A new case study – “This will be banned in Europe!”

Here is another interesting product i found for you to make a new case study

Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap

I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.

In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.

Now lets check their website:

They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.

Now lets check the sourcing price on Aliexpress

As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!

To summarize what we learned from this case study:

1. Pick a product that’s very small and lightweight

2. Play on scarcity and emotions (prevent theft, banned in Europe)

3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)

And you have a winner!

Mike

P.S. If you are in Crypto and bitcoins, make sure to check @Cryptocoinrankings telegram channel, i am sure you are going to love it!

========

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Last Wall Comments

 
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 USA says at 20:59 et
What about long waiting time with dropshipping from aliexpress?? 2-4 weeks is a lot of wait? wont there be complains and refunds?
 
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 Claudia says at 20:59 et
That's not an issue as long as you don't sell on amazon or ebay and only use this method on your OWN site (shopify store). So you customer cant ruin your acc feedback with negative reviews on slow delivery time.
For amazon you should only use domestic dropshippers to avoid long waiting time.
One more tip - call the shipping "FREE". when something is free people tend to complain less. Okay it's slow but i got it for free so i will wait.
 
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 freedom says at 21:01 et
Why to go Shopify and not WooCommerce??
 
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 Ted says at 21:01 et
Shopify Is Easier to Use, it's a turn-key solution. (hosting, ssl etc all included) + great app store to boost your sales.
WooCommerce is free opensource plugin and working with Wordpress which means you have to install and confirgure everything yourself, buy hosting, ssl separately too so there is no real saving just more headaches.
Go for shopify and jump straight into selling rather than micromanagement tech parts with WooCommerce..
 
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 Iriness says at 21:05 et
WooCommerce looks like saving but in reality you have tons of hidden costs like domain, ssl and tons of extra hassles... Why not go easy with Shopify!
 
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 Claudia says at 21:05 et
I agree with Iriness!
 
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 nicholas says at 21:09 et
What should i target with facebook ads as a goal?
 
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 Claudia says at 21:09 et
Have you watched the video on the facebook ds? With facebook ads you can target for different results. Website Conversions means people going to your site and in this community usually means going to your site and buying something. Track them using the facebook pixel. You can also target for things like engagement, clicks etc.
 
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 jo says at 21:27 et
Do i need to hire VA??
 
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 Alice says at 21:27 et
If you are scaling up YES! If you are just starting NO! Learn first yourself, then outsource!
 
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 victoria says at 21:28 et
A VA is a virtual assistant, mostly freelancer. A large majority of VA's are in countries like Philippians or India. Most have a decent ability to understand, speak and write English and help you with customer support, scheduling, proofreading etc.
There are a handful of websites where you can hire a VA, oDesk, Fiverr etc. How much to pay.. For VA's in the Philippians you can find a good worker that's decent with English for $3-5/hr and a very good worker that's fluent in English for $6-8/hr
 
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 Dr. Jam says at 21:39 et
Any great FBA podcasts to hear?
 
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 Claudia says at 21:39 et
Check Resources. Scott Amazing Seller is top one!
 
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 spooky says at 21:39 et
GUYS!! Best app for getting new sign ups for our newsletter???
 
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 Aria says at 21:40 et
Try Beeketing, SumoMe, MailChimp, OptinMonster, Klaviyo, Wheelio, Mailmunch, Pixel pop, coupon pop!
 
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 Emma says at 21:40 et
Try to build your list! For example run Facebook ad campaigns for newsletter sign ups , offer free desktop and mobile wallpaper, or how-to report. People have to put in their email, then we have a trigger set up on MailChimp to email all new subscribers the link for the wallpaper or report, plus we insert suggested products in the email. We get 300-400 sign ups a day at like 0.1 an email. Works like charm!
 
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 wing11 says at 21:40 et
Use Privvy for the popup, and the email coupon code autogenerated from Mailchimp. It's a nice combo.
 
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 freedom says at 21:41 et
Anyone knows on demand print for shopify in UK??
 
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 Lucy says at 21:41 et
Check https://apps.shopify.com/all-over-print and teemill.co.uk (it doesn't integrate with Shopify)
 
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 Aria says at 21:51 et
WOW Great stuff here guys, very inspiring and helpful! thank you for all you do Hot cakes team!
 
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 Claudia says at 21:52 et
Thank you Aria!
 
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 Raven says at 19:56 et
Do I need a trademark registred first to be amazon brand registered?
 
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 Kylie says at 19:56 et
No Raven, not necessary. But you must have a site ready
 
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 Claudia says at 20:00 et
If you are approved nobody can sell over your ASIN, chance your title etc.
 
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 Gab says at 20:00 et
Also you get access to Enhanced content
 
Blaine says at 00:30 et
Hello I'm new and just trying to feel my way around
 
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 jack says at 00:31 et
Welcome Blaine, you will love it here, we are crushing it!!! Videos are here http://sellslikehotcakes.co/videos.php they work fine for me, try Chrome or firefox.
 
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Jan says at 01:27 et
Hey guys, how valid are the estimated sales per month in the best seller finder?
 
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 Uncle Sam says at 01:28 et
They are pretty good, you must understand that real numbers only amazon knows, all the tools can use the estimates based on the BSR approximation!
 
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Tiabrihani says at 12:32 et
Hello everyone, I am so grateful to be a member of this program, I have just started
 
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Pavel says at 02:17 et
What to do in case of goods return taking into consideration that delivery done to US and I am located outside of US? Does it mean that returned goods to be deliveried to my home? How I should proceed in such cases?
 
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 Alex says at 02:18 et
Hi Pavel. There is a video lesson talking about it, you can set the forwarding address in US.
 
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Pavel says at 13:27 et
Alex, thank you. Could you please indicate the name of the video.
 
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 casey says at 13:28 et
It was I think a video about the biggest problems with dropshipping and how to solve it
 
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Pavel says at 02:18 et
Any answers? It is important to know in such situations. Similar questions related to refunds. How to work with the suppliers in case of refunds? I will appreciate answers for my questions.
 
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 Violet says at 02:19 et
If you do FBA then Amazon will take care of returns and refunds.
If you do dropshipping then customer can return item to your forwarding address. If the item is cheap it's easier just refund without return.
 
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Pavel says at 13:27 et
Yes, I do understand it. Thank you. The question related to dropshipping part.
 
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Dimitrios says at 14:05 et
I know that SLHC don't prefer retail arbitrage, but does anyone knows any good site that provides good lists for arbitrage?
 
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 Gab says at 14:05 et
what did you mean by lists