5 Reasons You Haven’t Gotten Your First Sale Yet

Starting any business is not easy; starting a successful e-commerce business is no walk in the park either!

Knowledge is the key and working on the road of ignorance won’t get you very far.

The good news is that you are not alone!

We understand the rigors and mistakes a beginner can make because we used to be noobs ourselves, but we have decided to help stir you in the right direction by turning your focus to important things you should concentrate on, that will take you from ZERO to HERO!

Let’s dive in!

Reason #1: Ignoring social media

Social media marketing has transformed the e-commerce landscape, and it is not so difficult to see why. Social media provides a platform for interaction and expression; it is the single driving force that has turned the internet into a global village! Businesses that capitalize on this are prone to succeed. However, one must be careful, because when doing social media marketing, you have to get it right! Targeting the right audience, using the right words and images are some of the prerequisites for social media marketing success.

Reason #2: Selling the wrong product

Nothing can drive a business down the drain faster than selling bad products. It is never easy to select the right product, research must be done, and this encompasses competition research, product research, and niche research. Selling the right product boils down to doing your homework properly, substituting laziness for this research work will only lead you to pick bad products (which you think may be good), and this is as good as shooting yourself in the foot!

Reason #3: Using poor product image

Your product image says a lot about your brand and the quality of products you are offering. Now, you may be offering a good product that any serious buyer will want to purchase, but because you have selected a poor product image which doesn’t depict your wares in good light, your potential customers will run to the next store. Always utilize high-quality images, preferably, images that show your products being used by another human being; this would subconsciously create empathy and social value. Whoever said “pictures speak a thousand words” clearly had e-commerce in mind 🙂

Reason #4: Weak SEO implementation

Search Engine Optimization (SEO) is one thing you should ignore if you don’t want your store or products to be seen by people. I am guessing this isn’t your wish! SEO is a broad topic that involves the correct use and application of keywords, adwords, and even images. It is basically a manipulation that allows the algorithm of most websites, including Google and Amazon to pick up on your products/store and rank them high whenever a customer searches for a particular item. So, I’m guessing you want your products to be at the first thing a customer sees when h/she makes a search, if this is the case, then you better pay attention to your SEO!

Reason #5: Failure to analyze the competition

Ignoring the competition might sound good on paper, but trust me, this is a dumb move! Things are rapidly changing, and new tricks and ways of doing things are always pop up every day. In e-commerce, this rings true! How will you know the latest trends or tricks, if you don’t eavesdrop on your competition once in a while eh?

Analyzing your competition will keep you in the game and help you know what they are doing and how they are doing it, this will help you to strategize, modify or make new plans that will position you for success! Confused about how to stalk your pesky competitors, then you can check out our easy to use tool; the competitor spy tool.

There you have it guys! Implementing these tips will surely help you get the ball rolling in the sales department, and once you can get your first sale going, then you can get two more, ten more, a hundred or as much as you want.

But… you have to get that positive vibe going by getting the first one! I challenge you to get out and start practicing what you read, as there is no surer way to complacency and stagnancy than inaction.

Keep selling guys!

 

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Last Wall Comments

 
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 Claudia says at 23:22 et
And don't put all eggs in one basket. Launch several products (ideally related) to build a brand quickly + Build your LIST!
 
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 Bill says at 21:29 et
What dunnage to put inside to protect my products?
 
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 jo says at 21:29 et
For example bubble wraps, foam, air pillows and sheets of paper.
 
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 JO says at 21:30 et
Where can i run retargeting???
 
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 Claudia says at 21:30 et
There are many advertising networks allowing you to start a retargeting campaign for your online store. Facebook, Google, Twitter. Use retargeting apps such as Rontar (for retargeting on Google) and RetargetApp and Shoelace (for Facebook retargeting).
 
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 chris says at 17:36 et
How to do SPLIT TESTS??? i mean for amazon listing
 
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 Emma says at 17:37 et
Try cashcowpro split test tools for A/B split tests. also Greg from jungle scout has similar tools i think. Split test only makes sense if you sell A LOT of units per day, else it's irrelevant, as data sample is too small.
 
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 Olga says at 23:29 et
Also Splitly just for price testing but testing cover photos is a good idea too.
 
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 Bogdan says at 22:26 et
What should I put as the "Ship From" address in seller central when I'm building the out the shipment and the carton labels? And how do I determine which fulfillment center to ship to?
 
