There is no point in doing business if you are satisfied with mediocrity. You might as well get a job as a waitress! Scaling your business is the priority of any serious entrepreneur, and I am guessing that since you are reading this, it is your priority too.
To achieve these goals of expansion, you must have a plan and be able to back it up with solid action! You can leverage the following strategies to scale your business to tremendous limits.
- Utilizing Legitimate SEO Techniques: Recollect that in a previous post, I talked about illegal hacks people used on Amazon? Well.. just to reiterate, when it comes to SEO try your best to stay legal. SEO is not that hard to master. A basic understanding of the concepts of SEO and keywords will give your business a great boost by increasing your visibility; this automatically means more sales and more money for you. We are very aware of the importance of SEO and keywords, and to that effect we have developed well researched video courses to help you out in this regard. Go check them out here.
- Running Freebie Campaigns: The power of coupons and other bonanzas cannot be overestimated. Some greedy sellers may not want to budge when it comes to this, but they’ll end up going home with little or nothing at all, because their competitors(who were more generous) have snatched up all their customers. Don’t be a part of this lot! Offer your customers cool incentives and give them flocking to your store!
- Email Marketing: In case you are not aware, the most powerful driver of sales for leading e-commerce businesses is e-mail marketing. Remember; Email is NOT DEAD! The benefits of great email marketing strategies are tremendous. However, for it to work, email marketing must be done the right way. Avoid spamming, instead share authentic information that will be of help to your base.
- Advertising: No matter how successful a company is, they will still advertise. Have you ever wondered why Pepsi and Coca-Cola still pump in millions of dollars into advertisement despite the massive popularity they have gained all these years? Simple! Advertisements work! If huge companies like Pepsi and Coca-Cola still advertise, then what exactly are you waiting for? You don’t have to spend millions like them. Take advantage of the tools available to you, use social media platforms to spread the word about your products and service.
Now, as I mentioned earlier these are just the basic steps to scaling your business. A complete guide handling other aspects of scaling your e-commerce business is covered in our video course. Get guidance on advertisements, the best way to use platforms like Facebook, how to take full advantage of holidays by offering cool irresistible incentives to your customers and so much more!
We leave no stone unturned as we explore the secrets to success on Amazon and Shopify. Hurry and start learning so that you can apply these principles and hacks to your business. Check out the course here
When it comes to scaling your business, nobody is gonna do it for you. You’ve got to take the bull by the horns!
See you next time!
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Last Wall Comments
1. What is EAN/IAN??
2. What is FNSKU?
2. Fulfillment Network Stock Keeping Unit... This number is used to identify a specific product to a specific seller within an Amazon Fulfillment Center. It's this that goes on your product as a label if you're selling FBA and not commingling
If you plan AMAZON FBA business, then check prices on Alibaba, not on amazon! hope it helps!
On my own I have set up my Shopify website with my domain, I have Oberlo and have imported lots of products and listed them, however, i am really not sure that they are worded right in the SEO way and I have been trying social marketing but still have no sales, I've been doing this for several weeks now. so I have just discovered Sells Like Hotcakes and thought that you may be able to help me with the marketing, the conversions and eventually with Amazon FBA is this something that you can do or because I have done most of the set up myself do you think I should continue on my own? I really am struggling to get past this rut where I have done everything I should do and no sales. Please help?
thanks in desperation!
Sallyann
I am going for my original niche and I have several ideas for others once im up and running. I am very impressed by the help you get here, from the keyword, title generator, the filler and bullet point generator and everything else, all great in helping newbies like myself.
i would like to ask that once i have my shop up and running and looking great would it be an option to do a full launch campaign with one of the email companies to send out emails to your target audience? I have seen ones advertised and I am realistic about the feedback and actual conversions but i don't have an email list yet and this seems to be a great option. let me know
thanks