Email Marketing: What works, What doesn’t and Why

Hello guys,

Last week, we learned a simple truth that goes against the common fallacy that email is dead, we came to this conclusion based on hard facts. With this conviction in mind, it would only be wise to improve our email marketing strategy and take advantage of our new found knowledge. Based on this, let us take a look at how we can do just that; improve our email marketing strategy in order to build a great client list and achieve better results.

In the end, email marketing all boils down to the email itself, how it is constructed and structured will determine its success. So, how do you structure your email properly to achieve great results?

  1. Adopt the friendly approach: First and foremost, you should apply a friendly approach to your emails. People tend to put a lot of emphasis on first impressions, there is a reason for this, your introduction is very crucial. You should come from the angle of a friend. Avoid overly serious introductions and stick to friendly gestures.
  1. Tell bedtime stories 🙂 There is a reason kids love bedtime stories, I know you’re probably thinking; “Geez! My clients aren’t kids!” Even so, adults still have that inner child inside them. You can tap into their inner child and get them invested using a well-told story. If you can, inject a nice story people can relate to into your emails, it would go a long way in forging emotional bonds with your clients.
  1. Email once per day: I know you want to market your product to your clients, but the truth is no one wants to be bombarded with a plethora of emails. Don’t lose potential clients by being greedy. Provide unique content; allow your clients to look forward to your next email. Remember: Less is more…
  1. Follow up, follow up! This should be the most crucial step to email marketing success; ignoring the follow-up series is tantamount to wasting your time. Get a good email client and set up a great follow-up series, more on this in our video   courses. Go check them out.

You will be surprised at the results you will get if you can just implement these few tips discussed here. Remember guys, this is just the tip of the iceberg, there’s a whole bunch of secret email marketing strategies in our video courses, be sure to check them out.

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Last Wall Comments

 
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 Mike says at 22:34 et
hi David! FOB means that the seller ships the goods to the port (such as FOB Shenzhen Yantian Port), and then the remaining responsibilities (sea freight, picking up and customs clearance) will be taken by the buyer . EXW is factory price.. . It means that the seller finishes the products and the goods is placed in the warehouse and the buyer needs to pick up the goods from the seller's warehouse.
 
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Claudia says at 07:39 et
If it's your first shipment I suggest to use "door to door" to avoid delays and hassles.
 
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 Natalie says at 21:01 et
Please recommend an app for to show related products on shopify?
 
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Claudia says at 21:02 et
@Natalie.. Check Personalizer - Targeted Recommendations by LimeSpot.. it's in one of the videos of the course too!
 
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 Bill says at 21:23 et
What's my FBA return policy??
 
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Claudia says at 21:23 et
If you FBA then the Amazon return policy is YOUR return policy http://www.amazon.com/gp/help/customer/display.html?nodeId=15015721
 
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 Speedy says at 21:41 et
Guys, i am lost with all the VAT paperwork in EU, any help?
 
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 Uncle Sam says at 21:41 et
Check FBA-hero .. helps you to setup and grow your Amazon business in Europe. Reach 700 million new customers fast, easy and secure.
from their site "We take care of your company EORI and VAT registration and all ongoing tax returns. Get your products not just translated, but localized to all 5 marketplace languages.
 
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 daniel says at 17:08 et
i'm new to FBA, whats ungating thing??
 
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Claudia says at 17:08 et
Daniel, there are actually quite a lot of them including watches, jewelry, health and personal care, grocery, collectibles, beauty, automotive, clothes and accessories, and also luggage and travel accessories. So all these categories are selling really well. That’s why, guys, a lot of people are trying to get ungated and approved in these categories. And, obviously, the best of the best are those three: grocery, health and personal care, and beauty categories.
 
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 Tyro Meg says at 17:09 et
In the past, it was actually very easy to get ungated. The requirements are different in each category, but in general, what you need is to provide commercial invoices, and I really mean commercial invoices and not receipts or so-called pro forma invoices
 
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 Gab says at 17:09 et
Those invoices must be dated within the last 90 days and they must have your name or business name on them, they must have contact information of your business address, phone number, email, and website, and must have names of the products that you purchased, and of course, they must have documents issuer name, address, phone number, and email, and website. And you can obscure pricing information if you want.
 
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Claudia says at 17:10 et
I am preparing a new video about UNGATING!
 
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Claudia says at 17:10 et
but I need to be honest with you, guys, as of time of the recording of this video, it’s no longer easy anymore and your real chances of ungating are around 15-20% only.
 
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 Tyro Meg says at 17:11 et
There are a lot of so-called ungating scams on Amazon. Those services are offering you guaranteed ungating for like $400 or $300 payment, but you need to understand that there are no guarantees and nobody can influence Amazon’s decisions
 
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 tom says at 23:53 et
Just got ungated....only took two weeks....had to get an invoice from the manufacturer and a screenshot of the FDA registration from the manufacturers account...
 
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Claudia says at 17:13 et
if you are just starting out, I would highly recommend that you first avoid categories that require ungating, all of these categories. So there are thousands of thousands other categories that you can start selling in so there is no shortage of categories and most of them don’t require any approval or ungating. And then, if you really want to scale up your business and you want to really grow, then you can start ungating process if you already have success of other products in other categories.
 
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 Alice says at 17:15 et
I agree Claudia, i would stay away from ungating if you are new to this and go whitelabelling and don't have your own brick and mortar
 
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Sathaporn says at 01:27 et
I just starting to do a dropshipping with Shopify and I'm from Thailand. How can I get customers trust me from USA?
 
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 James says at 01:29 et
Dont say that you are from Thailand on your store. Buy a virtual address in USA, use fiver to proofread the texts (very cheap). See the video about building credibility, it helped me a lot
 
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 K1nggg says at 03:11 et
i agree with james. many of us are not from usa so it's not a problem where you are from!
 
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 Violet says at 03:14 et
Sathaporn, make sure your store looks trustworthy, follow the common steps outlined in the video lesson about building trust.
- virtual address
- phone number in US
- forwarding service (to forward returns)
- hire virtual assistant to proofread your english if you struggle with english. (on fiverr for $5)
- put trust seals
- be clear about delivery time
- provide great tracking and good customer service to keep customers happy
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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Mark says at 11:57 et
Great course. What other payment gateways can I use as I don't live a country to be able to apply for paypal. Can't wait to make my first sale. I'm already done with the store and facebook page. Thank you.
 
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 Emili says at 11:57 et
Maybe Stripe ? it allows to accept major credit cards!
 
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uma mahesh says at 05:23 et
Hello All,

I am launching a wellness and health niche on shopify. We have our private labeled products and also connected to aliexpress. How can I selectively charge shipping on our private labelled products and not charge on aliexpress products? Thank you
 
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 Chris says at 05:24 et
Uma, two ways...
1. set the shipping zones in shipping settings
2. add shipping cost in price for your private label products and make shipping appear free.
 
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JAMES says at 15:00 et
Greetings !!! Glad to be here! I need guidance--i am a true Newbie!!! Please help--do i just start by watching these videos???
 
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 Mike says at 15:01 et
Yes please. Welcome James!