A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 sam dh says at 23:22 et
oh cool.. thx will do!! thx for the quick response! great support
 
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 Ethan says at 21:01 et
i look to scale up my business and get more help.. where to find assistants?
 
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 Evan says at 21:01 et
Check great filipinos workershere onlinejobs.ph and assistant on Upwork, freelancer.com and fiverr!
 
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 Roman says at 21:15 et
Can I put my URL on my product package?
 
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 Claudia says at 21:15 et
Yes you can + inside your insert card too. You cant put links only in communication to the amazon customers via amazon email system.
 
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 Papa says at 21:37 et
Hi guys.. Would love to know if you use paypal checkout in your shopify store, or any other checkouts in addition shopify?
 
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 chris says at 21:38 et
Paypal accounts for about 45% of our sales. I'd say 20% of conversations are coming from Amazon. Also add Stripe and they'll have a much more straightforward guest checkout with credit card.
 
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 Victor says at 21:38 et
Stripe is a way to go!
 
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 Dr. Jam says at 21:39 et
Any great FBA podcasts to hear?
 
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 Claudia says at 21:39 et
Check Resources. Scott Amazing Seller is top one!
 
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 Good Vic says at 21:44 et
I made a shopify store about FURNITURE and people want to mix or match so I had to create a collection for each piece. the big furniture stores have it where you can choose different piece all from that same page. how to do it?
 
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 Kylie says at 21:44 et
Try Option Apps will do this..
 
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 Tycoon says at 23:31 et
Morning Amazoners. Im looking to increase the quality of my listings AND increase conversions. Any tips?
 
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 little_tiger says at 23:32 et
Learn yourself too! Don't be lazy.. Check the video about the listing and brainstorm, put to CRITICS!
 
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 Samuel says at 23:47 et
Agreed. dont pay $150 to some shady guys. you should do it yourself and become your own expert. 1/2 the people that claim to know don't. You know your product better than anyone else. Dont be lazy! USe the tools provided and dont look for magic pills!
 
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 Oli says at 23:32 et
Run Split tests also!
 
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 lou says at 23:48 et
There are tons of services like amzfoster.com to get your listing optimized
 
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 mia says at 13:24 et
Hi facebook experts.. whats the flow with trust msg and many chat bots? please help i am frustrated
 
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 Ted says at 13:24 et
1. Post top shared post (inspired message etc) and boost it to collect many COMMENTS. the engament must be FOR COMMENTS ! Very important.
like "Tell me one thing that you will trade your best friend for?"
Name your top challenge for this year?"

2. Once you have at least 100 comments on the post, run trust msg with welcome message asking something! important to ASK something. ex "Hi there! thank you for commenting my post!! By the way Whats your beloved dog name?"

3. once they reply they get collected to manychat bot automatically where you build the list,sequences etc and followup via Facebook messanger!
 
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 Jeff says at 13:24 et
are those bots legal or will get me in trouble?
 
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 Evan says at 13:25 et
they use facebook api, if you dont spam or abuse i dont see why you should get in trouble... they simply post messanges in FB messanger on your behalf. Never spam and make sure you are relevant! then you'll be fine! works great for me.
 
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 jo says at 13:30 et
The trick is to get MANY COMMENTS. find top discussed / shared posts and do similar, ASKING people for something. https://app.buzzsumo.com/research/most-shared helps to find most shared posts I neach topic
 
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 Nick says at 16:22 et
I'm starting shopify, any tips on what kind of products ell best for you?
 
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 lou says at 16:23 et
I have good success with Print On Demand T-Shirts and Mugs.. Search Tee launch and Tee spring... Best part is that you don't need to dropship - they fullfill orders for you! Hard part is to get it profitable. You must find a passionate niche. Use the Niche finder from sellslikehotcakes - see menu above
 
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 Dakota says at 16:23 et
Great to see u start Nick! Good luck!
 
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 Rob says at 16:25 et
Last year i was successful selling trendy products, like Solar Powered Speakers, Solar powered iPhone chargers, wireless chargers. All that geeks love!
 
