What is Traffic and How can it affect your e-commerce business??

Traffic is a term used to describe visitors coming to a website.

To efficiently convert and make sales, a seller needs to be able to decipher and break down the incoming traffic.

This will help you to get the best out of your advertising money and launch better campaigns specific to your visitors.

You shouldn’t just aim to sell; you should try as much as possible to build great relationships with the individuals within your buying orbit. Working this way presents a lot of advantages, and understanding traffic better helps in this regard.

 

Types of Traffic

There are three types of traffic:

Cold traffic

These are visitors coming to your website not really because they are interested in the products or solutions you provide, but because they just want to learn more about what you’re offering. Not everybody who clicks on your ads is familiar with your store or product; this is the cold truth. *pun intended*

So, essentially, cold traffic consists of people that have never heard of your brand before. I like to think of them as online window shoppers. They may actually have a need which your product can solve, but since they are not familiar with your brand, they would probably not purchase from you. Moreso, they wouldn’t be easily swayed by any sales message, since in their minds they aren’t looking to buy anything.

Wait guys, don’t be sad! This doesn’t mean you should give up on cold traffic. If you can build a relationship and some trust, you are guaranteed to convert your cold traffic into willing customers!

In a later post, I’ll teach you how to warm up cold traffic and convert them into actual customers.

Warm Traffic

Warm traffic consists of people who have shown interest in what you are selling. They are not new to your product, they are very familiar with your brand, they are regular visitors of your website, and they may have been engaged with you on other media, like facebook or twitter. However, they are yet to show any interest in purchasing your products.

So, despite the fact that they have shown interest in your services, they haven’t moved to the point of actually buying your products. They want it, but something is holding them back.

It is your job to figure out what it is and clear the road for them so that they can start patronizing you.

Hot Traffic

Now, these are your real customers. They are people who have already trusted you with their money, purchased your products and didn’t ask for a refund. They are very familiar with your products and services, and there is a chance that they will make more purchases from you in the future.

It should be your goal to convert all cold and warm traffic to hot traffic. You can only do this by building trust and solid relationships with your visitors.

Not every e-commerce seller understands the value of traffic and how to market to these individuals based on their needs, trust level and knowledge of your products and services. It is your job to educate them, identify their problems and build trust. Understanding the traffic group your visitors belongs to will help you organize better sales and advertisement campaigns.

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Last Wall Comments

 
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 Natalie says at 21:01 et
Please recommend an app for to show related products on shopify?
 
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Claudia says at 21:02 et
@Natalie.. Check Personalizer - Targeted Recommendations by LimeSpot.. it's in one of the videos of the course too!
 
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 Mister A says at 21:14 et
Is Retail arbitrage even worthwhile anymore? i checked Target, Walmart, Toys-r-us and profit margins are too low for me.
 
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Claudia says at 21:14 et
We already discussed it... See the video "why i hate retail arbitrage". In short, yes it works but it's much more complicated and it's basically another JOB not a passive income. I would not get into it this year. It's hard to scale if you are just starting out and don't have assistants to help you find producs, list them...
 
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 Dylan says at 21:14 et
There are many other big issues with RA and it will get harder and harder.. FBA is a way to go this year
 
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 JO says at 21:30 et
Where can i run retargeting???
 
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Claudia says at 21:30 et
There are many advertising networks allowing you to start a retargeting campaign for your online store. Facebook, Google, Twitter. Use retargeting apps such as Rontar (for retargeting on Google) and RetargetApp and Shoelace (for Facebook retargeting).
 
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 Mister A says at 21:45 et
Any tips on choosing right product for FBA?
 
Claudia says at 21:45 et
Have you watched the video about the rules on choosing the product? in short, choose a small and lightweight product, not easily breakable, not a complex electronics, avoid patented stuff, price range 20-50 usd, make sure DEMAND is there and check with best seller tool!
 
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 Highlander says at 21:46 et
What categories are best for white labelling busienss?
 
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 lou says at 21:46 et
Sports and Outdoors, Home & Kitchen, Patio, Lawn & Garden and Pet Supplies.. Avoid Appliances, Electronics, cameras, jewerly, music and watches
 
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 Optimus says at 17:22 et
How do i build a list? any tips?
 
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Claudia says at 17:22 et
Please see the video we have about building a list, great tips there!
 
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 Evan says at 17:23 et
You can not collect emails through Amazon's platform. it myst be build a list outside Amazon.. build leadpages page.
 
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 Ted says at 17:23 et
Run a contest in your niche or giveaway, or free plus shipping offer and then collect emails in return. EASY!
 
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 Oli says at 17:32 et
how to decide which amazon fulfillment center to ship to in the US?
 
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 Violet says at 17:32 et
Amazon will decide when you create a shipment. sometimes it goes to all in one, sometimes you ship to separate.
 
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 Diego says at 17:33 et
I see many people start to use emoji in aweber but i dont udnerstand how to add them to titles??
 
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 Chris says at 17:36 et
Aweber says "use this http://getemoji.com - so it's allowed
 
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 bitmap says at 15:14 et
great course, love every minute of it!! please do more videos about facebook ads!
 
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Claudia says at 15:15 et
will do! we have facebook mastery bonus coming soon! awesome stuff
 
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Andres says at 10:01 et
Hello Im a fresh rookie Im a little confused on the Goal of 45,000.00 .....It reads...."Our goal is to make at least $10 per product per sale and at least make 10 sales per
day from each product, which means from five products, we are going to make
$45,000 at least per month plus your Shopify store profits and, of course, minus the
cost of sales, production, shipping and advertising. Our estimated profit is $45,000
per month. Well you can’t live with that but you would agree it’s a good start "

Is that goal only when you start with Amazon, or still good if you take the Shopify to start with...?
 
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 Mike says at 10:02 et
Welcome Andres. $10 per product per sale and 10 sales is a universal rule of thumb for any ecommerce store. 10-10 rule some people call it. It's same rule no matter if you start shopify or amazon or even better BOTH channels combined.
 
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 Diego says at 10:04 et
I agree, starting both is a way to go, you never know the future and which source will be more profitable for your product or niche! Good luck!
 
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 meni says at 05:04 et
Great tips, thx guys!
 
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EDWARD says at 16:45 et
Hi, Claudia and Friends...
Just brainstorming a bit! Is it possible to monetize a Shopify store solely or in part by customer's purchases?

Ed
 
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 Mike says at 16:45 et
I am not sure what you are asking Edward. Please explain more
 
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sol says at 07:45 et
a succesful PL brand however i would like to know which tools are the most valuble in hereis it the bullet point tool,? someone please share
 
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 Emili says at 07:45 et
Welcome sol.. depends what are you trying to achieve and improve?
 
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Brian says at 14:36 et
How do you know which products to use on the homepage slideshow of your site?
 
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 Ted says at 14:37 et
Use the best selling products of your website of course. You can also do the seasonal offers there (like Halloween, Christmas etc)
 
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Brian says at 18:55 et
Thank you Ted. I feel silly asking newbie questions, but it's the only way I'll get over the hump of launching my first store.