5 Key Components To Help You Create AMAZING Product Listings On Amazon!

Poor product listing is the bane of success on Amazon. If you are serious about your products and you intend to turn your Amazon store into a profitable enterprise, then you must learn the science of creating great product listings. If you browse through Amazon, you will come across poorly constructed product listings; these listings are easily identified by poor descriptions, weak or poorly designed images, and spammed keywords. You can be sure that these sellers wouldn’t be making any ROCK-STAR sales on Amazon.

If you have determined that you will separate yourself from this group, if you don’t want to remain mediocre, then this is the right place for you.

To understand product listings efficiently we need to break it down into it’s most important components.

These are:

  1. Product title
  2. Product Image
  3. Product description
  4. Keywords
  5. Product reviews

As you have rightly guessed, each of these components will help guide your buyer towards making a purchase decision.

How well you construct these components will determine how well you sell, so their role in making sales cannot be overlooked.

Let us zoom in on these components and talk about them in more detail.

1. Product Title: The title of a product might seem like something innocuous that should be paid much attention, don’t be fooled by its simplicity. Product titles provide a peek into what you are selling. They should contain complete or a near complete information describing your product(s). Amazon allows a 250-character limit for product titles; ensure you judiciously make use of this opportunity! As a guide, when filling out the product title, make sure you include the brand name, quantity, color, model size etc., also try to some keywords into the title to help with SEO.

2. Product Image: Now, to convince your sellers to buy your product isn’t it obvious you will require high-quality images? While you are sourcing for great product images, ensure that they truly depict the size and scale of the product. Amazon will permit posting of nine product photos with one lead photo, this is an opportunity that shouldn’t be trifled with, try to use images that show your products in use by a person, this will help your clients relate to your product. Don’t attempt to deceive anyone by posting a picture showing something your product doesn’t have, this can be viewed by your sellers as deception and it can lead to bad reviews, this isn’t the time to show off your Photoshop skills!

3. Product Description: Wish you had the chance to convince a client that your product was superior to whatever the competition had to offer? Well, the product description is just the right place to do this. With a 2,000-word character limit, Amazon provides its sellers ample opportunity to show your potential customers what your product is all about. Here, you can use short sentences detailing your products functions and the problem it solves, you may or may not include information about the manufacturing company, this is up to you, determine what is beneficial by putting yourself in the client shoes and asking yourself a simple question after reading your product description; will this make me proceed further? When describing your products, leave no stone unturned, however, don’t over exaggerate, as this could backfire in the form of bad reviews!

4. Keywords: One popular mistake amongst Amazon sellers is the misuse of keywords! There is no doubt that knowing the keywords your buyers are targeting and ranking for is very useful, but more importantly, the RIGHT application of such keywords/phrases is vital. Don’t spam keywords, only use keywords that are relevant to your niche and your buyers; additionally, keywords should be added to relevant places like the product title and product features.

5. Product Reviews: Product reviews on Amazon do what social proof does in real life. They provide evidence that your products are high quality and sought after, or they could also tell a different story, that you are selling cheaply manufactured items. The latter is known as “bad reviews” while the former is the standard “good product review.” Now, you don’t need the genius to tell you that what you need on a consistent basis is good product reviews. To ensure this is your story, you must deliver top quality products; avoid deception of any kind and request for good reviews from your buyers after they make a purchase. Remember, if you deliver a substandard product, then you cannot expect good reviews, so try to stay on top of your game at all times!

These 5 key components are crucial in setting up a good product listing, if you require more information on these, then you can take a look at our video courses here. We also got some amazing tools to help out with product title suggestions, keywords generation etc. You can check out the garlic press smasher here.

Have a profitable week ahead!

 

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Last Wall Comments

 
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 Ethan says at 21:01 et
i look to scale up my business and get more help.. where to find assistants?
 
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 Evan says at 21:01 et
Check great filipinos workershere onlinejobs.ph and assistant on Upwork, freelancer.com and fiverr!
 
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 Eddy says at 21:12 et
I find it super difficult to find a local dropshipper with lower cost compared to the competitors on amazon.com , I have like 4 wholesellers with different products most of them are expensier than those on amazon is it possible to find cheapers ones??
 
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Claudia says at 21:12 et
That's why doing it on Shopify makes more sense, like the course is teaching.. So that you can mark up prices higher and no competition or related products are shown!
Also I believe it's possible to find products with better profit margins on Amazon. also remember you can still bundle it!
I think having an amazon dropship business could be helpful for a lot of ppl? but shopify is a way to go to start it. Amazon still better for FBA!
 
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 Dr. Jam says at 21:39 et
Any great FBA podcasts to hear?
 
