5 Reasons You Haven’t Gotten Your First Sale Yet

Starting any business is not easy; starting a successful e-commerce business is no walk in the park either!

Knowledge is the key and working on the road of ignorance won’t get you very far.

The good news is that you are not alone!

We understand the rigors and mistakes a beginner can make because we used to be noobs ourselves, but we have decided to help stir you in the right direction by turning your focus to important things you should concentrate on, that will take you from ZERO to HERO!

Let’s dive in!

Reason #1: Ignoring social media

Social media marketing has transformed the e-commerce landscape, and it is not so difficult to see why. Social media provides a platform for interaction and expression; it is the single driving force that has turned the internet into a global village! Businesses that capitalize on this are prone to succeed. However, one must be careful, because when doing social media marketing, you have to get it right! Targeting the right audience, using the right words and images are some of the prerequisites for social media marketing success.

Reason #2: Selling the wrong product

Nothing can drive a business down the drain faster than selling bad products. It is never easy to select the right product, research must be done, and this encompasses competition research, product research, and niche research. Selling the right product boils down to doing your homework properly, substituting laziness for this research work will only lead you to pick bad products (which you think may be good), and this is as good as shooting yourself in the foot!

Reason #3: Using poor product image

Your product image says a lot about your brand and the quality of products you are offering. Now, you may be offering a good product that any serious buyer will want to purchase, but because you have selected a poor product image which doesn’t depict your wares in good light, your potential customers will run to the next store. Always utilize high-quality images, preferably, images that show your products being used by another human being; this would subconsciously create empathy and social value. Whoever said “pictures speak a thousand words” clearly had e-commerce in mind 🙂

Reason #4: Weak SEO implementation

Search Engine Optimization (SEO) is one thing you should ignore if you don’t want your store or products to be seen by people. I am guessing this isn’t your wish! SEO is a broad topic that involves the correct use and application of keywords, adwords, and even images. It is basically a manipulation that allows the algorithm of most websites, including Google and Amazon to pick up on your products/store and rank them high whenever a customer searches for a particular item. So, I’m guessing you want your products to be at the first thing a customer sees when h/she makes a search, if this is the case, then you better pay attention to your SEO!

Reason #5: Failure to analyze the competition

Ignoring the competition might sound good on paper, but trust me, this is a dumb move! Things are rapidly changing, and new tricks and ways of doing things are always pop up every day. In e-commerce, this rings true! How will you know the latest trends or tricks, if you don’t eavesdrop on your competition once in a while eh?

Analyzing your competition will keep you in the game and help you know what they are doing and how they are doing it, this will help you to strategize, modify or make new plans that will position you for success! Confused about how to stalk your pesky competitors, then you can check out our easy to use tool; the competitor spy tool.

There you have it guys! Implementing these tips will surely help you get the ball rolling in the sales department, and once you can get your first sale going, then you can get two more, ten more, a hundred or as much as you want.

But… you have to get that positive vibe going by getting the first one! I challenge you to get out and start practicing what you read, as there is no surer way to complacency and stagnancy than inaction.

Keep selling guys!

 

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Last Wall Comments

 
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 David S says at 22:34 et
Hi guys! I am about to place the order with the factory, what is the difference between EXW and FOB?
 
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 george says at 22:49 et
I've been selling on amazon FBA for the last 14 months.. Doing well, around 14,700 usd net profit after costs and taxes per month.. Looking to expand now to Shopify too with your help! Thank you!
 
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 Ethan says at 21:01 et
i look to scale up my business and get more help.. where to find assistants?
 
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 Evan says at 21:01 et
Check great filipinos workershere onlinejobs.ph and assistant on Upwork, freelancer.com and fiverr!
 
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 Natalie says at 21:24 et
Should i lower the price than competition? We all sell same things. Thanks for replies
 
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 Chris says at 21:24 et
The race to the bottom is a dangerous game. Instead of lowering price try to offer unique product, a bundle, a set, to stand out from competition. You lowering the price will just make other sellers lower their price as well, and now everybody is making less profit with no added benefit.
 
