5 Key Components To Help You Create AMAZING Product Listings On Amazon!

Poor product listing is the bane of success on Amazon. If you are serious about your products and you intend to turn your Amazon store into a profitable enterprise, then you must learn the science of creating great product listings. If you browse through Amazon, you will come across poorly constructed product listings; these listings are easily identified by poor descriptions, weak or poorly designed images, and spammed keywords. You can be sure that these sellers wouldn’t be making any ROCK-STAR sales on Amazon.

If you have determined that you will separate yourself from this group, if you don’t want to remain mediocre, then this is the right place for you.

To understand product listings efficiently we need to break it down into it’s most important components.

These are:

  1. Product title
  2. Product Image
  3. Product description
  4. Keywords
  5. Product reviews

As you have rightly guessed, each of these components will help guide your buyer towards making a purchase decision.

How well you construct these components will determine how well you sell, so their role in making sales cannot be overlooked.

Let us zoom in on these components and talk about them in more detail.

1. Product Title: The title of a product might seem like something innocuous that should be paid much attention, don’t be fooled by its simplicity. Product titles provide a peek into what you are selling. They should contain complete or a near complete information describing your product(s). Amazon allows a 250-character limit for product titles; ensure you judiciously make use of this opportunity! As a guide, when filling out the product title, make sure you include the brand name, quantity, color, model size etc., also try to some keywords into the title to help with SEO.

2. Product Image: Now, to convince your sellers to buy your product isn’t it obvious you will require high-quality images? While you are sourcing for great product images, ensure that they truly depict the size and scale of the product. Amazon will permit posting of nine product photos with one lead photo, this is an opportunity that shouldn’t be trifled with, try to use images that show your products in use by a person, this will help your clients relate to your product. Don’t attempt to deceive anyone by posting a picture showing something your product doesn’t have, this can be viewed by your sellers as deception and it can lead to bad reviews, this isn’t the time to show off your Photoshop skills!

3. Product Description: Wish you had the chance to convince a client that your product was superior to whatever the competition had to offer? Well, the product description is just the right place to do this. With a 2,000-word character limit, Amazon provides its sellers ample opportunity to show your potential customers what your product is all about. Here, you can use short sentences detailing your products functions and the problem it solves, you may or may not include information about the manufacturing company, this is up to you, determine what is beneficial by putting yourself in the client shoes and asking yourself a simple question after reading your product description; will this make me proceed further? When describing your products, leave no stone unturned, however, don’t over exaggerate, as this could backfire in the form of bad reviews!

4. Keywords: One popular mistake amongst Amazon sellers is the misuse of keywords! There is no doubt that knowing the keywords your buyers are targeting and ranking for is very useful, but more importantly, the RIGHT application of such keywords/phrases is vital. Don’t spam keywords, only use keywords that are relevant to your niche and your buyers; additionally, keywords should be added to relevant places like the product title and product features.

5. Product Reviews: Product reviews on Amazon do what social proof does in real life. They provide evidence that your products are high quality and sought after, or they could also tell a different story, that you are selling cheaply manufactured items. The latter is known as “bad reviews” while the former is the standard “good product review.” Now, you don’t need the genius to tell you that what you need on a consistent basis is good product reviews. To ensure this is your story, you must deliver top quality products; avoid deception of any kind and request for good reviews from your buyers after they make a purchase. Remember, if you deliver a substandard product, then you cannot expect good reviews, so try to stay on top of your game at all times!

These 5 key components are crucial in setting up a good product listing, if you require more information on these, then you can take a look at our video courses here. We also got some amazing tools to help out with product title suggestions, keywords generation etc. You can check out the garlic press smasher here.

Have a profitable week ahead!

 

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Last Wall Comments

 
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 Mike says at 22:40 et
With the new Amazon policies, Amazon does not allow incentivized reviews tied to free or discounted products. However they still allow discounts coupons and people can leave the reviews as long as you never ASK THEM TO or promise discount in return for a review.. See new video we posted about AMAZON launch and getting reviews legally with Followup series and social media!
 
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Claudia says at 07:40 et
Moreover discount sales will boost your amazon ranks a lot. It's still a great idea combining with Lightning Deals and PPC.
 
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 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
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 Jonas says at 21:12 et
guys, how do you prevent long term storage fees for things that sell slow?
 
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Claudia says at 21:12 et
Several options.. Liquidate It, Ship it back to you, Have Amazon Destroy it
go to INVENTORY > INVENTORY PLANNING , then INVENTORY AGE link. You'll see which products are coming up for the 6 month or 12 month long term storage fees. Just make sure nothing stays over 365+ days.
 
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 Lane says at 21:13 et
@Jonas, make sure you get rid of duds that dont sell over 6 months!
 
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 Wise Woman says at 21:20 et
I am starting FBA and have 2 questions..
1. What is EAN/IAN??
2. What is FNSKU?
 
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Claudia says at 21:20 et
1. It's European Article Number or International Article Number A 13 digit-10 data and 3 check -barcoding standard which is a superset of the original 12-digit Universal Product Code system.

2. Fulfillment Network Stock Keeping Unit... This number is used to identify a specific product to a specific seller within an Amazon Fulfillment Center. It's this that goes on your product as a label if you're selling FBA and not commingling
 
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 henry says at 21:21 et
sorry what is this FBA mean??
 
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Claudia says at 21:21 et
In short it works like this.. Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Kenga says at 21:21 et
Whats different with FBM and FBA??
 
