A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 Mike says at 22:40 et
With the new Amazon policies, Amazon does not allow incentivized reviews tied to free or discounted products. However they still allow discounts coupons and people can leave the reviews as long as you never ASK THEM TO or promise discount in return for a review.. See new video we posted about AMAZON launch and getting reviews legally with Followup series and social media!
 
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 Claudia says at 07:40 et
Moreover discount sales will boost your amazon ranks a lot. It's still a great idea combining with Lightning Deals and PPC.
 
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 Victor says at 21:36 et
What app allows to share reviews on facebook?
 
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 Evan says at 21:36 et
Check www.yotpo.com, Judge.me, Stamped.io (recommended) also SocialShopWave - lets collect more ratings and reviews by giving your customers a beautiful, simple, mobile-first reviewing experience. You can embed reviews into blogs, facebook etc
 
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 spooky says at 21:39 et
GUYS!! Best app for getting new sign ups for our newsletter???
 
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 Aria says at 21:40 et
Try Beeketing, SumoMe, MailChimp, OptinMonster, Klaviyo, Wheelio, Mailmunch, Pixel pop, coupon pop!
 
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 Emma says at 21:40 et
Try to build your list! For example run Facebook ad campaigns for newsletter sign ups , offer free desktop and mobile wallpaper, or how-to report. People have to put in their email, then we have a trigger set up on MailChimp to email all new subscribers the link for the wallpaper or report, plus we insert suggested products in the email. We get 300-400 sign ups a day at like 0.1 an email. Works like charm!
 
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 wing11 says at 21:40 et
Use Privvy for the popup, and the email coupon code autogenerated from Mailchimp. It's a nice combo.
 
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 diego says at 21:44 et
Who is importer of record when shipping to amazon? AMAZON?
 
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 little_tiger says at 21:45 et
No.. Amazon will not be the importer of record for any shipment coming in from overseas. Your shipment will be rejected. Your freight forwarder should take care of this! For example I use Flexport..
 
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 Jay says at 21:45 et
What are hidden costs when importing by sea freight?
 
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 Chris says at 21:45 et
JAY - Cargo Insurance, Customs Bond, Arrival Agent Fees, Warehousing fees, Delivery to amazon warehouse fee and of course Custom clearance.. Your freight forwarder should take care of this and give you invoice if any taxes are due!
 
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 sultan says at 21:47 et
2 questions. Love the community very helpful read..

1.Whats BSR??
2. Whats MOQ?
 
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 Uncle Sam says at 21:48 et
BSR... BSR (best sellers rank) is how well you are ranked on amazon.. the smaller the number the better!
Ideally you must be under 10,000 BSR to get 5-10 sales per day!
 
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 Lucy says at 21:48 et
MOQ minimum order quantity.. Usually 500-1000 units when doing whitelabelling..
 
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 Diego says at 17:33 et
I see many people start to use emoji in aweber but i dont udnerstand how to add them to titles??
 
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 Chris says at 17:36 et
Aweber says "use this http://getemoji.com - so it's allowed
 
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 Caleb says at 00:54 et
Very excited to meet many of you guys at Traffic and Conversion summit in san diego!! You are crushing it!
 
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 Samuel says at 00:55 et
TLC2017 rocks.. rian dies and perry belcher on fire. By the way Perry is also doing sourcing from CHINA! this topic is on FIRE !!! he is doing 20 million with his strategic knife sales this year and expanding.
 
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 Ted says at 00:56 et
True, ecommerce is growing really fast. It's a golden time to start!
 
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Ivan says at 13:07 et
Prompt what is to be done, how it works? I am from Russia and I do not know much English.
 
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 Claudia says at 13:08 et
hi Ivan and welcome. Follow the course here http://sellslikehotcakes.co/videos.php - each lesson has a transcription that you can read if you have hard time understanding spoken english!
 
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 Gautam says at 02:00 et
I used the Amazon best seller finder for a keyword. All the results sound encouraging. But I am confused with one of the messages, "Reviews: top 10 sellers have average 3757 reviews (At least 2 of 10 have 50 reviews or less. Recommended <150 reviews average)"
Does this indicate it's worthwhile? It says 3757, and recommended is less than 150. I am unable to interpret as the other results are great. Please help(and explain what they mean)!
 
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 jo says at 02:03 et
It means they have many reviews probably so it's a very popular niche most likely. If the all other numbers sound good i would not be concerned. I think you mentioned you sell oils? so maybe instead of general oils try more specific like "facial oils" or "massage oils" or "lavanda oils" so it's more nichey
 
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 Gautam says at 06:16 et
That's great.If the reviews are too less and the other numbers are right what's the course of action? Just curious.

Thank you for your suggestion on making the niche specific- very helpful!

Cheers.
 
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 Amelia says at 06:19 et
Dont worry about reviews so much, it's becoming less important after last year Amazon's review policy update.
 
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Ricardo says at 02:00 et
Hi, I have one question, maybe someone could help me: What if I work with 3 providers from Aliexpress, and I make an upsell on my store, but each product is is from a different provider. So, my customer will have this separately, will I have to tell him/her that would come in different time? (something rare that figure I think (?))

This providers offer different things for the same niche, so their product are great for an upsell for the other provider.*
 
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 Claudia says at 02:05 et
I think it does not matter if all comes same or not. People are not expecting all products to be in same pack these days, you know even with amazon many times the products are shipped separately even if you order same day.
 
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Ricardo says at 12:15 et
great!!
thanks Claudia
 
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 Emma says at 02:06 et
I agree it's not a problem. If customer asks you reply that you ship from different warehouses.