Social Proof: A Secret Marketing Strategy to BOOST Sales in the e-commerce Industry.

Our basic human desire to fit into a group or find like minds is something that has governed human interaction, behavior, and psychology for decades. By nature, we are all pack animals, we all want to be where we belong.

This is the primary reason why we would easily follow a friends recommendation when it comes to our decision to buy a particular product or not. Our need to fit into a group makes us vulnerable to influence from people within our group; our choices can be modified, and thus our behavior can change.

Smart entrepreneurs know this and have implemented several strategies into their business to help them portray positive social proof and thus garnered more followers and customers. You shouldn’t just read about this stuff; you should apply it to your business too.

Before we get into the nitty-gritty of things, let us understand what social proof is all about…

Well… in layman’s terms, we would define social proof as social influence. It occurs when a person thinks an action is right because s/he has seen many people performing the same action.

For example:

A person walks into an eatery and sees everybody eating Chicago pizzas, then that person will reason that this restaurant’s Chicago pizzas must be really delicious that is why lots of people are ordering it, at this point, the individual in question is prone to order a Chicago pizza too.

Social proof can also work in another manner. If a famous or influential person does something or is seen using a particular product, people will tend to want to use that product too, because they have seen someone of importance use it.

This is the reason why Nike and Adidas like to sign popular sportsmen and women to help promote their brand.

So, how do we use this social proof thingy to improve our business?

Well… first off, I’m pretty sure you don’t have enough cash in the bank to hire a celebrity to promote your store, but if you do, then THAT’S AWESOME! But that is not what we would like to focus on; there are other simple ways to integrate social proof into your business without having to break the bank.

1. Reviews: Customers don’t really read reviews, they’ll just check out your product description, if it resonates with them, they’ll buy it. DON’T fall for this crap! According to a survey done by business.com, it is proven that 77% of customers will read reviews before purchasing any product or service. Don’t joke with your reviews, do you remember we said group opinions influence people? Well… if a bunch of people are saying bad things about your product or service, you can be assured that you won’t be getting many sales anytime soon.

Ensure you remind your customers to leave good reviews for you after they make their purchases. A note of caution, however,  you cannot force your customers to leave good reviews if you delivered a terrible product or service, this is why your product must be top notch, it’ll give you the confidence to ask for a review from your customers. So if you’re still sloppy on delivery, clean up your game first!

Good reviews have a ton of benefit, especially in the long-term. As an entrepreneur looking to build a sustainable online business, your reviews should paint your business in the positive light. Thankfully, there are many tools to help you fix up your review section. You can check out some of our courses to learn more about them.

2. Social Influencers: Remember I mentioned something about how top brands sign contracts with celebrities to help promote their brand? Well… this is kinda what I was talking about. We both agreed that the money to hire Kim Kardashian to wear your store’s T-shirts and post some pictures on Instagram might not necessarily be available. That doesn’t mean you cannot use other social influencers to do the same thing and save money.

Several successful e-commerce brands have utilized social influencers to help in social proof marketing, and you can do the same. Reach out to social influencers on any of the social media outlets. These guys and girls can help to tremendously accelerate your business success, by positively talking about your products on their favorite media outlet.

3. Blogs: Outlets like blogs can be very useful in marketing, more so, in the act of social proof marketing. Content is key! Your blog should help establish you as a leader in your niche, someone to be trusted and is trusted by a number of people. As you position yourself as a knowledgeable and experienced leader in your niche, you will draw followers to your blog; this is traffic that can easily be converted to customers.

Your blog visitors will leave comments on your articles further boosting your value and increasing your social proof. More customers will trust you and therefore believe in what you are selling. I’m sure at this point you can see the bigger picture, the reverberating effect a good blog can have on a business.

A positive brand image reflected by your blog is a money spinner in many ways, but to ensure your blog is properly optimized for social proof marketing, you must integrate things like social sharing buttons, a mailing list or newsletter. These modular components will work together to increase activity on your blog, leading to more social proof, more traffic, and more customers.

If you haven’t started a blog for your business, you should seriously consider it.

These three methods, when implemented in the right manner, will assist in promoting your brand, increasing your social proof and business value. If you can combine all three the right way, then, you can be assured that you will never have a shortage of customers ever again.

Social proof is a powerful tool in business, take advantage of it!

That’s it for today guys.

Happy selling!

========

P.S. Upgrade to VIP Club and Unlock All The Videos and Tools. Instant Access and $1 Easy Trial

Last Wall Comments

 
50.0000
 peter jr says at 22:47 et
I'm new here but really LOVE the course and the all the detailed info so far!! You guys have been really helpful to me!
 
50.0000
5
 Optimus says at 21:02 et
hi guys! great to see you are all crushing it. Any help would be really appreciated.. How can I ship Fedex DHL from ali without killing the bank?
 
1
Claudia says at 21:02 et
Welcome to community! You will love it here! Regarding your question - Make a deal with your supplier or get your own Fedex and DHL account. Usually a big factory that ships a lot get special deals and lower rates on shipping.
 
50.0000
14
 freedom says at 21:48 et
How to automate my FB social media posting?
 
50.0000
 jo says at 21:48 et
Try buffer.com to schedule, publish and analyze all your posts in one place
 
50.0000
8
 Dylan says at 23:08 et
I want to get in touch with a customer that left a one star review. I've been through all the reports and cannot find them!
 
