Simple Steps to Effective Customer Communication This Holiday Season

Communication is the backbone of any business. Running a successful e-commerce business demands that you, the seller, is able to communicate efficiently; your product description, its merits, and even what your customer stands to lose if they fail to make that buy. But communication doesn’t stop there! It isn’t all about the product!
The customer takes the cake for the most crucial aspect of communication!
You need to get these guys to trust you, and this requires a whole new set of skills other than just yapping about your product!
So, now you’re probably asking, how do I go about building a great communication system??
Well… that’s what I’m here for. Let’s tackle some smooth methods that’ll help you build better trust and relationships with your clients.

Honesty: this is the first step in building a trustworthy brand. Be transparent with your customers, let them know what to expect from your business in every aspect. Whether it’s the product features or your availability, you should set the standard of honest and realistic expectations, so that your customers don’t feel disappointed at the end of the day when you fail to give them what you have promised. The cliché sales adage which says that you should under promise and over deliver is no joke! It may sound like old school stuff, but this is the truth about selling, honesty will give your customers a reason to keep coming back.
Take down recordings: For the sake of future references, it would be ingenious of you to take down records of the techniques you have employed in the areas of communication or sales, and use it as a reference for future transactions! Recording progress will allow you to see what is working for you and what isn’t.

Have a central support area: when you have too many channels or outlets for reaching out to customers, it will become a cumbersome task to handle all the messages coming from these channels simultaneously. The wise thing to do will be to channel customer support to a central location. For example, instead of providing customer support on Facebook, Twitter, Instagram and your email, you can simply direct all requests or inquiries to your email. This will help you to be more efficient and prevent unnecessary fatigue. On the other hand, if you’ve got the money, you can hire capable virtual assistants to assist with inquiries on your other media.

Get an auto-responder email setup: if you don’t have an auto-responder email by now, then you should stop reading and go have one setup now! Auto-responders will help let your customers know you have gotten their messages and will update them on your response times, which is great in helping the customer feel much more comfortable, and that’s a plus for you!

A great communication system setup will ensure that you have happy customers, return buyers and consistent profits. There is a direct relationship between communication and sales, hope I’m communicating effectively *pun intended*

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Last Wall Comments

 
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 Mike says at 23:12 et
Nice one Pat! Let me know when you reach 2k per day :)
 
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 Elena76 says at 21:19 et
I'm new here too.. Great course. Everyone talks of winning the "Buy Box".. whats a Buy Box??
 
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 Evan says at 21:19 et
The Box that appears on the product detail part containing the "Add to cart" button.. You got to win it ;)
Or else sale goes to someone else.. If you are only seller then it wont matter. Read more http://www.amazon.com/gp/help/customer/display.html?nodeId=200401830
 
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 robert says at 21:19 et
you gotta win it!
 
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 Julian says at 21:23 et
OMG!! today i see ... part of my inventory seems missing? what to do?
 
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Claudia says at 21:23 et
Go to Inventory > Manage FBA Shipments and check if they were received correctly by warehouse? if not, file a report and amazon will research and investigate and credit you for missing or lost units. Finally, check to see if there have been any recent inventory adjustments by using the Inventory Adjustments Report and check to see if there are any ongoing warehouse transfers using the Inventory Event Detail Report.
 
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 Natalie says at 21:24 et
Should i lower the price than competition? We all sell same things. Thanks for replies
 
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 Chris says at 21:24 et
The race to the bottom is a dangerous game. Instead of lowering price try to offer unique product, a bundle, a set, to stand out from competition. You lowering the price will just make other sellers lower their price as well, and now everybody is making less profit with no added benefit.
 
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 Ted says at 21:25 et
Think of doing a bundle or a set and RISE the price, not lower it
 
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 chris says at 21:26 et
Any good ideas for bundles?
 
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 Emma says at 21:26 et
Ex Garlic press+ peeler, Salt and pepper shaker, coffee mug set for mom and dad, hammer and nails, golf gloves and golf balls, phone case + charger bank etc..
 
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 jo says at 21:27 et
Do i need to hire VA??
 
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 Alice says at 21:27 et
If you are scaling up YES! If you are just starting NO! Learn first yourself, then outsource!
 
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 victoria says at 21:28 et
A VA is a virtual assistant, mostly freelancer. A large majority of VA's are in countries like Philippians or India. Most have a decent ability to understand, speak and write English and help you with customer support, scheduling, proofreading etc.
There are a handful of websites where you can hire a VA, oDesk, Fiverr etc. How much to pay.. For VA's in the Philippians you can find a good worker that's decent with English for $3-5/hr and a very good worker that's fluent in English for $6-8/hr
 
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 nicholas says at 21:40 et
welcome guys, i am new here.. i was wondering what upsell and funnel apps you guys are using and why?
 
