The GDPR is Coming! What It Means For You And Your Business

E-commerce allows for scalability and immense growth if you play your cards right, but this growth comes with a price! As you branch out and start selling in other countries, you need to learn how business is conducted there and most importantly, you need to follow the rules.

Enter the GDPR….

What is the GDPR?

The GDPR is an acronym which stands for General Data Protection Regulation. It is Europe’s data privacy law, and it has been fleshed out by the EU and will take effect soon. When signed into law, the GDPR will become the most comprehensive data law on the planet, it will affect all business in Europe whether small or big, and it will influence how businesses collect data from consumers, including e-commerce businesses.

Even if you don’t do business in Europe, you still need to prepare for it because you may not be based in Europe, but the GDPR will affect you if you have European customers!

How does it work?

The GDPR gives more power to the customer over their data, allowing them to access all their information, change it, delete it, correct it or even prevent organizations from accessing it. So, essentially, with the GDPR in place, you need to be more careful about how you obtain and process people’s data.

What does this all mean?

The GDPR now puts you in charge of protecting your customer’s data and will hold you accountable if anything goes wrong. There has to be transparency when you collect and process people’s data. Under the GDPR, you will need consent to access or process your customer’s data. For example, a customer in the EU might email you and demand you clear out his/her purchase history from your store, under the GDPR, you must oblige this request.

What will happen if I don’t comply with the GDPR?

There will be consequences for failure to comply with GDPR policies. The Supervisory authorities in charge of enforcing the rules could fine you 4% of your global annual turnover. Your business reputation may suffer, and you will lose customers. If you’re in doubt of this, just ask Mike Zuckerberg 🙂

When does the GDPR take effect?

The GDPR will become effective starting May 25th, 2018.

What to do before it kicks in?

To get ready for the GDPR, you need to begin to make some updates to your business:

–    Revisit your privacy policy and your customer disclosures

–    Ensure third-party apps that you use are complying with GDPR rules

–    Consider appointing a Data, protection officer

–    Consider documenting data protection impact assessments

–    Consider revisiting methods used to obtain data and ensure they comply with the GDPR

–    Ensure you obtain consent from your customers before processing any of their personal data

–    Re-evaluate your business and determine if you will be able to comply with the GDPR rules.

Because every business is different, these aren’t hard proof steps to take for the new GDPR age, but they’re practical things to do to get you ready. The best advice here will be to consult with your lawyer so that you have a full proof backing and understanding of the GDPR and how it will really affect you.

In the wake of Facebook data privacy scandal, it is only logical that even more countries will begin to tighten the rules on data privacy in order to protect their citizens. This is one of the perks of living in the 21st century, to survive; we have to keep up with the trends, even if that trend is new data laws.

 

Keep selling guys!

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Last Wall Comments

 
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 nicholas says at 21:40 et
welcome guys, i am new here.. i was wondering what upsell and funnel apps you guys are using and why?
 
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 Tyro Meg says at 21:40 et
Welcome friend I tried clickfunnels its good but not integrated with shopify.. Use clickfunnels to build your landing page for facebook ads promotions and collect leads and THEN send them to shopify via followup series..
 
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 Alice says at 21:41 et
For shopify try One click Upsell by Zipify. also Product Upsell.. You can set up rules for upsell offers. Klavio works well for retention emails..
 
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 wing11 says at 21:42 et
Are there any alternatives to clickfunnels?
 
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 Amelia says at 21:42 et
Check Leadpages it allows to gather leads on your own website so you can follow up and market to your list.
 
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 freedom says at 21:50 et
Does dropshipping work? i worry about slow delivery times? who will wait 2-4weeks??
 
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 Gab says at 21:50 et
Dont be discarded about drop shipping there are lots of people have succeeded in drop shipping, my advice drop ship is good when you do it internationally. I have no problems with international customers.
 
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 Victor says at 21:50 et
You can reduce the delivery time.. Try DHL, i pass the cost to the consumer, i find consumer will pay the xtra amount to get the instant gratification they seek in online shopping.. Or find domestic suppliers..
It is Ok to use AlieExpress - just make sure that your customers know about the delivery times and the reason is because all products are made to order and direct from the factory.
Then scale up and move slowly to FBA once you know what sells best for your store and fullfill via amazon prime!
 
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 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
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 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
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 Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
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 Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
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 nicholas says at 23:20 et
Does anyone have a checklist of optimising your listings or a go to place for some tips?
 
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 Tyro Meg says at 23:20 et
Target the keywords that convert well for your product via PPC
 
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 Boris says at 23:21 et
Automatic or manual PPC better?
 
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 Claudia says at 23:21 et
@Boris, please watch the video about PPC advanced strategies.
 
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Ivan says at 13:07 et
Prompt what is to be done, how it works? I am from Russia and I do not know much English.
 
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 Claudia says at 13:08 et
hi Ivan and welcome. Follow the course here http://sellslikehotcakes.co/videos.php - each lesson has a transcription that you can read if you have hard time understanding spoken english!
 
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Blake says at 04:24 et
Just started the course maybe a few hours ago and like the content so far. Great things are coming in the future! Very excited to get everything going.
 
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 Claudia says at 04:25 et
Thank you Blake! Great to see you here!!!
 
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 Kettle says at 11:41 et
welcome blake!!! nice to meet you!
 
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Ricardo says at 07:30 et
We are improving a lot our fb ads, yesterday we've reach 200 orders, and today we are closing with almost 900, but I have a question: How do you manage lots of orders? I use oberlo but is it anything beside 'clicking' to every order? I also, how to deliver automaticaly to my customer when their tracking code is available(?) (this hugh increase is because I just started facebook ads, before I just do everything organic) thanks!
 
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 Alice says at 07:45 et
900 orders per day??? wow that is amazing result Ricardo, well done! With such big volume you need to hire virtual assistant to help you "clicking". Oberlo automates prefilling the forms, address, sync of the orders but still some clicking is needed!
 
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 Caleb says at 07:46 et
WELL DONE BRO!!! WAY TO GO! Your story is very inspirational. Are you selling only to Mexican audience with such success?
 
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 Roman says at 10:41 et
Great success always inspiring for me, thanks for sharing!
 
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Ricardo says at 07:30 et
we are targeting, USA and Our own fan page, we have 3.2 Million people of our niche and more than a half are from mexico, and other parts of the world (latinoamerica for most), I started some years ago managinf only fan pages and make them viral, recently I have this new adventure of ecommerce. If you want you can visit one of them here: fb.com/elrockescultura.org anything else glad to help!!
 
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James says at 07:30 et
Hi guys quick question, once your store is up and running filled with products how can you fully automate it. Do you think bringing in VAs is clever ?
 
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 Gab says at 07:31 et
of course james, i use VA else you spend valuable time fullfilling orders. but first do yourself so you can easily teach VA!
 
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ABDURRAZAQ says at 05:15 et
Guys, anybody here in this group using this platform start making some income on E-COMMERCE?
 
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 Mila says at 05:15 et
We all use it, just follow the course!