Generally, there is a popular conception that the meaning of names has a special effect on the object that bears the name. Independent of superstitions, we can proclaim that this is true when it comes to business. The name of your brand determines a lot; including how your customers perceive you and your products. Names are special, and can doom your business to abject failure or propel you to outstanding success.
When naming your brand, you should ensure the name you pick is able to convey uniqueness, expertise and value of the product or service which you are offering. However, when we look at things objectively, we can see that a good brand name is only as valuable as the marketing strategy employed. This doesn’t undermine the import of picking a good name for your e-commerce brand.
Whether the name you pick for your brand is abstract, specific, coined or informative, the following tips would help serve as guidelines for picking a great, catchy and memorable brand name.
- Ensure the name you pick isn’t just something you like, but something that will also resonate with your customers
- Avoid long, complex names. They may become too confusing for your customers, you want something they can easily remember and tell their friends about 🙂
- Pick names that will trigger positive emotional response in your customers. Names that will make your customers feel happy. Happy customers are customers are customers that spend money!
- Avoid incorporated prefixes; don’t use “.inc” after your name, unless your brand is actually incorporated
If you adhere to these small rules when picking your brand’s name, you will be surely on your way to selecting a great name for your brand! In our video course on choosing your brand, we go into more detail on this; over there we’ll show you the exact steps to take to pick a great name in your niche, the different types of brands, how to avoid copyright infringement when selecting your brand name so you don’t get into trouble.
All these and a whole lot of juicy stuff are available in our video course: Choosing a Brand. Check it out here!
Keep selling people.
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