A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 Cyril says at 22:25 et
Do you recommend to ship all by express if i am just starting?
 
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Claudia says at 07:39 et
No, it would be too expensive. I suggest that you follow 20-80 rule. 20% by air express to get stuff fast for FBA launch and rest by sea freight (slower but cheaper). When your sales pick up, the sea shipment will arrive to Amazon
 
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 David S says at 22:38 et
Thanks.. Also I am preparing my first Amazon launch.. is it still safe to give away discounts for reviews.
 
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 Mike says at 22:40 et
With the new Amazon policies, Amazon does not allow incentivized reviews tied to free or discounted products. However they still allow discounts coupons and people can leave the reviews as long as you never ASK THEM TO or promise discount in return for a review.. See new video we posted about AMAZON launch and getting reviews legally with Followup series and social media!
 
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Claudia says at 07:40 et
Moreover discount sales will boost your amazon ranks a lot. It's still a great idea combining with Lightning Deals and PPC.
 
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 peter jr says at 22:47 et
I'm new here but really LOVE the course and the all the detailed info so far!! You guys have been really helpful to me!
 
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 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
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 Vin says at 21:06 et
Why retail Arbitrage SUCKS?
 
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 Emma says at 21:06 et
It does not.. And it works ok still, but it's more like OLD SCHOOL method to make money... 10 years ago it was a golden age of RA, but now more and more brands are closing their listings from piggibackers (RA crowd) so you might end up buying stock and then can't list it..
 
Claudia says at 21:07 et
For me RA is WORK... Not a passive income. If it works for you, fine. But it's not my song.
 
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 Tyro Meg says at 21:08 et
Say Vin, you buy discounted stuff in Wallmart, you sell it ... and then WHAT? You need to start all over again. It's not scalable business model. just a quick buck. I know it works for some people if you have a team of assistants helping find deals and listing them quickly.. Online arbing
 
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 Antony says at 21:47 et
Why you hate retail arbitrage so much?
 
Claudia says at 21:47 et
Anthony.. Have you watched the video about it? We don't hate it, we just say it's A JOB and hardly a passive income. Moreover brands are getting it harder and harder for you to sell their products on amazon.. More and more restricted categories will create a slow death for RA.. It's much better to get into FBA or Shopoify at this point. 10 years ago Retail arbitrage was booming but it's days are soon gone..
 
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 Raven says at 21:23 et
How do i win buy box??
 
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Claudia says at 21:24 et
We already discussed it.. Please SEARCH first... In short.. Sell your own product and get rid of hijikers! See more http://www.amazon.com/gp/help/customer/display.html?nodeId=200401830
 
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 Ray says at 21:26 et
How can i do a basic photo setup without paying too much for professional fotographer??
 
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 Ted says at 21:26 et
a) in case of BIG products like umbrella, put 2 chairs and white sheets and take your photos, then remove background in photoshop
b) in case of small products use white BOX-setup like this http://imgur.com/a/VcRVM
 
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 Mike says at 14:36 et
How are you guys? Great news, we started the beta of the new tool, called "Reverse ASIN". Take a look if this can help you http://sellslikehotcakes.co/reverse_asin.php
Remember it works only for the high ranked products to let you spy on your competitors. You can no reverse asin products that are not ranked in top 100. Really a great tool, similar to Keyword inspector but no need to pay for credits.
 
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 Gab says at 14:36 et
wow amazing work guys! will test!
 
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 Victor says at 14:37 et
Thank you sellslikehotcakes team, I am glad to be part of the beta!
 
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 Gautam says at 08:57 et
Thanks, Mike. Love it here! Hope to make my first sale soon.
 
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 Gautam says at 04:49 et
I want to open a store selling oils and alternative health products. Will there be issues shipping to the U.S. like customs?
 
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 Violet says at 04:54 et
It's hard to say, are you shipping in mass quantities or one by one? Usually anything for personal use does not go to customs. Best advice here is to find your competitors selling same and then ask their support something like "Hi, I am from Chicago, do you ship your oils to USA and do I have to pay any taxes?" So they will help you this way :)
 
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 Gautam says at 01:59 et
I guess in mass quantities; I can use the Amazon FBA so they can tackle customs. But for shipping one by one, from your answer, it seems I will not have issues shipping to the US or Europe. In India(where I live), however, they charge customs even if it is a single item and for personal use. So, I think I should be okay. I will use the trick you mentioned too. Cheers!
 
