Customers are the lifeblood of any business, and the smart entrepreneur is apt to keep his customers in a loop of good experiences, making them come back for more again and again!
E-commerce business is no exception. Customers always come first, and satisfying them should be your top most priority. There are many factors that determine how successful a business will be, but the customer factor is usually the most crucial in determining profitability.
So it’s about time you focus on your customers and ensure you are providing the best service. But if you haven’t been getting it right, how do you turn things around?
Well,…that’s why I’m here 🙂 Let’s look at 4 things you can do to improve your game in the area of customer service.
Empathy & Care
In our daily running of our business, it is possible to feel fatigued and stressed out, this may lead to a poor show of empathy and care when attending to a customer. Don’t allow this to happen to you. One thing you should remember is that there are thousands of other sellers like you out there offering the same service and probably selling the same products with you, so if you’re rude to a customer or potential customer, you can be sure that they’ll storm off to the next available seller and they won’t be coming back. Show care by sending a thank you message or greeting card to customers that have patronized you, listen to them, understand their needs and proffer solutions, these are the basic tenets of quality service!
Responding quickly to customer inquiries or queries show that you have them at heart and this positions you as a person that isn’t only in it for the money, but someone who genuinely wants to provide the best service he possibly can. In our instant messaging era, nobody likes to be kept waiting, show your customers they are a priority, treat them like they matter.
Learn From Your Customers
Sometimes, things don’t always go well with a sale, the customer might end up unsatisfied with the product. This is no cause for alarm, you should always approach the unsatisfied customer with care and politeness. Be genuinely concerned, ask them what went wrong, find out why aren’t they satisfied with the product. Learn from them. Regardless of how pissed a customer may sound, with the right attitude and response, you can quell the tension, this may not always be the case, some people are just downright nasty. Ensure you are being reasonable with them, take note of their problems and make corrections or refund if you can. Bill Gates once said, “Your most unhappy customers are your greatest source of learning.”
The business aphorism “under promise but over deliver” is old but it isn’t obsolete. Delivering more than what is expected is sure to impress your customer who would quickly find him/herself telling everybody about that amazing online store that added a free coffee mug alongside the product they ordered. It may not be always easy to do stuff like this all the time, but you can take advantage of special seasons like Christmas and Easter to chip in an extra gifts for your customers. This is a nice way to market your brand as a caring business!
It is often said that the best form of advertising is word of mouth, well… who better to spread the good word of your amazing service than those who have experienced this service first hand?
Ensure that your customers are telling people good things about your business; provide top notch service, and next time they show up at your store, they’ll bring their friends along.
Have a profitable week ahead!
Bye for now…
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