Here is another interesting product i found for you to make a new case study
Take a look. Here is their FB promo, basically it’s a small camera similar to gopro but it’s very cheap
I don’t know how small 10 bucks camera can “stop the theft” but their AD is very very effective playing on scarcity. They even put this questionable like “Buy it before it gets banned in Europe” which works really well. Of course nobody will ever ban this cheap mini camera.
In general it’s a great example of the FB ad that works really well. They got thousands of shares and comments from it and tons of clicks and sales.
Now lets check their website:
They are very effective in their shopify store, offering it for reasonable 40 bucks which sounds really cheap comparing to GOPRO which is 450 euro.
Now lets check the sourcing price on Aliexpress
As you can see you can get these cameras from $9.88 per piece. If you are ordering in bulk on Alibaby it can go down as low as 5-6 usd per unit which makes your NET profit around 35 usd. Not bad!
To summarize what we learned from this case study:
1. Pick a product that’s very small and lightweight
2. Play on scarcity and emotions (prevent theft, banned in Europe)
3. Make irresistible offer (super low price 40 usd comparing to known gopro prices)
And you have a winner!
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