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 lou says at 05:09 et
I asked shipping agent, here is what they say "only one by one is OK. and there is a limits (no more than 30ML). Mass import to US not allowed"
 
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 Gautam says at 01:59 et
Thank you for your answer. Helpful!
 
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 Mike says at 04:28 et
Hi guys!

I just returned back from China trip, that was such an amazing and eye opening experience to see REAL China, to break stereotypes, to meet my chinese partners, sourcing agents.

I had a great opportunity to get in depth insights into Chinese whitelabelling business, I even visited and FILMED several factories for you! So you will see my journey and hopefully follow and take action as well, starting your own successful business in China!

We also had a chance to visit Canton fair, the biggest industrial fair in the world with over 45000 factories showing their newest products to potential FBA sellers from all over the world! We filmed it too to give you real life insights on how we choose the product and what questions we ask!

It will take me couple of months to cut all material and prepare the videos, but once ready, you will be first to receive them! Stay tuned and enjoy our course! Remember I do it in my spare time from selling, as doing course does not really bring me any money with such a low price, so my main profit only comes from selling itself, that's why I'm little slow on cutting the videos so bear with me :)

Thank you again for leaving your reviews for the course, it really helps me a lot spread the word and inspire me keep going and share this exciting material with you to help you succeed on Amazon and shopify!

Mike

?
 
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 Olga says at 05:31 et
looking forward mike!!! super exciting!
 
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Brandon says at 14:21 et
What was your most meaningful review (so far) like? What impact did it have on you? What would you want your dream review to say if your student could only use one sentence?
 
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 Mike says at 14:23 et
The fact that someone took action and started his own ecommerce business is the best review for me. I know many people only learn but never take action or find excuses like "i dont have time for this", so I really appreciate when people take action and do what they learn!
 
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Brandon says at 03:47 et
Good answer
 
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 Mike says at 14:33 et
Here is a short blog posts about our China trip http://sellslikehotcakes.co/blog/index.php/2017/04/29/amazing-china-trip/
Super excited to scale up amazon business now, over 25 new products we found during the trip and Canton fair... The niche is booming, don't miss out guys!
 
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 Chuck says at 14:35 et
thank you, very inspiring, please make videos mike.
 
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 James says at 03:56 et
Factory insights is super cool to learn thx!!
 
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Juan says at 03:38 et
Hi, I've been working on setting up my shopify store, I was just wondering how many items should i have to sell before i go live.
 
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 Mike says at 03:40 et
hi Juan. It depends a lot on your niche. There are stores with just 1 or 3 products. There are stores with thousands of products. If you sell a pill or something really unique then the less products the better. IF you sell more like everything store then the more the better.
 
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Juan says at 15:36 et
thanks for the feedback Mike, I will be posting the site for critique soon
 
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 Mike says at 15:38 et
yes please do so we can give more specific feedback!
 
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Jimmy says at 03:39 et
Hi, is that a must to set up a credit card payment gateway. Can I just use paypal payment gateway only?
 
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 Mike says at 03:39 et
Yes you can use just Paypal but it's always better to give more payment options.
 
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Jimmy says at 06:37 et
I try to apply for 2checkout for my country, but without 90 days worth of sales history, they cannot move forward in the review process.
I may find Upwork to help for the sales history.
 
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James says at 16:18 et
How do you know if the Traffic is Warm hot or cold? I want to launch an AD right away can i just start targeting my niche with different variations of ads right away as i am not looking for comments etc just sales. The FB ADS training is a little unclear.
 
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 Mike says at 16:20 et
hi James. The traffic that never saw your brand is a cold one. Imagine you have a spokeperson that is doing all the selling in the video. So to warm up the traffic, people need to know more about him and get used to see him as a head of community, as expert in your niche, so they start to buy from him.

If you do "everything store" without a leading actor or a good story, then another approach can be used, for example contest giveaway, or buy 1 get 1 free, or flash sale or "free just pay for shipping gift" etc.
 
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 Aria says at 13:54 et
Cold = never heard of your brand or product
Warm = already saw you and needs further pushing to sale with retargeting!