The 2018 Chinese New Year: How to Survive & Thrive!

What is the Chinese New Year?

Unlike regular new year celebrations that take place at midnight between 31st and 1st of January, the Chinese do their own celebrations differently. They celebrate the New year on different dates each year because their celebration is based on a lunar calendar.

Since it is a holiday, people and business are bound to take some time off, which is a two-week duration for the holidays. So, the first step to preparing your business for this break in transmission is getting a clear idea of how long your suppliers intend to go on break before resuming business.

For the sake of posterity and to get you prepared, we have included a forecast of the future Chinese new year celebrations below (2019- 2022).

Chinese New Year 2019 – Tuesday, February 5

Chinese New Year 2020 – Saturday, January 25

 Chinese New Year 2021 – Friday, February 12

 Chinese New Year 2022 – Tuesday, February 1

How will the holiday affect business?

Prior to the holidays, the process of shipping goods may drag a bit, this is because suppliers will slow down production process some weeks in advance. All this will, of course, have adverse consequences for e-commerce business, as late deliveries may become prominent.

How to deal with late deliveries

Working closely with your supplier, and getting all the details on how they will run their production process during the holiday is crucial in making your plans and explaining the situation to your customers in a clear and polite manner.

You might also want to consider using ePacket since their ship time will be faster than standard shipping.

For those of us that are lucky, our suppliers might not even be based in China; if this is your situation, there is no need to worry much since your suppliers will not be mandated to celebrate the holiday, so you may not experience any delays.

Is shutting down an option?

Closing your store has been touted as a way to play it safe during these holidays. However, we would like to tell you that this isn’t always true. If you play your game right, you can still keep your store open and be successful during this period.

Remember that the holiday lasts for just 2 weeks, your suppliers might resume business before the two weeks are over, so keep your business open, interact with customers, inform them about the holiday and how it will delay delivery, be honest and open, let them trust you.

If they don’t patronize you during the holiday, they will after it!

Don’t close your store and miss out on potential new clients.

Another critical thing to do during this period is to ensure that you are conversant with all the details surrounding your best selling product during this period. Ensure you contact the supplier of your most profitable item and find out their business plan for the holiday and their resumption date.

If they will resume late, it is advisable that you conceal that product from your store and unveil it affect the holiday, this would help you play things safe, so you don’t get bad reviews from clients experiencing late delivery.

Giving in to the fear and closing your store down will only scare customers away, always try to stay active during this period, use social media, reply emails, interact with your customers, this is the time to build trust not shut down.

What are Niches affected the most

Products that sell well in late January and early February are the most affected by the Chinese holidays.

Items that will do well on Valentine’s Day like lingerie or teddy bears may experience delays in arrival. So keep your eye on time-sensitive niches, as they are the niches that are really impacted by the Chinese holiday break.

How to deal with customer inquiries

Questions and queries from concerned customers may pour in during this period. Make sure you take necessary steps to keep your customers calm.

Make an educative post on your website that talks about the Chinese New Year and how it will affect the delivery of products. In case you don’t want your customers to know that your products are from China, you can simply list the dates that will be affected instead.

For example, you can drop a sticky banner on your website stating that: ‘Shipping delays may occur between date-date.’

With this method, you don’t have to let clients know you get stuff from China 🙂

Also, when an order has been placed, you should remind your customers of the delay through email. Setup automated emails to handle this, this is a necessary follow up, in case they didn’t read the sticker on your website.

Respond to all inquiries during this period. People will be unhappy about the delays, but as we mentioned earlier, it is vital to placate them with nice and polite words. Assure them that there is nothing to worry about, as their products will definitely arrive.

Be proactive, monitor all packages being shipped, if you notice any discrepancies or packages that haven’t been shipped, quickly inform your customers about these delays.

Finally, place all your orders on time! This will help you eliminate certain product’s deadlines and prevent any future issues. Keep track of your suppliers timeframe this will ensure your customers receive their products on time!

If you adhere to these tips, then you wouldn’t need to shut your store down during the holidays, you can even make sales and pull in new customers before things go back to business as usual.

