Easy Steps to Take Advantage of the Holiday Season and Make More Money

Christmas is just around the corner; buyers are gearing up to make holiday purchases, and gifts for their loved ones. Did you prepare ahead for this season as we advised earlier??

Right now a lot of e-commerce businesses are struggling to put together marketing plans to handle 2017’s holiday sales. This last-minute scrambling is not healthy; planning for the Yuletide is something that should have been done months ago!

Okay, okay, I’m not gonna scold you too much! After all, the deed is already done, and there is no use crying over spilled milk, but if the question on your mind is how do I correct my mistakes, how can I take full advantage of this holiday season and make profit?

Then…. You’re in luck!

I have answers!!

Today, we’ll be looking at ways you can improve sales and take full advantage of the holiday.

1. Revisit your email list: We have continually emphasized on the merits of building an email list, as a good online merchant, you should have one by now. There is no better time to utilize your email list than during the holiday period. Your email list consists of people that are regular customers, familiar visitors on your websites and people that are really conversant with your products and what you have to offer. It is time to reach out to these people and inform them of your new offerings for the holiday including discounts prices. Let them know that you value their patronage and encourage them to take advantage of any sales promotion you are offering for the holiday. Maintaining contact with previous customers is essential to having repeat buyers. Do not neglect your email list!

2. Coupons! COUpons! COUPONS: Nothing makes a customer feel better than the feeling of “making a deal.” Give your customer this feeling this holiday season by distributing coupons and discount codes. This will increase the number of visits your website will get and also the chance of visitors making purchases! Everybody knows free shipping and other discount promos help with sales, so why get left behind, take full advantage of this during this holiday season! Don’t be selfish, encourage your customers to make deals with you, remember the controversial president of a certain country got rich by making deals. Deal-making is a crucial part of sales, embrace the coupon!

3. Customer Service: This holiday season is a period of showing love and kindness, why don’t you transfer these traits to your customer service? Begin to spend time engaging your customers and providing support through your various platforms including social media. This not only helps builds the anticipation, but also makes your customers more endeared towards you, and help expand your customer base.

So you see, even though customer service and engagement might seem like a time-consuming endeavor, it is definitely worth it! Every merchant needs loyal customers, and good customer service offering is a step in the right direction.

Remember, the holiday season is already here, don’t waste time, start implementing these tips so that you can reap the full benefits of Christmas, end the year on a good note and smile home to the bank!

Best of luck!

 

 

 

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Last Wall Comments

 
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 David S says at 22:34 et
Hi guys! I am about to place the order with the factory, what is the difference between EXW and FOB?
 
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 Cyril says at 19:39 et
Is it still ok to give away discounted coupons?
 
Claudia says at 19:40 et
Yes as long as you don't ask for reviews in exchange. It will still increase your sales velocity and ranks.. However maybe it makes more sense to run PPC instead of giving away your product too cheap 50-75% OFF instead of PPC? Depends on the niche..
 
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 Jonas says at 21:12 et
guys, how do you prevent long term storage fees for things that sell slow?
 
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Claudia says at 21:12 et
Several options.. Liquidate It, Ship it back to you, Have Amazon Destroy it
go to INVENTORY > INVENTORY PLANNING , then INVENTORY AGE link. You'll see which products are coming up for the 6 month or 12 month long term storage fees. Just make sure nothing stays over 365+ days.
 
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 Lane says at 21:13 et
@Jonas, make sure you get rid of duds that dont sell over 6 months!
 
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 Roman says at 21:15 et
Can I put my URL on my product package?
 
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Claudia says at 21:15 et
Yes you can + inside your insert card too. You cant put links only in communication to the amazon customers via amazon email system.
 
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 sultan says at 21:16 et
I'm new here.. Quick one.. What's FOB ??
 
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Claudia says at 21:16 et
"Free On Board" is a term in international commercial law specifying at what point respective obligations, costs, and risk involved in the delivery of goods shift from the seller to the buyer. Indicating "FOB port" means that the seller pays for transportation of the goods to the port of shipment, plus loading costs. The buyer pays cost of marine freight transport, insurance, unloading, and transportation from the arrival port to the final destination. The passing of risks occurs when the goods are loaded on board at the port of shipment.
 
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 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
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 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
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Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
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Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
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 Tycoon says at 23:31 et
Morning Amazoners. Im looking to increase the quality of my listings AND increase conversions. Any tips?
 
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 little_tiger says at 23:32 et
Learn yourself too! Don't be lazy.. Check the video about the listing and brainstorm, put to CRITICS!
 
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 Samuel says at 23:47 et
Agreed. dont pay $150 to some shady guys. you should do it yourself and become your own expert. 1/2 the people that claim to know don't. You know your product better than anyone else. Dont be lazy! USe the tools provided and dont look for magic pills!
 
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 Oli says at 23:32 et
Run Split tests also!
 
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 lou says at 23:48 et
There are tons of services like amzfoster.com to get your listing optimized
 
Blaine says at 00:30 et
Hello I'm new and just trying to feel my way around
 
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 jack says at 00:31 et
Welcome Blaine, you will love it here, we are crushing it!!! Videos are here http://sellslikehotcakes.co/videos.php they work fine for me, try Chrome or firefox.
 
