Hot Tips For Picking a GREAT Brand Name For Your e-commerce Business

Generally, there is a popular conception that the meaning of names has a special effect on the object that bears the name. Independent of superstitions, we can proclaim that this is true when it comes to business. The name of your brand determines a lot; including how your customers perceive you and your products. Names are special, and can doom your business to abject failure or propel you to outstanding success.

When naming your brand, you should ensure the name you pick is able to convey uniqueness, expertise and value of the product or service which you are offering. However, when we look at things objectively, we can see that a good brand name is only as valuable as the marketing strategy employed. This doesn’t undermine the import of picking a good name for your e-commerce brand.

Whether the name you pick for your brand is abstract, specific, coined or informative, the following tips would help serve as guidelines for picking a great, catchy and memorable brand name.

  • Ensure the name you pick isn’t just something you like, but something that will also resonate with your customers
  • Avoid long, complex names. They may become too confusing for your customers, you want something they can easily remember and tell their friends about 🙂
  • Pick names that will trigger positive emotional response in your customers. Names that will make your customers feel happy. Happy customers are customers are customers that spend money!
  • Avoid incorporated prefixes; don’t use “.inc” after your name, unless your brand is actually incorporated

If you adhere to these small rules when picking your brand’s name, you will be surely on your way to selecting a great name for your brand! In our video course on choosing your brand, we go into more detail on this; over there we’ll show you the exact steps to take to pick a great name in your niche, the different types of brands, how to avoid copyright infringement when selecting your brand name so you don’t get into trouble.

All these and a whole lot of juicy stuff are available in our video course: Choosing a Brand. Check it out here!

Keep selling people.

Take care.

 

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Last Wall Comments

 
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 george says at 22:58 et
Good point. thx for sharing! Love the effort you put in helping others here
 
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 Sandra says at 23:00 et
My question is.. What is the best time to start selling summer products?
 
Claudia says at 07:40 et
Thank you Sandra.. Please check the TRENDS and SEASONS tool we have for your product.. Usually April-May is a good time to start selling summer products. Sales peak in June-July.
 
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 emma says at 21:28 et
What are the ways to ship stuff from CHina to USA?
 
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Claudia says at 21:28 et
You can choose Express courier, Air freight, and Sea freight. Incoterms rules can be FOB, EXW, usually i suggest to choose FOB. So its not your duty to worry about exporting fees and china customs..
 
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 Aria says at 21:31 et
What shopify app allows you to quickly make branded Tshirts etc?
 
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 wing11 says at 21:31 et
@ARIA Try Teelaunch app, super easy to make tshirts, etc
 
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 Alex says at 21:32 et
Hey fellow Shopifyers and Amazoners ! I would be very grateful for some input! I am setting up a blog for my site. I am not looking for the native shopify blog vs. wordpress pros and cons?
 
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 Samuel says at 21:32 et
Shopify has built in blog functionality - that's all you really need.. why would you separate blog from the store, it makes no sense these days.
 
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 Aria says at 21:38 et
How to get those magical discounted rates for shipping within US?
 
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 jack says at 21:38 et
Try https://apps.shopify.com/shyp (Hassle-Free Fulfillment for Shopify Sellers they have good rates), also check Shippo and Stamps.com
rates within USA are USPS under 1 pound around 6-10 usd depending on the state
Also app NetParcel, shipwizmo.com
 
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 Aria says at 21:38 et
I use Flexport for shipping to FBA. works great
 
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 Ab says at 21:42 et
any good facebook bots?
 
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 Chris says at 21:43 et
check manychat.com and trustmsg.com to build list via chat on facebooks..
 
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 Mr.A. says at 22:39 et
How's everybody else's experience with Amazon? My planned price range is in the $30 range. Maybe better $20 or $40? or $15?
 
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 Tyro Meg says at 22:40 et
Cheaper = easier to sell but harder to profit.
Expensive = harder to sell but more profit
 
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 Kylie says at 22:40 et
Stick to the golden rules. Saw the videos of the course? If your product is under $20 then BUNDLE it (or make a SET)
 
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 Caleb says at 22:55 et
You don't have to be the cheapest product to compete. My best selling products are also the most expensive products in my niche. It comes down to perceived value. If people see your price is higher, give them a reason why. Make sure your packaging is not just great, It should be amazing.
 
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 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
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 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
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Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
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Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
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 Jeff says at 23:16 et
I am ordering samples for the first time. How do I get this done in AliExpress and get the offered sample pricing and shipping?
 
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 little_tiger says at 23:16 et
Jeff, have you watched the videos? The price is decided by your supplier. It can go as high as $150 per sample. Usually it's $30-60 WITH delivery!
 
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 Lane says at 23:17 et
little_tiger means FBA model and price for sample if you go wholesale from Alibaba... Of course if you do dropshipping on Aliexpress, you just get 1 copy for yourself super cheap to test the quality
 
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Claudia says at 12:32 et
You are welcome guys, glad to have you here!
 
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 Ted says at 03:25 et
Summer is coming soon, think of summer related products.. just got mail from suppliers of the Beach Blanket (similar to https://www.amazon.com/dp/B01LZ1555T ) they might go big this summer, keep an eye on it, best seller tool shows good numbers.
 
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arthur says at 05:03 et
please someone help me with orbelo.
when i import a product with orbelo it does not recognize the collection i already have setup in shopify. therefore i cant place anything in a colections catagory in my store. thanks
 
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 Kylie says at 05:03 et
After you import the products, you can simply edit them from Shopify itself (in the PRODUCTS section) and there you can update description, set collection etc. Also if you think it's a bug, reach Oberlo support, they are very helpful!
 
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arthur says at 01:59 et
thx all for you help
 
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Sathaporn says at 12:15 et
How about www.virtualoffice.com vs www.usa2me.com? Is there same service for US address right?
 
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 Mike says at 12:16 et
yes you can use those.
 
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Sathaporn says at 14:06 et
OK, Thank you!!
 
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Alexander says at 04:45 et
Should I finish all the videos before I start building my E-commerce store?
 
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 Highlander says at 04:46 et
You can start building it alongside watching videos, but it's good also to finish all to have a FULL picture!
 
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Jimmy says at 03:26 et
Hi there, I am a newbie at here. May I know what is the best auto currency switcher for Shopify? Thanks.
 
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 James.W says at 03:27 et
Welcome, there are many plugins, not sure which is best, they are pretty same! https://apps.shopify.com/auto-currency-switcher
 
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Jimmy says at 12:15 et
Now I am using Auto Currency Switcher, thanks so much James.
 
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Ernesto says at 03:39 et
how much should i charge for international shipping for "free + shipping offers"? If a client buys a "free+shipping offer" directly from my site more than once - how much should i charge for every "free+shipping item" added?
 
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 Lane says at 03:41 et
It's hard to say without knowing your product, location or shipping costs how much you should charge. Best tip here is see what competitor is charging so you will get a rough idea. Maybe $19.95 for a Tshirt or $9.95 for a Mug

I don't see a need to limit the amount of "free+shipping item" as long as you are making profits and have good margins
 
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Ernesto says at 06:36 et
Thank you Lane!