4 Key Components For Constructing Terrific Facebook Ads!

Hello people!

Another great week is upon us, lots of opportunities abound and chances at getting one step closer to our desired financial outcome. One of such opportunities to expand our e-commerce business and grow is through advertising.

What better place to advertise your business than on the world’s most popular social media – Facebook; home to over 1.8 billion subscribers… to put that in clear perspective; we are talking about 1.8 billion opportunities. Get the drift? If your run a well thought out Facebook advertisement campaign, your success is imminent. You will not only boost your business visibility and exposure, but you will be raking in customers and more money than ever before.

But you have to get it right!

To help out with that, we’ll be looking at the important components of the Facebook ad. The success or failure of your advertisement campaign is greatly dependent on how you handle these categories.

Let’s dive into it now, shall we?

Visual Appealing Content

Do you that humans are prone to remember pictures more than words? This phenomenon is known as the “picture superiority effect” and it has been demonstrated in several scientific experiments that I don’t have the time to go into 🙂 The funny thing is that Facebook algorithms agree with this, it is a fact that picture content leaves a strong memory imprint compared to written content. Smart marketers know this and incorporate great visual appealing pictures into their Facebook ads, and you should do the same.

Relevancy

How relevant is your Facebook ad? Is your advert focused on the right audience in your niche? Is it relevant to your audience? Are you a solution to their problems or simply another pop-up nuisance? Ask yourself these questions before putting up your advert and most importantly, put yourself in the shoes of your audience, see if your ads inspire you to make a commitment or not.

Offer Attractive Proposals

Your ad is basically a proposal; it is an invite by the seller to the consumer. It is simply saying; “come into my world, I’ve got lots of goodies for you.” How you word your advert will determine if a buyer will click or not, and that could be a potential sale. So, you see words are still important after all 🙂 However you chose to play this out, ensure your proposal is believable and most importantly, ensure you’re being honest!

The Call-To-Action

An ad is incomplete without a well-placed call to action. It’s like working so hard on your farm, doing everything right, but forgetting to water your plants. Without water, your plants won’t grow, and without the call to action, you potential buyers would never feel compelled to click on your advert. Simple words like “buy now and save extra x%” or “offer closing soon” are examples of call to action words, they create a sense of urgency and will persuade those interested to click on your ads. So, don’t let all your effort of putting up good pictures and juicy proposals go to waste. Ensure you put the icing on the cake by adding the call-to-action text.

This is the foundation on which a great Facebook ad is built. There is still so much to learn about structuring. That is why we created these video courses, so you know exactly what to do, and you don’t make mistakes and waste resourcesCheck out the video courses on Facebook ad Mastery here.

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Last Wall Comments

 
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 Ethan says at 21:01 et
i look to scale up my business and get more help.. where to find assistants?
 
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 Evan says at 21:01 et
Check great filipinos workershere onlinejobs.ph and assistant on Upwork, freelancer.com and fiverr!
 
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 Vin says at 21:06 et
Why retail Arbitrage SUCKS?
 
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 Emma says at 21:06 et
It does not.. And it works ok still, but it's more like OLD SCHOOL method to make money... 10 years ago it was a golden age of RA, but now more and more brands are closing their listings from piggibackers (RA crowd) so you might end up buying stock and then can't list it..
 
Claudia says at 21:07 et
For me RA is WORK... Not a passive income. If it works for you, fine. But it's not my song.
 
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 Tyro Meg says at 21:08 et
Say Vin, you buy discounted stuff in Wallmart, you sell it ... and then WHAT? You need to start all over again. It's not scalable business model. just a quick buck. I know it works for some people if you have a team of assistants helping find deals and listing them quickly.. Online arbing
 
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 Antony says at 21:47 et
Why you hate retail arbitrage so much?
 
Claudia says at 21:47 et
Anthony.. Have you watched the video about it? We don't hate it, we just say it's A JOB and hardly a passive income. Moreover brands are getting it harder and harder for you to sell their products on amazon.. More and more restricted categories will create a slow death for RA.. It's much better to get into FBA or Shopoify at this point. 10 years ago Retail arbitrage was booming but it's days are soon gone..
 
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 Eddy says at 21:12 et
I find it super difficult to find a local dropshipper with lower cost compared to the competitors on amazon.com , I have like 4 wholesellers with different products most of them are expensier than those on amazon is it possible to find cheapers ones??
 
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Claudia says at 21:12 et
That's why doing it on Shopify makes more sense, like the course is teaching.. So that you can mark up prices higher and no competition or related products are shown!
Also I believe it's possible to find products with better profit margins on Amazon. also remember you can still bundle it!
I think having an amazon dropship business could be helpful for a lot of ppl? but shopify is a way to go to start it. Amazon still better for FBA!
 
