Everything store Vs. Niche Specific Store. Which is better?

Here’s a great question from Nasim, I wanted to share it alongside my response. “This course is really inspiring me to open my own store. Can you give me one more suggestion? From your experience which one do you think is better a specific product type or mixed product stores? ”
Example of a great everything store is chattuz.com


Example of a great niche specific store is http://www.deathwishcoffee.com/

There is no specific answer to this. You know Amazon itself is an “everything store,” and they are very successful. At the same time, a lot of Shopify stores are “one product only” or “one niche only.” If you target specific niche (like pugs lovers, pug owners for example), then your store should have only products for pugs because if they see a product for bulldogs instead, they will be frustrated and leave). I hope it helps, but there is no RIGHT or WRONG way here.

Here is my suggestion:

1. If you go with “everything store” then research top competitor everything stores and make sure to sell similar products at similar prices. This will reduce the chance of failure.

2. If you go specific niche, again use competitor spy tools and find out best-selling products in competitor stores and duplicate them.

Head to our website now and check out the competitor spy tools and start using information from your competitors to upgrade your business. Check it out here:
http://sellslikehotcakes.co/shopify.php

Choosing between the two can be quite confusing, but you have to find what works for you and then you’ve got to stick with it. Hope this helps out.

Keep selling, keep winning!

See you next time.

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
9
Claudia says at 22:23 et
Welcome guys to Sells Like Hotcakes LIVE Q&A SESSION! I'd be glad to answer all your questions. Lets rock!
 
50.0000
3
 george says at 22:49 et
I've been selling on amazon FBA for the last 14 months.. Doing well, around 14,700 usd net profit after costs and taxes per month.. Looking to expand now to Shopify too with your help! Thank you!
 
50.0000
6
 Wise Woman says at 21:20 et
I am starting FBA and have 2 questions..
1. What is EAN/IAN??
2. What is FNSKU?
 
5
Claudia says at 21:20 et
1. It's European Article Number or International Article Number A 13 digit-10 data and 3 check -barcoding standard which is a superset of the original 12-digit Universal Product Code system.

2. Fulfillment Network Stock Keeping Unit... This number is used to identify a specific product to a specific seller within an Amazon Fulfillment Center. It's this that goes on your product as a label if you're selling FBA and not commingling
 
50.0000
6
 henry says at 21:21 et
sorry what is this FBA mean??
 
1
Claudia says at 21:21 et
In short it works like this.. Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
50.0000
5
 Kenga says at 21:21 et
Whats different with FBM and FBA??
 
50.0000
 Dylan says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
3
Claudia says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
50.0000
5
 Abigail says at 21:22 et
Whats PL??
 
50.0000
8
 jo says at 21:22 et
Private label product.
 
50.0000
1
 Kettle says at 21:32 et
What shipment method is best from US to overseas for my products?
 
50.0000
15
 Alice says at 21:32 et
DHL Express for all international shipments. IT's 20% more expensive than USPS but it will provide international tracking and it's much faster as well. For example $30 for 16 ounces (500 gram) in DHL to Australia.. (discounted rate) get account with them!
 
50.0000
11
 Dr. Jam says at 21:39 et
Any great FBA podcasts to hear?
 
14
Claudia says at 21:39 et
Check Resources. Scott Amazing Seller is top one!
 
6
Dmitriy says at 01:26 et
Hello from Russia, my name is Dmitry. I want to say, thanks, an excellent resource, sorry there is no Russian. I have two questions:
1. Can I succeed, with your help.
2. I ask you to extend up to 14 days, my free access, because I do not understand English well, I have difficulties with video courses. Thank you in advance!
 
7
Claudia says at 01:27 et
Welcome Drmitriy. You can use the transcribes of the lessons and translate them to your language
 
4
Kizzie says at 14:22 et
Great job
 
4
Gad says at 17:43 et
Hello everyone :-) my name is Gadi, and I'm a new member. Glad to meet you all , and looking forward to be part of your community :)
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
 
50.0000
4
 Chris says at 17:45 et
Welcome Gad! Donation component is a great way to boost your sales but it must be linked to a good cause and make sense, so that your product is somehow linked to a good story that makes sense
 
50.0000
5
 quirkyfox says at 17:45 et
yeah, like Bamboo product for saving trees...
 
50.0000
5
 Mike says at 17:46 et
hi Gad. Regarding UK question you did not explain if you do dropshipping or FBA? Anyways you can start with UK and expand!
 
5
Gad says at 08:03 et
Thank you all for your comments
Regarding your question Mike, I thought about
Dropshipping at first
 
8
Gad says at 08:03 et
Two more questions please :
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
 
50.0000
4
 Mike says at 08:05 et
Gad, Aliexpress is a chinese company. They ship internationally but it's always from china. You can watch video on finding local dropshipping suppliers in your niche in UK if you want to go local route.
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!
 
4
Gad says at 04:58 et
Thanks !
 
4
Jay says at 11:46 et
i am quite confused with driving traffic i keep hearing multiple people say different things do you recommend i start with Instagram influencers or FB ads? if FB ads do i start with conversion Ads and make multiple ad variations with one interest per variation? Just need some clear direction. Thanks
 
50.0000
9
 Mike says at 11:47 et
You can do both of course, no need to limit just to one source.
FB ads I made several videos showing step by step what to do, yes start with multiple ad variations with one interest per variaton and see which converts better and then kill bad ads and scale up good ones!
Influencers is also good. Famebit etc.
 
5
GERRIE says at 08:27 et
I have watched a lot of videos and I understand what they are telling me to do. However, I can't memorize an all the instructions. Is there a written text instruction that I can reread the instructions as I am filling out the forms? I have been putting everything on my reading list but don't know if that is enough.
 
50.0000
4
 Mike says at 08:27 et
Most of our videos have text transcript to download.