Another great week is upon us, lots of opportunities abound and chances at getting one step closer to our desired financial outcome. One of such opportunities to expand our e-commerce business and grow is through advertising.
What better place to advertise your business than on the world’s most popular social media – Facebook; home to over 1.8 billion subscribers… to put that in clear perspective; we are talking about 1.8 billion opportunities. Get the drift? If your run a well thought out Facebook advertisement campaign, your success is imminent. You will not only boost your business visibility and exposure, but you will be raking in customers and more money than ever before.
But you have to get it right!
To help out with that, we’ll be looking at the important components of the Facebook ad. The success or failure of your advertisement campaign is greatly dependent on how you handle these categories.
Let’s dive into it now, shall we?
Visual Appealing Content
Do you that humans are prone to remember pictures more than words? This phenomenon is known as the “picture superiority effect” and it has been demonstrated in several scientific experiments that I don’t have the time to go into 🙂 The funny thing is that Facebook algorithms agree with this, it is a fact that picture content leaves a strong memory imprint compared to written content. Smart marketers know this and incorporate great visual appealing pictures into their Facebook ads, and you should do the same.
How relevant is your Facebook ad? Is your advert focused on the right audience in your niche? Is it relevant to your audience? Are you a solution to their problems or simply another pop-up nuisance? Ask yourself these questions before putting up your advert and most importantly, put yourself in the shoes of your audience, see if your ads inspire you to make a commitment or not.
Offer Attractive Proposals
Your ad is basically a proposal; it is an invite by the seller to the consumer. It is simply saying; “come into my world, I’ve got lots of goodies for you.” How you word your advert will determine if a buyer will click or not, and that could be a potential sale. So, you see words are still important after all 🙂 However you chose to play this out, ensure your proposal is believable and most importantly, ensure you’re being honest!
An ad is incomplete without a well-placed call to action. It’s like working so hard on your farm, doing everything right, but forgetting to water your plants. Without water, your plants won’t grow, and without the call to action, you potential buyers would never feel compelled to click on your advert. Simple words like “buy now and save extra x%” or “offer closing soon” are examples of call to action words, they create a sense of urgency and will persuade those interested to click on your ads. So, don’t let all your effort of putting up good pictures and juicy proposals go to waste. Ensure you put the icing on the cake by adding the call-to-action text.
This is the foundation on which a great Facebook ad is built. There is still so much to learn about structuring. That is why we created these video courses, so you know exactly what to do, and you don’t make mistakes and waste resources. Check out the video courses on Facebook ad Mastery here.
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