Humans are emotional creatures, and whether we care to admit it or not, our emotions hold a great sway over how we see the world, not only that, our emotions determine our decisions in life, relationships, business even down to what we chose to buy.
That’s right, contrary to popular belief, emotion guide our purchase decisions NOT logic. As a wise merchant whether online or offline, it would be of tremendous advantage to your business if you can understand human emotions and use that knowledge in the areas of … Read more