What is Traffic and How can it affect your e-commerce business??

Traffic is a term used to describe visitors coming to a website.

To efficiently convert and make sales, a seller needs to be able to decipher and break down the incoming traffic.

This will help you to get the best out of your advertising money and launch better campaigns specific to your visitors.

You shouldn’t just aim to sell; you should try as much as possible to build great relationships with the individuals within your buying orbit. Working this way presents a lot of advantages, and understanding traffic better helps in this regard.

 

Types of Traffic

There are three types of traffic:

Cold traffic

These are visitors coming to your website not really because they are interested in the products or solutions you provide, but because they just want to learn more about what you’re offering. Not everybody who clicks on your ads is familiar with your store or product; this is the cold truth. *pun intended*

So, essentially, cold traffic consists of people that have never heard of your brand before. I like to think of them as online window shoppers. They may actually have a need which your product can solve, but since they are not familiar with your brand, they would probably not purchase from you. Moreso, they wouldn’t be easily swayed by any sales message, since in their minds they aren’t looking to buy anything.

Wait guys, don’t be sad! This doesn’t mean you should give up on cold traffic. If you can build a relationship and some trust, you are guaranteed to convert your cold traffic into willing customers!

In a later post, I’ll teach you how to warm up cold traffic and convert them into actual customers.

Warm Traffic

Warm traffic consists of people who have shown interest in what you are selling. They are not new to your product, they are very familiar with your brand, they are regular visitors of your website, and they may have been engaged with you on other media, like facebook or twitter. However, they are yet to show any interest in purchasing your products.

So, despite the fact that they have shown interest in your services, they haven’t moved to the point of actually buying your products. They want it, but something is holding them back.

It is your job to figure out what it is and clear the road for them so that they can start patronizing you.

Hot Traffic

Now, these are your real customers. They are people who have already trusted you with their money, purchased your products and didn’t ask for a refund. They are very familiar with your products and services, and there is a chance that they will make more purchases from you in the future.

It should be your goal to convert all cold and warm traffic to hot traffic. You can only do this by building trust and solid relationships with your visitors.

Not every e-commerce seller understands the value of traffic and how to market to these individuals based on their needs, trust level and knowledge of your products and services. It is your job to educate them, identify their problems and build trust. Understanding the traffic group your visitors belongs to will help you organize better sales and advertisement campaigns.

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Last Wall Comments

 
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 Vin says at 21:10 et
If i get return for dropshipping item?
 
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Claudia says at 21:10 et
I think we replied that before.. Please use SEARCH first! Use the dropshipper's return policy.? You can use mail forwarding (virtual office) address for package forwarding..
 
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 Alex says at 21:32 et
Hey fellow Shopifyers and Amazoners ! I would be very grateful for some input! I am setting up a blog for my site. I am not looking for the native shopify blog vs. wordpress pros and cons?
 
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 Samuel says at 21:32 et
Shopify has built in blog functionality - that's all you really need.. why would you separate blog from the store, it makes no sense these days.
 
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 Mother Wit says at 21:40 et
What fullfilment services you use?
 
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 Rob says at 21:40 et
Try Shipwire to ship to US customers and across Canada, shipwizmo.com, maybe even Fulfilled by Amazon? Also ZhenHub they have fulfillment centers around the world - China, USA, UK, Germany, Australia.
 
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 Ab says at 21:42 et
any good facebook bots?
 
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 Chris says at 21:43 et
check manychat.com and trustmsg.com to build list via chat on facebooks..
 
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 mya says at 17:20 et
Is Jungle Scout a scam or real deal?
 
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Claudia says at 17:21 et
Of course it's not a scam, and greg is a great guy! we use a lot of tools and have a video about it, all the tools are helpful! The more tools you have the better.
 
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 Oli says at 17:32 et
how to decide which amazon fulfillment center to ship to in the US?
 
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 Violet says at 17:32 et
Amazon will decide when you create a shipment. sometimes it goes to all in one, sometimes you ship to separate.
 
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 adam says at 23:03 et
Has anyone got their business insured?
 
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 Emili says at 23:03 et
Check with your supplier to see if they have product liability in placement for you first as a customer, as most do.
 
