Communication is the backbone of any business. Running a successful e-commerce business demands that you, the seller, is able to communicate efficiently; your product description, its merits, and even what your customer stands to lose if they fail to make that buy. But communication doesn’t stop there! It isn’t all about the product!
The customer takes the cake for the most crucial aspect of communication!
You need to get these guys to trust you, and this requires a whole new set of skills other than just yapping about your product!
So, now you’re probably asking, how do I go about building a great communication system??
Well… that’s what I’m here for. Let’s tackle some smooth methods that’ll help you build better trust and relationships with your clients.
Honesty: this is the first step in building a trustworthy brand. Be transparent with your customers, let them know what to expect from your business in every aspect. Whether it’s the product features or your availability, you should set the standard of honest and realistic expectations, so that your customers don’t feel disappointed at the end of the day when you fail to give them what you have promised. The cliché sales adage which says that you should under promise and over deliver is no joke! It may sound like old school stuff, but this is the truth about selling, honesty will give your customers a reason to keep coming back.
Take down recordings: For the sake of future references, it would be ingenious of you to take down records of the techniques you have employed in the areas of communication or sales, and use it as a reference for future transactions! Recording progress will allow you to see what is working for you and what isn’t.
Have a central support area: when you have too many channels or outlets for reaching out to customers, it will become a cumbersome task to handle all the messages coming from these channels simultaneously. The wise thing to do will be to channel customer support to a central location. For example, instead of providing customer support on Facebook, Twitter, Instagram and your email, you can simply direct all requests or inquiries to your email. This will help you to be more efficient and prevent unnecessary fatigue. On the other hand, if you’ve got the money, you can hire capable virtual assistants to assist with inquiries on your other media.
Get an auto-responder email setup: if you don’t have an auto-responder email by now, then you should stop reading and go have one setup now! Auto-responders will help let your customers know you have gotten their messages and will update them on your response times, which is great in helping the customer feel much more comfortable, and that’s a plus for you!
A great communication system setup will ensure that you have happy customers, return buyers and consistent profits. There is a direct relationship between communication and sales, hope I’m communicating effectively *pun intended*
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