50.0000
6
 Lane says at 23:09 et
Click on Orders and then click on Manage orders. if they have left their actual name, you can find them through a paid tool called 'sellermail'.
 
5
Claudia says at 23:10 et
Let go... Most likely it's your competitor, more over amazon does not allow you to ask customers to remove bad reviews directly. You can get in trouble. Nobody expects your product to ONLY have 5 start reviews, so don't worry about it. You can't please everyone. Just keep providing great service and good reviews will cover a stinker!
 
4
Claudia says at 23:10 et
You can remove however negative Seller FEEDBACK pretty easy. See our video on that.
 
50.0000
4
 Dr. Jam says at 23:13 et
I know there are many photographer recommendations here, but what I am wondering is what is a fair price per photo?
 
50.0000
3
 jack says at 23:14 et
amzshots.com, great work with great prices. I've paid between $20 to $50 per image. The $50 images are outstanding.
 
50.0000
5
 Aria says at 23:15 et
You overpay a lot Jack... I got awesome photography directly done in China $10 per copy (after Photoshop editing, background removal etc)
 
50.0000
5
 Gab says at 23:14 et
fbaphotography.com or use different photographs found on Fiver
 
50.0000
 mia says at 09:35 et
Question about inspections in CHINA for amazon FBA. How to get my shipment inspected in China so you can have it sent directly to the Amazon warehouse? Thx
 
50.0000
 jack says at 09:36 et
Use a 3rd party inspection company. Check out www.chinaqualitycheck.com or guidedimports.com
 
10
Claudia says at 17:16 et
Will it work for me? What if I have no coding skills? Check out Libni's store and case study here: http://sellslikehotcakes.co/blog/index.php/2017/03/29/sells-like-hot-cakes-program-wonders-heres-libnis-story/
 
10
Claudia says at 09:35 et
Datacenter migration - We are pleased to announce that we are moving to a new state-of-the-art data center in Arizona. scheduled downtime May 20-21
We will begin a physical move of all active servers on May 20, 2017 at 8:00 PM PDT (GMT-7). We expect the equipment to be at the new facility by May 21st at 6:00 AM PDT (GMT-7).
 
50.0000
5
 chris says at 09:56 et
thank you for headsup you guys rock!!
 
50.0000
6
 Mike says at 18:41 et
I am at Seller Summit in Miami guys! Great event it's going to be! All top amazon sellers gurus are here!
 
6
wade says at 21:14 et
Thats awesome - I hope you learn a lot of new tricks to share ;)
 
50.0000
7
 Mike says at 21:16 et
Super exciting news guys! I just came from the Sellers Summit conference in Miami, it’s the biggest Amazon seller conference in USA organized by Steve Chou

?I had a unique chance to see in person and to talk and listen to the industry leaders such as Greg Mercer (the creator of Jungle Scout), Scott Voelker (the creator of The amazing seller podcast) and of course Manuel Becvar, the creator of ImportDojo and Number 1 Best selling Amazon Course on Udemy.

I had also a chance to talk to Manuel after the session and even made a short video interview where he is going to share his secrets and insights on how to choose the right product and avoid getting scammed. Once I get back home from the trip, I will edit and release the video, really great stuff.
?
The conference was really amazing, a lot of great new strategies, tips and tricks on what is working RIGHT NOW on Amazon. However the biggest surprise for me was that most people have not started yet, they are stuck in the research phase and take too much time picking the product. That’s why I plan to release more videos with helpful tips and ideas on how to pick the right product, right from the start.

During the conference we had a great chance to talk to ex-amazon employees and see how it all works. The biggest thing you need to know is that Amazon is BOOMING right now and it is also cracking down on the shady sellers and scammers, that means you have a great timing to get started and take a piece of the 250 billion dollar industry! Don’t miss out and take action, the timing can’t be better!

Wait… You don’t have time to start ecommerce business? I heard that million times. Truth is, we all have same amount of time, it’s only about HOW you spend your time and what your priorities are. Setting your passive income should be the highest priority and will set you up for life. You don’t have to quit your job, just start it part time, in the evening, on the weekends and you will have a great passive income stream that will bring you money for years to come.

Today during the lunch break I talked to George, he started his coffee related business on Amazon just 7 months ago (on the side from his main job) but already making over $15,000 in sales every month. All is possible! He did not quit his job.. but he might soon

That’s why the best time to get started is right now!

Stay tuned for more videos and updates! And remember if you have any questions, let me know!

Mike
 
50.0000
7
 Amelia says at 21:24 et
wow amazing news mike thank you!
 
50.0000
5
 casey says at 21:24 et
thank you for visiting conferences and china , i am very excited but still not afford to travel a lot so i learn!
 
50.0000
3
 Dylan says at 22:06 et
Choosing product from the start is a good one!!
 
6
JADA says at 10:21 et
Hi there, I'm new here. I wanna launch a new product. I'm going to ask a few friends to get the product and make review with 5 star. How many reviews should I get at the launch in that way?. 15 is too much at the start?
 
50.0000
7
 Mike says at 10:23 et
Welcome Jada.. Please see the course video about getting reviews. Amazon will most likely remove most of your friends reviews as it's against their TOS.