Starting any business is not easy; starting a successful e-commerce business is no walk in the park either!
Knowledge is the key and working on the road of ignorance won’t get you very far.
The good news is that you are not alone!
We understand the rigors and mistakes a beginner can make because we used to be noobs ourselves, but we have decided to help stir you in the right direction by turning your focus to important things you should concentrate on, that will take you from ZERO to HERO!
Let’s dive in!
Reason #1: Ignoring social media
Social media marketing has transformed the e-commerce landscape, and it is not so difficult to see why. Social media provides a platform for interaction and expression; it is the single driving force that has turned the internet into a global village! Businesses that capitalize on this are prone to succeed. However, one must be careful, because when doing social media marketing, you have to get it right! Targeting the right audience, using the right words and images are some of the prerequisites for social media marketing success.
Reason #2: Selling the wrong product
Nothing can drive a business down the drain faster than selling bad products. It is never easy to select the right product, research must be done, and this encompasses competition research, product research, and niche research. Selling the right product boils down to doing your homework properly, substituting laziness for this research work will only lead you to pick bad products (which you think may be good), and this is as good as shooting yourself in the foot!
Reason #3: Using poor product image
Your product image says a lot about your brand and the quality of products you are offering. Now, you may be offering a good product that any serious buyer will want to purchase, but because you have selected a poor product image which doesn’t depict your wares in good light, your potential customers will run to the next store. Always utilize high-quality images, preferably, images that show your products being used by another human being; this would subconsciously create empathy and social value. Whoever said “pictures speak a thousand words” clearly had e-commerce in mind 🙂
Reason #4: Weak SEO implementation
Search Engine Optimization (SEO) is one thing you should ignore if you don’t want your store or products to be seen by people. I am guessing this isn’t your wish! SEO is a broad topic that involves the correct use and application of keywords, adwords, and even images. It is basically a manipulation that allows the algorithm of most websites, including Google and Amazon to pick up on your products/store and rank them high whenever a customer searches for a particular item. So, I’m guessing you want your products to be at the first thing a customer sees when h/she makes a search, if this is the case, then you better pay attention to your SEO!
Reason #5: Failure to analyze the competition
Ignoring the competition might sound good on paper, but trust me, this is a dumb move! Things are rapidly changing, and new tricks and ways of doing things are always pop up every day. In e-commerce, this rings true! How will you know the latest trends or tricks, if you don’t eavesdrop on your competition once in a while eh?
Analyzing your competition will keep you in the game and help you know what they are doing and how they are doing it, this will help you to strategize, modify or make new plans that will position you for success! Confused about how to stalk your pesky competitors, then you can check out our easy to use tool; the competitor spy tool.
There you have it guys! Implementing these tips will surely help you get the ball rolling in the sales department, and once you can get your first sale going, then you can get two more, ten more, a hundred or as much as you want.
But… you have to get that positive vibe going by getting the first one! I challenge you to get out and start practicing what you read, as there is no surer way to complacency and stagnancy than inaction.
Keep selling guys!
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