Simple Steps to Effective Customer Communication This Holiday Season

Communication is the backbone of any business. Running a successful e-commerce business demands that you, the seller, is able to communicate efficiently; your product description, its merits, and even what your customer stands to lose if they fail to make that buy. But communication doesn’t stop there! It isn’t all about the product!
The customer takes the cake for the most crucial aspect of communication!
You need to get these guys to trust you, and this requires a whole new set of skills other than just yapping about your product!
So, now you’re probably asking, how do I go about building a great communication system??
Well… that’s what I’m here for. Let’s tackle some smooth methods that’ll help you build better trust and relationships with your clients.

Honesty: this is the first step in building a trustworthy brand. Be transparent with your customers, let them know what to expect from your business in every aspect. Whether it’s the product features or your availability, you should set the standard of honest and realistic expectations, so that your customers don’t feel disappointed at the end of the day when you fail to give them what you have promised. The cliché sales adage which says that you should under promise and over deliver is no joke! It may sound like old school stuff, but this is the truth about selling, honesty will give your customers a reason to keep coming back.
Take down recordings: For the sake of future references, it would be ingenious of you to take down records of the techniques you have employed in the areas of communication or sales, and use it as a reference for future transactions! Recording progress will allow you to see what is working for you and what isn’t.

Have a central support area: when you have too many channels or outlets for reaching out to customers, it will become a cumbersome task to handle all the messages coming from these channels simultaneously. The wise thing to do will be to channel customer support to a central location. For example, instead of providing customer support on Facebook, Twitter, Instagram and your email, you can simply direct all requests or inquiries to your email. This will help you to be more efficient and prevent unnecessary fatigue. On the other hand, if you’ve got the money, you can hire capable virtual assistants to assist with inquiries on your other media.

Get an auto-responder email setup: if you don’t have an auto-responder email by now, then you should stop reading and go have one setup now! Auto-responders will help let your customers know you have gotten their messages and will update them on your response times, which is great in helping the customer feel much more comfortable, and that’s a plus for you!

A great communication system setup will ensure that you have happy customers, return buyers and consistent profits. There is a direct relationship between communication and sales, hope I’m communicating effectively *pun intended*

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Last Wall Comments

 
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 Mike says at 23:02 et
Make sure that your product is already in Amazon Warehouse before June.
 
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 Cyril says at 10:01 et
Btw, I got a reply to my question "How many keywords to put into listing?" from Amazon!

Response from amazon directly:
Greetings from Amazon Seller Support, There is no "right" amount of keywords that should be provided for a product. There is a 1,000 character limit for keywords. These 1,000 characters can be provided all on one line or split between 5 lines.
 
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Claudia says at 10:01 et
Thank you Cyril!
 
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 Elena76 says at 21:22 et
UPC? what's that code? better to buy from original or from resellers?
 
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 Uncle Sam says at 21:23 et
UPS is Universal Product Code A barcode used for tracking trade items in stores. It usually has 12 numerical digits, which are uniquely assigned to each traded item (GS1 US). You can buy it on speedybarcodes and other sites.
 
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 Natalie says at 21:24 et
Should i lower the price than competition? We all sell same things. Thanks for replies
 
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 Chris says at 21:24 et
The race to the bottom is a dangerous game. Instead of lowering price try to offer unique product, a bundle, a set, to stand out from competition. You lowering the price will just make other sellers lower their price as well, and now everybody is making less profit with no added benefit.
 
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 Ted says at 21:25 et
Think of doing a bundle or a set and RISE the price, not lower it
 
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 chris says at 21:26 et
Any good ideas for bundles?
 
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 Emma says at 21:26 et
Ex Garlic press+ peeler, Salt and pepper shaker, coffee mug set for mom and dad, hammer and nails, golf gloves and golf balls, phone case + charger bank etc..
 
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 mya says at 21:29 et
I am excited to start and ready to ship first product... How to print the labels??
 
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 little_tiger says at 21:29 et
Just buy a simple Laser printer and print on the sticky paper! EASY :)
 
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 Olga says at 21:50 et
For VA (Virtual assistant) better flat rate or hourly??
 
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 Evan says at 21:50 et
I never give a flat rate. I always offer hourly because some months it varies and I would never to over pay
 
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 Mister A says at 17:40 et
How accurate are sales estimates based on BSR?
 
