Keeping Your Customers Happy: Why Reviews Are Really Important

The evolution of e-commerce has led to one of its biggest changes in recent years – the propagation of customer reviews and now more and more customers depend on reviews as a compass for making purchase decisions. According to the statistics; 84% of people trust online reviews as much as a personal recommendation, while 54% of people will visit a company’s website after reading positive reviews.

It’s the way we are wired. Humans constantly seek others approval for validation, this is usually termed “social proof” and it is the reason why reviews are important to both the sellers and buyers. Whenever we shop online; we are often searching for the product/seller with the best reviews. Therefore, it is important that as a seller, you are cognizant of the effects reviews can have on your business, both positive and negative.

If you want to keep selling and making money, you would want to keep things on the positive side 🙂 Negative reviews can have a spill-over effect on you and you need to watch out for this. Because customers are prone to doing their research on Amazon first, negative reviews there would affect your Shopify store as well.

Although selling online has its perks, there are a number of demerits. For example, it is not easy to build trust with customers compared to selling to them in person and this is one of the biggest challenges of owning an e-commerce store. A great way of doing this is by having good reviews, and the best way of getting great reviews is by delivering on your promises.

Great reviews change the way customers perceive you; you will come off as someone who genuinely cares about the customer and provides top notch service/products ensuring the customer enjoys an exceptional experience. High-quality products, reliability and great customer service will go a long in helping you get good reviews, which will help build trust with arriving customers meaning more sales and money for you!

In these times, there are a lot of scammers out there, people are being cautious more than ever before. It will be great to have trust indicators on your store. Good reviews are the ultimate trust indicators; it wouldn’t hurt to get some of these…

So go out there and not just sell, but provide exceptional service and content, and you just might be setting yourself up for a truckload of customers and profits!

Perhaps you got unlucky and ended up with poor reviews or negative feedback, go check out our video course on negative feedback removal so that you can turn things around and re-position yourself for success.

See you next time.

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Last Wall Comments

 
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 Cyril says at 22:25 et
Do you recommend to ship all by express if i am just starting?
 
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Claudia says at 07:39 et
No, it would be too expensive. I suggest that you follow 20-80 rule. 20% by air express to get stuff fast for FBA launch and rest by sea freight (slower but cheaper). When your sales pick up, the sea shipment will arrive to Amazon
 
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 Mike says at 22:54 et
On shopify you can increase your profits margins by increasing your prices, as your visitors cant compare your offer to competitor offers like on Amazon and pick cheapest.
Moreover you can build your list and drive your own traffic from facebook (you would not do it to amazon, as you cant build your list from amazon)... Cons? Well, you won't get easy organic sales like on Amazon just from having shopify store. So still you need to drive some traffic to get it going! but it works, I know many people sell their own products on shopoify not just dropshippers!
 
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 Mike says at 23:22 et
Just make sure you don't stuck in "research" stage for too long. When I started I kept researching far too long and missed a hot summer sale season for my summer products. There is never ideal product with no competition and perfect conditions. Just TAKE ACTION and START SELLING!
 
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 Sandra says at 19:19 et
What tools do you use to count your fees?
 
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Claudia says at 19:24 et
Check Fetcher, CashCowPro and tools like that! Hope it helps! They connect directly to your amazon seller-central to fetch data and build a nice stats&charts&fees page.
 
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 nicholas says at 21:09 et
What should i target with facebook ads as a goal?
 
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Claudia says at 21:09 et
Have you watched the video on the facebook ds? With facebook ads you can target for different results. Website Conversions means people going to your site and in this community usually means going to your site and buying something. Track them using the facebook pixel. You can also target for things like engagement, clicks etc.
 
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 Fadey says at 21:26 et
hi friends.. PREP question. do i have to do PREP myself??
 
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Claudia says at 21:26 et
No.. There are many companies who are set up just for this type of service, see resources section!
 
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 sultan says at 21:47 et
2 questions. Love the community very helpful read..

1.Whats BSR??
2. Whats MOQ?
 
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 Uncle Sam says at 21:48 et
BSR... BSR (best sellers rank) is how well you are ranked on amazon.. the smaller the number the better!
Ideally you must be under 10,000 BSR to get 5-10 sales per day!
 
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 Lucy says at 21:48 et
MOQ minimum order quantity.. Usually 500-1000 units when doing whitelabelling..
 
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 Nick says at 16:22 et
I'm starting shopify, any tips on what kind of products ell best for you?
 
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 lou says at 16:23 et
I have good success with Print On Demand T-Shirts and Mugs.. Search Tee launch and Tee spring... Best part is that you don't need to dropship - they fullfill orders for you! Hard part is to get it profitable. You must find a passionate niche. Use the Niche finder from sellslikehotcakes - see menu above
 
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 Dakota says at 16:23 et
Great to see u start Nick! Good luck!
 
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 Rob says at 16:25 et
Last year i was successful selling trendy products, like Solar Powered Speakers, Solar powered iPhone chargers, wireless chargers. All that geeks love!
 
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Claudia says at 16:45 et
Try DOG stickers. Give them away for free and charge 2 usd for shipping. Then upsell your customers with second offer!
 
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 Kylie says at 16:47 et
Nick, Jewerly is super seller. Find it cheap on aliexpress, you typically spend $1.00 per item – $1.50 to acquire a customer – $2.00 Shipping and then we sell them for $15.00 + a $19.99 upsell which converts at like 20%...

necklace+ earlings
ring then upsell earrings

make sure it is related to your passionate niche (ie dog lovers etc)

Example PUG Necklace https://www.aliexpress.com/wholesale?catId=0&initiative_id=AS_20170218084713&SearchText=pug+necklace
 
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paul says at 22:52 et
i don't have 5k on any bank cards or in the bank where do u get product
 
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 Evan says at 22:55 et
Check the videos called "
TEELAUNCH App: How To Start your own Shopify Store WITHOUT DROPSHI
PPING AT ALL!
And "Amazon FBA without big investments"

Bottom line you dont need 5k to get started with ecommerce. Start your Shopify store or simply do teelaunch business or even Amazon FBA WITHOUT whitelabelling ! Tons of oppotunities!
 
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Mark says at 11:57 et
Great course. What other payment gateways can I use as I don't live a country to be able to apply for paypal. Can't wait to make my first sale. I'm already done with the store and facebook page. Thank you.
 
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 Emili says at 11:57 et
Maybe Stripe ? it allows to accept major credit cards!
 
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Dimitrios says at 16:12 et
Hello,
I just started in this member's area. I am using AsinInspector for researching Amazon products and I compared its results with Best Seller Finder. I have noticed a huge difference in Estimated Monthly Sales. Best seller finder shows almost three or four times more sales. Can you explain why this is happening?
 
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 Mike says at 16:14 et
We'll check! probably different update time, as asin inspector is usually updating more often!
 
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Rodel says at 06:46 et
Could I use Alidropship plugin instead of shopify?
 
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 rick says at 06:46 et
of course you can