The e-commerce industry was founded on the backbone of technology, and keeping up with new advances is the only way to stay ahead of your competitors and remain at the top.
If you are in doubt of this, you only need to look at Amazon. Despite being one of the largest e-commerce businesses in the world, they are still looking for ways to innovate and improve on existing technology. Amazon Go store is a prime example of the exploitation of technology. It is a shopping center that aims to eradicate lines or queues by using advanced sensors and artificial intelligence to track when products are moved from the shelves after the customer leaves the store, they are charged from their Amazon account. It is basically a “shop and go” experience!
It is a known fact that those who do not grow will eventually die. Now, you may not be as big as Amazon, but you can still implement specific technological features to help improve and manage your store efficiently.
According to experts, automation is the new thing that will become BIG in e-commerce business, not just for massive companies like Amazon, but for other small or medium-sized setups. Many companies, merchants, and e-commerce retailers have started incorporating automation into their business module, gradually artificial intelligence is creeping its way into medium sized e-commerce businesses. It is only a matter of time before it becomes the norm.
All kinds of things can be automated; it not only solves the problem of human fatigue but can also be used to give customers a personalized experience. Automation can help check fraud, by monitoring orders that come through your platform, if they’re are deemed too risky, an email will automatically be sent to the financial department, or the order can automatically be canceled if that’s what you prefer. Software tools like Zendesk and Kayako can help with customer support, Asana and Producteev can assist in task management, while HubSpot and Marketo can help in the area of marketing automation.
Mobile payments and wallets is also another technological trend among e-commerce businesses. Some are even adopting the use of crypto currencies for payment, to attract a specific crowd of people who are crypto enthusiasts. The process of payment can be stressful and draggy; this may discourage people from using e-commerce services. To curb this and make things easier and more accessible, companies are now gravitating towards mobile payments and wallets app, this will also help with privacy as people don’t have to divulge their personal information.
Lastly, experts also tout social media as a continual improving trend in the e-commerce world. There is no doubt that social media has played a huge role in the success and proliferation of the e-commerce business, but experts are saying this trend will only continue and even get bigger.
So if you haven’t started incorporating any of these into your business, it is about time you do so. If you require help on tools that can assist in automating some of the processes in your e-commerce business, you can check out our video courses, where we discuss some of these tools and even drop efficient settings you can use to make them run flawlessly.
Have a great week of sales!!
Bye for now!
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