5 Reasons You Haven’t Gotten Your First Sale Yet

Starting any business is not easy; starting a successful e-commerce business is no walk in the park either!

Knowledge is the key and working on the road of ignorance won’t get you very far.

The good news is that you are not alone!

We understand the rigors and mistakes a beginner can make because we used to be noobs ourselves, but we have decided to help stir you in the right direction by turning your focus to important things you should concentrate on, that will take you from ZERO to HERO!

Let’s dive in!

Reason #1: Ignoring social media

Social media marketing has transformed the e-commerce landscape, and it is not so difficult to see why. Social media provides a platform for interaction and expression; it is the single driving force that has turned the internet into a global village! Businesses that capitalize on this are prone to succeed. However, one must be careful, because when doing social media marketing, you have to get it right! Targeting the right audience, using the right words and images are some of the prerequisites for social media marketing success.

Reason #2: Selling the wrong product

Nothing can drive a business down the drain faster than selling bad products. It is never easy to select the right product, research must be done, and this encompasses competition research, product research, and niche research. Selling the right product boils down to doing your homework properly, substituting laziness for this research work will only lead you to pick bad products (which you think may be good), and this is as good as shooting yourself in the foot!

Reason #3: Using poor product image

Your product image says a lot about your brand and the quality of products you are offering. Now, you may be offering a good product that any serious buyer will want to purchase, but because you have selected a poor product image which doesn’t depict your wares in good light, your potential customers will run to the next store. Always utilize high-quality images, preferably, images that show your products being used by another human being; this would subconsciously create empathy and social value. Whoever said “pictures speak a thousand words” clearly had e-commerce in mind 🙂

Reason #4: Weak SEO implementation

Search Engine Optimization (SEO) is one thing you should ignore if you don’t want your store or products to be seen by people. I am guessing this isn’t your wish! SEO is a broad topic that involves the correct use and application of keywords, adwords, and even images. It is basically a manipulation that allows the algorithm of most websites, including Google and Amazon to pick up on your products/store and rank them high whenever a customer searches for a particular item. So, I’m guessing you want your products to be at the first thing a customer sees when h/she makes a search, if this is the case, then you better pay attention to your SEO!

Reason #5: Failure to analyze the competition

Ignoring the competition might sound good on paper, but trust me, this is a dumb move! Things are rapidly changing, and new tricks and ways of doing things are always pop up every day. In e-commerce, this rings true! How will you know the latest trends or tricks, if you don’t eavesdrop on your competition once in a while eh?

Analyzing your competition will keep you in the game and help you know what they are doing and how they are doing it, this will help you to strategize, modify or make new plans that will position you for success! Confused about how to stalk your pesky competitors, then you can check out our easy to use tool; the competitor spy tool.

There you have it guys! Implementing these tips will surely help you get the ball rolling in the sales department, and once you can get your first sale going, then you can get two more, ten more, a hundred or as much as you want.

But… you have to get that positive vibe going by getting the first one! I challenge you to get out and start practicing what you read, as there is no surer way to complacency and stagnancy than inaction.

Keep selling guys!

 

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
50.0000
1
 Mike says at 22:34 et
hi David! FOB means that the seller ships the goods to the port (such as FOB Shenzhen Yantian Port), and then the remaining responsibilities (sea freight, picking up and customs clearance) will be taken by the buyer . EXW is factory price.. . It means that the seller finishes the products and the goods is placed in the warehouse and the buyer needs to pick up the goods from the seller's warehouse.
 
50.0000
1
 Claudia says at 07:39 et
If it's your first shipment I suggest to use "door to door" to avoid delays and hassles.
 
50.0000
13
 Cyril says at 22:52 et
whats the pros and cons of selling your own product on shopify vs amazon??
 
50.0000
3
 Aria says at 21:38 et
How to get those magical discounted rates for shipping within US?
 
50.0000
3
 jack says at 21:38 et
Try https://apps.shopify.com/shyp (Hassle-Free Fulfillment for Shopify Sellers they have good rates), also check Shippo and Stamps.com
rates within USA are USPS under 1 pound around 6-10 usd depending on the state
Also app NetParcel, shipwizmo.com
 
50.0000
 Aria says at 21:38 et
I use Flexport for shipping to FBA. works great
 
50.0000
14
 Olga says at 21:50 et
For VA (Virtual assistant) better flat rate or hourly??
 
50.0000
5
 Evan says at 21:50 et
I never give a flat rate. I always offer hourly because some months it varies and I would never to over pay
 
50.0000
6
 Aria says at 21:51 et
WOW Great stuff here guys, very inspiring and helpful! thank you for all you do Hot cakes team!
 
50.0000
6
 Claudia says at 21:52 et
Thank you Aria!
 
50.0000
6
 Mother Wit says at 23:06 et
Hello everybody. I've been watching the SLHK group for some time with the intent to start my own FBA business... Sexual Wellness category, where will i be allowed to promote?
 
50.0000
5
 Samuel says at 23:07 et
Maybe CPC banner on adult sites and link it to your listing
 
50.0000
10
 Claudia says at 17:16 et
Will it work for me? What if I have no coding skills? Check out Libni's store and case study here: http://sellslikehotcakes.co/blog/index.php/2017/03/29/sells-like-hot-cakes-program-wonders-heres-libnis-story/
 
3
Oliver says at 02:38 et
Thanks Emma, I got the logo done!
 
4
Jay says at 11:46 et
i am quite confused with driving traffic i keep hearing multiple people say different things do you recommend i start with Instagram influencers or FB ads? if FB ads do i start with conversion Ads and make multiple ad variations with one interest per variation? Just need some clear direction. Thanks
 
50.0000
9
 Mike says at 11:47 et
You can do both of course, no need to limit just to one source.
FB ads I made several videos showing step by step what to do, yes start with multiple ad variations with one interest per variaton and see which converts better and then kill bad ads and scale up good ones!
Influencers is also good. Famebit etc.
 
5
George says at 08:51 et
What is the best thing to do if you are out of stock, close the listing or let it run? how about the metrics are they going to drop?
 
50.0000
4
 Ted says at 08:52 et
Are you talking about amazon or shopify? On shopify it will say "Sold out" which is pretty cool for building urgency for other items.
On Amazon if you have no stock your listing is not displayed. You dont need to "close" it. Some people like to rise the prices before you run out of stock. The metrics will go down unfortunately. You need to plan your inventory better.