How to make a profitable store? Case study

When trying to create your own shopify store it’s great to find out what WORKS!

You can use our Sellslikehotcakes best seller finder tools or do your own research.

Today I have a great finding for you, as example. (I am not affiliated with this store and just found it yesterday). I use it as an example of successful campaign.

It is selling an electric handheld pump for a car.

This is their sponsored ad, well made video with a big amount of comments and likes. 24.5k likes? not bad.


No surprise it got many comments and shares. and if you check their offer, they are selling the electric pump for a crazy price of 87 usd! Even going as far as saying it was 300 usd (lol) before for a good scarcity “SALE” effect.

Obviously the source product is much cheaper and using Sellslikehotcakes research tools we can easily find it on Aliexpress for just 35 usd. So in case they use dropshipping model their profit is around 52 usd per unit (!) Amazing !

But that’s not all! 🙂

If they use the whitelabelling (most likely by putting the Dragon logo on it) they get even better prices.

3-8 usd per unit with 2000 units minimum. Add shipping and FBA fees and you get around 15 usd cost per unit with the sale price of 87 usd 🙂 Not bad, huh?

Now your profit margin is crazy 72 usd !

So you can see how well you can get started with dropshipping using a simple viral idea, playing on the passion and the need instead of trying to sell generic products like necklaces or t-shirts!

If you have not started, I hope you get started soon, and get your store going for the coming-soon Halloween and Christmas sale!!


P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

Claudia says at 22:23 et
Welcome guys to Sells Like Hotcakes LIVE Q&A SESSION! I'd be glad to answer all your questions. Lets rock!
 Mike says at 22:54 et
On shopify you can increase your profits margins by increasing your prices, as your visitors cant compare your offer to competitor offers like on Amazon and pick cheapest.
Moreover you can build your list and drive your own traffic from facebook (you would not do it to amazon, as you cant build your list from amazon)... Cons? Well, you won't get easy organic sales like on Amazon just from having shopify store. So still you need to drive some traffic to get it going! but it works, I know many people sell their own products on shopoify not just dropshippers!
 sultan says at 21:16 et
I'm new here.. Quick one.. What's FOB ??
Claudia says at 21:16 et
"Free On Board" is a term in international commercial law specifying at what point respective obligations, costs, and risk involved in the delivery of goods shift from the seller to the buyer. Indicating "FOB port" means that the seller pays for transportation of the goods to the port of shipment, plus loading costs. The buyer pays cost of marine freight transport, insurance, unloading, and transportation from the arrival port to the final destination. The passing of risks occurs when the goods are loaded on board at the port of shipment.
 Elena76 says at 21:22 et
UPC? what's that code? better to buy from original or from resellers?
 Uncle Sam says at 21:23 et
UPS is Universal Product Code A barcode used for tracking trade items in stores. It usually has 12 numerical digits, which are uniquely assigned to each traded item (GS1 US). You can buy it on speedybarcodes and other sites.
 jo says at 21:27 et
Do i need to hire VA??
 Alice says at 21:27 et
If you are scaling up YES! If you are just starting NO! Learn first yourself, then outsource!
 victoria says at 21:28 et
A VA is a virtual assistant, mostly freelancer. A large majority of VA's are in countries like Philippians or India. Most have a decent ability to understand, speak and write English and help you with customer support, scheduling, proofreading etc.
There are a handful of websites where you can hire a VA, oDesk, Fiverr etc. How much to pay.. For VA's in the Philippians you can find a good worker that's decent with English for $3-5/hr and a very good worker that's fluent in English for $6-8/hr
 Olga says at 21:50 et
For VA (Virtual assistant) better flat rate or hourly??
 Evan says at 21:50 et
I never give a flat rate. I always offer hourly because some months it varies and I would never to over pay
 chris says at 17:36 et
How to do SPLIT TESTS??? i mean for amazon listing
 Emma says at 17:37 et
Try cashcowpro split test tools for A/B split tests. also Greg from jungle scout has similar tools i think. Split test only makes sense if you sell A LOT of units per day, else it's irrelevant, as data sample is too small.
 Olga says at 23:29 et
Also Splitly just for price testing but testing cover photos is a good idea too.
Leslie says at 01:27 et
Videos provide two examples of searching niche. I need more. By the time I go to camel, and best finder, and video, back and forth, i get lost. I thought I found something, all looked good, until I went to aliexpress. Price was more than amazon! That was hours of research for a dead end. Maybe I'm not doing it right.
 Father says at 01:30 et
Aliexpress price does not have to be lower than amazon.. Aliexpress is only good for Shopify Dropshipping business.

If you plan AMAZON FBA business, then check prices on Alibaba, not on amazon! hope it helps!
Leslie says at 22:56 et
Can't do FBA until business succeeds. The lower the price when buying, the better one can compete with anyone. I don't want to stock or ship, so I'll stick with the dropshipping model. I'll Keep searching I guess.The videos however are very good. Some company tried to sell me $3500 dollar CDN course on dropshipping. Was already doing what they are teaching. This is way better!
Claudia says at 22:57 et
Thank you Leslie. Don't buy into overpriced courses. All the tools you need is right here. FBA model you can also start without big investments using the "alibaba wholesale" instead of whitelabelling... One of the videos cover it.
Kizzie says at 14:22 et
Great job
Jaikishin says at 03:40 et
Hi guys need help to configure the theme like the videos how do I color backgroundto the main menu and put the menu on the side bar on the collections page ? Help
 Evan says at 03:41 et
In shopify go to menu Online Store - > Themes -> click customize theme.