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 Dylan says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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Claudia says at 21:21 et
Fulfillment by Merchant - The merchant is responsible for picking, packing, and shipping the products, as well as providing customer support for the product. .. FBA is when Amazon fulfillment centers pick, pack and ship a seller’s products, as well as providing customer service for products -all of this comes with a FbA fee 15-30% depending on the price
 
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 Abigail says at 21:22 et
Whats PL??
 
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 jo says at 21:22 et
Private label product.
 
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 USA says at 21:30 et
How to find and contact influencers on Instagram??
 
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 Samuel says at 21:31 et
Try whalar.com, socialhype.co, influence.co, Buzzsumo ,Boostagram .. each can provide list. Also BrandSnob app. Also of course direct contact without third party tools on instagram!
 
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 nicholas says at 21:31 et
Already discussed before, please search first...
 
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 tyro_meg says at 21:48 et
Wondering if you guys and take a look at my situation? Running FB ads and getting like 200 visitors a day but zero conversions!

thanks a lot!
 
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Claudia says at 21:48 et
Seems like you are not doing it right.. check the new FB mastery bonus series in the VIDEOS.. You need to target right audience with right ads! It's really helpful stuff there.
 
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 freedom says at 21:49 et
Also about FB... FB video ads.. should i try with voice or muted?
 
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 little_tiger says at 21:49 et
Most people watch their videos muted so it has to make sense without audio. With captions too if possible.. Attention span is 15-60 seconds. Remember facebook counts a video view as something like 3 seconds so its better to ignore views and track engagement.
 
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 Ethan says at 23:18 et
Looking for product to sell... Selling mobile accessories is a good idea or not ?
 
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 Midas says at 23:19 et
Bad idea, totally crowded with big sellers with deep pockets, Too easy to copy any product, too much competition also
 
5
Sathaporn says at 12:15 et
Can someone give me advice for our address office & telephone number in USA? and how much the pricing?
Thank you!!
 
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 wing11 says at 12:16 et
There is a video about it covering it in detail. It's called "How to INCREASE the CREDIBILITY of your store and BOOSTS your SALES" in shopify mastery section
 
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Sathaporn says at 06:16 et
Thank you!!
 
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Sallyann says at 14:22 et
Hi there,
On my own I have set up my Shopify website with my domain, I have Oberlo and have imported lots of products and listed them, however, i am really not sure that they are worded right in the SEO way and I have been trying social marketing but still have no sales, I've been doing this for several weeks now. so I have just discovered Sells Like Hotcakes and thought that you may be able to help me with the marketing, the conversions and eventually with Amazon FBA is this something that you can do or because I have done most of the set up myself do you think I should continue on my own? I really am struggling to get past this rut where I have done everything I should do and no sales. Please help?

thanks in desperation!
Sallyann
 
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 Mike says at 14:24 et
Hi Sallyann, it's hard to suggest anything blindly. I suggest that you post your website here http://sellslikehotcakes.co/critics.php in critics and we can all give suggestions to you!
 
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Sallyann says at 06:42 et
hi after taking the steps to show you my store I realised that i did it in hast and have closed it, by the way thanks for all the comments they were super useful!
I am going for my original niche and I have several ideas for others once im up and running. I am very impressed by the help you get here, from the keyword, title generator, the filler and bullet point generator and everything else, all great in helping newbies like myself.
i would like to ask that once i have my shop up and running and looking great would it be an option to do a full launch campaign with one of the email companies to send out emails to your target audience? I have seen ones advertised and I am realistic about the feedback and actual conversions but i don't have an email list yet and this seems to be a great option. let me know

thanks
 
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 Alice says at 06:43 et
thank you and that's a good plan. what companies do you mean specifically?
 
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 Mike says at 17:06 et
New tool - the Slogan Maker
http://sellslikehotcakes.co/slogan_maker.php
The Slogan Maker allows you to generate catchy slogans and titles for
your marketing materials. If you refresh - every time you get a new
idea! Enjoy!
 
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 wing11 says at 01:56 et
wow this is helpful one, thx!!
 
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Jimmy says at 03:26 et
Hi there, I am a newbie at here. May I know what is the best auto currency switcher for Shopify? Thanks.
 
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 James.W says at 03:27 et
Welcome, there are many plugins, not sure which is best, they are pretty same! https://apps.shopify.com/auto-currency-switcher
 
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Jimmy says at 12:15 et
Now I am using Auto Currency Switcher, thanks so much James.
 
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FITZGERALD says at 15:36 et
What is Influencer Marketing and does it really work like the guru claim it is?
 
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 Gab says at 15:38 et
It means when you contact the influencers (youtube stars, instagram stars) via famebit or similar services or directly. It does work but it depends on the service you offer or the product. Lets say you have a beatuty product or tech product - it's easy to find the massive influencer for that. But if you offer something rare and local, it would be hard to advertise via influencers, as their audience is very broad!!! Hope it helps!!!!
 
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Bill says at 08:19 et
So Im new....still doing research for a niche...what I'm finding is using the Hotcakes competitor spy tool, when I do find something that I might like to sell I find out the competitor didn't get it from Aliexpress. This happens more often that not with the biggest Shopify stores. What other dropshipper might they be using?
 
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 Mike says at 08:20 et
It does not have to be only Aliexpress. Check the local dropshipping supplier video, you can also find local suppliers!
 
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George says at 08:51 et
What is the best thing to do if you are out of stock, close the listing or let it run? how about the metrics are they going to drop?
 
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 Ted says at 08:52 et
Are you talking about amazon or shopify? On shopify it will say "Sold out" which is pretty cool for building urgency for other items.
On Amazon if you have no stock your listing is not displayed. You dont need to "close" it. Some people like to rise the prices before you run out of stock. The metrics will go down unfortunately. You need to plan your inventory better.