A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 Sarah says at 21:03 et
hi.. new here.. where to find bloggers influencers in my industry?
 
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 Evan says at 21:03 et
Welcome Sarah!! Try musefind, tapinfluence, tomoson, famebit. also check Groundsignal, socialchain , Shoutcart.
Or reach personally specific top influencers via their contact forms/fb messaging/youtube etc. Most have already ads department and managers to handle that.
Also bloggers you can find alltop directory..
 
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 GoldmaN says at 21:04 et
For me works best reaching influencers directly.. I never had much luck with those paid services, they are just a middleman.
 
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 Victor says at 21:04 et
Try Tomoson also, a good place to find mommy bloggers and instagrammers
 
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 mya says at 21:29 et
I am excited to start and ready to ship first product... How to print the labels??
 
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 little_tiger says at 21:29 et
Just buy a simple Laser printer and print on the sticky paper! EASY :)
 
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 Gab says at 21:36 et
Do you fullfill yourself or dropship guys?
 
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 Victor says at 21:36 et
I used to do a hybrid of both physically stocked inventory and drop shipped products. I usually dropship from warehouses based in the US so it's faster.. and international ones from CHINA.. My advice, start by dropshipping first to validate products amd test and build momentum.. once you see it sells well get fulfilling inventory on the products that sell the most!
 
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 Evan says at 21:37 et
I dropship still, nothing wrong with ALiexpress dont listen to guys who say it does not work! i am making a killing with it
 
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 Aria says at 21:51 et
WOW Great stuff here guys, very inspiring and helpful! thank you for all you do Hot cakes team!
 
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 Claudia says at 21:52 et
Thank you Aria!
 
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 Ted says at 23:34 et
hi guys! I finally reached broke the $500 per day in sales mark recently after 3 months of launch! Just wanted to thank you all for the great help you give to the community!
 
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 Lane says at 23:35 et
Congratulations Ted! that is fantastic.
 
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 little_tiger says at 23:36 et
Thanks Ted for sharing your experience with us.
 
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 Chuck says at 23:36 et
Awesome job, thx for sharing! That's my goal too!!!
 
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 tyro_meg says at 23:37 et
Congrats ted!!! thanks for sharing, very useful and inspiring for us who is starting out!
 
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 henry says at 23:38 et
very inspirational!!! $500 per day! where are you from? In my country it's a monthly salary!
 
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 Eddy says at 23:38 et
Next goal $1000/day!!! You can do it my man!
 
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 Nicholas says at 23:39 et
this is really encouraging, thank you Ted!
 
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Sathaporn says at 01:27 et
I just starting to do a dropshipping with Shopify and I'm from Thailand. How can I get customers trust me from USA?
 
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 James says at 01:29 et
Dont say that you are from Thailand on your store. Buy a virtual address in USA, use fiver to proofread the texts (very cheap). See the video about building credibility, it helped me a lot
 
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 K1nggg says at 03:11 et
i agree with james. many of us are not from usa so it's not a problem where you are from!
 
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 Violet says at 03:14 et
Sathaporn, make sure your store looks trustworthy, follow the common steps outlined in the video lesson about building trust.
- virtual address
- phone number in US
- forwarding service (to forward returns)
- hire virtual assistant to proofread your english if you struggle with english. (on fiverr for $5)
- put trust seals
- be clear about delivery time
- provide great tracking and good customer service to keep customers happy
 
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Dean says at 12:32 et
I'm new to Shopify and was following another course but it was very general. This is exactly what I needed. Thanks for the great course!
 
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 Mike says at 01:40 et
thank you for kind words Dean! we really appreciate it
 
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Kizzie says at 14:22 et
Great job
 
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wade says at 10:07 et
Hello Everyone - Brand spanking new here and excited to dig in - I look forward to getting to know you all - And I hope in time to give back as well... Now what to sell? lol that's going to take some thought....
 
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 Victor says at 10:07 et
Good one wade! nice to have you here! welcome!!!
 
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Andres says at 03:05 et
Same here....exploring niches
 
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wade says at 18:39 et
Still working my way though the videos – And it is funny to me how much my opinions on what to sell or the most interesting niches and how easy or difficult this posses is going to be has changed and continues to change as I go along. Really like what I am seeing here – Good job SLHC team !! -
 
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 Mike says at 18:40 et
Thank you Wade, we really appreciate. Well the list of what you can sell is endless... Our job here is to give you tips and tools so you can try to narrow it down to potentially good ones! I cant tell people what to sell but if you follow the criterias and niche finder and other tools I am sure you will find several good ideas that will fit your needs!
 
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 Mike says at 12:15 et
Our new Summer “Take Action” contest is LIVE!!

Details and prizes
http://sellslikehotcakes.co/blog/index.php/2017/07/08/summer-take-action-contest-live/
 
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 Vin says at 12:15 et
wow sounds great!!!
 
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 diego says at 12:29 et
Count me in!
 
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Bill says at 07:39 et
Hi everyone....I'm new here and looking forward to getting this thing off the ground! I'm hoping this course will help me decide which niche/products to use. I went to sign up for the Shopify trial and it asked for my store name....I have no idea ;-) I guess I have a lot of work to do!
 
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 Mike says at 07:39 et
Welcome Bill! Good to have you here. Take your time to watch the videos, especially about Branding to get you some ideas.