Happy New Year guys!

Xīnnián kuàilè 🙂

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Last Wall Comments

 
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Make sure that your product is already in Amazon Warehouse before June.
 
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how to decide which amazon fulfillment center to ship to in the US?
 
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Amazon will decide when you create a shipment. sometimes it goes to all in one, sometimes you ship to separate.
 
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Is it possible to find out what search terms Amazon Customers used to find your product on Amazon?
 
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start an automated sponsored campaign PPC, then get Search term report
 
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Run a reverse asin search
 
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 Victor says at 15:03 et
My problem is I am selling too fast and often run out of stock... Should i rise prices to slow down or let it run out of stock?
 
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Dont rise prices it will lower your BSR and ranks... Run out of stock swinging and refill fast!
 
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forecast.ly and cashcow pro will help you manage inventory and plan better! hope it helps!
 
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Carrie says at 01:25 et
Hi everyone! Are the videos out of order? Or am I missing something? :)- good to be here!
 
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Welcome Carrie. What do you mean "out of order" ? The order is correct here http://sellslikehotcakes.co/videos.php Which one is out of order?
 
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Blake says at 04:24 et
Just started the course maybe a few hours ago and like the content so far. Great things are coming in the future! Very excited to get everything going.
 
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Claudia says at 04:25 et
Thank you Blake! Great to see you here!!!
 
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 Kettle says at 11:41 et
welcome blake!!! nice to meet you!
 
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Claudia says at 05:59 et
Do you know number 1 reason most people fail in ecommerce?

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 Alex says at 05:59 et
true words!
 
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Gad says at 17:43 et
Hello everyone :-) my name is Gadi, and I'm a new member. Glad to meet you all , and looking forward to be part of your community :)
I would like to ask few questions:
First I'm thinking of adding a donation component to my sales. so part of the profit goes to donation. Is it sounds reasonable, regarding the expenses ?
Second - as I said I live in the UK, will it be a mistake to sell only for the UK market in order to save costs of transaction fees, and saving shipping time. I'm not sure that the thinking is correct, but as I said, I'm a newbie.. thanks, gadi
 
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 Chris says at 17:45 et
Welcome Gad! Donation component is a great way to boost your sales but it must be linked to a good cause and make sense, so that your product is somehow linked to a good story that makes sense
 
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 quirkyfox says at 17:45 et
yeah, like Bamboo product for saving trees...
 
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 Mike says at 17:46 et
hi Gad. Regarding UK question you did not explain if you do dropshipping or FBA? Anyways you can start with UK and expand!
 
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Gad says at 08:03 et
Thank you all for your comments
Regarding your question Mike, I thought about
Dropshipping at first
 
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Gad says at 08:03 et
Two more questions please :
Is there AliExpress in UK, so the shipping would be shorter ?
Second - is it possible and profitable to creat one store, and then inside to create few nitches in it ?
 
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 Mike says at 08:05 et
Gad, Aliexpress is a chinese company. They ship internationally but it's always from china. You can watch video on finding local dropshipping suppliers in your niche in UK if you want to go local route.
Regarding the store - again it depends on what you plan to sell. See my video about branding talking about small brand or more general brand to have better idea!
 
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Gad says at 04:58 et
Thanks !
 
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Bill says at 07:39 et
Hi everyone....I'm new here and looking forward to getting this thing off the ground! I'm hoping this course will help me decide which niche/products to use. I went to sign up for the Shopify trial and it asked for my store name....I have no idea ;-) I guess I have a lot of work to do!
 
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 Mike says at 07:39 et
Welcome Bill! Good to have you here. Take your time to watch the videos, especially about Branding to get you some ideas.
 
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dilini says at 19:04 et
can I open USA shopify account? If yes what are the things I need? Thanks
 
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 Lane says at 19:07 et
You need to do your research. To open USA shopify account you will need VPN, some USA forwarding address. But to use USA payment systems you will need more work - US company and bank account. You might also partner with someone from USA.