We all know how good it feels when people treat us like we matter, that swell feeling when our messages are replied to on time, or when someone gets us a gift, it’s inherent in us, we all want to feel special. Customer service is all about making the customer feel special; it is a service that ensures your customers enjoy patronizing you, and it can go a long way in building trust and loyalty.
A lot of e-commerce sellers are thirsty of loyal and repeat customers. This thirst can easily be satiated by making sure you treat the clients you have right! But customer service techniques transcends punctual replies, there are many other things you can do to help bolster your customer’s experience when shopping from you.
Here are some awesome customer service ideas that will keep your clients coming back for more!
Offer First Service Access to New/Exclusive Products
Wanna make your customer feel special? One easy way to do this is by offering first service access to new products in your store. Before you could create a private link separate from your navigation and send it to your customers as an exclusive preview.
Make it secretive, let them know that this is a VIP exclusive for their eyes alone, before you unleash it on your store for everyone else to see. This will inspire loyalty in your customers and make them feel like a part of your business.
Sending Holiday/Birthday Cards
Holidays and birthdays are amazing moments that you can take advantage of, to show your customer that you care about them. Since most stores are busy thinking about how they can drain out all the cash from their customers, you will stand out from the competition when you send your clients, holiday or birthday cards.
A thoughtful message will keep your business fresh in their minds and you will be the first store they stop by when they want to make a purchase!
Be Interesting, Funny, and Playful
Okay, if you’re a recluse, then it isn’t going to be easy to pull this one off. But that doesn’t mean you should act like a stuck up individual in your conversations with your customer. A lot of e-commerce retail businesses have a rigid approach and reply to their customer inquiries, this is an ample opportunity for you to be different and separate yourself from the pack.
Witty responses and a well-placed joke would help lighten the mood and build trust quickly!
This is one of the best ways to encourage repeat buyers. Utilize the marketing automation tool and install a loyalty app in your store. Reward customers who sign up for the program with discounts, coupon codes, and free gifts.
Use the program to encourage engagement and even convince your customers to help promote your brand on their various social media platforms. The loyalty program is a neat trick, but it has to be well mastered to be successful.
Solving problems can be tedious, but if it gets more money in your pockets, then what the heck are you waiting for?
Your customers must’ve had some complaints about your store because no one is perfect, but the least we can do is keep striving for perfection. You can do this by listening to your customer’s complaints/demands and making the necessary adjustments.
Although this may be stressful, it would show that you care and most importantly, that you listen to your customers.
It is important we come to terms with the immense value that customers bring to the table, they challenge you to improve, and most of all, customers are the lifeblood of any business. It is highly necessary you do not take them for granted.
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