Choosing the RIGHT Shipping Strategy for your Store

As some of us start to reconsider our various business strategies for the year, one area we should critically examine is our shipping process.

Unknown to most of us, we lose customers every day due to ridiculous packaging and shipping fees. A lot of customers might like your products, heck, the product’s price might even be enticing, but in the end, these would-be customers leave your store for another.

What could be the problem here?

The answer……

INSANE SHIPPING FEES!

So, today, I’ll be dishing out some key strategies we can use to keep customers from leaving. Without further ado, let us dive in!

FREE SHIPPING

The whole idea behind the free shipping offer is to bait your customer and seal the deal. Having said that, we wouldn’t want to be offering free shipping while it cuts into our profit margins, this is counterproductive and can be detrimental to business. So, when offering free shipping, we should ensure that we are doing it the smart way.

Free shipping is usually good for domestic orders. When you offer free shipping, you are taking up some of the costs, as there is really no free shipping, in reality, someone has to pay. You can lessen the burden by slightly increasing your price.

Also, you may try to optimize your free shipping to be available for a minimum amount of orders OR a certain kind of product. This would definitely spike your sales, NO DOUBT! Combine this with the proper advertisement of your products and your free shipping offer, and you are guaranteed to be smiling to the bank! This is a proven success formula.

CHARGE YOUR CHARGE

Okay, this sounds a bit confusing… let me break things down.

Charge your charge just means you charge your customers what you pay for shipping. i.e., you are operating on a real-time shipping setup.

Store like Shopify offer these services, and it can be a lifesaver.

You make use of real-time shipping calculators and charge your customers based on what is actually happening; this would help build trust between you and your customers, as it would show that you have a transparent operation and that you don’t hike your shipping fees to rip off your customers as many other people do.

Although it is not as persuasive as free shipping, operating this way would enhance trust and let your customers know that they are getting the best deal!

FLAT RATES

Another method to working out shipping prices is to offer flat rates. Here, you can propose flat rates for every package, or flat rates for weight ranges and order totals. Using this method means you have to be on your toes, you must know the average shipping price for shipping a package. You must be conversant with this figure and any changes to it so that you don’t overcharge or undercharge your customers.

A lot of successful stores use this method, but one thing you should know is that every business is different so what works for one might not work for the other. So look at your product’s statistics and figure out which method works best for shipping and pitch your tent there.

Want more information on some AMAZING shipping tips and tricks?? Then hurry and check out our video courses right here.

Have a great week!

 

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Last Wall Comments

 
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 Cyril says at 22:25 et
Do you recommend to ship all by express if i am just starting?
 
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Claudia says at 07:39 et
No, it would be too expensive. I suggest that you follow 20-80 rule. 20% by air express to get stuff fast for FBA launch and rest by sea freight (slower but cheaper). When your sales pick up, the sea shipment will arrive to Amazon
 
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 Cyril says at 22:52 et
whats the pros and cons of selling your own product on shopify vs amazon??
 
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 sam dh says at 23:18 et
i'm sam from LA.. new here.. LOVE it so far. excited to get started.. researching product now.. any tips?
 
Claudia says at 07:40 et
Welcome Sam. Glad to have you with us.. Have you checked the new PRODUCT RESEARCH VIDEO? I have shared our tips there and gave step by step instructions how to do it!
 
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 USA says at 20:59 et
What about long waiting time with dropshipping from aliexpress?? 2-4 weeks is a lot of wait? wont there be complains and refunds?
 
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Claudia says at 20:59 et
That's not an issue as long as you don't sell on amazon or ebay and only use this method on your OWN site (shopify store). So you customer cant ruin your acc feedback with negative reviews on slow delivery time.
For amazon you should only use domestic dropshippers to avoid long waiting time.
One more tip - call the shipping "FREE". when something is free people tend to complain less. Okay it's slow but i got it for free so i will wait.
 
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 Optimus says at 21:02 et
hi guys! great to see you are all crushing it. Any help would be really appreciated.. How can I ship Fedex DHL from ali without killing the bank?
 
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Claudia says at 21:02 et
Welcome to community! You will love it here! Regarding your question - Make a deal with your supplier or get your own Fedex and DHL account. Usually a big factory that ships a lot get special deals and lower rates on shipping.
 
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 adam says at 21:13 et
My question is related to JONAS ... So how to count long term fees??
 
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Claudia says at 21:13 et
On February 15 and August 15 of every year, FBA conducts an inventory cleanup. On these dates, inventory that has been in Amazon fulfillment centers between six and 12 months are assessed a long-term storage fee of $11.25 per cubic foot. Items that have been in fulfillment centers for 12 months or more on the inventory cleanup date are assessed a long-term storage fee of $22.50 per cubic foot. See https://sellercentral.amazon.com/gp/help/help.html/?itemID=200684750
 
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 Fadey says at 21:26 et
hi friends.. PREP question. do i have to do PREP myself??
 
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Claudia says at 21:26 et
No.. There are many companies who are set up just for this type of service, see resources section!
 
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 max says at 21:42 et
What app to collect emails on shopify?
 
Claudia says at 21:42 et
We already discussed it Max... Fish Bowl app. it gives you an opp to offer great prize giveaways on your Shopify store and capture email addresses from your website visitors to turn those visitors into returning customers.
 
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 Mister A says at 17:40 et
How accurate are sales estimates based on BSR?
 
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 Aria says at 17:42 et
It's pretty accurate but it's only a GUIDE, not exact amount. You need to understand that amazon does not release real sales amounts on public. So it's an EDUCATED GUESS. The problem is that all of that information is based on the sales rank at the time you are viewing the product. So if they ran some promo last week they have more BSR than usual.

That's why good to use TRACKING tools like "Track my product" in sells lik ehot cakes..
 
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 Lane says at 17:44 et
FBA toolkit, Unicorn smasher, Jungle scout, all give you some estimate. Nothing is "ACCURATE" and cant be accurate as you dont know real numbers, only amazon does... all tools just try to help you research. Dont worry about "accuracy".
 
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Andres says at 05:23 et
*store, or do you guys have more than one store in shopiffy?
 
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 Mia says at 05:24 et
once you have a successful store you can duplicate it into other niches!
 
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 Aria says at 05:25 et
I am opening more stores too. why limit just 1. once the stroe is up and running no need to baby sit it, just launch the next one!
 
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Claudia says at 05:59 et
Do you know number 1 reason most people fail in ecommerce?

It's because they never get themselves a chance, they never get started, always procrastinating and delaying the start.

I get questions and complains like "I don't have time for this", "How much time do I need?" Well if you can't even find time to learn how are you supposed to build your passive income?

The beautify of Amazon and Shopify business is that once it is set, you are set "for life" with a strong passive income.

The problem? Most people don't realize it and never start!

"I'm too busy working" (the old way)

So the hashtag for the day - TAKE ACTION!

Start implementing what you learned and you will become successful, I believe in you!
 
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 Alex says at 05:59 et
true words!