A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 Cyril says at 19:26 et
FBA: Personal Account vs Company account? Pro&Cons?
 
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 Claudia says at 19:39 et
Professional for sure! Get LLC State Registration to protect yourself legally. Important: To Sell In USA you don’t have to live there or have USA company/Bank acc! Plus you get all the features of PPC, Lightning deals etc.
Cons? Small monthly amazon fee.
 
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 Vin says at 21:10 et
If i get return for dropshipping item?
 
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 Claudia says at 21:10 et
I think we replied that before.. Please use SEARCH first! Use the dropshipper's return policy.? You can use mail forwarding (virtual office) address for package forwarding..
 
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 Mister A says at 21:14 et
Is Retail arbitrage even worthwhile anymore? i checked Target, Walmart, Toys-r-us and profit margins are too low for me.
 
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 Claudia says at 21:14 et
We already discussed it... See the video "why i hate retail arbitrage". In short, yes it works but it's much more complicated and it's basically another JOB not a passive income. I would not get into it this year. It's hard to scale if you are just starting out and don't have assistants to help you find producs, list them...
 
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 Dylan says at 21:14 et
There are many other big issues with RA and it will get harder and harder.. FBA is a way to go this year
 
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 Theo says at 21:17 et
Congratulate me.. First $2000 day today selling on FBA!
 
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 Daniel says at 21:17 et
wow Theo, inspiring stuff. what do you sell??
 
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 rick says at 21:17 et
Dont ask what people say, nobody will tell you, people are afraid that you can copy cat them. Just do your research.
 
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 mya says at 21:18 et
IMPRESSIVE stuff Theo! Keep rocking!
 
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 Wise Woman says at 21:20 et
I am starting FBA and have 2 questions..
1. What is EAN/IAN??
2. What is FNSKU?
 
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 Claudia says at 21:20 et
1. It's European Article Number or International Article Number A 13 digit-10 data and 3 check -barcoding standard which is a superset of the original 12-digit Universal Product Code system.

2. Fulfillment Network Stock Keeping Unit... This number is used to identify a specific product to a specific seller within an Amazon Fulfillment Center. It's this that goes on your product as a label if you're selling FBA and not commingling
 
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 henry says at 21:21 et
sorry what is this FBA mean??
 
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 Claudia says at 21:21 et
In short it works like this.. Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Kenga says at 21:21 et
Whats different with FBM and FBA??
 
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 Dylan says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Claudia says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Abigail says at 21:22 et
Whats PL??
 
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 jo says at 21:22 et
Private label product.
 
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 Gab says at 21:36 et
Do you fullfill yourself or dropship guys?
 
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 Victor says at 21:36 et
I used to do a hybrid of both physically stocked inventory and drop shipped products. I usually dropship from warehouses based in the US so it's faster.. and international ones from CHINA.. My advice, start by dropshipping first to validate products amd test and build momentum.. once you see it sells well get fulfilling inventory on the products that sell the most!
 
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 Evan says at 21:37 et
I dropship still, nothing wrong with ALiexpress dont listen to guys who say it does not work! i am making a killing with it
 
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 Vlad says at 21:41 et
Any good freight forwarder to help me ship?
 
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 jo says at 21:42 et
@Vlad Try flexport..Full-service air and ocean freight forwarder providing visibility and control over your entire supply chain through software..
 
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 spooky says at 23:49 et
Is it possible to find out what search terms Amazon Customers used to find your product on Amazon?
 
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 jo says at 23:49 et
start an automated sponsored campaign PPC, then get Search term report
 
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 chris says at 23:49 et
Run a reverse asin search
 
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 mia says at 13:24 et
Hi facebook experts.. whats the flow with trust msg and many chat bots? please help i am frustrated
 
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 Ted says at 13:24 et
1. Post top shared post (inspired message etc) and boost it to collect many COMMENTS. the engament must be FOR COMMENTS ! Very important.
like "Tell me one thing that you will trade your best friend for?"
Name your top challenge for this year?"

2. Once you have at least 100 comments on the post, run trust msg with welcome message asking something! important to ASK something. ex "Hi there! thank you for commenting my post!! By the way Whats your beloved dog name?"

3. once they reply they get collected to manychat bot automatically where you build the list,sequences etc and followup via Facebook messanger!
 
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 Jeff says at 13:24 et
are those bots legal or will get me in trouble?
 
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 Evan says at 13:25 et
they use facebook api, if you dont spam or abuse i dont see why you should get in trouble... they simply post messanges in FB messanger on your behalf. Never spam and make sure you are relevant! then you'll be fine! works great for me.
 
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 jo says at 13:30 et
The trick is to get MANY COMMENTS. find top discussed / shared posts and do similar, ASKING people for something. https://app.buzzsumo.com/research/most-shared helps to find most shared posts I neach topic
 
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Cathy says at 13:48 et
Hi Everybody! My name is Cathy and I'm new here. Excited to be here and get started!
 
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 jo says at 13:49 et
Welcome Cathy, you will love it here!
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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James says at 07:30 et
Hi guys quick question, once your store is up and running filled with products how can you fully automate it. Do you think bringing in VAs is clever ?
 
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 Gab says at 07:31 et
of course james, i use VA else you spend valuable time fullfilling orders. but first do yourself so you can easily teach VA!
 
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 Mike says at 17:06 et
New tool - the Slogan Maker
http://sellslikehotcakes.co/slogan_maker.php
The Slogan Maker allows you to generate catchy slogans and titles for
your marketing materials. If you refresh - every time you get a new
idea! Enjoy!
 
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 wing11 says at 01:56 et
wow this is helpful one, thx!!
 
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Bill says at 08:19 et
So Im new....still doing research for a niche...what I'm finding is using the Hotcakes competitor spy tool, when I do find something that I might like to sell I find out the competitor didn't get it from Aliexpress. This happens more often that not with the biggest Shopify stores. What other dropshipper might they be using?
 
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 Mike says at 08:20 et
It does not have to be only Aliexpress. Check the local dropshipping supplier video, you can also find local suppliers!
 
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Dimitrios says at 14:05 et
I know that SLHC don't prefer retail arbitrage, but does anyone knows any good site that provides good lists for arbitrage?
 
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 Gab says at 14:05 et
what did you mean by lists