Amazon’s Buy Box: What Is This Popular Amazon Feature All About?

Amazon has a ton of stuff, including terminologies, and features; it’s not easy wrapping your head around everything, especially if you’re just a beginner.

This is why we are here 🙂

One of our Wall members had such a problem. Elena was curious about Amazon’s Buy Box.

Frankly, we are not surprised by this, as we mentioned earlier, you cannot know everything.

Let’s clear the air on the buy box now, shall we?

So, what is Amazon’s Buy Box?

When you look up an item on Amazon, a box to your right appears on the webpage. This box is the buy box. See the image below.

The Amazon Buy Box permits users to add Chromecast to their carts. This is done by clicking “Add To Cart” in the buy box.

If you are a seller and your product gets featured here in the buy box, you are one lucky fella because you may just get the sale at the checkout.

So you can understand why a lot of Amazon sellers want to get featured on the buy box. It simply makes things easier for everybody, you, the buyer and Amazon.

Amazon’s buy box is a feature with the primary aim of streamlining the online shopping experience. The buy box accomplishes this by not only assisting customers in finding the items they are looking for, but by also providing suggestions on trusted sellers, and trust me if you have been in the e-commerce business, trust is an essential element that cannot be overestimated. *pun intended*

So, it is easy for a customer to patronize a seller that is featured in the buy box, simply because it was a suggestion made by Amazon. Therefore, the seller and the product has to be trusted.

Landing your product on Amazon’s buy box is important because this is the first place customers come to when searching for products they want. It also presents a better opportunity to market your products which means more sales!

I hope you’ve gotten a good overview of what Amazon’s Buy Box entails.

In a future post, I will discuss some cool methods, and show you tips and tricks that you can use to help get you featured on the buy box.

Real top sellers are tackling a lot of e-commerce related issues on our GREAT WALL; wanna be a part of this amazing community of like-minded individuals?

There hurry and click on the link here!

Have a wonderful week ahead.

Keep selling!

 

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Last Wall Comments

 
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 David S says at 22:34 et
Hi guys! I am about to place the order with the factory, what is the difference between EXW and FOB?
 
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 pat says at 23:12 et
I'm also launching new product next month.. will keep you posted!
 
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 Mike says at 23:14 et
I use my sourcing agent for that.. You can check the links in the RESOURCES section.. I also heard asiainspection is great too
 
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 Bill says at 21:23 et
What's my FBA return policy??
 
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Claudia says at 21:23 et
If you FBA then the Amazon return policy is YOUR return policy http://www.amazon.com/gp/help/customer/display.html?nodeId=15015721
 
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 lou says at 21:33 et
Glad to see you are all rocking! I am hitting 20 units sold per day this week. EXCITING STUFF! Just wanted to share! If you doubt - time to START! JUST DO IT!
 
Claudia says at 21:33 et
you rock LOU! thanks for all the help to the community!
 
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 Cameron says at 21:33 et
Great stuff lou! Keep up great work!
 
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 Bill says at 21:34 et
I am planning to reach $150 profit per day next month.
 
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 Optimus says at 21:35 et
Good to hear, good for you! i am just starting is it late?
 
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 Lucy says at 21:35 et
It's never too late. It's a perfect time actually to start Shopify and Amazon FBA! GOLDEN TIME!
 
Claudia says at 21:35 et
I agree with Lucy, great time to start is NOW!
 
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 Gab says at 21:36 et
Do you fullfill yourself or dropship guys?
 
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 Victor says at 21:36 et
I used to do a hybrid of both physically stocked inventory and drop shipped products. I usually dropship from warehouses based in the US so it's faster.. and international ones from CHINA.. My advice, start by dropshipping first to validate products amd test and build momentum.. once you see it sells well get fulfilling inventory on the products that sell the most!
 
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 Evan says at 21:37 et
I dropship still, nothing wrong with ALiexpress dont listen to guys who say it does not work! i am making a killing with it
 
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 Ted says at 03:25 et
Summer is coming soon, think of summer related products.. just got mail from suppliers of the Beach Blanket (similar to https://www.amazon.com/dp/B01LZ1555T ) they might go big this summer, keep an eye on it, best seller tool shows good numbers.
 
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Alessandro says at 08:58 et
Hi to all, I'm new here. I was thinking about starting an action figure store, but I don't think items from Aliexpress are original. Is it a problem for collectors?
Thanks so much.
 
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 Good Vic says at 09:00 et
I see pretty big choice for action figures on aliexpress. but you need to decide for whom are you selling? if you are selling 10-15 usd action figure for kids they dont care if they are "original or not". if you sell memorabilia for collectors then you can charge premium and drop ship from other marketplaces as well.
 
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 Gab says at 09:08 et
Alessandro you can even dropship from ebay and amazon as well for your store. I see the prices start from 5-15 usd for basic action figures toys and 50-100 for "high end" more quality figures
 
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 Mike says at 14:33 et
Here is a short blog posts about our China trip http://sellslikehotcakes.co/blog/index.php/2017/04/29/amazing-china-trip/
Super excited to scale up amazon business now, over 25 new products we found during the trip and Canton fair... The niche is booming, don't miss out guys!
 
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 Chuck says at 14:35 et
thank you, very inspiring, please make videos mike.
 
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 James says at 03:56 et
Factory insights is super cool to learn thx!!
 
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 Mike says at 05:03 et
Hi guys, several new videos were added to the course on product selection and shopify apps! Enjoy!
 
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Gad says at 17:43 et
Hello everyone :-) my name is Gadi, and I'm a new member. Glad to meet you all , and looking forward to be part of your community :)
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
 
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 Chris says at 17:45 et
Welcome Gad! Donation component is a great way to boost your sales but it must be linked to a good cause and make sense, so that your product is somehow linked to a good story that makes sense
 
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 quirkyfox says at 17:45 et
yeah, like Bamboo product for saving trees...
 
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 Mike says at 17:46 et
hi Gad. Regarding UK question you did not explain if you do dropshipping or FBA? Anyways you can start with UK and expand!
 
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Gad says at 08:03 et
Thank you all for your comments
Regarding your question Mike, I thought about
Dropshipping at first
 
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Gad says at 08:03 et
Two more questions please :
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
 
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 Mike says at 08:05 et
Gad, Aliexpress is a chinese company. They ship internationally but it's always from china. You can watch video on finding local dropshipping suppliers in your niche in UK if you want to go local route.
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!
 
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Gad says at 04:58 et
Thanks !
 
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Claudia says at 16:10 et
Mike added new video "Canton Fair Case studies, product ideas and PRO Sellers Tips" really great insights and tips there for FBA sellers planning to go to china!
 
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 Mike says at 04:50 et
Yes, super cool trip to China https://youtu.be/jf-pF_mr1TA