4 Key Components For Constructing Terrific Facebook Ads!

Hello people!

Another great week is upon us, lots of opportunities abound and chances at getting one step closer to our desired financial outcome. One of such opportunities to expand our e-commerce business and grow is through advertising.

What better place to advertise your business than on the world’s most popular social media – Facebook; home to over 1.8 billion subscribers… to put that in clear perspective; we are talking about 1.8 billion opportunities. Get the drift? If your run a well thought out Facebook advertisement campaign, your success is imminent. You will not only boost your business visibility and exposure, but you will be raking in customers and more money than ever before.

But you have to get it right!

To help out with that, we’ll be looking at the important components of the Facebook ad. The success or failure of your advertisement campaign is greatly dependent on how you handle these categories.

Let’s dive into it now, shall we?

Visual Appealing Content

Do you that humans are prone to remember pictures more than words? This phenomenon is known as the “picture superiority effect” and it has been demonstrated in several scientific experiments that I don’t have the time to go into 🙂 The funny thing is that Facebook algorithms agree with this, it is a fact that picture content leaves a strong memory imprint compared to written content. Smart marketers know this and incorporate great visual appealing pictures into their Facebook ads, and you should do the same.

Relevancy

How relevant is your Facebook ad? Is your advert focused on the right audience in your niche? Is it relevant to your audience? Are you a solution to their problems or simply another pop-up nuisance? Ask yourself these questions before putting up your advert and most importantly, put yourself in the shoes of your audience, see if your ads inspire you to make a commitment or not.

Offer Attractive Proposals

Your ad is basically a proposal; it is an invite by the seller to the consumer. It is simply saying; “come into my world, I’ve got lots of goodies for you.” How you word your advert will determine if a buyer will click or not, and that could be a potential sale. So, you see words are still important after all 🙂 However you chose to play this out, ensure your proposal is believable and most importantly, ensure you’re being honest!

The Call-To-Action

An ad is incomplete without a well-placed call to action. It’s like working so hard on your farm, doing everything right, but forgetting to water your plants. Without water, your plants won’t grow, and without the call to action, you potential buyers would never feel compelled to click on your advert. Simple words like “buy now and save extra x%” or “offer closing soon” are examples of call to action words, they create a sense of urgency and will persuade those interested to click on your ads. So, don’t let all your effort of putting up good pictures and juicy proposals go to waste. Ensure you put the icing on the cake by adding the call-to-action text.

This is the foundation on which a great Facebook ad is built. There is still so much to learn about structuring. That is why we created these video courses, so you know exactly what to do, and you don’t make mistakes and waste resourcesCheck out the video courses on Facebook ad Mastery here.

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Last Wall Comments

 
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 Cyril says at 22:24 et
hi claudia.. so iam starting with FBA.Please explain more what are the common providers for air and sea shipment (like UPS, Fedex etc)? Which do door-to-door? Which are more reliable for FBA?
 
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Claudia says at 07:39 et
hi Cyril. Great question..

Actually, there are three ways, by air, by express & by sea.

By air:
1. shipped by major airlines, such as Air China, Japan Airlines, Singapore Airlines, Shenzhen Airlines, Thai Airways, Malaysia airlines, Northwest Airlines etc.
2. the goods will be shipped to airport and the client needs to do the customs clearance and pick up the goods by himself.

By express:
1. shipped by UPS, Fedex, EMS, TNT & DHL.
2. the goods will be shipped to the client's destination (door to door, such as Amazon warehouse). The express company will do the customs clearance.

By sea:
shipped by shipping company, such as Ma Shiji, COSCO, NYK, Kawasaki, Hanjin, United Arab Emirates, Sinotrans and so on.
Also can do Door to Door service.
 
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 Sandra says at 22:59 et
Good morning, I'm Sandra from Spain.. I have been following your course for 3 weeks and must say SUPER WORK! VERY HELPFUL AND DETAILED even for tech newbie like me.. Keep up great work!
 
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 liam says at 21:00 et
How do i handle returns in dropshipping method?
 
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Claudia says at 21:01 et
Great question Liam!

1. if the product is very cheap it's easier to just refund, absorb the cost and don't ask the customer to ship anything and wasting time with it.
2. if the item is very expensive them ask them to ship to virtual office address (which should have package forwarding features) that will redirect later the item to your dropshipper for replacement or refund.
3. monitor the quality and complains and switch dropshipper with high returns/refunds.
 
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 Vin says at 21:06 et
Why retail Arbitrage SUCKS?
 
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 Emma says at 21:06 et
It does not.. And it works ok still, but it's more like OLD SCHOOL method to make money... 10 years ago it was a golden age of RA, but now more and more brands are closing their listings from piggibackers (RA crowd) so you might end up buying stock and then can't list it..
 
Claudia says at 21:07 et
For me RA is WORK... Not a passive income. If it works for you, fine. But it's not my song.
 
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 Tyro Meg says at 21:08 et
Say Vin, you buy discounted stuff in Wallmart, you sell it ... and then WHAT? You need to start all over again. It's not scalable business model. just a quick buck. I know it works for some people if you have a team of assistants helping find deals and listing them quickly.. Online arbing
 
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 Antony says at 21:47 et
Why you hate retail arbitrage so much?
 
Claudia says at 21:47 et
Anthony.. Have you watched the video about it? We don't hate it, we just say it's A JOB and hardly a passive income. Moreover brands are getting it harder and harder for you to sell their products on amazon.. More and more restricted categories will create a slow death for RA.. It's much better to get into FBA or Shopoify at this point. 10 years ago Retail arbitrage was booming but it's days are soon gone..
 
