3 Secret Facebook Marketing Tools That You Know Nothing About

It’s June 2017 and Facebook still remains a giant in social media, it is worth reiterating that over 1.28 billion that’s right BILLION people! make use of Facebook everyday. No serious marketer has to be told about the implications of that figure.

Facebook recognizes the opportunity it has presented in the areas of business marketing and has incorporated several tools to help business properly utilize the website for the best results. There are several tools Facebook has in its possession that will help marketers to efficiently market their products/services and reach a wider audience. However, despite Facebook’s popularity (did I mention 1+ billion people earlier?) most business owners don’t even know these tools exist.

Let’s delve into some of them now shall we?

  • Facebook Product Shop: Most merchants aren’t aware that it is possible to sell your products on Facebook directly. This new incentive was introduced by Facebook as a way to make business easy and fun. Now, you can sell products directly on your Facebook page and all you need to set this up is a few clicks! It allows you to directly connect with Facebook’s already existing audience of over 1 billion people. Combined with advertisements, this feature will give you tremendous exposure. You can access this feature by adhering to some simple Facebook instructions.

 

  • Audience Insights Tool: This is somewhat hidden, not because it is concealed by Facebook, but because not many people know about it or make use of it. It can be found in the Ads Manager Platform. The specific purpose of the Audience Insights Tool is to aid marketers in understanding their audience better. You can now easily identify your target audience, know more about their demographics, purchase habits and so much more. This tool will give you the leverage of knowing who exactly you are advertising to.

 

  • Facebook Live Marketing: Facebook Live is quite popular, and more businesses are incorporating it into their social media marketing strategy. Why is this so? Facebook Live will help you take advantage of video streaming. You can now use live streaming to market your products. Humans are much more attune to images rather than words, so this is a win for you. When products are mentioned in your live stream you can tag them in the video and allow your viewers to be able to click on it and purchase it from your shop.

It should be noted that this feature can only be used if you have already set up product shop.

Fresh marketing tools keep getting churned out everyday and Facebook doesn’t look like it plans to slow down anytime soon. But you can take advantage of the ones I have shared here and see what works for you. Who knows, you might just be on the verge of finding new customers and building a solid income from Facebook alone!

Remember guys, don’t ever give up, Keep selling!

Take care…

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Last Wall Comments

 
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 Natalie says at 21:01 et
Please recommend an app for to show related products on shopify?
 
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Claudia says at 21:02 et
@Natalie.. Check Personalizer - Targeted Recommendations by LimeSpot.. it's in one of the videos of the course too!
 
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 Roman says at 21:15 et
Can I put my URL on my product package?
 
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Claudia says at 21:15 et
Yes you can + inside your insert card too. You cant put links only in communication to the amazon customers via amazon email system.
 
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 mya says at 21:29 et
I am excited to start and ready to ship first product... How to print the labels??
 
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 little_tiger says at 21:29 et
Just buy a simple Laser printer and print on the sticky paper! EASY :)
 
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 Mister A says at 21:45 et
Any tips on choosing right product for FBA?
 
Claudia says at 21:45 et
Have you watched the video about the rules on choosing the product? in short, choose a small and lightweight product, not easily breakable, not a complex electronics, avoid patented stuff, price range 20-50 usd, make sure DEMAND is there and check with best seller tool!
 
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 Highlander says at 21:46 et
What categories are best for white labelling busienss?
 
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 lou says at 21:46 et
Sports and Outdoors, Home & Kitchen, Patio, Lawn & Garden and Pet Supplies.. Avoid Appliances, Electronics, cameras, jewerly, music and watches
 
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 Julian says at 23:22 et
Hi Private Labelers... any tips and advised on how to find out if a product has patents, trademarks, & copyrighted
 
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 Uncle Sam says at 23:22 et
google patent search to start
 
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 Lucy says at 23:23 et
hire copyright lawyer to do a quick research. Check trademarkia.com also google your keyword and see who might be selling related to it and close to it, what domains are free etc.
 
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 mia says at 09:35 et
Question about inspections in CHINA for amazon FBA. How to get my shipment inspected in China so you can have it sent directly to the Amazon warehouse? Thx
 
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 jack says at 09:36 et
Use a 3rd party inspection company. Check out www.chinaqualitycheck.com or guidedimports.com
 
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Claudia says at 12:32 et
You are welcome guys, glad to have you here!
 
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Andres says at 10:01 et
Hello Im a fresh rookie Im a little confused on the Goal of 45,000.00 .....It reads...."Our goal is to make at least $10 per product per sale and at least make 10 sales per
day from each product, which means from five products, we are going to make
$45,000 at least per month plus your Shopify store profits and, of course, minus the
cost of sales, production, shipping and advertising. Our estimated profit is $45,000
per month. Well you can’t live with that but you would agree it’s a good start "

Is that goal only when you start with Amazon, or still good if you take the Shopify to start with...?
 
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 Mike says at 10:02 et
Welcome Andres. $10 per product per sale and 10 sales is a universal rule of thumb for any ecommerce store. 10-10 rule some people call it. It's same rule no matter if you start shopify or amazon or even better BOTH channels combined.
 
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 Diego says at 10:04 et
I agree, starting both is a way to go, you never know the future and which source will be more profitable for your product or niche! Good luck!
 
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 meni says at 05:04 et
Great tips, thx guys!
 
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Sathaporn says at 12:15 et
How about www.virtualoffice.com vs www.usa2me.com? Is there same service for US address right?
 
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 Mike says at 12:16 et
yes you can use those.
 
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Sathaporn says at 14:06 et
OK, Thank you!!
 
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Sallyann says at 14:22 et
Hi there,
On my own I have set up my Shopify website with my domain, I have Oberlo and have imported lots of products and listed them, however, i am really not sure that they are worded right in the SEO way and I have been trying social marketing but still have no sales, I've been doing this for several weeks now. so I have just discovered Sells Like Hotcakes and thought that you may be able to help me with the marketing, the conversions and eventually with Amazon FBA is this something that you can do or because I have done most of the set up myself do you think I should continue on my own? I really am struggling to get past this rut where I have done everything I should do and no sales. Please help?

thanks in desperation!
Sallyann
 
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 Mike says at 14:24 et
Hi Sallyann, it's hard to suggest anything blindly. I suggest that you post your website here http://sellslikehotcakes.co/critics.php in critics and we can all give suggestions to you!
 
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James says at 07:30 et
Hi guys quick question, once your store is up and running filled with products how can you fully automate it. Do you think bringing in VAs is clever ?
 
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 Gab says at 07:31 et
of course james, i use VA else you spend valuable time fullfilling orders. but first do yourself so you can easily teach VA!
 
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Oliver says at 02:38 et
Thanks Emma, I got the logo done!
 
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EDWARD says at 16:45 et
Hi, Claudia and Friends...
Just brainstorming a bit! Is it possible to monetize a Shopify store solely or in part by customer's purchases?

Ed
 
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 Mike says at 16:45 et
I am not sure what you are asking Edward. Please explain more
 
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Jonathan says at 05:58 et
Hello Guys, I am new here subscribed because I am planning to go to the Canton Fair this upcoming April and I want to be prepared to take advantage of this opportunity the best I can.
 
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Claudia says at 05:59 et
Good luck Jonathan!!! Canton Fair is a way to go!