A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 Mike says at 22:54 et
On shopify you can increase your profits margins by increasing your prices, as your visitors cant compare your offer to competitor offers like on Amazon and pick cheapest.
Moreover you can build your list and drive your own traffic from facebook (you would not do it to amazon, as you cant build your list from amazon)... Cons? Well, you won't get easy organic sales like on Amazon just from having shopify store. So still you need to drive some traffic to get it going! but it works, I know many people sell their own products on shopoify not just dropshippers!
 
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 Claudia says at 20:56 et
Name one thing that you or your business has struggled with this year?
 
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 USA says at 20:56 et
Motivation and Traffic
 
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 Aria says at 20:57 et
I have more ideas than time to implement them
 
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 Wolf says at 20:57 et
Conversions
 
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 ED says at 20:57 et
Conversions too. Glad I'm not the only one
 
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 Chris says at 20:57 et
Keeping up with stock levels. I always sell out and run out of stock too fast.. Hard to predict what will sell so well
 
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 mya says at 20:58 et
Weight loss lol
 
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 JO says at 20:58 et
Traffic and conversion...Planning to implement new FB strategy from your mastery video!
 
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 Jeff says at 21:15 et
Can i get negative feeback removed??
 
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 Claudia says at 21:16 et
yes, JEFF. please see video about feedback removal. It's pretty easy to prevent negative feedback with followup series.
 
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 spooky says at 21:39 et
GUYS!! Best app for getting new sign ups for our newsletter???
 
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 Aria says at 21:40 et
Try Beeketing, SumoMe, MailChimp, OptinMonster, Klaviyo, Wheelio, Mailmunch, Pixel pop, coupon pop!
 
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 Emma says at 21:40 et
Try to build your list! For example run Facebook ad campaigns for newsletter sign ups , offer free desktop and mobile wallpaper, or how-to report. People have to put in their email, then we have a trigger set up on MailChimp to email all new subscribers the link for the wallpaper or report, plus we insert suggested products in the email. We get 300-400 sign ups a day at like 0.1 an email. Works like charm!
 
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 wing11 says at 21:40 et
Use Privvy for the popup, and the email coupon code autogenerated from Mailchimp. It's a nice combo.
 
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 Julian says at 23:22 et
Hi Private Labelers... any tips and advised on how to find out if a product has patents, trademarks, & copyrighted
 
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 Uncle Sam says at 23:22 et
google patent search to start
 
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 Lucy says at 23:23 et
hire copyright lawyer to do a quick research. Check trademarkia.com also google your keyword and see who might be selling related to it and close to it, what domains are free etc.
 
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 little_tiger says at 12:11 et
Btw great idea for you: customized license plate... build shopify store, then source from sites like buildasign.com Then promote via Facebook ads. Like PUGS licence plate for pug owners etc
 
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Andres says at 04:42 et
Hello new one here.....Is there a video on how to choose your product and niche?
 
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 Mike says at 04:43 et
Of course Andres, a big part of both Shopify master and Amazon FBA video course is devoted to it, please take your time to watch!
 
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 Kylie says at 08:54 et
welcome Andres... there is also a new cool tool with automatic daily ideas for the product that sells well, called Garlic press smasher
http://sellslikehotcakes.co/garlic_press_smasher.php
 
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 Mike says at 09:01 et
Yes, for example today

Idea of the day:
Acorn Chrome Lug Nut and Lock System (1/2" Thread Size)
(Selected automatically. Come back tomorrow for more product ideas)

Sales Statistics:
Total sales volume of top 10 sellers / month: 3463 (Recommended 3000+)
On Average top 10 sellers are selling 385 units per month. (Recommended 300+)
Reviews: top 10 sellers have average 277 reviews
Average price of the product from top 10 sellers: $31.25 (Approximate FBA fees: $6.25)
Top 10 sellers approximate average gross profit per month $12846.11
 
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 Claudia says at 12:02 et
right, new idea every day!
 
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wade says at 10:07 et
Hello Everyone - Brand spanking new here and excited to dig in - I look forward to getting to know you all - And I hope in time to give back as well... Now what to sell? lol that's going to take some thought....
 
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 Victor says at 10:07 et
Good one wade! nice to have you here! welcome!!!
 