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 Tyro Meg says at 21:40 et
Welcome friend I tried clickfunnels its good but not integrated with shopify.. Use clickfunnels to build your landing page for facebook ads promotions and collect leads and THEN send them to shopify via followup series..
 
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 Alice says at 21:41 et
For shopify try One click Upsell by Zipify. also Product Upsell.. You can set up rules for upsell offers. Klavio works well for retention emails..
 
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 wing11 says at 21:42 et
Are there any alternatives to clickfunnels?
 
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 Amelia says at 21:42 et
Check Leadpages it allows to gather leads on your own website so you can follow up and market to your list.
 
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 Diego says at 17:33 et
I see many people start to use emoji in aweber but i dont udnerstand how to add them to titles??
 
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 Chris says at 17:36 et
Aweber says "use this http://getemoji.com - so it's allowed
 
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 wing11 says at 19:53 et
I heard Amazon is now accepting only GS1 UPC codes
 
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 Mila says at 19:55 et
my speedybarcodes work just fine.. but you can get on http://www.gs1.org/need-gs1-barcode GS sites too just more expensive
 
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 Father says at 23:25 et
When running a promotion, what is the recommended discount for the sale to count as a verified review and feed the amz algorithm?
 
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 Emili says at 23:27 et
Amazon does not reveal exact cutoff data for "verified" vs "unverified". some people say it's 50% but it's a wild guess. It does not matter really. Don't overthink it Father.
 
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 Emili says at 23:27 et
I give minimum of 80% off. Keeps buyers happy and many reviews coming (WITHOUT asking even with new policies all ok).
 
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 Victor says at 15:03 et
My problem is I am selling too fast and often run out of stock... Should i rise prices to slow down or let it run out of stock?
 
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 chris says at 15:03 et
Dont rise prices it will lower your BSR and ranks... Run out of stock swinging and refill fast!
 
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 Alice says at 15:04 et
forecast.ly and cashcow pro will help you manage inventory and plan better! hope it helps!
 
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 Mike says at 14:36 et
How are you guys? Great news, we started the beta of the new tool, called "Reverse ASIN". Take a look if this can help you http://sellslikehotcakes.co/reverse_asin.php
Remember it works only for the high ranked products to let you spy on your competitors. You can no reverse asin products that are not ranked in top 100. Really a great tool, similar to Keyword inspector but no need to pay for credits.
 
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 Gab says at 14:36 et
wow amazing work guys! will test!
 
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 Victor says at 14:37 et
Thank you sellslikehotcakes team, I am glad to be part of the beta!
 
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 Gautam says at 08:57 et
Thanks, Mike. Love it here! Hope to make my first sale soon.
 
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 Mike says at 04:28 et
Hi guys!

I just returned back from China trip, that was such an amazing and eye opening experience to see REAL China, to break stereotypes, to meet my chinese partners, sourcing agents.

I had a great opportunity to get in depth insights into Chinese whitelabelling business, I even visited and FILMED several factories for you! So you will see my journey and hopefully follow and take action as well, starting your own successful business in China!

We also had a chance to visit Canton fair, the biggest industrial fair in the world with over 45000 factories showing their newest products to potential FBA sellers from all over the world! We filmed it too to give you real life insights on how we choose the product and what questions we ask!

It will take me couple of months to cut all material and prepare the videos, but once ready, you will be first to receive them! Stay tuned and enjoy our course! Remember I do it in my spare time from selling, as doing course does not really bring me any money with such a low price, so my main profit only comes from selling itself, that's why I'm little slow on cutting the videos so bear with me :)

Thank you again for leaving your reviews for the course, it really helps me a lot spread the word and inspire me keep going and share this exciting material with you to help you succeed on Amazon and shopify!

Mike

?
 
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 Olga says at 05:31 et
looking forward mike!!! super exciting!
 
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Brandon says at 14:21 et
What was your most meaningful review (so far) like? What impact did it have on you? What would you want your dream review to say if your student could only use one sentence?
 
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 Mike says at 14:23 et
The fact that someone took action and started his own ecommerce business is the best review for me. I know many people only learn but never take action or find excuses like "i dont have time for this", so I really appreciate when people take action and do what they learn!
 
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Brandon says at 03:47 et
Good answer
 
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Oliver says at 04:35 et
how do you add a logo to the shopify store
 
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 emma says at 04:36 et
you can do in your store Theme settings very easily.
 
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 Mike says at 15:15 et
Another great idea what sells $100 NET? Check out here http://sellslikehotcakes.co/blog/index.php/2017/10/24/another-great-idea-sells/