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 Emili says at 23:04 et
He means product liablity probably... If you have a professional account you have to have insurance. Under ATO all Pro accounts must have $1 mill liability insurance. Its pretty straight forward. Also If you sell $10k for 3 consecutive months on your "Individual account" you have to provide insurance. Check Amazon TOS!
 
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 little_tiger says at 23:04 et
He means product liablity probably... If you have a professional account you have to have insurance. Under ATO all Pro accounts must have $1 mill liability insurance. Its pretty straight forward. Also If you sell $10k for 3 consecutive months on your "Individual account" you have to provide insurance. Check Amazon TOS!
 
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 Ted says at 23:34 et
hi guys! I finally reached broke the $500 per day in sales mark recently after 3 months of launch! Just wanted to thank you all for the great help you give to the community!
 
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 Lane says at 23:35 et
Congratulations Ted! that is fantastic.
 
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 little_tiger says at 23:36 et
Thanks Ted for sharing your experience with us.
 
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 Chuck says at 23:36 et
Awesome job, thx for sharing! That's my goal too!!!
 
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 tyro_meg says at 23:37 et
Congrats ted!!! thanks for sharing, very useful and inspiring for us who is starting out!
 
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 henry says at 23:38 et
very inspirational!!! $500 per day! where are you from? In my country it's a monthly salary!
 
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 Eddy says at 23:38 et
Next goal $1000/day!!! You can do it my man!
 
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 Nicholas says at 23:39 et
this is really encouraging, thank you Ted!
 
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Andres says at 04:42 et
Hello new one here.....Is there a video on how to choose your product and niche?
 
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 Mike says at 04:43 et
Of course Andres, a big part of both Shopify master and Amazon FBA video course is devoted to it, please take your time to watch!
 
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 Kylie says at 08:54 et
welcome Andres... there is also a new cool tool with automatic daily ideas for the product that sells well, called Garlic press smasher
http://sellslikehotcakes.co/garlic_press_smasher.php
 
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 Mike says at 09:01 et
Yes, for example today

Idea of the day:
Acorn Chrome Lug Nut and Lock System (1/2" Thread Size)
(Selected automatically. Come back tomorrow for more product ideas)

Sales Statistics:
Total sales volume of top 10 sellers / month: 3463 (Recommended 3000+)
On Average top 10 sellers are selling 385 units per month. (Recommended 300+)
Reviews: top 10 sellers have average 277 reviews
Average price of the product from top 10 sellers: $31.25 (Approximate FBA fees: $6.25)
Top 10 sellers approximate average gross profit per month $12846.11
 
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Claudia says at 12:02 et
right, new idea every day!
 
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 Mike says at 10:18 et
New video added: "Sellers Summit conference insights: How to choose the right product?" in the FBA Mastery Bonus Section. Enjoy!
 
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 Highlander says at 10:19 et
thank you for continues support mike!
 
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 Tyro Meg says at 16:05 et
great video, thank you for sharing!!
 
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Ernesto says at 04:41 et
Hi, how can i add a wishlist button and create account button to the header of my shopify theme?
 
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 Ted says at 04:41 et
You need to install giftlist/wishlist shopify app, search app store for it!
 
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 Mike says at 08:27 et
New video added (NEW!) Visiting Coffee Factory Insights & Tips
Today we are in Guangzhou, an industrial city in China and visiting a
Coffee Maker Factory that is producing coffee makers for the top
European brands. We will see the production, show you real life
insights on how Chinese factories look and work, what questions you
should be asking when visiting your supplier and what quality control
is in place. Great insights from the real Chinese factory!

As a bonus we are sharing great tips for Amazon FBA sellers.

Visiting China is not required but will put you ahead of competition
if you really go extra mile and visit your suppliers and establish
personal level of trust with them. It's much harder for supplier to
scam you and provide poor quality if he knows that you can just hop on
the plane and visit their factory in person next day to check the
quality! Trust me, it works!
 
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 diego says at 08:28 et
where to see it Mike??
 
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 tom says at 08:30 et
In China with Love series (BONUS) http://sellslikehotcakes.co/videos.php
 
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 Samuel says at 07:53 et
great video!