Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a¬†product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 sam dh says at 23:18 et
i'm sam from LA.. new here.. LOVE it so far. excited to get started.. researching product now.. any tips?
 
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 Claudia says at 07:40 et
Welcome Sam. Glad to have you with us.. Have you checked the new PRODUCT RESEARCH VIDEO? I have shared our tips there and gave step by step instructions how to do it!
 
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 USA says at 20:59 et
What about long waiting time with dropshipping from aliexpress?? 2-4 weeks is a lot of wait? wont there be complains and refunds?
 
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 Claudia says at 20:59 et
That's not an issue as long as you don't sell on amazon or ebay and only use this method on your OWN site (shopify store). So you customer cant ruin your acc feedback with negative reviews on slow delivery time.
For amazon you should only use domestic dropshippers to avoid long waiting time.
One more tip - call the shipping "FREE". when something is free people tend to complain less. Okay it's slow but i got it for free so i will wait.
 
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 Aria says at 21:19 et
What's ASIN?
 
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 Claudia says at 21:19 et
A 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon.com organization
 
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 Raven says at 21:23 et
How do i win buy box??
 
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 Claudia says at 21:24 et
We already discussed it.. Please SEARCH first... In short.. Sell your own product and get rid of hijikers! See more http://www.amazon.com/gp/help/customer/display.html?nodeId=200401830
 
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 mya says at 21:29 et
I am excited to start and ready to ship first product... How to print the labels??
 
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 little_tiger says at 21:29 et
Just buy a simple Laser printer and print on the sticky paper! EASY :)
 
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 Ab says at 21:42 et
any good facebook bots?
 
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 Chris says at 21:43 et
check manychat.com and trustmsg.com to build list via chat on facebooks..
 
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 Ray says at 21:44 et
What is ISF? I am confused
 
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 jack says at 21:44 et
It's Importer Security Filing.. As the importer, you are required to file some basic information before the cargo departs overseas and arrives in the US. Your freight forwarder will always taken care of this but double check always!
 
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Ricardo says at 02:00 et
Hi, I have one question, maybe someone could help me: What if I work with 3 providers from Aliexpress, and I make an upsell on my store, but each product is is from a different provider. So, my customer will have this separately, will I have to tell him/her that would come in different time? (something rare that figure I think (?))

This providers offer different things for the same niche, so their product are great for an upsell for the other provider.*
 
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 Claudia says at 02:05 et
I think it does not matter if all comes same or not. People are not expecting all products to be in same pack these days, you know even with amazon many times the products are shipped separately even if you order same day.
 
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Ricardo says at 12:15 et
great!!
thanks Claudia
 
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 Emma says at 02:06 et
I agree it's not a problem. If customer asks you reply that you ship from different warehouses.
 
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Serenade says at 14:06 et
Hi All, I'm new here, Does teelaunch handle customer service? ?
 
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 Oleg says at 14:06 et
Regarding deliveries and fullfillments yes.
 
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 jo says at 16:30 et
They are very helpful, i use them too!
 
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Andres says at 05:23 et
*store, or do you guys have more than one store in shopiffy?
 
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 Mia says at 05:24 et
once you have a successful store you can duplicate it into other niches!
 
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 Aria says at 05:25 et
I am opening more stores too. why limit just 1. once the stroe is up and running no need to baby sit it, just launch the next one!
 
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Jimmy says at 03:26 et
Hi there, I am a newbie at here. May I know what is the best auto currency switcher for Shopify? Thanks.
 
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 James.W says at 03:27 et
Welcome, there are many plugins, not sure which is best, they are pretty same! https://apps.shopify.com/auto-currency-switcher
 
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Jimmy says at 12:15 et
Now I am using Auto Currency Switcher, thanks so much James.
 
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Jay says at 11:46 et
i am quite confused with driving traffic i keep hearing multiple people say different things do you recommend i start with Instagram influencers or FB ads? if FB ads do i start with conversion Ads and make multiple ad variations with one interest per variation? Just need some clear direction. Thanks
 
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 Mike says at 11:47 et
You can do both of course, no need to limit just to one source.
FB ads I made several videos showing step by step what to do, yes start with multiple ad variations with one interest per variaton and see which converts better and then kill bad ads and scale up good ones!
Influencers is also good. Famebit etc.
 
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Dimitrios says at 14:05 et
I know that SLHC don't prefer retail arbitrage, but does anyone knows any good site that provides good lists for arbitrage?
 
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 Gab says at 14:05 et
what did you mean by lists
 
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ABDURRAZAQ says at 05:15 et
Guys, anybody here in this group using this platform start making some income on E-COMMERCE?
 
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 Mila says at 05:15 et
We all use it, just follow the course!