Amazon’s Buy Box: What Is This Popular Amazon Feature All About?

Amazon has a ton of stuff, including terminologies, and features; it’s not easy wrapping your head around everything, especially if you’re just a beginner.

This is why we are here 🙂

One of our Wall members had such a problem. Elena was curious about Amazon’s Buy Box.

Frankly, we are not surprised by this, as we mentioned earlier, you cannot know everything.

Let’s clear the air on the buy box now, shall we?

So, what is Amazon’s Buy Box?

When you look up an item on Amazon, a box to your right appears on the webpage. This box is the buy box. See the image below.

The Amazon Buy Box permits users to add Chromecast to their carts. This is done by clicking “Add To Cart” in the buy box.

If you are a seller and your product gets featured here in the buy box, you are one lucky fella because you may just get the sale at the checkout.

So you can understand why a lot of Amazon sellers want to get featured on the buy box. It simply makes things easier for everybody, you, the buyer and Amazon.

Amazon’s buy box is a feature with the primary aim of streamlining the online shopping experience. The buy box accomplishes this by not only assisting customers in finding the items they are looking for, but by also providing suggestions on trusted sellers, and trust me if you have been in the e-commerce business, trust is an essential element that cannot be overestimated. *pun intended*

So, it is easy for a customer to patronize a seller that is featured in the buy box, simply because it was a suggestion made by Amazon. Therefore, the seller and the product has to be trusted.

Landing your product on Amazon’s buy box is important because this is the first place customers come to when searching for products they want. It also presents a better opportunity to market your products which means more sales!

I hope you’ve gotten a good overview of what Amazon’s Buy Box entails.

In a future post, I will discuss some cool methods, and show you tips and tricks that you can use to help get you featured on the buy box.

Real top sellers are tackling a lot of e-commerce related issues on our GREAT WALL; wanna be a part of this amazing community of like-minded individuals?

There hurry and click on the link here!

Have a wonderful week ahead.

Keep selling!

 

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Last Wall Comments

 
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 Cyril says at 10:01 et
Btw, I got a reply to my question "How many keywords to put into listing?" from Amazon!

Response from amazon directly:
Greetings from Amazon Seller Support, There is no "right" amount of keywords that should be provided for a product. There is a 1,000 character limit for keywords. These 1,000 characters can be provided all on one line or split between 5 lines.
 
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Claudia says at 10:01 et
Thank you Cyril!
 
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 freedom says at 21:01 et
Why to go Shopify and not WooCommerce??
 
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 Ted says at 21:01 et
Shopify Is Easier to Use, it's a turn-key solution. (hosting, ssl etc all included) + great app store to boost your sales.
WooCommerce is free opensource plugin and working with Wordpress which means you have to install and confirgure everything yourself, buy hosting, ssl separately too so there is no real saving just more headaches.
Go for shopify and jump straight into selling rather than micromanagement tech parts with WooCommerce..
 
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 Iriness says at 21:05 et
WooCommerce looks like saving but in reality you have tons of hidden costs like domain, ssl and tons of extra hassles... Why not go easy with Shopify!
 
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Claudia says at 21:05 et
I agree with Iriness!
 
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 spooky says at 21:39 et
GUYS!! Best app for getting new sign ups for our newsletter???
 
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 Aria says at 21:40 et
Try Beeketing, SumoMe, MailChimp, OptinMonster, Klaviyo, Wheelio, Mailmunch, Pixel pop, coupon pop!
 
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 Emma says at 21:40 et
Try to build your list! For example run Facebook ad campaigns for newsletter sign ups , offer free desktop and mobile wallpaper, or how-to report. People have to put in their email, then we have a trigger set up on MailChimp to email all new subscribers the link for the wallpaper or report, plus we insert suggested products in the email. We get 300-400 sign ups a day at like 0.1 an email. Works like charm!
 
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 wing11 says at 21:40 et
Use Privvy for the popup, and the email coupon code autogenerated from Mailchimp. It's a nice combo.
 
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 Mother Wit says at 21:40 et
What fullfilment services you use?
 
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 Rob says at 21:40 et
Try Shipwire to ship to US customers and across Canada, shipwizmo.com, maybe even Fulfilled by Amazon? Also ZhenHub they have fulfillment centers around the world - China, USA, UK, Germany, Australia.
 
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 nicholas says at 21:40 et
welcome guys, i am new here.. i was wondering what upsell and funnel apps you guys are using and why?
 
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 Tyro Meg says at 21:40 et
Welcome friend I tried clickfunnels its good but not integrated with shopify.. Use clickfunnels to build your landing page for facebook ads promotions and collect leads and THEN send them to shopify via followup series..
 
