The 2018 Chinese New Year: How to Survive & Thrive!

What is the Chinese New Year?

Unlike regular new year celebrations that take place at midnight between 31st and 1st of January, the Chinese do their own celebrations differently. They celebrate the New year on different dates each year because their celebration is based on a lunar calendar.

Since it is a holiday, people and business are bound to take some time off, which is a two-week duration for the holidays. So, the first step to preparing your business for this break in transmission is getting a clear idea of how long your suppliers intend to go on break before resuming business.

For the sake of posterity and to get you prepared, we have included a forecast of the future Chinese new year celebrations below (2019- 2022).

Chinese New Year 2019 – Tuesday, February 5

Chinese New Year 2020 – Saturday, January 25

 Chinese New Year 2021 – Friday, February 12

 Chinese New Year 2022 – Tuesday, February 1

How will the holiday affect business?

Prior to the holidays, the process of shipping goods may drag a bit, this is because suppliers will slow down production process some weeks in advance. All this will, of course, have adverse consequences for e-commerce business, as late deliveries may become prominent.

How to deal with late deliveries

Working closely with your supplier, and getting all the details on how they will run their production process during the holiday is crucial in making your plans and explaining the situation to your customers in a clear and polite manner.

You might also want to consider using ePacket since their ship time will be faster than standard shipping.

For those of us that are lucky, our suppliers might not even be based in China; if this is your situation, there is no need to worry much since your suppliers will not be mandated to celebrate the holiday, so you may not experience any delays.

Is shutting down an option?

Closing your store has been touted as a way to play it safe during these holidays. However, we would like to tell you that this isn’t always true. If you play your game right, you can still keep your store open and be successful during this period.

Remember that the holiday lasts for just 2 weeks, your suppliers might resume business before the two weeks are over, so keep your business open, interact with customers, inform them about the holiday and how it will delay delivery, be honest and open, let them trust you.

If they don’t patronize you during the holiday, they will after it!

Don’t close your store and miss out on potential new clients.

Another critical thing to do during this period is to ensure that you are conversant with all the details surrounding your best selling product during this period. Ensure you contact the supplier of your most profitable item and find out their business plan for the holiday and their resumption date.

If they will resume late, it is advisable that you conceal that product from your store and unveil it affect the holiday, this would help you play things safe, so you don’t get bad reviews from clients experiencing late delivery.

Giving in to the fear and closing your store down will only scare customers away, always try to stay active during this period, use social media, reply emails, interact with your customers, this is the time to build trust not shut down.

What are Niches affected the most

Products that sell well in late January and early February are the most affected by the Chinese holidays.

Items that will do well on Valentine’s Day like lingerie or teddy bears may experience delays in arrival. So keep your eye on time-sensitive niches, as they are the niches that are really impacted by the Chinese holiday break.

How to deal with customer inquiries

Questions and queries from concerned customers may pour in during this period. Make sure you take necessary steps to keep your customers calm.

Make an educative post on your website that talks about the Chinese New Year and how it will affect the delivery of products. In case you don’t want your customers to know that your products are from China, you can simply list the dates that will be affected instead.

For example, you can drop a sticky banner on your website stating that: ‘Shipping delays may occur between date-date.’

With this method, you don’t have to let clients know you get stuff from China 🙂

Also, when an order has been placed, you should remind your customers of the delay through email. Setup automated emails to handle this, this is a necessary follow up, in case they didn’t read the sticker on your website.

Respond to all inquiries during this period. People will be unhappy about the delays, but as we mentioned earlier, it is vital to placate them with nice and polite words. Assure them that there is nothing to worry about, as their products will definitely arrive.

Be proactive, monitor all packages being shipped, if you notice any discrepancies or packages that haven’t been shipped, quickly inform your customers about these delays.

Finally, place all your orders on time! This will help you eliminate certain product’s deadlines and prevent any future issues. Keep track of your suppliers timeframe this will ensure your customers receive their products on time!

If you adhere to these tips, then you wouldn’t need to shut your store down during the holidays, you can even make sales and pull in new customers before things go back to business as usual.

Happy New Year guys!

Xīnnián kuàilè 🙂

========

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Last Wall Comments

 
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 Mike says at 22:40 et
With the new Amazon policies, Amazon does not allow incentivized reviews tied to free or discounted products. However they still allow discounts coupons and people can leave the reviews as long as you never ASK THEM TO or promise discount in return for a review.. See new video we posted about AMAZON launch and getting reviews legally with Followup series and social media!
 