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Claudia says at 21:39 et
Check Resources. Scott Amazing Seller is top one!
 
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 Mother Wit says at 21:40 et
What fullfilment services you use?
 
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 Rob says at 21:40 et
Try Shipwire to ship to US customers and across Canada, shipwizmo.com, maybe even Fulfilled by Amazon? Also ZhenHub they have fulfillment centers around the world - China, USA, UK, Germany, Australia.
 
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 Ray says at 21:44 et
What is ISF? I am confused
 
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 jack says at 21:44 et
It's Importer Security Filing.. As the importer, you are required to file some basic information before the cargo departs overseas and arrives in the US. Your freight forwarder will always taken care of this but double check always!
 
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 Mister A says at 17:40 et
How accurate are sales estimates based on BSR?
 
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 Aria says at 17:42 et
It's pretty accurate but it's only a GUIDE, not exact amount. You need to understand that amazon does not release real sales amounts on public. So it's an EDUCATED GUESS. The problem is that all of that information is based on the sales rank at the time you are viewing the product. So if they ran some promo last week they have more BSR than usual.

That's why good to use TRACKING tools like "Track my product" in sells lik ehot cakes..
 
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 Lane says at 17:44 et
FBA toolkit, Unicorn smasher, Jungle scout, all give you some estimate. Nothing is "ACCURATE" and cant be accurate as you dont know real numbers, only amazon does... all tools just try to help you research. Dont worry about "accuracy".
 
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 wing11 says at 19:53 et
I heard Amazon is now accepting only GS1 UPC codes
 
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 Mila says at 19:55 et
my speedybarcodes work just fine.. but you can get on http://www.gs1.org/need-gs1-barcode GS sites too just more expensive
 
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Sathaporn says at 01:27 et
I just starting to do a dropshipping with Shopify and I'm from Thailand. How can I get customers trust me from USA?
 
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 James says at 01:29 et
Dont say that you are from Thailand on your store. Buy a virtual address in USA, use fiver to proofread the texts (very cheap). See the video about building credibility, it helped me a lot
 
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 K1nggg says at 03:11 et
i agree with james. many of us are not from usa so it's not a problem where you are from!
 
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 Violet says at 03:14 et
Sathaporn, make sure your store looks trustworthy, follow the common steps outlined in the video lesson about building trust.
- virtual address
- phone number in US
- forwarding service (to forward returns)
- hire virtual assistant to proofread your english if you struggle with english. (on fiverr for $5)
- put trust seals
- be clear about delivery time
- provide great tracking and good customer service to keep customers happy
 
5
Sathaporn says at 12:15 et
Can someone give me advice for our address office & telephone number in USA? and how much the pricing?
Thank you!!
 
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 wing11 says at 12:16 et
There is a video about it covering it in detail. It's called "How to INCREASE the CREDIBILITY of your store and BOOSTS your SALES" in shopify mastery section
 
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Sathaporn says at 06:16 et
Thank you!!
 
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Claudia says at 09:35 et
Datacenter migration - We are pleased to announce that we are moving to a new state-of-the-art data center in Arizona. scheduled downtime May 20-21
We will begin a physical move of all active servers on May 20, 2017 at 8:00 PM PDT (GMT-7). We expect the equipment to be at the new facility by May 21st at 6:00 AM PDT (GMT-7).
 
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 chris says at 09:56 et
thank you for headsup you guys rock!!
 
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Jaikishin says at 03:40 et
Hi guys need help to configure the theme like the videos how do I color backgroundto the main menu and put the menu on the side bar on the collections page ? Help
 
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 Evan says at 03:41 et
In shopify go to menu Online Store - > Themes -> click customize theme.
 
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Juan says at 03:38 et
Hi, I've been working on setting up my shopify store, I was just wondering how many items should i have to sell before i go live.
 
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 Mike says at 03:40 et
hi Juan. It depends a lot on your niche. There are stores with just 1 or 3 products. There are stores with thousands of products. If you sell a pill or something really unique then the less products the better. IF you sell more like everything store then the more the better.
 
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Juan says at 15:36 et
thanks for the feedback Mike, I will be posting the site for critique soon
 
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 Mike says at 15:38 et
yes please do so we can give more specific feedback!
 
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George says at 08:51 et
What is the best thing to do if you are out of stock, close the listing or let it run? how about the metrics are they going to drop?
 
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 Ted says at 08:52 et
Are you talking about amazon or shopify? On shopify it will say "Sold out" which is pretty cool for building urgency for other items.
On Amazon if you have no stock your listing is not displayed. You dont need to "close" it. Some people like to rise the prices before you run out of stock. The metrics will go down unfortunately. You need to plan your inventory better.