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Andres says at 03:05 et
Same here....exploring niches
 
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wade says at 18:39 et
Still working my way though the videos – And it is funny to me how much my opinions on what to sell or the most interesting niches and how easy or difficult this posses is going to be has changed and continues to change as I go along. Really like what I am seeing here – Good job SLHC team !! -
 
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 Mike says at 18:40 et
Thank you Wade, we really appreciate. Well the list of what you can sell is endless... Our job here is to give you tips and tools so you can try to narrow it down to potentially good ones! I cant tell people what to sell but if you follow the criterias and niche finder and other tools I am sure you will find several good ideas that will fit your needs!
 
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Angela says at 16:31 et
Hi, I am new in e-commerce. I am trying to white label a product and I have registered a domain name so I can put in my product or products. Do I need to also Trademark the name? It appears a quite expensive exercise.
 
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 Mike says at 16:32 et
hi Angela. Please watch the video about BRANDS, it talks about it. You might not need to invest too much at this stage but later down the road you might get a trademark if your business is growing fast. However make sure you are Amazon brand registered, it's free.
 
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Gad says at 17:43 et
Hello everyone :-) my name is Gadi, and I'm a new member. Glad to meet you all , and looking forward to be part of your community :)
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
 
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 Chris says at 17:45 et
Welcome Gad! Donation component is a great way to boost your sales but it must be linked to a good cause and make sense, so that your product is somehow linked to a good story that makes sense
 
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 quirkyfox says at 17:45 et
yeah, like Bamboo product for saving trees...
 
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 Mike says at 17:46 et
hi Gad. Regarding UK question you did not explain if you do dropshipping or FBA? Anyways you can start with UK and expand!
 
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Gad says at 08:03 et
Thank you all for your comments
Regarding your question Mike, I thought about
Dropshipping at first
 
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Gad says at 08:03 et
Two more questions please :
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
 
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 Mike says at 08:05 et
Gad, Aliexpress is a chinese company. They ship internationally but it's always from china. You can watch video on finding local dropshipping suppliers in your niche in UK if you want to go local route.
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!
 
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Gad says at 04:58 et
Thanks !
 
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Bill says at 07:39 et
Hi everyone....I'm new here and looking forward to getting this thing off the ground! I'm hoping this course will help me decide which niche/products to use. I went to sign up for the Shopify trial and it asked for my store name....I have no idea ;-) I guess I have a lot of work to do!
 
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 Mike says at 07:39 et
Welcome Bill! Good to have you here. Take your time to watch the videos, especially about Branding to get you some ideas.
 
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 lou says at 15:04 et
Great start for the year!
 
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Brian says at 12:19 et
I am new
 
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 Mike says at 12:20 et
hi Brian, just follow the videos as they are in the course..
http://sellslikehotcakes.co/videos.php
 
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Sergey says at 05:12 et
Good day, community!

My name is Serhii Nediak and I'm from Ukraine! I looked at all videos concerning Amazon FBA and now trying to understand all phases of launching process of new product more deep to calculate approximately the amount of funds needed. I even looked at couple products: since I'm fitness coach I'm interested in supplements niche. That is why I will annoy you a lot in the nearest future with all the questions, sorry for that))).

And the first one is: as I've already mentioned I'm from Ukraine, Ukraine is among countries eligible to work on Amazon, to work on Amazon I will need to open professional account, so I will need to open a company and finally the question - where would be better to open a company, in Ukraine, in USA (if this possible) or maybe in offshore zone and what kind of a company it should be?

Will be glad to hear from you, maybe you know any kind of services that can help me with this.
 
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 Ted says at 05:15 et
hi Sergey, good idea about supplements and you can be the face of your product since you are looking so Good yourself. Ukraine is loved in USA and Europe after the donbass thing so you can play this card even more as Ukranian Giant and his secrets of health supplements. Where to open the company - probably locally if it is eligible so no point to overpay high usa fees for companies, as you need bank account and visa/mastercard as well to work! However you need to understand how you ship products to amazon FBA and if you plan selling in germany or europe (pas european acc) or USA ?
 
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 Dr. Jam says at 05:15 et
Good luck Sergey, great idea and what a body!