A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 David S says at 22:34 et
Hi guys! I am about to place the order with the factory, what is the difference between EXW and FOB?
 
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 peter jr says at 22:47 et
I just got my first Shopify store installed by following your videos and now adding the essential apps to boost the sales like you suggested. Great stuff, i am super pumped to start selling!
 
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 Mike says at 23:22 et
Just make sure you don't stuck in "research" stage for too long. When I started I kept researching far too long and missed a hot summer sale season for my summer products. There is never ideal product with no competition and perfect conditions. Just TAKE ACTION and START SELLING!
 
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 Sarah says at 21:03 et
hi.. new here.. where to find bloggers influencers in my industry?
 
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 Evan says at 21:03 et
Welcome Sarah!! Try musefind, tapinfluence, tomoson, famebit. also check Groundsignal, socialchain , Shoutcart.
Or reach personally specific top influencers via their contact forms/fb messaging/youtube etc. Most have already ads department and managers to handle that.
Also bloggers you can find alltop directory..
 
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 GoldmaN says at 21:04 et
For me works best reaching influencers directly.. I never had much luck with those paid services, they are just a middleman.
 
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 Victor says at 21:04 et
Try Tomoson also, a good place to find mommy bloggers and instagrammers
 
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 Ray says at 21:26 et
How can i do a basic photo setup without paying too much for professional fotographer??
 
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 Ted says at 21:26 et
a) in case of BIG products like umbrella, put 2 chairs and white sheets and take your photos, then remove background in photoshop
b) in case of small products use white BOX-setup like this http://imgur.com/a/VcRVM
 
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 lou says at 21:33 et
Glad to see you are all rocking! I am hitting 20 units sold per day this week. EXCITING STUFF! Just wanted to share! If you doubt - time to START! JUST DO IT!
 
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 Claudia says at 21:33 et
you rock LOU! thanks for all the help to the community!
 
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 Cameron says at 21:33 et
Great stuff lou! Keep up great work!
 
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 Bill says at 21:34 et
I am planning to reach $150 profit per day next month.
 
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 Optimus says at 21:35 et
Good to hear, good for you! i am just starting is it late?
 
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 Lucy says at 21:35 et
It's never too late. It's a perfect time actually to start Shopify and Amazon FBA! GOLDEN TIME!
 
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 Claudia says at 21:35 et
I agree with Lucy, great time to start is NOW!
 
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 Gab says at 22:23 et
Amazoners... with new UPC rules, is it better to print the FNSKU directly onto the product instead of a UPC?
 
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 Alice says at 22:23 et
yes i did it and it worked fine
 
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 Mr.A. says at 22:39 et
How's everybody else's experience with Amazon? My planned price range is in the $30 range. Maybe better $20 or $40? or $15?
 
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 Tyro Meg says at 22:40 et
Cheaper = easier to sell but harder to profit.
Expensive = harder to sell but more profit
 
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 Kylie says at 22:40 et
Stick to the golden rules. Saw the videos of the course? If your product is under $20 then BUNDLE it (or make a SET)
 
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 Caleb says at 22:55 et
You don't have to be the cheapest product to compete. My best selling products are also the most expensive products in my niche. It comes down to perceived value. If people see your price is higher, give them a reason why. Make sure your packaging is not just great, It should be amazing.
 
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 karina says at 22:53 et
Ranking question.. Should I put typos? Fill out the 5K characters you have on the back end?
 
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 Uncle Sam says at 22:54 et
Amazon now lets you put just 1k not 5k anymore... I Quote "There is a 1,000 character limit for keywords. These 1,000 characters can be provided all on one line or split between 5 lines."
 
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 chris says at 22:58 et
Put brand name first... If you do a search for 10 different products and look at the 1st page results, you will likely see that in almost every case, the majority of listings are dominated by titles that start with a brand name
 
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 Kylie says at 22:59 et
Should i use commas?
 
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 Evan says at 22:59 et
I do not use commas for keywors. Only spaces for the back end keywords seartch terms.
 
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 Dylan says at 23:00 et
Misspellings are awesome. Try to get indexed for common misspellings, I get tons of sales of it
 
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Cathy says at 13:48 et
Hi Everybody! My name is Cathy and I'm new here. Excited to be here and get started!
 
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 jo says at 13:49 et
Welcome Cathy, you will love it here!
 
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Ivan says at 13:07 et
Prompt what is to be done, how it works? I am from Russia and I do not know much English.
 
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 Claudia says at 13:08 et
hi Ivan and welcome. Follow the course here http://sellslikehotcakes.co/videos.php - each lesson has a transcription that you can read if you have hard time understanding spoken english!
 
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 Mike says at 11:59 et
Great quetion from Nasim, i wanted to share it and then my response. "This course is really inspiring me to open my own store. Can you give me one more suggestion. From your experience which one you think is better a specific product type or mixed product stores? "
 
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 Mike says at 11:59 et
There is no specific answer to this. You know Amazon itself is "everything store" and they are very successful. At the same time a lot of shopify stores are "one product only" or "one niche only". If you target specific niche (like pugs lovers, pug owners for example) then your store should have only products for pugs, because if they see the product for bulldog, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

I would suggest

1. If you go with "everything store" then research top competitor everything stores and make sure to sell similar products by similar prices. This will reduce chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best selling products in competitor stores and duplicate them.
 
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 Mosquit says at 12:00 et
great question, thanks mike for sharing the tips. to Nasim good luck!!
 
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 Emma says at 12:04 et
Example of great everything store is chattuz.com
Example of great niche specific store is deathwishcoffee.com
 
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 Claudia says at 09:35 et
Datacenter migration - We are pleased to announce that we are moving to a new state-of-the-art data center in Arizona. scheduled downtime May 20-21
We will begin a physical move of all active servers on May 20, 2017 at 8:00 PM PDT (GMT-7). We expect the equipment to be at the new facility by May 21st at 6:00 AM PDT (GMT-7).
 
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 chris says at 09:56 et
thank you for headsup you guys rock!!
 
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Oliver says at 04:35 et
how do you add a logo to the shopify store
 
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 emma says at 04:36 et
you can do in your store Theme settings very easily.
 
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Brian says at 12:19 et
I am new
 
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 Mike says at 12:20 et
hi Brian, just follow the videos as they are in the course..
http://sellslikehotcakes.co/videos.php