Satisfying The Customer: The Ultimate Secret to E-commerce Business Success!

Customers are the lifeblood of any business, and the smart entrepreneur is apt to keep his customers in a loop of good experiences, making them come back for more again and again!

E-commerce business is no exception. Customers always come first, and satisfying them should be your top most priority. There are many factors that determine how successful a business will be, but the customer factor is usually the most crucial in determining profitability.

So it’s about time you focus on your customers and ensure you are providing the best service. But if you haven’t been getting it right, how do you turn things around?

Well,…that’s why I’m here 🙂 Let’s look at 4 things you can do to improve your game in the area of customer service.

Empathy & Care

In our daily running of our business, it is possible to feel fatigued and stressed out, this may lead to a poor show of empathy and care when attending to a customer. Don’t allow this to happen to you. One thing you should remember is that there are thousands of other sellers like you out there offering the same service and probably selling the same products with you, so if you’re rude to a customer or potential customer, you can be sure that they’ll storm off to the next available seller and they won’t be coming back. Show care by sending a thank you message or greeting card to customers that have patronized you, listen to them, understand their needs and proffer solutions, these are the basic tenets of quality service!

Timely Response

Responding quickly to customer inquiries or queries show that you have them at heart and this positions you as a person that isn’t only in it for the money, but someone who genuinely wants to provide the best service he possibly can. In our instant messaging era, nobody likes to be kept waiting, show your customers they are a priority, treat them like they matter.

Learn From Your Customers

Sometimes, things don’t always go well with a sale, the customer might end up unsatisfied with the product. This is no cause for alarm, you should always approach the unsatisfied customer with care and politeness. Be genuinely concerned, ask them what went wrong, find out why aren’t they satisfied with the product. Learn from them. Regardless of how pissed a customer may sound, with the right attitude and response, you can quell the tension, this may not always be the case, some people are just downright nasty. Ensure you are being reasonable with them, take note of their problems and make corrections or refund if you can. Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” 

Over Deliver

The business aphorism “under promise but over deliver” is old but it isn’t obsolete. Delivering more than what is expected is sure to impress your customer who would quickly find him/herself telling everybody about that amazing online store that added a free coffee mug alongside the product they ordered. It may not be always easy to do stuff like this all the time, but you can take advantage of special seasons like Christmas and Easter to chip in an extra gifts for your customers. This is a nice way to market your brand as a caring business!

It is often said that the best form of advertising is word of mouth, well… who better to spread the good word of your amazing service than those who have experienced this service first hand?

Ensure that your customers are telling people good things about your business; provide top notch service, and next time they show up at your store, they’ll bring their friends along.

Have a profitable week ahead!

Bye for now…

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Last Wall Comments

 
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 sam dh says at 23:18 et
i'm sam from LA.. new here.. LOVE it so far. excited to get started.. researching product now.. any tips?
 
Claudia says at 07:40 et
Welcome Sam. Glad to have you with us.. Have you checked the new PRODUCT RESEARCH VIDEO? I have shared our tips there and gave step by step instructions how to do it!
 
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 Bill says at 21:23 et
What's my FBA return policy??
 
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Claudia says at 21:23 et
If you FBA then the Amazon return policy is YOUR return policy http://www.amazon.com/gp/help/customer/display.html?nodeId=15015721
 
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 Natalie says at 21:24 et
Should i lower the price than competition? We all sell same things. Thanks for replies
 
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 Chris says at 21:24 et
The race to the bottom is a dangerous game. Instead of lowering price try to offer unique product, a bundle, a set, to stand out from competition. You lowering the price will just make other sellers lower their price as well, and now everybody is making less profit with no added benefit.
 
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 Ted says at 21:25 et
Think of doing a bundle or a set and RISE the price, not lower it
 
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 chris says at 21:26 et
Any good ideas for bundles?
 
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 Emma says at 21:26 et
Ex Garlic press+ peeler, Salt and pepper shaker, coffee mug set for mom and dad, hammer and nails, golf gloves and golf balls, phone case + charger bank etc..
 
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 Dr. Jam says at 21:39 et
Any great FBA podcasts to hear?
 
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Claudia says at 21:39 et
Check Resources. Scott Amazing Seller is top one!
 
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 Mister A says at 17:40 et
How accurate are sales estimates based on BSR?
 
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 Aria says at 17:42 et
It's pretty accurate but it's only a GUIDE, not exact amount. You need to understand that amazon does not release real sales amounts on public. So it's an EDUCATED GUESS. The problem is that all of that information is based on the sales rank at the time you are viewing the product. So if they ran some promo last week they have more BSR than usual.

That's why good to use TRACKING tools like "Track my product" in sells lik ehot cakes..
 
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 Lane says at 17:44 et
FBA toolkit, Unicorn smasher, Jungle scout, all give you some estimate. Nothing is "ACCURATE" and cant be accurate as you dont know real numbers, only amazon does... all tools just try to help you research. Dont worry about "accuracy".
 
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James says at 07:30 et
Hi guys quick question, once your store is up and running filled with products how can you fully automate it. Do you think bringing in VAs is clever ?
 
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 Gab says at 07:31 et
of course james, i use VA else you spend valuable time fullfilling orders. but first do yourself so you can easily teach VA!
 
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Andres says at 05:23 et
*store, or do you guys have more than one store in shopiffy?
 
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 Mia says at 05:24 et
once you have a successful store you can duplicate it into other niches!
 
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 Aria says at 05:25 et
I am opening more stores too. why limit just 1. once the stroe is up and running no need to baby sit it, just launch the next one!
 
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 Mike says at 05:03 et
Hi guys, several new videos were added to the course on product selection and shopify apps! Enjoy!
 
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John says at 15:35 et
Hello all! My name is John and I just joined. I'm just starting out and I'll be back with questions...
 
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 Theo says at 15:35 et
Welcome John!
 
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Brian says at 12:19 et
I am new
 
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 Mike says at 12:20 et
hi Brian, just follow the videos as they are in the course..
http://sellslikehotcakes.co/videos.php