Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a¬†product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 pat says at 23:12 et
I'm also launching new product next month.. will keep you posted!
 
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 max says at 21:08 et
How do you guys handle delays related to Chinese New Years etc?
 
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 Emili says at 21:08 et
You can say the product is out of stock due to "high demand", "custom printing", "warehouse relocation". And then instead use Pre-order now and get special early bird discount price...
 
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 emma says at 21:28 et
What are the ways to ship stuff from CHina to USA?
 
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 Claudia says at 21:28 et
You can choose Express courier, Air freight, and Sea freight. Incoterms rules can be FOB, EXW, usually i suggest to choose FOB. So its not your duty to worry about exporting fees and china customs..
 
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 wing11 says at 19:53 et
I heard Amazon is now accepting only GS1 UPC codes
 
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 Mila says at 19:55 et
my speedybarcodes work just fine.. but you can get on http://www.gs1.org/need-gs1-barcode GS sites too just more expensive
 
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 Raven says at 19:56 et
Do I need a trademark registred first to be amazon brand registered?
 
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 Kylie says at 19:56 et
No Raven, not necessary. But you must have a site ready
 
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 Claudia says at 20:00 et
If you are approved nobody can sell over your ASIN, chance your title etc.
 
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 Gab says at 20:00 et
Also you get access to Enhanced content
 
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 Father says at 23:25 et
When running a promotion, what is the recommended discount for the sale to count as a verified review and feed the amz algorithm?
 
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 Emili says at 23:27 et
Amazon does not reveal exact cutoff data for "verified" vs "unverified". some people say it's 50% but it's a wild guess. It does not matter really. Don't overthink it Father.
 
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 Emili says at 23:27 et
I give minimum of 80% off. Keeps buyers happy and many reviews coming (WITHOUT asking even with new policies all ok).
 
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 Claudia says at 13:49 et
The hashtag for the day is "GET STARTED". Don't just sit on the information. Take action, and we are here to guide you and help you along the way!
 
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Ivan says at 13:07 et
Prompt what is to be done, how it works? I am from Russia and I do not know much English.
 
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 Claudia says at 13:08 et
hi Ivan and welcome. Follow the course here http://sellslikehotcakes.co/videos.php - each lesson has a transcription that you can read if you have hard time understanding spoken english!
 
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 Ethy says at 11:54 et
Great day for me, made $250 usd yesterday and $220 day before!!! YOU ROCK GUYS!
 
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 Angel says at 11:55 et
thank you for sharing! inspiring stuff ethy
 
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Ernestas says at 22:33 et
this is your start ? :)
 
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 Gautam says at 08:57 et
Congrats. When did you start?
 
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 Dennis says at 01:59 et
congratulation buddy :) hope you will do much more!
 
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Ricardo says at 04:48 et
HOW DO I manage customer returns?
 
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 Claudia says at 04:49 et
Ricardo, in case of FBA then Amazon will handle everything (returns, refunds). In case of drop shipping, I suggest to buy a virtual forwarding address in USA where customers can send returns and it forwards it to you later.
 
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Ricardo says at 06:24 et
Thanks Claudia! , I am starting with dropshipping aliexpress and shopify. My store is about Rock Music (t-shirts and accesories) I have a fan page with +3 Million fans (fb.com/elrockescultura.org) but they are almost everyone from MEXICO, so epacket here it does not work so well, I tested posting one product, (without ads, pixel, autoresponder, analytics, chatbots, retargeting, etc) and we sold 20 items in 3 days, but 15 from Mexico. So what idea do you know around how can I will manage returns?? thank you!
 
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 Kylie says at 06:25 et
Tshirts you can ship using tspring or t-launch app for shopify or even Merch if you use amazon. you dont need to ship tshirts from china.
I suggest to post your store for critics and we all can post more suggestions. It's hard to suggest blindly.
 
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 mya says at 06:25 et
Mexico is a great market, most people dont sell there and always target USA only.
 
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Ricardo says at 02:00 et
Hi, I have one question, maybe someone could help me: What if I work with 3 providers from Aliexpress, and I make an upsell on my store, but each product is is from a different provider. So, my customer will have this separately, will I have to tell him/her that would come in different time? (something rare that figure I think (?))

This providers offer different things for the same niche, so their product are great for an upsell for the other provider.*
 
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 Claudia says at 02:05 et
I think it does not matter if all comes same or not. People are not expecting all products to be in same pack these days, you know even with amazon many times the products are shipped separately even if you order same day.
 
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Ricardo says at 12:15 et
great!!
thanks Claudia
 
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 Emma says at 02:06 et
I agree it's not a problem. If customer asks you reply that you ship from different warehouses.
 
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Ernesto says at 04:41 et
Hi, how can i add a wishlist button and create account button to the header of my shopify theme?
 
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 Ted says at 04:41 et
You need to install giftlist/wishlist shopify app, search app store for it!
 
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Oliver says at 04:35 et
how do you add a logo to the shopify store
 
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 emma says at 04:36 et
you can do in your store Theme settings very easily.