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 Ted says at 21:25 et
Think of doing a bundle or a set and RISE the price, not lower it
 
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 chris says at 21:26 et
Any good ideas for bundles?
 
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 Emma says at 21:26 et
Ex Garlic press+ peeler, Salt and pepper shaker, coffee mug set for mom and dad, hammer and nails, golf gloves and golf balls, phone case + charger bank etc..
 
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 daniel says at 21:27 et
What do I need to have to sell in EUROPE?? in pan european seller central
 
Claudia says at 21:27 et
Business registration in an EU country or company in EU, VAT registration in every country where your inventory is held, (usually its UK, Germany, France, Italy, Spain, Poland, and the Czech Republic) Also need CE certification. then you do in future also Annual income tax filings in your EU registered country, Monthly VAT filings in your registered countries, Annual, quarterly, or monthly filings of your activities with Interstat (the frequency depends on your sales volumes), A continuous customs bond for Schengen countries.
Continuous customs bonds for non-Schengen countries (basically the UK). There are companys that handle all that paperwork like FBA-Hero, check resources sections..
 
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 JO says at 21:30 et
Where can i run retargeting???
 
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Claudia says at 21:30 et
There are many advertising networks allowing you to start a retargeting campaign for your online store. Facebook, Google, Twitter. Use retargeting apps such as Rontar (for retargeting on Google) and RetargetApp and Shoelace (for Facebook retargeting).
 
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 Aria says at 21:38 et
How to get those magical discounted rates for shipping within US?
 
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 jack says at 21:38 et
Try https://apps.shopify.com/shyp (Hassle-Free Fulfillment for Shopify Sellers they have good rates), also check Shippo and Stamps.com
rates within USA are USPS under 1 pound around 6-10 usd depending on the state
Also app NetParcel, shipwizmo.com
 
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 Aria says at 21:38 et
I use Flexport for shipping to FBA. works great
 
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 Wolf says at 21:43 et
My store is ready and doing pretty well. What app to create a contest and collect emails?
 
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 Emma says at 21:43 et
Check kingsumo.. it lets set giveaway on wordpress sites. in exchange for emails.
 
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 chris says at 17:36 et
How to do SPLIT TESTS??? i mean for amazon listing
 
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 Emma says at 17:37 et
Try cashcowpro split test tools for A/B split tests. also Greg from jungle scout has similar tools i think. Split test only makes sense if you sell A LOT of units per day, else it's irrelevant, as data sample is too small.
 
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 Olga says at 23:29 et
Also Splitly just for price testing but testing cover photos is a good idea too.
 
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Butz says at 05:01 et
Hi All, Im a beginner here. I have seen most of the videos.
I am interested on doing FBA.
I am from Australia and I just registered my business, applied for a seller account on amazon.
what should I do next?
 
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Claudia says at 05:02 et
Welcome Butz! Well... Just follow the lessons, pick the products and start the FBA business. Let me know if you have more specific questions!
 
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Ricardo says at 02:00 et
Hi, I have one question, maybe someone could help me: What if I work with 3 providers from Aliexpress, and I make an upsell on my store, but each product is is from a different provider. So, my customer will have this separately, will I have to tell him/her that would come in different time? (something rare that figure I think (?))

This providers offer different things for the same niche, so their product are great for an upsell for the other provider.*
 
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Claudia says at 02:05 et
I think it does not matter if all comes same or not. People are not expecting all products to be in same pack these days, you know even with amazon many times the products are shipped separately even if you order same day.
 
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Ricardo says at 12:15 et
great!!
thanks Claudia
 
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 Emma says at 02:06 et
I agree it's not a problem. If customer asks you reply that you ship from different warehouses.
 
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Blake says at 04:24 et
Just started the course maybe a few hours ago and like the content so far. Great things are coming in the future! Very excited to get everything going.
 
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Claudia says at 04:25 et
Thank you Blake! Great to see you here!!!
 
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 Kettle says at 11:41 et
welcome blake!!! nice to meet you!