As some of us start to reconsider our various business strategies for the year, one area we should critically examine is our shipping process.
Unknown to most of us, we lose customers every day due to ridiculous packaging and shipping fees. A lot of customers might like your products, heck, the product’s price might even be enticing, but in the end, these would-be customers leave your store for another.
What could be the problem here?
INSANE SHIPPING FEES!
So, today, I’ll be dishing out some key strategies we can use to keep customers from leaving. Without further ado, let us dive in!
The whole idea behind the free shipping offer is to bait your customer and seal the deal. Having said that, we wouldn’t want to be offering free shipping while it cuts into our profit margins, this is counterproductive and can be detrimental to business. So, when offering free shipping, we should ensure that we are doing it the smart way.
Free shipping is usually good for domestic orders. When you offer free shipping, you are taking up some of the costs, as there is really no free shipping, in reality, someone has to pay. You can lessen the burden by slightly increasing your price.
Also, you may try to optimize your free shipping to be available for a minimum amount of orders OR a certain kind of product. This would definitely spike your sales, NO DOUBT! Combine this with the proper advertisement of your products and your free shipping offer, and you are guaranteed to be smiling to the bank! This is a proven success formula.
CHARGE YOUR CHARGE
Okay, this sounds a bit confusing… let me break things down.
Charge your charge just means you charge your customers what you pay for shipping. i.e., you are operating on a real-time shipping setup.
Store like Shopify offer these services, and it can be a lifesaver.
You make use of real-time shipping calculators and charge your customers based on what is actually happening; this would help build trust between you and your customers, as it would show that you have a transparent operation and that you don’t hike your shipping fees to rip off your customers as many other people do.
Although it is not as persuasive as free shipping, operating this way would enhance trust and let your customers know that they are getting the best deal!
Another method to working out shipping prices is to offer flat rates. Here, you can propose flat rates for every package, or flat rates for weight ranges and order totals. Using this method means you have to be on your toes, you must know the average shipping price for shipping a package. You must be conversant with this figure and any changes to it so that you don’t overcharge or undercharge your customers.
A lot of successful stores use this method, but one thing you should know is that every business is different so what works for one might not work for the other. So look at your product’s statistics and figure out which method works best for shipping and pitch your tent there.
Want more information on some AMAZING shipping tips and tricks?? Then hurry and check out our video courses right here.
Have a great week!
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