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 Alice says at 21:41 et
For shopify try One click Upsell by Zipify. also Product Upsell.. You can set up rules for upsell offers. Klavio works well for retention emails..
 
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 wing11 says at 21:42 et
Are there any alternatives to clickfunnels?
 
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 Amelia says at 21:42 et
Check Leadpages it allows to gather leads on your own website so you can follow up and market to your list.
 
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 freedom says at 21:50 et
Does dropshipping work? i worry about slow delivery times? who will wait 2-4weeks??
 
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 Gab says at 21:50 et
Dont be discarded about drop shipping there are lots of people have succeeded in drop shipping, my advice drop ship is good when you do it internationally. I have no problems with international customers.
 
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 Victor says at 21:50 et
You can reduce the delivery time.. Try DHL, i pass the cost to the consumer, i find consumer will pay the xtra amount to get the instant gratification they seek in online shopping.. Or find domestic suppliers..
It is Ok to use AlieExpress - just make sure that your customers know about the delivery times and the reason is because all products are made to order and direct from the factory.
Then scale up and move slowly to FBA once you know what sells best for your store and fullfill via amazon prime!
 
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 daniel says at 17:08 et
i'm new to FBA, whats ungating thing??
 
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Claudia says at 17:08 et
Daniel, there are actually quite a lot of them including watches, jewelry, health and personal care, grocery, collectibles, beauty, automotive, clothes and accessories, and also luggage and travel accessories. So all these categories are selling really well. That’s why, guys, a lot of people are trying to get ungated and approved in these categories. And, obviously, the best of the best are those three: grocery, health and personal care, and beauty categories.
 
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 Tyro Meg says at 17:09 et
In the past, it was actually very easy to get ungated. The requirements are different in each category, but in general, what you need is to provide commercial invoices, and I really mean commercial invoices and not receipts or so-called pro forma invoices
 
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 Gab says at 17:09 et
Those invoices must be dated within the last 90 days and they must have your name or business name on them, they must have contact information of your business address, phone number, email, and website, and must have names of the products that you purchased, and of course, they must have documents issuer name, address, phone number, and email, and website. And you can obscure pricing information if you want.
 
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Claudia says at 17:10 et
I am preparing a new video about UNGATING!
 
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Claudia says at 17:10 et
but I need to be honest with you, guys, as of time of the recording of this video, it’s no longer easy anymore and your real chances of ungating are around 15-20% only.
 
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 Tyro Meg says at 17:11 et
There are a lot of so-called ungating scams on Amazon. Those services are offering you guaranteed ungating for like $400 or $300 payment, but you need to understand that there are no guarantees and nobody can influence Amazon’s decisions
 
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 tom says at 23:53 et
Just got ungated....only took two weeks....had to get an invoice from the manufacturer and a screenshot of the FDA registration from the manufacturers account...
 
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Claudia says at 17:13 et
if you are just starting out, I would highly recommend that you first avoid categories that require ungating, all of these categories. So there are thousands of thousands other categories that you can start selling in so there is no shortage of categories and most of them don’t require any approval or ungating. And then, if you really want to scale up your business and you want to really grow, then you can start ungating process if you already have success of other products in other categories.
 
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 Alice says at 17:15 et
I agree Claudia, i would stay away from ungating if you are new to this and go whitelabelling and don't have your own brick and mortar
 
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 Raven says at 19:56 et
Do I need a trademark registred first to be amazon brand registered?
 
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 Kylie says at 19:56 et
No Raven, not necessary. But you must have a site ready
 
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Claudia says at 20:00 et
If you are approved nobody can sell over your ASIN, chance your title etc.
 
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 Gab says at 20:00 et
Also you get access to Enhanced content
 
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Jan says at 01:27 et
Hey guys, how valid are the estimated sales per month in the best seller finder?
 
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 Uncle Sam says at 01:28 et
They are pretty good, you must understand that real numbers only amazon knows, all the tools can use the estimates based on the BSR approximation!
 
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Claudia says at 09:35 et
Datacenter migration - We are pleased to announce that we are moving to a new state-of-the-art data center in Arizona. scheduled downtime May 20-21
We will begin a physical move of all active servers on May 20, 2017 at 8:00 PM PDT (GMT-7). We expect the equipment to be at the new facility by May 21st at 6:00 AM PDT (GMT-7).
 
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 chris says at 09:56 et
thank you for headsup you guys rock!!
 
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Angela says at 13:27 et
Mike

Thank you.