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 Aria says at 17:42 et
It's pretty accurate but it's only a GUIDE, not exact amount. You need to understand that amazon does not release real sales amounts on public. So it's an EDUCATED GUESS. The problem is that all of that information is based on the sales rank at the time you are viewing the product. So if they ran some promo last week they have more BSR than usual.

That's why good to use TRACKING tools like "Track my product" in sells lik ehot cakes..
 
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 Lane says at 17:44 et
FBA toolkit, Unicorn smasher, Jungle scout, all give you some estimate. Nothing is "ACCURATE" and cant be accurate as you dont know real numbers, only amazon does... all tools just try to help you research. Dont worry about "accuracy".
 
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 Eddy says at 23:40 et
I am getting ready to launch my first product soon, but I am wondering how will I market my product?
 
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Claudia says at 23:41 et
Please check the video about the launch process, we explained step by step!
 
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 little_tiger says at 23:42 et
Yes, good video... In short stage the launch, run give aways to gain momentum, run PPC , get follow up series installed, start lightning deals. Reach 10 sales per day goal!
 
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 sultan says at 23:43 et
Whats up guys, should i raise product price when doing ppc??
 
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 Evan says at 23:44 et
it's about high conversion rates you get!
 
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Ivan says at 13:07 et
Prompt what is to be done, how it works? I am from Russia and I do not know much English.
 
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Claudia says at 13:08 et
hi Ivan and welcome. Follow the course here http://sellslikehotcakes.co/videos.php - each lesson has a transcription that you can read if you have hard time understanding spoken english!
 
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Alessandro says at 08:58 et
Hi to all, I'm new here. I was thinking about starting an action figure store, but I don't think items from Aliexpress are original. Is it a problem for collectors?
Thanks so much.
 
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 Good Vic says at 09:00 et
I see pretty big choice for action figures on aliexpress. but you need to decide for whom are you selling? if you are selling 10-15 usd action figure for kids they dont care if they are "original or not". if you sell memorabilia for collectors then you can charge premium and drop ship from other marketplaces as well.
 
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 Gab says at 09:08 et
Alessandro you can even dropship from ebay and amazon as well for your store. I see the prices start from 5-15 usd for basic action figures toys and 50-100 for "high end" more quality figures
 
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Sathaporn says at 14:57 et
I watch 2 times videos and just got my first Shopify store installed by following your videos and now adding some apps to store like you suggested. Great stuff. But I'm still don't added a product I needs to setup anything first!!
 
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 Jonas says at 14:57 et
Great stuff Satha! keep going!!!
 
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 DTDenis says at 18:00 et
Sure you can set products via OBERLO app!
 
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 Mike says at 16:25 et
New cool video released "Exit Strategies: How to sell your business and buy other thriving businesses"
 
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Bill says at 07:39 et
Hi everyone....I'm new here and looking forward to getting this thing off the ground! I'm hoping this course will help me decide which niche/products to use. I went to sign up for the Shopify trial and it asked for my store name....I have no idea ;-) I guess I have a lot of work to do!
 
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 Mike says at 07:39 et
Welcome Bill! Good to have you here. Take your time to watch the videos, especially about Branding to get you some ideas.
 
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Sergey says at 05:12 et
Good day, community!

My name is Serhii Nediak and I'm from Ukraine! I looked at all videos concerning Amazon FBA and now trying to understand all phases of launching process of new product more deep to calculate approximately the amount of funds needed. I even looked at couple products: since I'm fitness coach I'm interested in supplements niche. That is why I will annoy you a lot in the nearest future with all the questions, sorry for that))).

And the first one is: as I've already mentioned I'm from Ukraine, Ukraine is among countries eligible to work on Amazon, to work on Amazon I will need to open professional account, so I will need to open a company and finally the question - where would be better to open a company, in Ukraine, in USA (if this possible) or maybe in offshore zone and what kind of a company it should be?

Will be glad to hear from you, maybe you know any kind of services that can help me with this.
 
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 Ted says at 05:15 et
hi Sergey, good idea about supplements and you can be the face of your product since you are looking so Good yourself. Ukraine is loved in USA and Europe after the donbass thing so you can play this card even more as Ukranian Giant and his secrets of health supplements. Where to open the company - probably locally if it is eligible so no point to overpay high usa fees for companies, as you need bank account and visa/mastercard as well to work! However you need to understand how you ship products to amazon FBA and if you plan selling in germany or europe (pas european acc) or USA ?
 
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 Dr. Jam says at 05:15 et
Good luck Sergey, great idea and what a body!