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 Claudia says at 16:45 et
Try DOG stickers. Give them away for free and charge 2 usd for shipping. Then upsell your customers with second offer!
 
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 Kylie says at 16:47 et
Nick, Jewerly is super seller. Find it cheap on aliexpress, you typically spend $1.00 per item – $1.50 to acquire a customer – $2.00 Shipping and then we sell them for $15.00 + a $19.99 upsell which converts at like 20%...

necklace+ earlings
ring then upsell earrings

make sure it is related to your passionate niche (ie dog lovers etc)

Example PUG Necklace https://www.aliexpress.com/wholesale?catId=0&initiative_id=AS_20170218084713&SearchText=pug+necklace
 
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 little_tiger says at 12:11 et
Btw great idea for you: customized license plate... build shopify store, then source from sites like buildasign.com Then promote via Facebook ads. Like PUGS licence plate for pug owners etc
 
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 Mike says at 16:25 et
New cool video released "Exit Strategies: How to sell your business and buy other thriving businesses"
 
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 Andres says at 04:42 et
Hello new one here.....Is there a video on how to choose your product and niche?
 
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 Mike says at 04:43 et
Of course Andres, a big part of both Shopify master and Amazon FBA video course is devoted to it, please take your time to watch!
 
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 Kylie says at 08:54 et
welcome Andres... there is also a new cool tool with automatic daily ideas for the product that sells well, called Garlic press smasher
http://sellslikehotcakes.co/garlic_press_smasher.php
 
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 Mike says at 09:01 et
Yes, for example today

Idea of the day:
Acorn Chrome Lug Nut and Lock System (1/2" Thread Size)
(Selected automatically. Come back tomorrow for more product ideas)

Sales Statistics:
Total sales volume of top 10 sellers / month: 3463 (Recommended 3000+)
On Average top 10 sellers are selling 385 units per month. (Recommended 300+)
Reviews: top 10 sellers have average 277 reviews
Average price of the product from top 10 sellers: $31.25 (Approximate FBA fees: $6.25)
Top 10 sellers approximate average gross profit per month $12846.11
 
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 Claudia says at 12:02 et
right, new idea every day!
 
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Clay says at 16:29 et
How current is the information on the FBA fees and top sellers/total sales? I have another product that I am using and there is a big varience between the numbers.
 
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 Mike says at 16:31 et
Its auto updating Clay. It will be alwayas a varience as there is no right or wrong way to calculate it, the real numbers only Amazon know.. What we or Jungle scout do is just approximation based on BSR to get an educated guess on sales
 
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Angela says at 16:31 et
Hi, I am new in e-commerce. I am trying to white label a product and I have registered a domain name so I can put in my product or products. Do I need to also Trademark the name? It appears a quite expensive exercise.
 
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 Mike says at 16:32 et
hi Angela. Please watch the video about BRANDS, it talks about it. You might not need to invest too much at this stage but later down the road you might get a trademark if your business is growing fast. However make sure you are Amazon brand registered, it's free.
 
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Gad says at 17:43 et
Hello everyone :-) my name is Gadi, and I'm a new member. Glad to meet you all , and looking forward to be part of your community :)
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
 
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 Chris says at 17:45 et
Welcome Gad! Donation component is a great way to boost your sales but it must be linked to a good cause and make sense, so that your product is somehow linked to a good story that makes sense
 
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 quirkyfox says at 17:45 et
yeah, like Bamboo product for saving trees...
 
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 Mike says at 17:46 et
hi Gad. Regarding UK question you did not explain if you do dropshipping or FBA? Anyways you can start with UK and expand!
 
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Gad says at 08:03 et
Thank you all for your comments
Regarding your question Mike, I thought about
Dropshipping at first
 
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Gad says at 08:03 et
Two more questions please :
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
 
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 Mike says at 08:05 et
Gad, Aliexpress is a chinese company. They ship internationally but it's always from china. You can watch video on finding local dropshipping suppliers in your niche in UK if you want to go local route.
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!
 
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Gad says at 04:58 et
Thanks !