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 Claudia says at 07:40 et
Moreover discount sales will boost your amazon ranks a lot. It's still a great idea combining with Lightning Deals and PPC.
 
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 max says at 21:08 et
How do you guys handle delays related to Chinese New Years etc?
 
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 Emili says at 21:08 et
You can say the product is out of stock due to "high demand", "custom printing", "warehouse relocation". And then instead use Pre-order now and get special early bird discount price...
 
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 Elena76 says at 21:22 et
UPC? what's that code? better to buy from original or from resellers?
 
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 Uncle Sam says at 21:23 et
UPS is Universal Product Code A barcode used for tracking trade items in stores. It usually has 12 numerical digits, which are uniquely assigned to each traded item (GS1 US). You can buy it on speedybarcodes and other sites.
 
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 emma says at 21:30 et
Where to find FBA fee calculator?
 
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 Dylan says at 21:30 et
You can find here https://sellercentral.amazon.com/gp/fba/revenue-calculator/index.html and also Amazon Marketplace Fee and Profit Calculator here https://salecalc.com/amazon (without fba fees)
 
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 lou says at 21:33 et
Glad to see you are all rocking! I am hitting 20 units sold per day this week. EXCITING STUFF! Just wanted to share! If you doubt - time to START! JUST DO IT!
 
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 Claudia says at 21:33 et
you rock LOU! thanks for all the help to the community!
 
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 Cameron says at 21:33 et
Great stuff lou! Keep up great work!
 
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 Bill says at 21:34 et
I am planning to reach $150 profit per day next month.
 
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 Optimus says at 21:35 et
Good to hear, good for you! i am just starting is it late?
 
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 Lucy says at 21:35 et
It's never too late. It's a perfect time actually to start Shopify and Amazon FBA! GOLDEN TIME!
 
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 Claudia says at 21:35 et
I agree with Lucy, great time to start is NOW!
 
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 Aria says at 21:38 et
How to get those magical discounted rates for shipping within US?
 
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 jack says at 21:38 et
Try https://apps.shopify.com/shyp (Hassle-Free Fulfillment for Shopify Sellers they have good rates), also check Shippo and Stamps.com
rates within USA are USPS under 1 pound around 6-10 usd depending on the state
Also app NetParcel, shipwizmo.com
 
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 Aria says at 21:38 et
I use Flexport for shipping to FBA. works great
 
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 Oli says at 17:32 et
how to decide which amazon fulfillment center to ship to in the US?
 
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 Violet says at 17:32 et
Amazon will decide when you create a shipment. sometimes it goes to all in one, sometimes you ship to separate.
 
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 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
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 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
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 Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
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 Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
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 spooky says at 23:49 et
Is it possible to find out what search terms Amazon Customers used to find your product on Amazon?
 
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 jo says at 23:49 et
start an automated sponsored campaign PPC, then get Search term report
 
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 chris says at 23:49 et
Run a reverse asin search
 
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Dmitriy says at 01:26 et
Hello from Russia, my name is Dmitry. I want to say, thanks, an excellent resource, sorry there is no Russian. I have two questions:
1. Can I succeed, with your help.
2. I ask you to extend up to 14 days, my free access, because I do not understand English well, I have difficulties with video courses. Thank you in advance!
 
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 Claudia says at 01:27 et
Welcome Drmitriy. You can use the transcribes of the lessons and translate them to your language
 
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 Optimus says at 02:33 et
love the course pals!! my question is what are tthe best Autoreponsder services to use to build the list and followups? sry for my question
 
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 Mike says at 02:34 et
Try Aweber.com , convertkit.com , getresponse, mailchimp or icontact. I used almost all of them, pretty easy, drag and drop email creation... Make sure to watch our video about Email Mastery as well ;)
 
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 Mike says at 16:25 et
New cool video released "Exit Strategies: How to sell your business and buy other thriving businesses"
 
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Sathaporn says at 12:15 et
How about www.virtualoffice.com vs www.usa2me.com? Is there same service for US address right?
 
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 Mike says at 12:16 et
yes you can use those.
 
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Sathaporn says at 14:06 et
OK, Thank you!!
 
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sol says at 07:45 et
a succesful PL brand however i would like to know which tools are the most valuble in hereis it the bullet point tool,? someone please share
 
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 Emili says at 07:45 et
Welcome sol.. depends what are you trying to achieve and improve?