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 Julian says at 21:23 et
OMG!! today i see ... part of my inventory seems missing? what to do?
 
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Claudia says at 21:23 et
Go to Inventory > Manage FBA Shipments and check if they were received correctly by warehouse? if not, file a report and amazon will research and investigate and credit you for missing or lost units. Finally, check to see if there have been any recent inventory adjustments by using the Inventory Adjustments Report and check to see if there are any ongoing warehouse transfers using the Inventory Event Detail Report.
 
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 Papa says at 21:37 et
Hi guys.. Would love to know if you use paypal checkout in your shopify store, or any other checkouts in addition shopify?
 
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 chris says at 21:38 et
Paypal accounts for about 45% of our sales. I'd say 20% of conversations are coming from Amazon. Also add Stripe and they'll have a much more straightforward guest checkout with credit card.
 
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 Victor says at 21:38 et
Stripe is a way to go!
 
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 spooky says at 21:39 et
GUYS!! Best app for getting new sign ups for our newsletter???
 
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 Aria says at 21:40 et
Try Beeketing, SumoMe, MailChimp, OptinMonster, Klaviyo, Wheelio, Mailmunch, Pixel pop, coupon pop!
 
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 Emma says at 21:40 et
Try to build your list! For example run Facebook ad campaigns for newsletter sign ups , offer free desktop and mobile wallpaper, or how-to report. People have to put in their email, then we have a trigger set up on MailChimp to email all new subscribers the link for the wallpaper or report, plus we insert suggested products in the email. We get 300-400 sign ups a day at like 0.1 an email. Works like charm!
 
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 wing11 says at 21:40 et
Use Privvy for the popup, and the email coupon code autogenerated from Mailchimp. It's a nice combo.
 
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 Mr.A. says at 22:39 et
How's everybody else's experience with Amazon? My planned price range is in the $30 range. Maybe better $20 or $40? or $15?
 
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 Tyro Meg says at 22:40 et
Cheaper = easier to sell but harder to profit.
Expensive = harder to sell but more profit
 
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 Kylie says at 22:40 et
Stick to the golden rules. Saw the videos of the course? If your product is under $20 then BUNDLE it (or make a SET)
 
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 Caleb says at 22:55 et
You don't have to be the cheapest product to compete. My best selling products are also the most expensive products in my niche. It comes down to perceived value. If people see your price is higher, give them a reason why. Make sure your packaging is not just great, It should be amazing.
 
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 mia says at 09:35 et
Question about inspections in CHINA for amazon FBA. How to get my shipment inspected in China so you can have it sent directly to the Amazon warehouse? Thx
 
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 jack says at 09:36 et
Use a 3rd party inspection company. Check out www.chinaqualitycheck.com or guidedimports.com
 
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william says at 02:26 et
? I have went thew 4 of the 4 videos in Module 1, my question is should I go back and work one module and work that one before going to the next one is this how this work
 
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 Mike says at 02:27 et
Well, it's best to finish full module so you have a big picture of tools that you can use and full understanding of the structure, and then implement it!
 
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 Speedy says at 02:35 et
i agree with mike. but in some videos where they show specific apps, it's good to install those apps when you already have a store installed , or just re-visit the video again later! Cheerssssss
 
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william says at 01:07 et
thank MIKE WILL DO
 
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Butz says at 05:01 et
Hi All, Im a beginner here. I have seen most of the videos.
I am interested on doing FBA.
I am from Australia and I just registered my business, applied for a seller account on amazon.
what should I do next?
 
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Claudia says at 05:02 et
Welcome Butz! Well... Just follow the lessons, pick the products and start the FBA business. Let me know if you have more specific questions!
 
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George says at 08:51 et
What is the best thing to do if you are out of stock, close the listing or let it run? how about the metrics are they going to drop?
 
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 Ted says at 08:52 et
Are you talking about amazon or shopify? On shopify it will say "Sold out" which is pretty cool for building urgency for other items.
On Amazon if you have no stock your listing is not displayed. You dont need to "close" it. Some people like to rise the prices before you run out of stock. The metrics will go down unfortunately. You need to plan your inventory better.
 
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dilini says at 19:04 et
hi, i am sri lankan. In sri lanka it is not allowed paypal and stripe still. for that i can use local intrenational payment gateway. But is there any option by opening amrican bank account to connect to world wide accept IPG? Thanks..
 
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 Kylie says at 19:13 et
also search for local facebook groups, there must be people from sri lanka doing shopify and you can join them as well to get some local advice!