Easy Steps to Take Advantage of the Holiday Season and Make More Money

Christmas is just around the corner; buyers are gearing up to make holiday purchases, and gifts for their loved ones. Did you prepare ahead for this season as we advised earlier??

Right now a lot of e-commerce businesses are struggling to put together marketing plans to handle 2017’s holiday sales. This last-minute scrambling is not healthy; planning for the Yuletide is something that should have been done months ago!

Okay, okay, I’m not gonna scold you too much! After all, the deed is already done, and there is no use crying over spilled milk, but if the question on your mind is how do I correct my mistakes, how can I take full advantage of this holiday season and make profit?

Then…. You’re in luck!

I have answers!!

Today, we’ll be looking at ways you can improve sales and take full advantage of the holiday.

1. Revisit your email list: We have continually emphasized on the merits of building an email list, as a good online merchant, you should have one by now. There is no better time to utilize your email list than during the holiday period. Your email list consists of people that are regular customers, familiar visitors on your websites and people that are really conversant with your products and what you have to offer. It is time to reach out to these people and inform them of your new offerings for the holiday including discounts prices. Let them know that you value their patronage and encourage them to take advantage of any sales promotion you are offering for the holiday. Maintaining contact with previous customers is essential to having repeat buyers. Do not neglect your email list!

2. Coupons! COUpons! COUPONS: Nothing makes a customer feel better than the feeling of “making a deal.” Give your customer this feeling this holiday season by distributing coupons and discount codes. This will increase the number of visits your website will get and also the chance of visitors making purchases! Everybody knows free shipping and other discount promos help with sales, so why get left behind, take full advantage of this during this holiday season! Don’t be selfish, encourage your customers to make deals with you, remember the controversial president of a certain country got rich by making deals. Deal-making is a crucial part of sales, embrace the coupon!

3. Customer Service: This holiday season is a period of showing love and kindness, why don’t you transfer these traits to your customer service? Begin to spend time engaging your customers and providing support through your various platforms including social media. This not only helps builds the anticipation, but also makes your customers more endeared towards you, and help expand your customer base.

So you see, even though customer service and engagement might seem like a time-consuming endeavor, it is definitely worth it! Every merchant needs loyal customers, and good customer service offering is a step in the right direction.

Remember, the holiday season is already here, don’t waste time, start implementing these tips so that you can reap the full benefits of Christmas, end the year on a good note and smile home to the bank!

Best of luck!





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Last Wall Comments

 Optimus says at 21:02 et
hi guys! great to see you are all crushing it. Any help would be really appreciated.. How can I ship Fedex DHL from ali without killing the bank?
Claudia says at 21:02 et
Welcome to community! You will love it here! Regarding your question - Make a deal with your supplier or get your own Fedex and DHL account. Usually a big factory that ships a lot get special deals and lower rates on shipping.
 Vin says at 21:06 et
Why retail Arbitrage SUCKS?
 Emma says at 21:06 et
It does not.. And it works ok still, but it's more like OLD SCHOOL method to make money... 10 years ago it was a golden age of RA, but now more and more brands are closing their listings from piggibackers (RA crowd) so you might end up buying stock and then can't list it..
Claudia says at 21:07 et
For me RA is WORK... Not a passive income. If it works for you, fine. But it's not my song.
 Tyro Meg says at 21:08 et
Say Vin, you buy discounted stuff in Wallmart, you sell it ... and then WHAT? You need to start all over again. It's not scalable business model. just a quick buck. I know it works for some people if you have a team of assistants helping find deals and listing them quickly.. Online arbing
 Antony says at 21:47 et
Why you hate retail arbitrage so much?
Claudia says at 21:47 et
Anthony.. Have you watched the video about it? We don't hate it, we just say it's A JOB and hardly a passive income. Moreover brands are getting it harder and harder for you to sell their products on amazon.. More and more restricted categories will create a slow death for RA.. It's much better to get into FBA or Shopoify at this point. 10 years ago Retail arbitrage was booming but it's days are soon gone..
 Vin says at 21:10 et
If i get return for dropshipping item?
Claudia says at 21:10 et
I think we replied that before.. Please use SEARCH first! Use the dropshipper's return policy.? You can use mail forwarding (virtual office) address for package forwarding..
 Eddy says at 21:12 et
I find it super difficult to find a local dropshipper with lower cost compared to the competitors on amazon.com , I have like 4 wholesellers with different products most of them are expensier than those on amazon is it possible to find cheapers ones??
Claudia says at 21:12 et
That's why doing it on Shopify makes more sense, like the course is teaching.. So that you can mark up prices higher and no competition or related products are shown!
Also I believe it's possible to find products with better profit margins on Amazon. also remember you can still bundle it!
I think having an amazon dropship business could be helpful for a lot of ppl? but shopify is a way to go to start it. Amazon still better for FBA!
 adam says at 21:13 et
My question is related to JONAS ... So how to count long term fees??
Claudia says at 21:13 et
On February 15 and August 15 of every year, FBA conducts an inventory cleanup. On these dates, inventory that has been in Amazon fulfillment centers between six and 12 months are assessed a long-term storage fee of $11.25 per cubic foot. Items that have been in fulfillment centers for 12 months or more on the inventory cleanup date are assessed a long-term storage fee of $22.50 per cubic foot. See https://sellercentral.amazon.com/gp/help/help.html/?itemID=200684750
 Ray says at 21:26 et
How can i do a basic photo setup without paying too much for professional fotographer??
 Ted says at 21:26 et
a) in case of BIG products like umbrella, put 2 chairs and white sheets and take your photos, then remove background in photoshop
b) in case of small products use white BOX-setup like this http://imgur.com/a/VcRVM
 Victor says at 21:36 et
What app allows to share reviews on facebook?
 Evan says at 21:36 et
Check www.yotpo.com, Judge.me, Stamped.io (recommended) also SocialShopWave - lets collect more ratings and reviews by giving your customers a beautiful, simple, mobile-first reviewing experience. You can embed reviews into blogs, facebook etc
 Oli says at 17:32 et
how to decide which amazon fulfillment center to ship to in the US?
 Violet says at 17:32 et
Amazon will decide when you create a shipment. sometimes it goes to all in one, sometimes you ship to separate.
Ivan says at 13:07 et
Prompt what is to be done, how it works? I am from Russia and I do not know much English.
Claudia says at 13:08 et
hi Ivan and welcome. Follow the course here http://sellslikehotcakes.co/videos.php - each lesson has a transcription that you can read if you have hard time understanding spoken english!
Oliver says at 02:38 et
Thanks Emma, I got the logo done!
Bill says at 08:19 et
So Im new....still doing research for a niche...what I'm finding is using the Hotcakes competitor spy tool, when I do find something that I might like to sell I find out the competitor didn't get it from Aliexpress. This happens more often that not with the biggest Shopify stores. What other dropshipper might they be using?
 Mike says at 08:20 et
It does not have to be only Aliexpress. Check the local dropshipping supplier video, you can also find local suppliers!
dilini says at 19:04 et
hi, i am sri lankan. In sri lanka it is not allowed paypal and stripe still. for that i can use local intrenational payment gateway. But is there any option by opening amrican bank account to connect to world wide accept IPG? Thanks..
 Kylie says at 19:13 et
also search for local facebook groups, there must be people from sri lanka doing shopify and you can join them as well to get some local advice!