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Leslie says at 13:30 et
I had over eight merchant providers turn me down. For example, when you think hemp--you think...marijuana. Providers said no,no,no....Hemp is illegal, which it is not! And search Aliexpress for hemp clothing and what do you get, marijuana paraphernalia--not 100% hemp products! Hemp is just another tag for broadcloth. What I do not get is I have seen things like marijuana seed sites with a shopify or Paypal logo on their site? But.. I was denied by both of them for trying to sell anything that could be misconstrued as for marijuana..like vaporizers listed under Aromatherapy. Are not marijuana seeds sold for the purpose of growing an illegal plant in most states/provinces? Why the hypocrisy with merchant providers?
 
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 Diego says at 13:31 et
You see, every provider wants to stay safe. If you are new and coming with a first product and start with something on the "edge" like marijuana-related stuff you might have trouble for sure. Start with safer products, get approved easily, then get some volume going and only when you are a trusted seller add more edgy products. Hope this helps
 
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Jan says at 22:47 et
Hey guys, thanks for the great course! Dont know how to say, but I have a strong thinking within myself, that it is too late to start. I know that this will probably be only a belief. Any ideas for helping me with this issue?
I am also looking for products but it's really hard to find something with the criterias the course is telling me.
What about you guys? Are you thinking similar or I am the only one here? :)
 
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Claudia says at 22:51 et
hi Jan and welcome. "is it too late" is the common fear of everyone that is getting started. What you really fear is "is it too much competition? what if my product does not fit all the criteria"? The truth is, there will be never an ideal product that fits ALL criteria. Criteria is an indication for you in which direction to look, but it does not mean that you must find ideal product that fits ALL criterias at the same time. This will never be the case.

This year is amazing time to start ecommerce, because so many new tools are developed and released and with new amazon review policies it's getting harder for low quality sellers just to buy tons of 5 star reviews and flood the market like it was last year. So i think it's getting even easier for people to stand out when most of those low quality sellers are banned for incentivize reviewes.

The great place to start looking for ideas is "Niche finder tool". http://sellslikehotcakes.co/niche_finder.php for example who know that baby towels or corner flags might be a great idea to sell? This will give you great ideas on how to find a product!
 
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 casey says at 22:52 et
Great points there... is it too late to learn new languange? too late to start a business? You set your own limits. Maybe late for you, but i will start my 4th product this year and i dont look back. more business for me :)
 
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 Mike says at 01:39 et
The right time is NOW. Amazon is BOOMING. Jeff Bezos becomes second richest person On The Forbes 400. The gold rush time is NOW.
 
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Jan says at 00:04 et
You are all right guys. Deep inside myself I know that it could and will work. For no other reason I signed to the course! Thanks a lot for your input!
 
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Xuan says at 13:08 et
Hi I'm newbie here :)! 3 days I run camp ads fb but not effective
. I till not have first sale for me :(. I don't have direction right for me? How do you make the first sale?
 
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 Theo says at 13:09 et
hi Xuan, it depends on many factors. what is your store? what product you sell? what ads you run? You might want to submit your project to Critics here http://sellslikehotcakes.co/critics.php and everyone will help brainstorming it.
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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Andres says at 05:22 et
Thx for answering @Mike , @Kylie @Claudia....Im starting my plan on Shopify store...Do you experts, have only one theme, one storeo? giving that they are so many choices
 
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 Mike says at 10:18 et
New video added: "Sellers Summit conference insights: How to choose the right product?" in the FBA Mastery Bonus Section. Enjoy!
 
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 Highlander says at 10:19 et
thank you for continues support mike!
 
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 Tyro Meg says at 16:05 et
great video, thank you for sharing!!
 
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Gad says at 17:43 et
Hello everyone :-) my name is Gadi, and I'm a new member. Glad to meet you all , and looking forward to be part of your community :)
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
 
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 Chris says at 17:45 et
Welcome Gad! Donation component is a great way to boost your sales but it must be linked to a good cause and make sense, so that your product is somehow linked to a good story that makes sense
 
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 quirkyfox says at 17:45 et
yeah, like Bamboo product for saving trees...
 
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 Mike says at 17:46 et
hi Gad. Regarding UK question you did not explain if you do dropshipping or FBA? Anyways you can start with UK and expand!
 
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Gad says at 08:03 et
Thank you all for your comments
Regarding your question Mike, I thought about
Dropshipping at first
 
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Gad says at 08:03 et
Two more questions please :
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
 
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 Mike says at 08:05 et
Gad, Aliexpress is a chinese company. They ship internationally but it's always from china. You can watch video on finding local dropshipping suppliers in your niche in UK if you want to go local route.
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!
 
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Gad says at 04:58 et
Thanks !
 
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Dimitrios says at 14:05 et
I know that SLHC don't prefer retail arbitrage, but does anyone knows any good site that provides good lists for arbitrage?
 
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 Gab says at 14:05 et
what did you mean by lists