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 Theo says at 21:17 et
Congratulate me.. First $2000 day today selling on FBA!
 
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 Daniel says at 21:17 et
wow Theo, inspiring stuff. what do you sell??
 
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 rick says at 21:17 et
Dont ask what people say, nobody will tell you, people are afraid that you can copy cat them. Just do your research.
 
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 mya says at 21:18 et
IMPRESSIVE stuff Theo! Keep rocking!
 
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 Mr.A. says at 22:39 et
How's everybody else's experience with Amazon? My planned price range is in the $30 range. Maybe better $20 or $40? or $15?
 
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 Tyro Meg says at 22:40 et
Cheaper = easier to sell but harder to profit.
Expensive = harder to sell but more profit
 
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 Kylie says at 22:40 et
Stick to the golden rules. Saw the videos of the course? If your product is under $20 then BUNDLE it (or make a SET)
 
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 Caleb says at 22:55 et
You don't have to be the cheapest product to compete. My best selling products are also the most expensive products in my niche. It comes down to perceived value. If people see your price is higher, give them a reason why. Make sure your packaging is not just great, It should be amazing.
 
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 Ted says at 23:34 et
hi guys! I finally reached broke the $500 per day in sales mark recently after 3 months of launch! Just wanted to thank you all for the great help you give to the community!
 
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 Lane says at 23:35 et
Congratulations Ted! that is fantastic.
 
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 little_tiger says at 23:36 et
Thanks Ted for sharing your experience with us.
 
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 Chuck says at 23:36 et
Awesome job, thx for sharing! That's my goal too!!!
 
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 tyro_meg says at 23:37 et
Congrats ted!!! thanks for sharing, very useful and inspiring for us who is starting out!
 
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 henry says at 23:38 et
very inspirational!!! $500 per day! where are you from? In my country it's a monthly salary!
 
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 Eddy says at 23:38 et
Next goal $1000/day!!! You can do it my man!
 
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 Nicholas says at 23:39 et
this is really encouraging, thank you Ted!
 
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 spooky says at 23:49 et
Is it possible to find out what search terms Amazon Customers used to find your product on Amazon?
 
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 jo says at 23:49 et
start an automated sponsored campaign PPC, then get Search term report
 
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 chris says at 23:49 et
Run a reverse asin search
 
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 Ab says at 09:31 et
Glad to see you are rocking guys!!! Just a quick one. How do I follow up the buyers without violating AMAZON TOS?
 
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 Rob says at 09:32 et
Use feedbackgenius or sellerbacker.. After the client left positive reviews under seller feedback you automatically ask if they'd be interested in sharing their experience with the product on the product page! Works like charm.
 
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 wing11 says at 09:33 et
Also Jump Send.. easy to automate everything with followup
 
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TRI says at 01:24 et
Hai, I am obsessed with online business. I have bought some e-commerce affiliate software, that is completed with with Youtube video review for every product I added. The e-commerce is linking to social media. It covered three affiliate : Amazon, Ebay, and Ali express. Organic traffic is about 8,000 visitors in 3 months, but ZERO affiliate hit. No sales. Then yesterday I saw this system. Here claimed can get usd 45,000/month if we follow all the guide. My question, if we just started with Shopify, and we follow the guide, is it possible to get that number? By some posting I read, the contribution is more come from FBA instead of Shopify. Nice to meet you all here.
 
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 Lane says at 01:25 et
Glad to have you here. There are many shops on shopify that are doing much more than 45k, it's a pretty modest number but after couple of years you should be doing much more than that. just take your time to learn!
 
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Dean says at 12:32 et
I'm new to Shopify and was following another course but it was very general. This is exactly what I needed. Thanks for the great course!
 
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 Mike says at 01:40 et
thank you for kind words Dean! we really appreciate it
 
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 Mike says at 14:33 et
Here is a short blog posts about our China trip http://sellslikehotcakes.co/blog/index.php/2017/04/29/amazing-china-trip/
Super excited to scale up amazon business now, over 25 new products we found during the trip and Canton fair... The niche is booming, don't miss out guys!
 
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 Chuck says at 14:35 et
thank you, very inspiring, please make videos mike.
 
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 James says at 03:56 et
Factory insights is super cool to learn thx!!
 
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Pavel says at 02:17 et
What to do in case of goods return taking into consideration that delivery done to US and I am located outside of US? Does it mean that returned goods to be deliveried to my home? How I should proceed in such cases?
 
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 Alex says at 02:18 et
Hi Pavel. There is a video lesson talking about it, you can set the forwarding address in US.
 
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Pavel says at 13:27 et
Alex, thank you. Could you please indicate the name of the video.
 
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 casey says at 13:28 et
It was I think a video about the biggest problems with dropshipping and how to solve it
 
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Pavel says at 02:18 et
Any answers? It is important to know in such situations. Similar questions related to refunds. How to work with the suppliers in case of refunds? I will appreciate answers for my questions.
 
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 Violet says at 02:19 et
If you do FBA then Amazon will take care of returns and refunds.
If you do dropshipping then customer can return item to your forwarding address. If the item is cheap it's easier just refund without return.
 
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Pavel says at 13:27 et
Yes, I do understand it. Thank you. The question related to dropshipping part.
 
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sol says at 07:45 et
Hi guys i am new to the community i have
 
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GERRIE says at 08:27 et
I have watched a lot of videos and I understand what they are telling me to do. However, I can't memorize an all the instructions. Is there a written text instruction that I can reread the instructions as I am filling out the forms? I have been putting everything on my reading list but don't know if that is enough.
 
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 Mike says at 08:27 et
Most of our videos have text transcript to download.