The evolution of e-commerce has led to one of its biggest changes in recent years – the propagation of customer reviews and now more and more customers depend on reviews as a compass for making purchase decisions. According to the statistics; 84% of people trust online reviews as much as a personal recommendation, while 54% of people will visit a company’s website after reading positive reviews.
It’s the way we are wired. Humans constantly seek others approval for validation, this is usually termed “social proof” and it is the reason why reviews are important to both the sellers and buyers. Whenever we shop online; we are often searching for the product/seller with the best reviews. Therefore, it is important that as a seller, you are cognizant of the effects reviews can have on your business, both positive and negative.
If you want to keep selling and making money, you would want to keep things on the positive side 🙂 Negative reviews can have a spill-over effect on you and you need to watch out for this. Because customers are prone to doing their research on Amazon first, negative reviews there would affect your Shopify store as well.
Although selling online has its perks, there are a number of demerits. For example, it is not easy to build trust with customers compared to selling to them in person and this is one of the biggest challenges of owning an e-commerce store. A great way of doing this is by having good reviews, and the best way of getting great reviews is by delivering on your promises.
Great reviews change the way customers perceive you; you will come off as someone who genuinely cares about the customer and provides top notch service/products ensuring the customer enjoys an exceptional experience. High-quality products, reliability and great customer service will go a long in helping you get good reviews, which will help build trust with arriving customers meaning more sales and money for you!
In these times, there are a lot of scammers out there, people are being cautious more than ever before. It will be great to have trust indicators on your store. Good reviews are the ultimate trust indicators; it wouldn’t hurt to get some of these…
So go out there and not just sell, but provide exceptional service and content, and you just might be setting yourself up for a truckload of customers and profits!
Perhaps you got unlucky and ended up with poor reviews or negative feedback, go check out our video course on negative feedback removal so that you can turn things around and re-position yourself for success.
See you next time.
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