Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 Mike says at 23:12 et
Nice one Pat! Let me know when you reach 2k per day :)
 
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 Dakota says at 21:18 et
Friends... Love it here.. One question... How to calculate fees ??
 
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 Claudia says at 21:18 et
Check Amazon Marketplace Fee and Profit Calculator https://salecalc.com/amazon
Usually FBA fee is 15-30% depending on the price.. higher price less fee %
 
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 Bill says at 21:23 et
What's my FBA return policy??
 
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 Claudia says at 21:23 et
If you FBA then the Amazon return policy is YOUR return policy http://www.amazon.com/gp/help/customer/display.html?nodeId=15015721
 
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 emma says at 21:28 et
What are the ways to ship stuff from CHina to USA?
 
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 Claudia says at 21:28 et
You can choose Express courier, Air freight, and Sea freight. Incoterms rules can be FOB, EXW, usually i suggest to choose FOB. So its not your duty to worry about exporting fees and china customs..
 
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 Victor says at 21:36 et
What app allows to share reviews on facebook?
 
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 Evan says at 21:36 et
Check www.yotpo.com, Judge.me, Stamped.io (recommended) also SocialShopWave - lets collect more ratings and reviews by giving your customers a beautiful, simple, mobile-first reviewing experience. You can embed reviews into blogs, facebook etc
 
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 Dr. Jam says at 21:39 et
Any great FBA podcasts to hear?
 
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 Claudia says at 21:39 et
Check Resources. Scott Amazing Seller is top one!
 
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 diego says at 21:44 et
Who is importer of record when shipping to amazon? AMAZON?
 
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 little_tiger says at 21:45 et
No.. Amazon will not be the importer of record for any shipment coming in from overseas. Your shipment will be rejected. Your freight forwarder should take care of this! For example I use Flexport..
 
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 Jay says at 21:45 et
What are hidden costs when importing by sea freight?
 
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 Chris says at 21:45 et
JAY - Cargo Insurance, Customs Bond, Arrival Agent Fees, Warehousing fees, Delivery to amazon warehouse fee and of course Custom clearance.. Your freight forwarder should take care of this and give you invoice if any taxes are due!
 
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 Mr.A. says at 22:39 et
How's everybody else's experience with Amazon? My planned price range is in the $30 range. Maybe better $20 or $40? or $15?
 
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 Tyro Meg says at 22:40 et
Cheaper = easier to sell but harder to profit.
Expensive = harder to sell but more profit
 
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 Kylie says at 22:40 et
Stick to the golden rules. Saw the videos of the course? If your product is under $20 then BUNDLE it (or make a SET)
 
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 Caleb says at 22:55 et
You don't have to be the cheapest product to compete. My best selling products are also the most expensive products in my niche. It comes down to perceived value. If people see your price is higher, give them a reason why. Make sure your packaging is not just great, It should be amazing.
 
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 Tycoon says at 23:31 et
Morning Amazoners. Im looking to increase the quality of my listings AND increase conversions. Any tips?
 
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 little_tiger says at 23:32 et
Learn yourself too! Don't be lazy.. Check the video about the listing and brainstorm, put to CRITICS!
 
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 Samuel says at 23:47 et
Agreed. dont pay $150 to some shady guys. you should do it yourself and become your own expert. 1/2 the people that claim to know don't. You know your product better than anyone else. Dont be lazy! USe the tools provided and dont look for magic pills!
 
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 Oli says at 23:32 et
Run Split tests also!
 
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 lou says at 23:48 et
There are tons of services like amzfoster.com to get your listing optimized
 
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 Ab says at 09:31 et
Glad to see you are rocking guys!!! Just a quick one. How do I follow up the buyers without violating AMAZON TOS?
 
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 Rob says at 09:32 et
Use feedbackgenius or sellerbacker.. After the client left positive reviews under seller feedback you automatically ask if they'd be interested in sharing their experience with the product on the product page! Works like charm.
 
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 wing11 says at 09:33 et
Also Jump Send.. easy to automate everything with followup
 
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william says at 02:26 et
? I have went thew 4 of the 4 videos in Module 1, my question is should I go back and work one module and work that one before going to the next one is this how this work
 
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 Mike says at 02:27 et
Well, it's best to finish full module so you have a big picture of tools that you can use and full understanding of the structure, and then implement it!
 
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 Speedy says at 02:35 et
i agree with mike. but in some videos where they show specific apps, it's good to install those apps when you already have a store installed , or just re-visit the video again later! Cheerssssss
 
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william says at 01:07 et
thank MIKE WILL DO
 
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 Ethy says at 11:54 et
Great day for me, made $250 usd yesterday and $220 day before!!! YOU ROCK GUYS!
 
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 Angel says at 11:55 et
thank you for sharing! inspiring stuff ethy
 
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Ernestas says at 22:33 et
this is your start ? :)
 
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 Gautam says at 08:57 et
Congrats. When did you start?
 
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 Dennis says at 01:59 et
congratulation buddy :) hope you will do much more!
 
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wade says at 10:07 et
Hello Everyone - Brand spanking new here and excited to dig in - I look forward to getting to know you all - And I hope in time to give back as well... Now what to sell? lol that's going to take some thought....
 
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 Victor says at 10:07 et
Good one wade! nice to have you here! welcome!!!
 
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 Andres says at 03:05 et
Same here....exploring niches
 
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wade says at 18:39 et
Still working my way though the videos – And it is funny to me how much my opinions on what to sell or the most interesting niches and how easy or difficult this posses is going to be has changed and continues to change as I go along. Really like what I am seeing here – Good job SLHC team !! -
 
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 Mike says at 18:40 et
Thank you Wade, we really appreciate. Well the list of what you can sell is endless... Our job here is to give you tips and tools so you can try to narrow it down to potentially good ones! I cant tell people what to sell but if you follow the criterias and niche finder and other tools I am sure you will find several good ideas that will fit your needs!
 
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Dimitrios says at 14:05 et
I know that SLHC don't prefer retail arbitrage, but does anyone knows any good site that provides good lists for arbitrage?
 
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 Gab says at 14:05 et
what did you mean by lists