Optimizing for Change: Make Your E-Commerce Business Stand Out!

In older posts, we learned about how widespread e-commerce has become. On a global scale, it is safe to say that you can find an e-commerce startup virtually all over the world. This scary fact comes with its merits and demerits. First of all, this means that more people will be prone to patronize online stores, which translates to a wider range of potential customers for you. However, on the negative side, it then becomes fairly easy for upcoming e-commerce businesses to get stuck in the sheep zone; copying those that have gone before them and making the same mistakes.

No matter how you would like to twist it, a clone can never be better than the original. How can you make yourself standout from this emerging crowd of online entrepreneurs?

Well… first, you have to take a look at key aspects of your business. Marketing is the number one area you should take a look at, the success and failure of a business is largerly determined by how well the marketing campaign was run.

Marketing automation is something a lot of e-commerce businesses have failed to integrate into their overall plan, you can take advantage and be the pace setter. Sending newsletters, emails and following up on abandoned carts can be a real headache. These types of issues can be streamlined with the aid of good automation services, do you research and find out what suits your kind of business. Besides making you more efficient, it will take a huge load off your shoulder, giving more time to focus on other important things.

Another area to work on has to do with analytics. In the past, analytics was simply used to track the customer’s online journey; what store was visited, how long the visit lasted… blah, blah, blah… Now, advanced analytics tools exist which can do so much more than stalk your customer 🙂 A ton of data on consumer behavior can be obtained now, when compiled and analyzed, this can give you a fine idea on products performance, you can know what is trending and where to best channel your energy. Sells like hot cakes has a lot of these advanced analytic tools, which are capable of handling tasks such as spying on your competition, updating you with the latest trends, and providing great suggestions for slogans keywords, etc.

It’s like having your own personal e-commerce assistant!

Lastly, lets look at personalization. It is no secret that customers love to have that special treatment or would crave for something unique to them. In one of our posts, we touched on this subject of personalization, and how you can use it as an amazing incentive to attract new customers and keep the old ones loyal to you.

A lot of e-commerce business owners are lazy and would not consider offering customizations to their customers, but if you can dare to be different and put in the work, you will definitely reap tremendous benefits!

Implement these tips and watch your business evolve into perfection!

Take care…

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Last Wall Comments

 
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Claudia says at 23:22 et
And don't put all eggs in one basket. Launch several products (ideally related) to build a brand quickly + Build your LIST!
 
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 Julian says at 21:23 et
OMG!! today i see ... part of my inventory seems missing? what to do?
 
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Claudia says at 21:23 et
Go to Inventory > Manage FBA Shipments and check if they were received correctly by warehouse? if not, file a report and amazon will research and investigate and credit you for missing or lost units. Finally, check to see if there have been any recent inventory adjustments by using the Inventory Adjustments Report and check to see if there are any ongoing warehouse transfers using the Inventory Event Detail Report.
 
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 daniel says at 21:27 et
What do I need to have to sell in EUROPE?? in pan european seller central
 
Claudia says at 21:27 et
Business registration in an EU country or company in EU, VAT registration in every country where your inventory is held, (usually its UK, Germany, France, Italy, Spain, Poland, and the Czech Republic) Also need CE certification. then you do in future also Annual income tax filings in your EU registered country, Monthly VAT filings in your registered countries, Annual, quarterly, or monthly filings of your activities with Interstat (the frequency depends on your sales volumes), A continuous customs bond for Schengen countries.
Continuous customs bonds for non-Schengen countries (basically the UK). There are companys that handle all that paperwork like FBA-Hero, check resources sections..
 
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 Aria says at 21:31 et
What shopify app allows you to quickly make branded Tshirts etc?
 
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 wing11 says at 21:31 et
@ARIA Try Teelaunch app, super easy to make tshirts, etc
 
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 Alex says at 21:32 et
Hey fellow Shopifyers and Amazoners ! I would be very grateful for some input! I am setting up a blog for my site. I am not looking for the native shopify blog vs. wordpress pros and cons?
 
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 Samuel says at 21:32 et
Shopify has built in blog functionality - that's all you really need.. why would you separate blog from the store, it makes no sense these days.
 
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 Good Vic says at 21:44 et
I made a shopify store about FURNITURE and people want to mix or match so I had to create a collection for each piece. the big furniture stores have it where you can choose different piece all from that same page. how to do it?
 
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 Kylie says at 21:44 et
Try Option Apps will do this..
 
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 sultan says at 21:47 et
2 questions. Love the community very helpful read..

1.Whats BSR??
2. Whats MOQ?
 
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 Uncle Sam says at 21:48 et
BSR... BSR (best sellers rank) is how well you are ranked on amazon.. the smaller the number the better!
Ideally you must be under 10,000 BSR to get 5-10 sales per day!
 
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 Lucy says at 21:48 et
MOQ minimum order quantity.. Usually 500-1000 units when doing whitelabelling..
 
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 mya says at 17:20 et
Is Jungle Scout a scam or real deal?
 
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Claudia says at 17:21 et
Of course it's not a scam, and greg is a great guy! we use a lot of tools and have a video about it, all the tools are helpful! The more tools you have the better.
 
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 Ethan says at 23:18 et
Looking for product to sell... Selling mobile accessories is a good idea or not ?
 
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 Midas says at 23:19 et
Bad idea, totally crowded with big sellers with deep pockets, Too easy to copy any product, too much competition also
 
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william says at 02:26 et
? I have went thew 4 of the 4 videos in Module 1, my question is should I go back and work one module and work that one before going to the next one is this how this work
 
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 Mike says at 02:27 et
Well, it's best to finish full module so you have a big picture of tools that you can use and full understanding of the structure, and then implement it!
 
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 Speedy says at 02:35 et
i agree with mike. but in some videos where they show specific apps, it's good to install those apps when you already have a store installed , or just re-visit the video again later! Cheerssssss
 
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william says at 01:07 et
thank MIKE WILL DO
 
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 Ethy says at 11:54 et
Great day for me, made $250 usd yesterday and $220 day before!!! YOU ROCK GUYS!
 
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 Angel says at 11:55 et
thank you for sharing! inspiring stuff ethy
 
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Ernestas says at 22:33 et
this is your start ? :)
 
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 Gautam says at 08:57 et
Congrats. When did you start?
 
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 Dennis says at 01:59 et
congratulation buddy :) hope you will do much more!
 
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Claudia says at 09:35 et
Datacenter migration - We are pleased to announce that we are moving to a new state-of-the-art data center in Arizona. scheduled downtime May 20-21
We will begin a physical move of all active servers on May 20, 2017 at 8:00 PM PDT (GMT-7). We expect the equipment to be at the new facility by May 21st at 6:00 AM PDT (GMT-7).
 
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 chris says at 09:56 et
thank you for headsup you guys rock!!
 
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Blake says at 04:24 et
Just started the course maybe a few hours ago and like the content so far. Great things are coming in the future! Very excited to get everything going.
 
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Claudia says at 04:25 et
Thank you Blake! Great to see you here!!!
 
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 Kettle says at 11:41 et
welcome blake!!! nice to meet you!
 
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John says at 15:35 et
Hello all! My name is John and I just joined. I'm just starting out and I'll be back with questions...
 
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 Theo says at 15:35 et
Welcome John!