Choosing the RIGHT Shipping Strategy for your Store

As some of us start to reconsider our various business strategies for the year, one area we should critically examine is our shipping process.

Unknown to most of us, we lose customers every day due to ridiculous packaging and shipping fees. A lot of customers might like your products, heck, the product’s price might even be enticing, but in the end, these would-be customers leave your store for another.

What could be the problem here?

The answer……

INSANE SHIPPING FEES!

So, today, I’ll be dishing out some key strategies we can use to keep customers from leaving. Without further ado, let us dive in!

FREE SHIPPING

The whole idea behind the free shipping offer is to bait your customer and seal the deal. Having said that, we wouldn’t want to be offering free shipping while it cuts into our profit margins, this is counterproductive and can be detrimental to business. So, when offering free shipping, we should ensure that we are doing it the smart way.

Free shipping is usually good for domestic orders. When you offer free shipping, you are taking up some of the costs, as there is really no free shipping, in reality, someone has to pay. You can lessen the burden by slightly increasing your price.

Also, you may try to optimize your free shipping to be available for a minimum amount of orders OR a certain kind of product. This would definitely spike your sales, NO DOUBT! Combine this with the proper advertisement of your products and your free shipping offer, and you are guaranteed to be smiling to the bank! This is a proven success formula.

CHARGE YOUR CHARGE

Okay, this sounds a bit confusing… let me break things down.

Charge your charge just means you charge your customers what you pay for shipping. i.e., you are operating on a real-time shipping setup.

Store like Shopify offer these services, and it can be a lifesaver.

You make use of real-time shipping calculators and charge your customers based on what is actually happening; this would help build trust between you and your customers, as it would show that you have a transparent operation and that you don’t hike your shipping fees to rip off your customers as many other people do.

Although it is not as persuasive as free shipping, operating this way would enhance trust and let your customers know that they are getting the best deal!

FLAT RATES

Another method to working out shipping prices is to offer flat rates. Here, you can propose flat rates for every package, or flat rates for weight ranges and order totals. Using this method means you have to be on your toes, you must know the average shipping price for shipping a package. You must be conversant with this figure and any changes to it so that you don’t overcharge or undercharge your customers.

A lot of successful stores use this method, but one thing you should know is that every business is different so what works for one might not work for the other. So look at your product’s statistics and figure out which method works best for shipping and pitch your tent there.

Want more information on some AMAZING shipping tips and tricks?? Then hurry and check out our video courses right here.

Have a great week!

 

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Last Wall Comments

 
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 Mike says at 23:12 et
Nice one Pat! Let me know when you reach 2k per day :)
 
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 Cyril says at 19:26 et
FBA: Personal Account vs Company account? Pro&Cons?
 
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Claudia says at 19:39 et
Professional for sure! Get LLC State Registration to protect yourself legally. Important: To Sell In USA you don’t have to live there or have USA company/Bank acc! Plus you get all the features of PPC, Lightning deals etc.
Cons? Small monthly amazon fee.
 
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 Midas says at 21:02 et
Im new to dropshipping... If you do dropshipping and sell more than one item on the same order, it can happen that the items are from different suppliers, how do you handle the shipping issue of 2 packages with your customers?
 
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 Chris says at 21:02 et
Not a problem.. tell they are shipped from different warehouses.. Even amazon does that.. The customer does not care.
Or the forwarder can receive goods and consolidate orders..
 
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 Optimus says at 21:02 et
hi guys! great to see you are all crushing it. Any help would be really appreciated.. How can I ship Fedex DHL from ali without killing the bank?
 
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Claudia says at 21:02 et
Welcome to community! You will love it here! Regarding your question - Make a deal with your supplier or get your own Fedex and DHL account. Usually a big factory that ships a lot get special deals and lower rates on shipping.
 
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 Leo says at 21:29 et
Hi there! I'm new here and preparing to ship first set... What is the max box size I can ship to the warehouse?
 
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 Emma says at 21:29 et
Welcome! The boxes must not exceed 25" on any side and weight limit of 50 lb
Dont put over 150 units of product in a single box!
 
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 Aria says at 21:31 et
What shopify app allows you to quickly make branded Tshirts etc?
 
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 wing11 says at 21:31 et
@ARIA Try Teelaunch app, super easy to make tshirts, etc
 
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 max says at 21:42 et
What app to collect emails on shopify?
 
Claudia says at 21:42 et
We already discussed it Max... Fish Bowl app. it gives you an opp to offer great prize giveaways on your Shopify store and capture email addresses from your website visitors to turn those visitors into returning customers.
 
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 Ray says at 21:44 et
What is ISF? I am confused
 
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 jack says at 21:44 et
It's Importer Security Filing.. As the importer, you are required to file some basic information before the cargo departs overseas and arrives in the US. Your freight forwarder will always taken care of this but double check always!
 
