the supplier of your most profitable item and find out their business plan for the holiday and their resumption date.

If they will resume late, it is advisable that you conceal that product from your store and unveil it affect the holiday, this would help you play things safe, so you don’t get bad reviews from clients experiencing late delivery.

Giving in to the fear and closing your store down will only scare customers away, always try to stay active during this period, use social media, reply emails, interact with your customers, this is the time to build trust not shut down.

What are Niches affected the most

Products that sell well in late January and early February are the most affected by the Chinese holidays.

Items that will do well on Valentine’s Day like lingerie or teddy bears may experience delays in arrival. So keep your eye on time-sensitive niches, as they are the niches that are really impacted by the Chinese holiday break.

How to deal with customer inquiries

Questions and queries from concerned customers may pour in during this period. Make sure you take necessary steps to keep your customers calm.

Make an educative post on your website that talks about the Chinese New Year and how it will affect the delivery of products. In case you don’t want your customers to know that your products are from China, you can simply list the dates that will be affected instead.

For example, you can drop a sticky banner on your website stating that: ‘Shipping delays may occur between date-date.’

With this method, you don’t have to let clients know you get stuff from China 🙂

Also, when an order has been placed, you should remind your customers of the delay through email. Setup automated emails to handle this, this is a necessary follow up, in case they didn’t read the sticker on your website.

Respond to all inquiries during this period. People will be unhappy about the delays, but as we mentioned earlier, it is vital to placate them with nice and polite words. Assure them that there is nothing to worry about, as their products will definitely arrive.

Be proactive, monitor all packages being shipped, if you notice any discrepancies or packages that haven’t been shipped, quickly inform your customers about these delays.

Finally, place all your orders on time! This will help you eliminate certain product’s deadlines and prevent any future issues. Keep track of your suppliers timeframe this will ensure your customers receive their products on time!

If you adhere to these tips, then you wouldn’t need to shut your store down during the holidays, you can even make sales and pull in new customers before things go back to business as usual.

Happy New Year guys!

Xīnnián kuàilè 🙂

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Last Wall Comments

 
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 pat says at 23:09 et
Not to brag... but It's my first $1000 DAY pals! 37 units sold today! Really appreciate all the help you gave me to boost my sales.. Last year I never reached even 15 units per day!
 
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 Natalie says at 21:01 et
Please recommend an app for to show related products on shopify?
 
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 Claudia says at 21:02 et
@Natalie.. Check Personalizer - Targeted Recommendations by LimeSpot.. it's in one of the videos of the course too!
 
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 Elena76 says at 21:22 et
UPC? what's that code? better to buy from original or from resellers?
 
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 Uncle Sam says at 21:23 et
UPS is Universal Product Code A barcode used for tracking trade items in stores. It usually has 12 numerical digits, which are uniquely assigned to each traded item (GS1 US). You can buy it on speedybarcodes and other sites.
 
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 Aria says at 21:31 et
What shopify app allows you to quickly make branded Tshirts etc?
 
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 wing11 says at 21:31 et
@ARIA Try Teelaunch app, super easy to make tshirts, etc
 
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 sultan says at 21:47 et
2 questions. Love the community very helpful read..

1.Whats BSR??
2. Whats MOQ?
 
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 Uncle Sam says at 21:48 et
BSR... BSR (best sellers rank) is how well you are ranked on amazon.. the smaller the number the better!
Ideally you must be under 10,000 BSR to get 5-10 sales per day!
 
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 Lucy says at 21:48 et
MOQ minimum order quantity.. Usually 500-1000 units when doing whitelabelling..
 
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 jo says at 22:49 et
I am about to ship soon from China...do I need to put the sku on each product or just label on the boxes?
 
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 Ron says at 22:50 et
Jo, You need your bar code on each and single item, how else amazon will receive it.. FNSKU or UPC
 
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 Chris says at 22:51 et
UPC if you are brand registered with amazon. else FNSKU. You need to see the videos of the course first.
 
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 Ted says at 23:34 et
hi guys! I finally reached broke the $500 per day in sales mark recently after 3 months of launch! Just wanted to thank you all for the great help you give to the community!
 
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 Lane says at 23:35 et
Congratulations Ted! that is fantastic.
 
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 little_tiger says at 23:36 et
Thanks Ted for sharing your experience with us.
 
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 Chuck says at 23:36 et
Awesome job, thx for sharing! That's my goal too!!!
 
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 tyro_meg says at 23:37 et
Congrats ted!!! thanks for sharing, very useful and inspiring for us who is starting out!
 
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 henry says at 23:38 et
very inspirational!!! $500 per day! where are you from? In my country it's a monthly salary!
 
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 Eddy says at 23:38 et
Next goal $1000/day!!! You can do it my man!
 
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 Nicholas says at 23:39 et
this is really encouraging, thank you Ted!
 
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Ernestas says at 05:02 et
some one use aliexpres for dropshiping ?
 
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 little_tiger says at 05:02 et
Yes sure, many of us use it! What's the question?
 
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 Claudia says at 17:16 et
Will it work for me? What if I have no coding skills? Check out Libni's store and case study here: http://sellslikehotcakes.co/blog/index.php/2017/03/29/sells-like-hot-cakes-program-wonders-heres-libnis-story/
 
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 Andres says at 05:22 et
Thx for answering @Mike , @Kylie @Claudia....Im starting my plan on Shopify store...Do you experts, have only one theme, one storeo? giving that they are so many choices
 
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Ernesto says at 03:39 et
how much should i charge for international shipping for "free + shipping offers"? If a client buys a "free+shipping offer" directly from my site more than once - how much should i charge for every "free+shipping item" added?
 
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 Lane says at 03:41 et
It's hard to say without knowing your product, location or shipping costs how much you should charge. Best tip here is see what competitor is charging so you will get a rough idea. Maybe $19.95 for a Tshirt or $9.95 for a Mug

I don't see a need to limit the amount of "free+shipping item" as long as you are making profits and have good margins
 
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Ernesto says at 06:36 et
Thank you Lane!
 
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EDWARD says at 16:45 et
Hi, Claudia and Friends...
Just brainstorming a bit! Is it possible to monetize a Shopify store solely or in part by customer's purchases?

Ed
 
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 Mike says at 16:45 et
I am not sure what you are asking Edward. Please explain more
 
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Bill says at 07:39 et
Hi everyone....I'm new here and looking forward to getting this thing off the ground! I'm hoping this course will help me decide which niche/products to use. I went to sign up for the Shopify trial and it asked for my store name....I have no idea ;-) I guess I have a lot of work to do!
 
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 Mike says at 07:39 et
Welcome Bill! Good to have you here. Take your time to watch the videos, especially about Branding to get you some ideas.
 
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sol says at 05:00 et
I want to better my bullet points as i mentioned i have many best sellers and in house softwares that i built myself but i am lacking in describing my products so wwell
 
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 Amelia says at 05:00 et
try bulletpoints tools and keyword research!