A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 David S says at 22:38 et
Thanks.. Also I am preparing my first Amazon launch.. is it still safe to give away discounts for reviews.
 
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 Raven says at 21:23 et
How do i win buy box??
 
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Claudia says at 21:24 et
We already discussed it.. Please SEARCH first... In short.. Sell your own product and get rid of hijikers! See more http://www.amazon.com/gp/help/customer/display.html?nodeId=200401830
 
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 Victor says at 21:36 et
What app allows to share reviews on facebook?
 
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 Evan says at 21:36 et
Check www.yotpo.com, Judge.me, Stamped.io (recommended) also SocialShopWave - lets collect more ratings and reviews by giving your customers a beautiful, simple, mobile-first reviewing experience. You can embed reviews into blogs, facebook etc
 
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 max says at 21:42 et
What app to collect emails on shopify?
 
Claudia says at 21:42 et
We already discussed it Max... Fish Bowl app. it gives you an opp to offer great prize giveaways on your Shopify store and capture email addresses from your website visitors to turn those visitors into returning customers.
 
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 Ab says at 21:42 et
any good facebook bots?
 
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 Chris says at 21:43 et
check manychat.com and trustmsg.com to build list via chat on facebooks..
 
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 diego says at 21:43 et
Where to get turnkey solutions for amazon coupon squeeze page?
 
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 David says at 21:43 et
Check Amzpromoter, pretty easy to set up and build a list!
 
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 chris says at 17:36 et
How to do SPLIT TESTS??? i mean for amazon listing
 
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 Emma says at 17:37 et
Try cashcowpro split test tools for A/B split tests. also Greg from jungle scout has similar tools i think. Split test only makes sense if you sell A LOT of units per day, else it's irrelevant, as data sample is too small.
 
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 Olga says at 23:29 et
Also Splitly just for price testing but testing cover photos is a good idea too.
 
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 Mr.A. says at 22:39 et
How's everybody else's experience with Amazon? My planned price range is in the $30 range. Maybe better $20 or $40? or $15?
 
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 Tyro Meg says at 22:40 et
Cheaper = easier to sell but harder to profit.
Expensive = harder to sell but more profit
 
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 Kylie says at 22:40 et
Stick to the golden rules. Saw the videos of the course? If your product is under $20 then BUNDLE it (or make a SET)
 
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 Caleb says at 22:55 et
You don't have to be the cheapest product to compete. My best selling products are also the most expensive products in my niche. It comes down to perceived value. If people see your price is higher, give them a reason why. Make sure your packaging is not just great, It should be amazing.
 
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Blaine says at 00:14 et
I'm watching the videos. I can only watch a couple a day, looks very exciting. I will try to get it going this weekend.
 
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Claudia says at 00:14 et
No rush, take your time! I know that's a LOT of info but they are pretty short and up to the point!
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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JAMES says at 15:00 et
Greetings !!! Glad to be here! I need guidance--i am a true Newbie!!! Please help--do i just start by watching these videos???
 
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 Mike says at 15:01 et
Yes please. Welcome James!