Basic Steps to Scaling your Business and Making More $$$

 

There is no point in doing business if you are satisfied with mediocrity. You might as well get a job as a waitress! Scaling your business is the priority of any serious entrepreneur, and I am guessing that since you are reading this, it is your priority too.

To achieve these goals of expansion, you must have a plan and be able to back it up with solid action! You can leverage the following strategies to scale your business to tremendous limits.

  1. Utilizing Legitimate SEO Techniques: Recollect that in a previous post, I talked about illegal hacks people used on Amazon? Well.. just to reiterate, when it comes to SEO try your best to stay legal. SEO is not that hard to master. A basic understanding of the concepts of SEO and keywords will give your business a great boost by increasing your visibility; this automatically means more sales and more money for you. We are very aware of the importance of SEO and keywords, and to that effect we have developed well researched video courses to help you out in this regard. Go check them out here.
  2. Running Freebie Campaigns: The power of coupons and other bonanzas cannot be overestimated. Some greedy sellers may not want to budge when it comes to this, but they’ll end up going home with little or nothing at all, because their competitors(who were more generous) have snatched up all their customers. Don’t be a part of this lot! Offer your customers cool incentives and give them flocking to your store!
  3. Email Marketing: In case you are not aware, the most powerful driver of sales for leading e-commerce businesses is e-mail marketing. Remember; Email is NOT DEAD! The benefits of great email marketing strategies are tremendous. However, for it to work, email marketing must be done the right way. Avoid spamming, instead share authentic information that will be of help to your base.
  4. Advertising: No matter how successful a company is, they will still advertise. Have you ever wondered why Pepsi and Coca-Cola still pump in millions of dollars into advertisement despite the massive popularity they have gained all these years? Simple! Advertisements work! If huge companies like Pepsi and Coca-Cola still advertise, then what exactly are you waiting for? You don’t have to spend millions like them. Take advantage of the tools available to you, use social media platforms to spread the word about your products and service.

Now, as I mentioned earlier these are just the basic steps to scaling your business. A complete guide handling other aspects of scaling your e-commerce business is covered in our video course. Get guidance on advertisements, the best way to use platforms like Facebook, how to take full advantage of holidays by offering cool irresistible incentives to your customers and so much more!

We leave no stone unturned as we explore the secrets to success on Amazon and Shopify.  Hurry and start learning so that you can apply these principles and hacks to your business. Check out the course here

When it comes to scaling your business, nobody is gonna do it for you. You’ve got to take the bull by the horns!

See you next time!

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P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
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 pat says at 23:12 et
Getting ready to ship next batch of 1500 units next week by sea :)
 
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 adam says at 21:13 et
My question is related to JONAS ... So how to count long term fees??
 
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Claudia says at 21:13 et
On February 15 and August 15 of every year, FBA conducts an inventory cleanup. On these dates, inventory that has been in Amazon fulfillment centers between six and 12 months are assessed a long-term storage fee of $11.25 per cubic foot. Items that have been in fulfillment centers for 12 months or more on the inventory cleanup date are assessed a long-term storage fee of $22.50 per cubic foot. See https://sellercentral.amazon.com/gp/help/help.html/?itemID=200684750
 
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 Wise Woman says at 21:20 et
I am starting FBA and have 2 questions..
1. What is EAN/IAN??
2. What is FNSKU?
 
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Claudia says at 21:20 et
1. It's European Article Number or International Article Number A 13 digit-10 data and 3 check -barcoding standard which is a superset of the original 12-digit Universal Product Code system.

2. Fulfillment Network Stock Keeping Unit... This number is used to identify a specific product to a specific seller within an Amazon Fulfillment Center. It's this that goes on your product as a label if you're selling FBA and not commingling
 
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 henry says at 21:21 et
sorry what is this FBA mean??
 
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Claudia says at 21:21 et
In short it works like this.. Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Kenga says at 21:21 et
Whats different with FBM and FBA??
 
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 Dylan says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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Claudia says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Abigail says at 21:22 et
Whats PL??
 
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 jo says at 21:22 et
Private label product.
 
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 Natalie says at 21:24 et
Should i lower the price than competition? We all sell same things. Thanks for replies
 
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 Chris says at 21:24 et
The race to the bottom is a dangerous game. Instead of lowering price try to offer unique product, a bundle, a set, to stand out from competition. You lowering the price will just make other sellers lower their price as well, and now everybody is making less profit with no added benefit.
 
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 Ted says at 21:25 et
Think of doing a bundle or a set and RISE the price, not lower it
 
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 chris says at 21:26 et
Any good ideas for bundles?
 
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 Emma says at 21:26 et
Ex Garlic press+ peeler, Salt and pepper shaker, coffee mug set for mom and dad, hammer and nails, golf gloves and golf balls, phone case + charger bank etc..
 
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 Bill says at 21:29 et
What dunnage to put inside to protect my products?
 
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 jo says at 21:29 et
For example bubble wraps, foam, air pillows and sheets of paper.
 
