Christmas is just around the corner; buyers are gearing up to make holiday purchases, and gifts for their loved ones. Did you prepare ahead for this season as we advised earlier??
Right now a lot of e-commerce businesses are struggling to put together marketing plans to handle 2017’s holiday sales. This last-minute scrambling is not healthy; planning for the Yuletide is something that should have been done months ago!
Okay, okay, I’m not gonna scold you too much! After all, the deed is already done, and there is no use crying over spilled milk, but if the question on your mind is how do I correct my mistakes, how can I take full advantage of this holiday season and make profit?
Then…. You’re in luck!
I have answers!!
Today, we’ll be looking at ways you can improve sales and take full advantage of the holiday.
1. Revisit your email list: We have continually emphasized on the merits of building an email list, as a good online merchant, you should have one by now. There is no better time to utilize your email list than during the holiday period. Your email list consists of people that are regular customers, familiar visitors on your websites and people that are really conversant with your products and what you have to offer. It is time to reach out to these people and inform them of your new offerings for the holiday including discounts prices. Let them know that you value their patronage and encourage them to take advantage of any sales promotion you are offering for the holiday. Maintaining contact with previous customers is essential to having repeat buyers. Do not neglect your email list!
2. Coupons! COUpons! COUPONS: Nothing makes a customer feel better than the feeling of “making a deal.” Give your customer this feeling this holiday season by distributing coupons and discount codes. This will increase the number of visits your website will get and also the chance of visitors making purchases! Everybody knows free shipping and other discount promos help with sales, so why get left behind, take full advantage of this during this holiday season! Don’t be selfish, encourage your customers to make deals with you, remember the controversial president of a certain country got rich by making deals. Deal-making is a crucial part of sales, embrace the coupon!
3. Customer Service: This holiday season is a period of showing love and kindness, why don’t you transfer these traits to your customer service? Begin to spend time engaging your customers and providing support through your various platforms including social media. This not only helps builds the anticipation, but also makes your customers more endeared towards you, and help expand your customer base.
So you see, even though customer service and engagement might seem like a time-consuming endeavor, it is definitely worth it! Every merchant needs loyal customers, and good customer service offering is a step in the right direction.
Remember, the holiday season is already here, don’t waste time, start implementing these tips so that you can reap the full benefits of Christmas, end the year on a good note and smile home to the bank!
Best of luck!
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Last Wall Comments
go to INVENTORY > INVENTORY PLANNING , then INVENTORY AGE link. You'll see which products are coming up for the 6 month or 12 month long term storage fees. Just make sure nothing stays over 365+ days.
I am also looking for products but it's really hard to find something with the criterias the course is telling me.
What about you guys? Are you thinking similar or I am the only one here? :)
This year is amazing time to start ecommerce, because so many new tools are developed and released and with new amazon review policies it's getting harder for low quality sellers just to buy tons of 5 star reviews and flood the market like it was last year. So i think it's getting even easier for people to stand out when most of those low quality sellers are banned for incentivize reviewes.
The great place to start looking for ideas is "Niche finder tool". http://sellslikehotcakes.co/niche_finder.php for example who know that baby towels or corner flags might be a great idea to sell? This will give you great ideas on how to find a product!
. I till not have first sale for me :(. I don't have direction right for me? How do you make the first sale?
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
Regarding your question Mike, I thought about
Dropshipping at first
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!