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 Uncle Sam says at 22:27 et
Ships from - your factory or your sourcing agend address. fulfillment center is decided by Amazon not you! (when you create a shipment)
 
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 adam says at 23:03 et
Has anyone got their business insured?
 
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 Emili says at 23:03 et
Check with your supplier to see if they have product liability in placement for you first as a customer, as most do.
 
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 Emili says at 23:04 et
He means product liablity probably... If you have a professional account you have to have insurance. Under ATO all Pro accounts must have $1 mill liability insurance. Its pretty straight forward. Also If you sell $10k for 3 consecutive months on your "Individual account" you have to provide insurance. Check Amazon TOS!
 
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 little_tiger says at 23:04 et
He means product liablity probably... If you have a professional account you have to have insurance. Under ATO all Pro accounts must have $1 mill liability insurance. Its pretty straight forward. Also If you sell $10k for 3 consecutive months on your "Individual account" you have to provide insurance. Check Amazon TOS!
 
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 Mother Wit says at 23:06 et
Hello everybody. I've been watching the SLHK group for some time with the intent to start my own FBA business... Sexual Wellness category, where will i be allowed to promote?
 
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 Samuel says at 23:07 et
Maybe CPC banner on adult sites and link it to your listing
 
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Leslie says at 13:30 et
I had over eight merchant providers turn me down. For example, when you think hemp--you think...marijuana. Providers said no,no,no....Hemp is illegal, which it is not! And search Aliexpress for hemp clothing and what do you get, marijuana paraphernalia--not 100% hemp products! Hemp is just another tag for broadcloth. What I do not get is I have seen things like marijuana seed sites with a shopify or Paypal logo on their site? But.. I was denied by both of them for trying to sell anything that could be misconstrued as for marijuana..like vaporizers listed under Aromatherapy. Are not marijuana seeds sold for the purpose of growing an illegal plant in most states/provinces? Why the hypocrisy with merchant providers?
 
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 Diego says at 13:31 et
You see, every provider wants to stay safe. If you are new and coming with a first product and start with something on the "edge" like marijuana-related stuff you might have trouble for sure. Start with safer products, get approved easily, then get some volume going and only when you are a trusted seller add more edgy products. Hope this helps
 
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Carrie says at 01:25 et
Hi everyone! Are the videos out of order? Or am I missing something? :)- good to be here!
 
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 Claudia says at 01:26 et
Welcome Carrie. What do you mean "out of order" ? The order is correct here http://sellslikehotcakes.co/videos.php Which one is out of order?
 
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 chris says at 09:57 et
I posted my Critics today, if you care - please send me suggestions here http://sellslikehotcakes.co/critics.php
 
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 Mike says at 04:28 et
Hi guys!

I just returned back from China trip, that was such an amazing and eye opening experience to see REAL China, to break stereotypes, to meet my chinese partners, sourcing agents.

I had a great opportunity to get in depth insights into Chinese whitelabelling business, I even visited and FILMED several factories for you! So you will see my journey and hopefully follow and take action as well, starting your own successful business in China!

We also had a chance to visit Canton fair, the biggest industrial fair in the world with over 45000 factories showing their newest products to potential FBA sellers from all over the world! We filmed it too to give you real life insights on how we choose the product and what questions we ask!

It will take me couple of months to cut all material and prepare the videos, but once ready, you will be first to receive them! Stay tuned and enjoy our course! Remember I do it in my spare time from selling, as doing course does not really bring me any money with such a low price, so my main profit only comes from selling itself, that's why I'm little slow on cutting the videos so bear with me :)

Thank you again for leaving your reviews for the course, it really helps me a lot spread the word and inspire me keep going and share this exciting material with you to help you succeed on Amazon and shopify!

Mike

?
 
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 Olga says at 05:31 et
looking forward mike!!! super exciting!
 
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Brandon says at 14:21 et
What was your most meaningful review (so far) like? What impact did it have on you? What would you want your dream review to say if your student could only use one sentence?
 
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 Mike says at 14:23 et
The fact that someone took action and started his own ecommerce business is the best review for me. I know many people only learn but never take action or find excuses like "i dont have time for this", so I really appreciate when people take action and do what they learn!
 
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Brandon says at 03:47 et
Good answer
 
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Jonathan says at 05:58 et
Hello Guys, I am new here subscribed because I am planning to go to the Canton Fair this upcoming April and I want to be prepared to take advantage of this opportunity the best I can.
 
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 Claudia says at 05:59 et
Good luck Jonathan!!! Canton Fair is a way to go!