Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a¬†product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
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 Jonas says at 21:12 et
guys, how do you prevent long term storage fees for things that sell slow?
 
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 Claudia says at 21:12 et
Several options.. Liquidate It, Ship it back to you, Have Amazon Destroy it
go to INVENTORY > INVENTORY PLANNING , then INVENTORY AGE link. You'll see which products are coming up for the 6 month or 12 month long term storage fees. Just make sure nothing stays over 365+ days.
 
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 Lane says at 21:13 et
@Jonas, make sure you get rid of duds that dont sell over 6 months!
 
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 Wolf says at 21:13 et
What is estimates for air express and air freight?
 
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 Rob says at 21:13 et
Depends on the product and provider.. Usually express is around $6/kg and air freight $4 to 5.
Sea freight is much cheaper but slower.
 
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 Aria says at 21:31 et
What shopify app allows you to quickly make branded Tshirts etc?
 
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 wing11 says at 21:31 et
@ARIA Try Teelaunch app, super easy to make tshirts, etc
 
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 Oli says at 17:32 et
how to decide which amazon fulfillment center to ship to in the US?
 
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 Violet says at 17:32 et
Amazon will decide when you create a shipment. sometimes it goes to all in one, sometimes you ship to separate.
 
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 Diego says at 17:33 et
I see many people start to use emoji in aweber but i dont udnerstand how to add them to titles??
 
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 Chris says at 17:36 et
Aweber says "use this http://getemoji.com - so it's allowed
 
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 Raven says at 19:56 et
Do I need a trademark registred first to be amazon brand registered?
 
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 Kylie says at 19:56 et
No Raven, not necessary. But you must have a site ready
 
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 Claudia says at 20:00 et
If you are approved nobody can sell over your ASIN, chance your title etc.
 
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 Gab says at 20:00 et
Also you get access to Enhanced content
 
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 JO says at 23:01 et
Thanks for the golden nuggets! Great course and community here! Love the vibe!
 
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 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
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 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
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 Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
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 Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
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TRI says at 01:24 et
Hai, I am obsessed with online business. I have bought some e-commerce affiliate software, that is completed with with Youtube video review for every product I added. The e-commerce is linking to social media. It covered three affiliate : Amazon, Ebay, and Ali express. Organic traffic is about 8,000 visitors in 3 months, but ZERO affiliate hit. No sales. Then yesterday I saw this system. Here claimed can get usd 45,000/month if we follow all the guide. My question, if we just started with Shopify, and we follow the guide, is it possible to get that number? By some posting I read, the contribution is more come from FBA instead of Shopify. Nice to meet you all here.
 
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 Lane says at 01:25 et
Glad to have you here. There are many shops on shopify that are doing much more than 45k, it's a pretty modest number but after couple of years you should be doing much more than that. just take your time to learn!
 
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Xuan says at 13:08 et
Hi I'm newbie here :)! 3 days I run camp ads fb but not effective
. I till not have first sale for me :(. I don't have direction right for me? How do you make the first sale?
 
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 Theo says at 13:09 et
hi Xuan, it depends on many factors. what is your store? what product you sell? what ads you run? You might want to submit your project to Critics here http://sellslikehotcakes.co/critics.php and everyone will help brainstorming it.
 
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 Mike says at 11:35 et
Hi guys!

Great news, as you know I've been super active and super excited about the course, and today I'm glad to announce that I have added not 1, not 2 but 3 new great videos for you!

1. Exit Strategies: How to sell your business and buy other thriving businesses
This is a video showing why and how you can buy and sell the ecommerce businesses (small or big)

2. Fullproof tips how to avoid paying huge long term storage fees on Amazon FBA
THis is great to show you how to avoid pitfalls with storage fees and get rid of slow selling product!

3. Using Crowdsourcing Campaign to boost your sales and jump start your product (Case study)
I dont always win and this is a fun video showing how i failed in crowdsourcing on kickstarter but still made $10k along the way and what you can learn from my mistakes! I hope my story will give you great ideas on how to boost your sales with crowdfunding!

By the way if you enjoy our course, please let me know, I really appreciate your reviews and your comments and questions!

You joined the course on the insane low price for first early-bird 500 betatesters (you know similar courses usually charge $150-190 or more for way less content) so your early feedback is really important to me!

If you have any questions, let me know!

Mike
Sells like hot cakes guy!
 
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 Aria says at 11:37 et
thank you mike and SLHK team ... really great quality of video and I'm glad i joined early with such a silly price. I paid $10,000 for @Amazing@ Course 3 years ago and got way less info!
 
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 Vin says at 11:40 et
thx for update, appreciated the efforts and the community has been very helpful to me!
 
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 Mila says at 15:54 et
love the tools and community! my second product is reaching $300 per day now! it WOKRS!!!!
 
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wade says at 04:27 et
Hello - Brand new here - Just wondering how long it took you to reach this point ? Also congratulations on the progress... :)
 
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Gad says at 17:43 et
Hello everyone :-) my name is Gadi, and I'm a new member. Glad to meet you all , and looking forward to be part of your community :)
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
 
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 Chris says at 17:45 et
Welcome Gad! Donation component is a great way to boost your sales but it must be linked to a good cause and make sense, so that your product is somehow linked to a good story that makes sense
 
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 quirkyfox says at 17:45 et
yeah, like Bamboo product for saving trees...
 
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 Mike says at 17:46 et
hi Gad. Regarding UK question you did not explain if you do dropshipping or FBA? Anyways you can start with UK and expand!
 
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Gad says at 08:03 et
Thank you all for your comments
Regarding your question Mike, I thought about
Dropshipping at first
 
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Gad says at 08:03 et
Two more questions please :
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
 
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 Mike says at 08:05 et
Gad, Aliexpress is a chinese company. They ship internationally but it's always from china. You can watch video on finding local dropshipping suppliers in your niche in UK if you want to go local route.
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!
 
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Gad says at 04:58 et
Thanks !
 
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Jay says at 04:06 et
is this course still up to date in regards to FB ads?
 
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 Mike says at 04:06 et
Yes of course!
 
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 Natalie says at 15:15 et
works great for me
 
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 Father says at 15:15 et
yes great tips there Jay!
 
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Brian says at 12:19 et
I am new
 
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 Mike says at 12:20 et
hi Brian, just follow the videos as they are in the course..
http://sellslikehotcakes.co/videos.php