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 Boris says at 17:39 et
I started private label selling 6 weeks ago and my conversion rate is 8.5%. Is that good or bad? I sell around 7 units per day
 
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 lou says at 17:39 et
It's good. Your goal is to sell 10 units per day, $10 per unit profit. You are on the right track, keep pushing!
 
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Leslie says at 14:32 et
Thanks Diego. I did think of that. Easier to change niche than fight the crocodiles.
 
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Dean says at 12:32 et
I'm new to Shopify and was following another course but it was very general. This is exactly what I needed. Thanks for the great course!
 
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 Mike says at 01:40 et
thank you for kind words Dean! we really appreciate it
 
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Jan says at 22:47 et
Hey guys, thanks for the great course! Dont know how to say, but I have a strong thinking within myself, that it is too late to start. I know that this will probably be only a belief. Any ideas for helping me with this issue?
I am also looking for products but it's really hard to find something with the criterias the course is telling me.
What about you guys? Are you thinking similar or I am the only one here? :)
 
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Claudia says at 22:51 et
hi Jan and welcome. "is it too late" is the common fear of everyone that is getting started. What you really fear is "is it too much competition? what if my product does not fit all the criteria"? The truth is, there will be never an ideal product that fits ALL criteria. Criteria is an indication for you in which direction to look, but it does not mean that you must find ideal product that fits ALL criterias at the same time. This will never be the case.

This year is amazing time to start ecommerce, because so many new tools are developed and released and with new amazon review policies it's getting harder for low quality sellers just to buy tons of 5 star reviews and flood the market like it was last year. So i think it's getting even easier for people to stand out when most of those low quality sellers are banned for incentivize reviewes.

The great place to start looking for ideas is "Niche finder tool". http://sellslikehotcakes.co/niche_finder.php for example who know that baby towels or corner flags might be a great idea to sell? This will give you great ideas on how to find a product!
 
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 casey says at 22:52 et
Great points there... is it too late to learn new languange? too late to start a business? You set your own limits. Maybe late for you, but i will start my 4th product this year and i dont look back. more business for me :)
 
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 Mike says at 01:39 et
The right time is NOW. Amazon is BOOMING. Jeff Bezos becomes second richest person On The Forbes 400. The gold rush time is NOW.
 
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Jan says at 00:04 et
You are all right guys. Deep inside myself I know that it could and will work. For no other reason I signed to the course! Thanks a lot for your input!
 
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Ricardo says at 06:20 et
Just started on this new course, with lots expectations hope for good results!
 
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 Mike says at 06:20 et
Lets rock Ricardo!
 
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Ricardo says at 04:48 et
HOW DO I manage customer returns?
 
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Claudia says at 04:49 et
Ricardo, in case of FBA then Amazon will handle everything (returns, refunds). In case of drop shipping, I suggest to buy a virtual forwarding address in USA where customers can send returns and it forwards it to you later.
 
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Ricardo says at 06:24 et
Thanks Claudia! , I am starting with dropshipping aliexpress and shopify. My store is about Rock Music (t-shirts and accesories) I have a fan page with +3 Million fans (fb.com/elrockescultura.org) but they are almost everyone from MEXICO, so epacket here it does not work so well, I tested posting one product, (without ads, pixel, autoresponder, analytics, chatbots, retargeting, etc) and we sold 20 items in 3 days, but 15 from Mexico. So what idea do you know around how can I will manage returns?? thank you!
 
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 Kylie says at 06:25 et
Tshirts you can ship using tspring or t-launch app for shopify or even Merch if you use amazon. you dont need to ship tshirts from china.
I suggest to post your store for critics and we all can post more suggestions. It's hard to suggest blindly.
 
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 mya says at 06:25 et
Mexico is a great market, most people dont sell there and always target USA only.
 
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James says at 16:18 et
How do you know if the Traffic is Warm hot or cold? I want to launch an AD right away can i just start targeting my niche with different variations of ads right away as i am not looking for comments etc just sales. The FB ADS training is a little unclear.
 
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 Mike says at 16:20 et
hi James. The traffic that never saw your brand is a cold one. Imagine you have a spokeperson that is doing all the selling in the video. So to warm up the traffic, people need to know more about him and get used to see him as a head of community, as expert in your niche, so they start to buy from him.

If you do "everything store" without a leading actor or a good story, then another approach can be used, for example contest giveaway, or buy 1 get 1 free, or flash sale or "free just pay for shipping gift" etc.
 
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 Aria says at 13:54 et
Cold = never heard of your brand or product
Warm = already saw you and needs further pushing to sale with retargeting!