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 Alex says at 21:32 et
Hey fellow Shopifyers and Amazoners ! I would be very grateful for some input! I am setting up a blog for my site. I am not looking for the native shopify blog vs. wordpress pros and cons?
 
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 Samuel says at 21:32 et
Shopify has built in blog functionality - that's all you really need.. why would you separate blog from the store, it makes no sense these days.
 
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 Ron says at 09:15 et
where to find local suppliers?
 
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 Aria says at 09:16 et
see resources... for example http://www.wholesalecentral.com/Made-In-USA.html or salehooo
 
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Leslie says at 13:30 et
I had over eight merchant providers turn me down. For example, when you think hemp--you think...marijuana. Providers said no,no,no....Hemp is illegal, which it is not! And search Aliexpress for hemp clothing and what do you get, marijuana paraphernalia--not 100% hemp products! Hemp is just another tag for broadcloth. What I do not get is I have seen things like marijuana seed sites with a shopify or Paypal logo on their site? But.. I was denied by both of them for trying to sell anything that could be misconstrued as for marijuana..like vaporizers listed under Aromatherapy. Are not marijuana seeds sold for the purpose of growing an illegal plant in most states/provinces? Why the hypocrisy with merchant providers?
 
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 Diego says at 13:31 et
You see, every provider wants to stay safe. If you are new and coming with a first product and start with something on the "edge" like marijuana-related stuff you might have trouble for sure. Start with safer products, get approved easily, then get some volume going and only when you are a trusted seller add more edgy products. Hope this helps
 
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Leslie says at 01:27 et
Videos provide two examples of searching niche. I need more. By the time I go to camel, and best finder, and video, back and forth, i get lost. I thought I found something, all looked good, until I went to aliexpress. Price was more than amazon! That was hours of research for a dead end. Maybe I'm not doing it right.
 
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 Father says at 01:30 et
Aliexpress price does not have to be lower than amazon.. Aliexpress is only good for Shopify Dropshipping business.

If you plan AMAZON FBA business, then check prices on Alibaba, not on amazon! hope it helps!
 
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Leslie says at 22:56 et
Can't do FBA until business succeeds. The lower the price when buying, the better one can compete with anyone. I don't want to stock or ship, so I'll stick with the dropshipping model. I'll Keep searching I guess.The videos however are very good. Some company tried to sell me $3500 dollar CDN course on dropshipping. Was already doing what they are teaching. This is way better!
 
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Claudia says at 22:57 et
Thank you Leslie. Don't buy into overpriced courses. All the tools you need is right here. FBA model you can also start without big investments using the "alibaba wholesale" instead of whitelabelling... One of the videos cover it.
 
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Tiabrihani says at 12:32 et
Hello everyone, I am so grateful to be a member of this program, I have just started
 
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Sallyann says at 14:22 et
Hi there,
On my own I have set up my Shopify website with my domain, I have Oberlo and have imported lots of products and listed them, however, i am really not sure that they are worded right in the SEO way and I have been trying social marketing but still have no sales, I've been doing this for several weeks now. so I have just discovered Sells Like Hotcakes and thought that you may be able to help me with the marketing, the conversions and eventually with Amazon FBA is this something that you can do or because I have done most of the set up myself do you think I should continue on my own? I really am struggling to get past this rut where I have done everything I should do and no sales. Please help?

thanks in desperation!
Sallyann
 
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 Mike says at 14:24 et
Hi Sallyann, it's hard to suggest anything blindly. I suggest that you post your website here http://sellslikehotcakes.co/critics.php in critics and we can all give suggestions to you!
 
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Sallyann says at 06:42 et
hi after taking the steps to show you my store I realised that i did it in hast and have closed it, by the way thanks for all the comments they were super useful!
I am going for my original niche and I have several ideas for others once im up and running. I am very impressed by the help you get here, from the keyword, title generator, the filler and bullet point generator and everything else, all great in helping newbies like myself.
i would like to ask that once i have my shop up and running and looking great would it be an option to do a full launch campaign with one of the email companies to send out emails to your target audience? I have seen ones advertised and I am realistic about the feedback and actual conversions but i don't have an email list yet and this seems to be a great option. let me know

thanks
 
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 Alice says at 06:43 et
thank you and that's a good plan. what companies do you mean specifically?
 
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wade says at 10:07 et
Hello Everyone - Brand spanking new here and excited to dig in - I look forward to getting to know you all - And I hope in time to give back as well... Now what to sell? lol that's going to take some thought....
 
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 Victor says at 10:07 et
Good one wade! nice to have you here! welcome!!!
 
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Andres says at 03:05 et
Same here....exploring niches
 
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wade says at 18:39 et
Still working my way though the videos – And it is funny to me how much my opinions on what to sell or the most interesting niches and how easy or difficult this posses is going to be has changed and continues to change as I go along. Really like what I am seeing here – Good job SLHC team !! -
 
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 Mike says at 18:40 et
Thank you Wade, we really appreciate. Well the list of what you can sell is endless... Our job here is to give you tips and tools so you can try to narrow it down to potentially good ones! I cant tell people what to sell but if you follow the criterias and niche finder and other tools I am sure you will find several good ideas that will fit your needs!