A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 Sandra says at 22:59 et
Good morning, I'm Sandra from Spain.. I have been following your course for 3 weeks and must say SUPER WORK! VERY HELPFUL AND DETAILED even for tech newbie like me.. Keep up great work!
 
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 Sandra says at 19:19 et
What tools do you use to count your fees?
 
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Claudia says at 19:24 et
Check Fetcher, CashCowPro and tools like that! Hope it helps! They connect directly to your amazon seller-central to fetch data and build a nice stats&charts&fees page.
 
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 Sarah says at 21:03 et
hi.. new here.. where to find bloggers influencers in my industry?
 
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 Evan says at 21:03 et
Welcome Sarah!! Try musefind, tapinfluence, tomoson, famebit. also check Groundsignal, socialchain , Shoutcart.
Or reach personally specific top influencers via their contact forms/fb messaging/youtube etc. Most have already ads department and managers to handle that.
Also bloggers you can find alltop directory..
 
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 GoldmaN says at 21:04 et
For me works best reaching influencers directly.. I never had much luck with those paid services, they are just a middleman.
 
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 Victor says at 21:04 et
Try Tomoson also, a good place to find mommy bloggers and instagrammers
 
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 Spider Fuji says at 21:18 et
I have a question to Amazon, not to you guys... Does Seller support have a number I can call?
 
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 David says at 21:18 et
You can get direct support through seller support.. Use the contact seller support link at the bottom of the page and request response by call back, they will call you if it is an issue which can be dealt with on the phone. Also I found following Amazon.com 866-216-1072
877-251-0696 206-266-2992 Cust. service Seller support
 
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 Chuck says at 21:28 et
Can you guys review my Shopify store and give suggestions?
 
Claudia says at 21:28 et
Sure Chuck, go to CRITICS section!
 
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 Ray says at 21:44 et
What is ISF? I am confused
 
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 jack says at 21:44 et
It's Importer Security Filing.. As the importer, you are required to file some basic information before the cargo departs overseas and arrives in the US. Your freight forwarder will always taken care of this but double check always!
 
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 Boris says at 17:39 et
I started private label selling 6 weeks ago and my conversion rate is 8.5%. Is that good or bad? I sell around 7 units per day
 
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 lou says at 17:39 et
It's good. Your goal is to sell 10 units per day, $10 per unit profit. You are on the right track, keep pushing!
 
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 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
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 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
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Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
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Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
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 mia says at 09:35 et
Question about inspections in CHINA for amazon FBA. How to get my shipment inspected in China so you can have it sent directly to the Amazon warehouse? Thx
 
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 jack says at 09:36 et
Use a 3rd party inspection company. Check out www.chinaqualitycheck.com or guidedimports.com
 
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Ivan says at 13:07 et
Prompt what is to be done, how it works? I am from Russia and I do not know much English.
 
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Claudia says at 13:08 et
hi Ivan and welcome. Follow the course here http://sellslikehotcakes.co/videos.php - each lesson has a transcription that you can read if you have hard time understanding spoken english!
 
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James says at 07:30 et
Hi guys quick question, once your store is up and running filled with products how can you fully automate it. Do you think bringing in VAs is clever ?
 
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 Gab says at 07:31 et
of course james, i use VA else you spend valuable time fullfilling orders. but first do yourself so you can easily teach VA!
 
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Jimmy says at 03:26 et
Hi there, I am a newbie at here. May I know what is the best auto currency switcher for Shopify? Thanks.
 
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 James.W says at 03:27 et
Welcome, there are many plugins, not sure which is best, they are pretty same! https://apps.shopify.com/auto-currency-switcher
 
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Jimmy says at 12:15 et
Now I am using Auto Currency Switcher, thanks so much James.
 
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Claudia says at 16:10 et
Mike added new video "Canton Fair Case studies, product ideas and PRO Sellers Tips" really great insights and tips there for FBA sellers planning to go to china!
 
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 Mike says at 04:50 et
Yes, super cool trip to China https://youtu.be/jf-pF_mr1TA
 
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 lou says at 08:22 et
Great results for me this month guys, firing up for the holiday sales!!!
 
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 Jordan says at 08:22 et
me too, closer to the holidays i usually see 20-30% increase each year!
 
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 lou says at 15:04 et
Great start for the year!